
Tech Focus: Immersive Sound, Part 2 - Rapid Development Spurs the Need for Training Competing formats complicate the issue, with MPEG-H having a slight edge over Atmos By Dan Daley, Audio Editor
Thursday, September 14, 2017 - 11:35 am
Print This Story
Story Highlights
If it seems as though much of the broadcast-audio workforce is still learning some of the ins and outs of 5.1 surround sound - and a quick search reveals no shortage of academic and practical training sources - and now has to get ready for the imminent arrival of immersive sound, which literally doubles the channel count and then some. Broadcast sports in particular has been the focus of much of immersive audio's marketing and demonstration materials, so it's not surprising that sports is the tip of the spear when it comes to training.
Click here for Tech Focus: Immersive Sound, Part 1 - The Battle Between Speakers and Channels Rages On.
Although Dolby's Atmos and its broadcast iteration AC-4 have been named the primary carrier format for immersive audio for the U.S. via the ATSC 3.0 standard, Fraunhofer Institute's MPEG-H format may have an edge in terms of highly focused training on the use of its codec in sports broadcasting. The company recently competed a brief but intensive training program in MPEG-H for South Korean television broadcasters, as part of that country's implementation of ATSC 3.0 (MPEG-H is listed as an option in the standard). It also came ahead of the first implementation of an immersive-audio codec for an Olympics broadcast, with South Korean national broadcasters slated to act as host broadcasters for the PyeongChang 2018 Games.
Fraunhofer outfitted a training and demo facility in each of three broadcasters' facilities in Seoul with 7.1+4 monitoring systems - including immersive soundbars, which are considered critical in helping to accelerate uptake of the new format by consumers - as well as instructors to assist the Korean engineers to train their colleagues. At the time, the curriculum was essentially ad hoc, using marketing presentation materials along with technical white papers to get the concepts across, according to Stefan Meltzer, Fraunhofer's technology consultant, who supervised the training process.
Subsequently, Fraunhofer has been making plans to extend this training, if the need arises. It's possible we'll extend this model as other countries adopt [MPEG-H], depending on the market requirements, says Robert Bleidt, GM, audio and video codecs, Fraunhofer. Korea especially needed this since they have very limited time before the Olympics, and their broadcasts have traditionally been stereo, though the old system supported up to 5.1.
He adds that Fraunhofer will also shortly launch a consumer-oriented web portal to explain immersive audio's benefits to viewers, most of whom will experience immersive sound through soundbars that LG and other manufacturers are filling electronics stores with.
Dolby has been considering what form training protocols should take for its AC-4 format. Although there are no formal plans yet, Jeffrey Riedmiller, VP, Sound Group, in the CTO Office, has said that a curriculum has been taking shape internally around object-based audio.
Hard Look at Hardware for Immersive
Manufacturers of broadcast-audio equipment can do little more than read the white papers and wait for customer demand to develop. Chris Fichera, VP, broadcast and production, Group One, which markets DiGiCo and Calrec consoles, says an MPEG-H demo he observed required two separate but simultaneous mixes to manage all the channels.
There aren't enough [auxiliary channels] on a typical broadcast console to handle that kind of live mix yet, he explains. The hardware and the software still have to be developed for immersive. At DiGiCo and Calrec, we've looked at it, but, until someone specifically requests it, it won't go into play. And, he adds, that demand will likely have to come from the network level, which is how it happened for 5.1.
In fact, UK broadcaster Sky is trying to stimulate such demand by applying immersive-audio techniques to selected sports broadcasts with new consumer products that can mimic some of the object-based audio functions at the heart of immersive sound. Specifically, dynamic-volume-management software in the Sky Soundbox will analyze incoming audio in real time and adjust volume levels to ensure clarity, as well as allowing viewers to enhance or diminish the center dialog channel. Sky subscription customers can purchase the French-made Soundbox, which usually retails for a little over $1,000, for less than $400. It's a top-down strategy that parallels what Korean electronic manufacturers are doing with MPEG-H (which, like Dolby AC-4, is a fully discrete multichannel format).
German console manufacturer Lawo's mc296 console, introduced at NAB 2017 in April, has an integrated dedicated elevation controller, which will allow placement of audio objects and channels in overhead locations when immersive formats are used.
In fact, immersive is a big topic for us, says Jeffery Stroessner, head of sales, Americas, at Lawo. However, he adds, As immersive
is more then just the console but also the chain after the console, it would only make sense to have all the right players on board [before] offering [immersive] training. I guess IBC [Sept. 15-19, Amsterdam] will also shed some more light onto where we are heading.
Don Bird, VP, business development, North America, Lawo, concurs, adding, The mixing tools and techniques are still in flux industry-wide.
We've Been Here Before?
However, if and when the industry finds itself on a fast track toward immersive sound, it may require equally rapid ways to disseminate training for it, particularly among the widely scattered freelance A1s in
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
27/02/2026
ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...
27/02/2026
At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...
27/02/2026
Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...
27/02/2026
Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...
27/02/2026
Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched.
The release includes...
27/02/2026
Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...
27/02/2026
Horizon Sports & Experiences (HS&E), a global sports marketing, media, and live ...
27/02/2026
Legendary sports broadcasters Bob Costas, Doug Collins, Mike Czar of the Telest...
27/02/2026
Beginning on March 1st, IndyCar will be kicking off their 31st season on the str...
27/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
27/02/2026
Owl AI a pioneer in artificial intelligence for professional sports, announces a...
27/02/2026
With over 447 million fans in APAC, Formula 1 and beIN will continue to innovate...
27/02/2026
12-year-old Noelle Taylor will be the Kid Reporter when the Brooklyn Nets host t...
27/02/2026
Entire CapCam system - including camera unit, RF transmitter, and battery - is h...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
27/02/2026
Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...
27/02/2026
In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...
27/02/2026
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...
27/02/2026
The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff
The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...
27/02/2026
NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Video is one of the lawyer's most powerful storytelling tools in civil litigation today, whether used to transport jurors to an incident scene or challenge ...
27/02/2026
Creative software developer Foundry today released Nuke 17.0, the latest version of its powerful compositing tool for visual effects and animation. Marking one ...