
Tech Focus: Immersive Sound, Part 2 - Rapid Development Spurs the Need for Training Competing formats complicate the issue, with MPEG-H having a slight edge over Atmos By Dan Daley, Audio Editor
Thursday, September 14, 2017 - 11:35 am
Print This Story
Story Highlights
If it seems as though much of the broadcast-audio workforce is still learning some of the ins and outs of 5.1 surround sound - and a quick search reveals no shortage of academic and practical training sources - and now has to get ready for the imminent arrival of immersive sound, which literally doubles the channel count and then some. Broadcast sports in particular has been the focus of much of immersive audio's marketing and demonstration materials, so it's not surprising that sports is the tip of the spear when it comes to training.
Click here for Tech Focus: Immersive Sound, Part 1 - The Battle Between Speakers and Channels Rages On.
Although Dolby's Atmos and its broadcast iteration AC-4 have been named the primary carrier format for immersive audio for the U.S. via the ATSC 3.0 standard, Fraunhofer Institute's MPEG-H format may have an edge in terms of highly focused training on the use of its codec in sports broadcasting. The company recently competed a brief but intensive training program in MPEG-H for South Korean television broadcasters, as part of that country's implementation of ATSC 3.0 (MPEG-H is listed as an option in the standard). It also came ahead of the first implementation of an immersive-audio codec for an Olympics broadcast, with South Korean national broadcasters slated to act as host broadcasters for the PyeongChang 2018 Games.
Fraunhofer outfitted a training and demo facility in each of three broadcasters' facilities in Seoul with 7.1+4 monitoring systems - including immersive soundbars, which are considered critical in helping to accelerate uptake of the new format by consumers - as well as instructors to assist the Korean engineers to train their colleagues. At the time, the curriculum was essentially ad hoc, using marketing presentation materials along with technical white papers to get the concepts across, according to Stefan Meltzer, Fraunhofer's technology consultant, who supervised the training process.
Subsequently, Fraunhofer has been making plans to extend this training, if the need arises. It's possible we'll extend this model as other countries adopt [MPEG-H], depending on the market requirements, says Robert Bleidt, GM, audio and video codecs, Fraunhofer. Korea especially needed this since they have very limited time before the Olympics, and their broadcasts have traditionally been stereo, though the old system supported up to 5.1.
He adds that Fraunhofer will also shortly launch a consumer-oriented web portal to explain immersive audio's benefits to viewers, most of whom will experience immersive sound through soundbars that LG and other manufacturers are filling electronics stores with.
Dolby has been considering what form training protocols should take for its AC-4 format. Although there are no formal plans yet, Jeffrey Riedmiller, VP, Sound Group, in the CTO Office, has said that a curriculum has been taking shape internally around object-based audio.
Hard Look at Hardware for Immersive
Manufacturers of broadcast-audio equipment can do little more than read the white papers and wait for customer demand to develop. Chris Fichera, VP, broadcast and production, Group One, which markets DiGiCo and Calrec consoles, says an MPEG-H demo he observed required two separate but simultaneous mixes to manage all the channels.
There aren't enough [auxiliary channels] on a typical broadcast console to handle that kind of live mix yet, he explains. The hardware and the software still have to be developed for immersive. At DiGiCo and Calrec, we've looked at it, but, until someone specifically requests it, it won't go into play. And, he adds, that demand will likely have to come from the network level, which is how it happened for 5.1.
In fact, UK broadcaster Sky is trying to stimulate such demand by applying immersive-audio techniques to selected sports broadcasts with new consumer products that can mimic some of the object-based audio functions at the heart of immersive sound. Specifically, dynamic-volume-management software in the Sky Soundbox will analyze incoming audio in real time and adjust volume levels to ensure clarity, as well as allowing viewers to enhance or diminish the center dialog channel. Sky subscription customers can purchase the French-made Soundbox, which usually retails for a little over $1,000, for less than $400. It's a top-down strategy that parallels what Korean electronic manufacturers are doing with MPEG-H (which, like Dolby AC-4, is a fully discrete multichannel format).
German console manufacturer Lawo's mc296 console, introduced at NAB 2017 in April, has an integrated dedicated elevation controller, which will allow placement of audio objects and channels in overhead locations when immersive formats are used.
In fact, immersive is a big topic for us, says Jeffery Stroessner, head of sales, Americas, at Lawo. However, he adds, As immersive
is more then just the console but also the chain after the console, it would only make sense to have all the right players on board [before] offering [immersive] training. I guess IBC [Sept. 15-19, Amsterdam] will also shed some more light onto where we are heading.
Don Bird, VP, business development, North America, Lawo, concurs, adding, The mixing tools and techniques are still in flux industry-wide.
We've Been Here Before?
However, if and when the industry finds itself on a fast track toward immersive sound, it may require equally rapid ways to disseminate training for it, particularly among the widely scattered freelance A1s in
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
Open Broadcast Systems has announced that BBC World Service has selected its IP ...
15/04/2026
LiveU has announced an expansion of its collaboration with Sony Corporation, add...
15/04/2026
Ateme has announced a collaboration with NVIDIA to support live Apple Immersive ...
15/04/2026
The Professional Fighters League (PFL) has announced a multi-year partnership renewal with DAZN DACH, covering Germany, Switzerland, Austria, Liechtenstein, and...
15/04/2026
Canon U.S.A. (NAB Booth C3825) today took the lid off of the CINE-SERVO 40-1200m...
15/04/2026
Panasonic Video and Audio Systems North America and NEP Group will demonstrate a...
15/04/2026
For the fourth year running, independent analysts found businesses across all industries and verticals pay roughly the same amount in fees as they spend on stor...
15/04/2026
The Soccer Tournament (TST) has announced a media rights deal with NBC Sports to...
15/04/2026
JB&A will host the Pre-NAB 2026 Technology Event on April 17-18 at Flamingo Las Vegas, ahead of NAB Show. The event features hands-on demonstrations and technic...
15/04/2026
The Sennheiser Group will exhibit at NAB Show 2026 (Booth 4931, Central Hall), with demonstrations from Sennheiser, Neumann, and Merging across three areas: Rel...
15/04/2026
NAB Show 2026 will take place April 18-22 at the Las Vegas Convention Center, wi...
15/04/2026
AI-Media has announced the LEXI Text Encoder and LEXI Voice Encoder at NAB Show 2026, the company's first new encoder hardware release in more than a decade...
15/04/2026
Italian camera support manufacturer Cartoni will introduce several new products at NAB Show 2026 (Booth C6540, Central Hall), including the Master 30 OB fluid h...
15/04/2026
Lawo and swXtch.io have announced a memorandum of understanding at NAB Show 2026, under which Lawo will explore incorporating swXtch.io's groundSwXtch softw...
15/04/2026
CacheFly will exhibit at NAB Show 2026 (Booth W3129, April 19-22, Las Vegas Convention Center), showcasing three new additions to its content delivery platform:...
15/04/2026
Synamedia has announced GO Shorts, a new module within its Synamedia Go OTT platform that uses AI to convert an operator's existing content library into a s...
15/04/2026
The NAB Show kicks off on Saturday, and the SVG and SVG Europe editorial teams a...
15/04/2026
AJA Video Systems has announced an agreement to acquire Comprimato, a live video encoding and processing software company. The deal will unite the two companies...
15/04/2026
Prime Video Sports' NBA Playoffs coverage, which includes the entire SoFi NB...
15/04/2026
Just announced, the SDE standard provides a unified method and file format to ensure consistent and reliably comparable noise predictions
Sports and entertainm...
15/04/2026
From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...
15/04/2026
Books have always moved with us, whether tucked in our bags or humming in our he...
15/04/2026
For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...
15/04/2026
From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...
15/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
15/04/2026
Includes eight free UAD plug-ins
Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...
15/04/2026
Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...
15/04/2026
Image courtesy of MD Helicopters...
15/04/2026
Virginia Gov. Abigail Spanberger, L3Harris VP Mark Farley, and state and local l...
15/04/2026
U.S. Space Forces Ground-Based Optical Sensor System upgrade at the Maui Space S...
15/04/2026
NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...
15/04/2026
New data reveals older Kiwis are financially resilient, loyal to local products,...
15/04/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommun...
15/04/2026
Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership
Harmonic (NASDAQ: HLIT) today announce...
15/04/2026
LONGMONT, COLORADO, APRIL 15, 2026 DPA Microphones N Series Digital Wireless System users in North America can now take full advantage of the system's exc...
15/04/2026
Cobalt Iron, a leading provider of SaaS-based enterprise data protection, today announced the launch of Compass Tape Gateway (CTG), a transformative enhancemen...
15/04/2026
Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More...
15/04/2026
Arooj Aftab Makes the Music She Wants to Hear The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound.
Apri...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, is proud to announce its central role in the digital trans...