MPC Brings NBA Stars Togeer for Jingle Hoops

MPC recently collaborated with Goodby, Silverstein & Partners and O Positive Director Jonathan Klein on a revamped Christmas carol starring a cast of NBA royalty promoting the league's Xmas Day uniforms. An MPC team led by VFX Supervisor / 2D Lead Jake Montgomery synched footage of six different NBA stars - LeBron James (Miami Heat), Derrick Rose (Chicago Bulls), Kevin Durant (Oklahoma City Thunder), Stephen Curry (Golden State Warriors), Steve Nash (Los Angeles Lakers) and James Harden (Houston Rockets) - shot by Klein on several different stages, to make them appear as though they were all in the same gym, firing shots at bell-festooned hoops in perfect time to play the Christmas classic Jingle Bells.

VFX Detail

The fact that the half dozen NBA stars could not be wrangled into a room at one time - Klein managed to gather Curry, Harden and Nash together, while he had to shoot Durant, Rose and James separately - made MPC's expertise in comping separate footage together invaluable. In addition to merging the players, MPC created a matte painting for the background as all of the plates were captured in a gymnasium, then combined all these puzzle pieces into one seamless shot.

To ensure the successful execution of the spot in postproduction, MPC collaborated with Klein and the agency from the outset, coordinating a previs to plot the timing of the various players and hoops. It was essential to choreograph the action up front so that the end result seemed 100 percent real despite the fact that it was a complete illusion.

The previs was important to work out which players would be throwing which note and at what time they should throw the ball, notes MPC VFX Supervisor and Lead Artist Jake Montgomery. The sequence also had to work in a way that was achievable, given that the players would be pulling balls off a ball rack, so that no two notes for one player could be stacked up too close to another. If for any moment this failed, then the point of the spot would fail with it.

Further complicating the vast orchestration was the fact that the players did not make all of their shots. On the main stage day, MPC captured ball elements into each basket from each player to give them a variety of shots to choose from. It was important that not all shots were clean swooshes - some needed to rattle around the rim to add to the authenticity of the event, states Montgomery. We basically built up an arsenal of elements on set so that in comp we could design the look and feel of the piece further.

One of the project's principal challenges was choreographing the timing of Jingle Bells. During the shoot, MPC used audio cues through ear bugs to prompt the players to take each shot, a method that also had the advantage of leaving the player's movements unrestricted and their actions looking natural. Once the studio laid out each player's track in Pro Tools, they back-timed these cues to allow for the duration it would take for the ball to reach the hoop. In order to allow for some natural human irregularity, MPC retimed the shots so that the tune did not play out perfectly.

MPC Brings NBA Stars Together for Jingle Hoops

Credits:

Agency: Goodby, Silverstein & Partners

Executive Creative Director: Jeff Goodby

Creative Director: Nick Klinkert

Creative Director: Adam Reeves

Associate Creative Director/Copywriter: Rus Chao

Associate Creative Director/Art Director: Kevin Koller

Producer: Benton Roman

Executive Producer: Tod Puckett

Director of Broadcast Production: Cindy Fluitt

Account Director: Jason Bedecarre

Account Director: Janice McManemy

Account Manager: Heather Morba

Senior Business Affairs Manager: Julie Petruzzo

Production Company: O Positive

Director: Jonathan Klein

Executive Producer: Ralph Laucella

Line Producer: Angie Revell

Director of Photography: Eric Steelberg

Editorial: Final Cut

Editor: Matt Murphy

Assistant Editors: Tara Wall and Nate Connella

Producer: Suzy Ramirez

Executive Producer: Saima Awan

Visual Effects: Moving Picture Company

VFX Supervisor / 2D Lead: Jake Montgomery

Nuke: Brendan Smith

Nuke: Will Voss

Shoot Supervisor: Eric Pascarelli

Design/Animation: Casey McIntyre

Senior Producer: Juliet Tierney

EP: Asher Edwards

Title Graphics: eLevel

Creative Director: Brady Baltezore

2D Artist: Chris Carmichael

Sound Design: Barking Owl

Creative Director: Kelly Bayett

Sound Designer: Michael Anastasi

Producer: Whitney Fromholtz

Mix: Barking Owl

Audio Engineer: Brock Babcock

About MPC:

MPC is a creative studio.

We craft spectacular visual experiences in any space, on any screen.

We have been one of the global leaders in VFX for over 25 years, with industry-leading facilities in London, Vancouver, Los Angeles, New York and Bangalore.

Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of our most famous projects include blockbuster movies such as the Harry Potter franchise, Pirates of the Caribbean: On Stranger Tides, Prometheus and Life of Pi, and famous advertising campaigns for brands such as Evian, Cadbury, Sony, Coca Cola and John Lewis.

Our broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital and experiential production, colour grading for advertising and any combination of these services.

MPC is the sum of the parts: creative partners and a range of creative solutions harnessed through a dedication to collaboration. It all comes together in our enthusiastic and talented people, working every day to be a part of creating some of the best and most inspirational work in the industry.

MPC is a Technicolor company.

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