
Tech Focus: Immersive Sound, Part 2 - Rapid Development Spurs the Need for Training Competing formats complicate the issue, with MPEG-H having a slight edge over Atmos By Dan Daley, Audio Editor
Thursday, September 14, 2017 - 11:35 am
Print This Story
Story Highlights
If it seems as though much of the broadcast-audio workforce is still learning some of the ins and outs of 5.1 surround sound - and a quick search reveals no shortage of academic and practical training sources - and now has to get ready for the imminent arrival of immersive sound, which literally doubles the channel count and then some. Broadcast sports in particular has been the focus of much of immersive audio's marketing and demonstration materials, so it's not surprising that sports is the tip of the spear when it comes to training.
Click here for Tech Focus: Immersive Sound, Part 1 - The Battle Between Speakers and Channels Rages On.
Although Dolby's Atmos and its broadcast iteration AC-4 have been named the primary carrier format for immersive audio for the U.S. via the ATSC 3.0 standard, Fraunhofer Institute's MPEG-H format may have an edge in terms of highly focused training on the use of its codec in sports broadcasting. The company recently competed a brief but intensive training program in MPEG-H for South Korean television broadcasters, as part of that country's implementation of ATSC 3.0 (MPEG-H is listed as an option in the standard). It also came ahead of the first implementation of an immersive-audio codec for an Olympics broadcast, with South Korean national broadcasters slated to act as host broadcasters for the PyeongChang 2018 Games.
Fraunhofer outfitted a training and demo facility in each of three broadcasters' facilities in Seoul with 7.1+4 monitoring systems - including immersive soundbars, which are considered critical in helping to accelerate uptake of the new format by consumers - as well as instructors to assist the Korean engineers to train their colleagues. At the time, the curriculum was essentially ad hoc, using marketing presentation materials along with technical white papers to get the concepts across, according to Stefan Meltzer, Fraunhofer's technology consultant, who supervised the training process.
Subsequently, Fraunhofer has been making plans to extend this training, if the need arises. It's possible we'll extend this model as other countries adopt [MPEG-H], depending on the market requirements, says Robert Bleidt, GM, audio and video codecs, Fraunhofer. Korea especially needed this since they have very limited time before the Olympics, and their broadcasts have traditionally been stereo, though the old system supported up to 5.1.
He adds that Fraunhofer will also shortly launch a consumer-oriented web portal to explain immersive audio's benefits to viewers, most of whom will experience immersive sound through soundbars that LG and other manufacturers are filling electronics stores with.
Dolby has been considering what form training protocols should take for its AC-4 format. Although there are no formal plans yet, Jeffrey Riedmiller, VP, Sound Group, in the CTO Office, has said that a curriculum has been taking shape internally around object-based audio.
Hard Look at Hardware for Immersive
Manufacturers of broadcast-audio equipment can do little more than read the white papers and wait for customer demand to develop. Chris Fichera, VP, broadcast and production, Group One, which markets DiGiCo and Calrec consoles, says an MPEG-H demo he observed required two separate but simultaneous mixes to manage all the channels.
There aren't enough [auxiliary channels] on a typical broadcast console to handle that kind of live mix yet, he explains. The hardware and the software still have to be developed for immersive. At DiGiCo and Calrec, we've looked at it, but, until someone specifically requests it, it won't go into play. And, he adds, that demand will likely have to come from the network level, which is how it happened for 5.1.
In fact, UK broadcaster Sky is trying to stimulate such demand by applying immersive-audio techniques to selected sports broadcasts with new consumer products that can mimic some of the object-based audio functions at the heart of immersive sound. Specifically, dynamic-volume-management software in the Sky Soundbox will analyze incoming audio in real time and adjust volume levels to ensure clarity, as well as allowing viewers to enhance or diminish the center dialog channel. Sky subscription customers can purchase the French-made Soundbox, which usually retails for a little over $1,000, for less than $400. It's a top-down strategy that parallels what Korean electronic manufacturers are doing with MPEG-H (which, like Dolby AC-4, is a fully discrete multichannel format).
German console manufacturer Lawo's mc296 console, introduced at NAB 2017 in April, has an integrated dedicated elevation controller, which will allow placement of audio objects and channels in overhead locations when immersive formats are used.
In fact, immersive is a big topic for us, says Jeffery Stroessner, head of sales, Americas, at Lawo. However, he adds, As immersive
is more then just the console but also the chain after the console, it would only make sense to have all the right players on board [before] offering [immersive] training. I guess IBC [Sept. 15-19, Amsterdam] will also shed some more light onto where we are heading.
Don Bird, VP, business development, North America, Lawo, concurs, adding, The mixing tools and techniques are still in flux industry-wide.
We've Been Here Before?
However, if and when the industry finds itself on a fast track toward immersive sound, it may require equally rapid ways to disseminate training for it, particularly among the widely scattered freelance A1s in
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Home to leading manufacturers, robotics pioneers and infrastructure builders, Japan is one of the world's centers of AI - building across the full stack wit...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...