Sony Digital Rapids Pixel Power calrec Sony

5G technology and Artificial Intelligence will have a prominent role in the future of media companies.

16/03/2019

With record-breaking numbers of attendance, one more year the Mobile World Congress 2019 has highlighted the extraordinary success of media and video content, which continue to be presented as the main characters in the future of communications. From VSN, we review some of the most outstanding trends and innovations of the Barcelona event and analyze how they will play a prominent role in the development of audiovisual content.

The latest edition of the Mobile World Congress 2019 (MWC), which took place between February 24 and 27, has broken a new attendance record. Almost 110,000 visitors from 208 countries attended the event a 7% more than the previous year of which more than half are executives from the most important technology companies in the world. In addition, the event has attracted more than 2,400 companies from various sectors, although with a clear participation of technological giants such as Xiaomi, Samsung, LG, Microsoft, Nokia, Telefonica, Vodafone or Huawei, among others. What tendencies did all of them highlight and what are their main bets for the future of communications? Let's review some of them below.

Much faster connectivities. Almost immediate data transfers. The Association of Mobile Communications Operators (GSMA, for its acronym in English), has presented this edition of the MWC under the theme of Intelligent Connectivity. But what does this concept mean and why is it important? From VSN we conceive Intelligent Connectivity as the combination of the new generation of 5G networks -flexible and high-speed-, artificial intelligence, the Internet of Things (IoT) and big data. These trends are transforming, not only the world of mobile technology (around which this annual event revolves), but also society, our way of living day to day and of course, also the Broadcast and Media industry that closely concerns us.

Undoubtedly, the 5G has been one of the main characters of this edition. After many years of development, the first devices with this technology have finally arrived at the MWC, which allow greater speed and data capacity, and therefore a minimum response time. And what does this imply for the distribution and broadcasting of content? The consumer will demand more and more immediacy. Are we prepared?

According to estimates, and as we have seen in this edition of the MWC, the volumes of video content will double in the upcoming years, so for companies in the Broadcast & Media sector it will be crucial to have software tools for the planning, automation and playout of content in order to optimize the delivery and management of audiovisual content. Therefore, broadcasters and media companies must be able to prepare themselves for this new challenge well in advance and have innovative software solutions capable of managing more and more video files, as well as sharing these contents with a large mass of users, devices and platforms in an immediate way and with almost instantaneous data transfers.

Foldable phones. Consumption of digital content anytime & anywhere. The latest models of mobile technology, a great protagonist of the event and that this year has surprised the market with the new folding mobile terminals, could not miss the event either. Among the companies that have left everyone with their mouths open with their new models are Huawei with Mate X, prepared for the 5G and that will go on sale in the middle of this year and Samsung with the new Galaxy Fold, which launched to the market a few days before the MWC in San Francisco.

In this sense, as professionals of the Broadcast and Media industry we must be aware that, increasingly, mobile terminals will be a fundamental tool not only to consume content anywhere and any time, but also to create, publish and/or issue it . Therefore, key systems such as Media Asset Management (MAM) and its advanced functionalities, such as the cataloging and automatic search of Media or the ability to upload content to these systems immediately through acceleration protocols and mobile applications, such as the app of VSNExplorer, are some of the products that are called to play a prominent role in the future of the sector and will undoubtedly revolutionize the immediate future of producers and audiences. Companies are called to become authentic live and a la carte TV channels, since communications will be made in video format, both internally and externally. And in this sense, the format of mobile journalism or MoJo are a clear example of this.

A global innovation center. The Innovation City was another of the hot spots of the MWC, in which companies such as Google, Huawei or KT Corporation showed the technological innovations of the year. The most outstanding? Undoubtedly, Artificial Intelligence, or more specifically, machine learning. Today's society expects that the new connected devices and services have the power to perform functions uninterruptedly, integrating themselves in any scenario. These tools are especially useful in any kind of industry and in the case of Broadcast and Media one, it could be said that this technology has ceased to be a trend and has already become a reality of the day to day of many companies. Solutions such as VSNExplorer MAM integrated with AI tools have opened the door to new possibilities of workflow automation, cataloging, use and monetization of media files. In this way, it allows users to be faster and more efficient in the creation of content and when analyzing empirical data from the media to extract consumption patterns. In fact, they are already beginning to generate more and more interest in on-premise IA services that guarantee the accuracy, security and ownership of results.

The VSNEXPLORER solution suite offers a MAM adapted to the latest market trends in order to improve the speed, automation and efficiency at work.

The future is here; Ther
LINK: https://www.vsn-tv.com/en/video-in-mobile-world-congress-2019/...
See more stories from vsn

Most recent headlines

21/05/2019

Timeshifting sees biggest growth in four years says BARB

Number of homes with two or more SVoD services rose by 32 per cent in the past year Jenny Priestley 4 hours ago Number of homes with two or more SVoD ser...

21/05/2019

AminoTV integrates Caiway and Delta TV services

Deployment also includes the AminoOS Service Assurance solution Jenny Priestley 4 hours ago Deployment also includes the AminoOS Service Assurance soluti...

21/05/2019

Films at 59 installs PixStor platform

Selected to meet growing 4K workload and prepare for 8K projects Dan Meier 4 hours ago Selected to meet growing 4K workload and prepare for 8K projects ...

21/05/2019

Freesat appoints new head of product

David Thomas joins Freesat from Novastone Media Dan Meier 4 hours ago David Thomas joins Freesat from Novastone Media target=_blank title=Share on Link...

21/05/2019

OTT monitoring and compliance market to expand by 16 per cent in five years'

Frost & Sullivan forecasts the market to reach $149.7 million by 2024 Dan Meier 3 hours ago Frost & Sullivan forecasts the market to reach $149.7 million...

21/05/2019

VuWall moves into new territories with Mindstec...

Pictured above: Midstec CEO Syed Wahab talking to InAvates Paul Milligan VuWall, a provider of videowall management and AV distribution products has announced ...

21/05/2019

Universal AV appointed...

AV integration specialist, Universal AV, has announced that it has been appointed as the northern UK Sony Professional certified solutions specialist. The par...

21/05/2019

Antycip Simulation appoints Enrico Salcuni as...

Virtual reality and 3D immersive solutions integrator, Anytcip Simulation, has appointed Enrico Salcuni as its new sales manager, leading the development of new...

21/05/2019

d&b appoints Amptec as Benelux distributor

d&b audiotechnik's Belgium distributor Amptec extended its agreement with the audio manufacturer to cover the Netherlands and Luxembourg. Phill Coe, terri...

21/05/2019

How Transnet bigwigs' flouted processes for Chinese manufacturers

Since the first week of May, the state capture inquiry has heard startling revelations about the underhanded dealings that drove Transnet to the ground with ins...

21/05/2019

80-year-old transplant recipient to represent SA at World Transplant Games

Johan Roos from Belville in Cape Town was the recipient of a heart transplant at Groote Schuur Hospital 20 years ago after he was given 11 months to live. Joha...

21/05/2019

Kaizer Chiefs star in #Story6 in Toyota SA's #ToyotaStoriesSA campaign

21 May, 2019 - 08:02 Soccer legends Kaizer Chiefs Football Club star in the latest chapter of Toyota South Africas #ToyotaStoriesSA campaign which pays homa...

21/05/2019

DiGiCo Eliminates Worries on St. Vincent's Fear The Future Tour

NEW YORK CITY October 2018 After a stint as a solo theatrical show on tour, St. Vincent roared back this year for a tour with a full band. This summer leg...

21/05/2019

Fully Redundant DiGiCo SD12 System Delivers Flawlessly For Pope Francis

NGR was chosen for this important event because of the quality of its equipment, of which DiGiCo is an important part, and its exemplary service, says Ram nas ...

21/05/2019

DiGiCo Launches New DMI options and Previews KLANG Integration at

DiGiCo is delighted to announce the launch of a number of innovative new products at ISE 2019. These include the expansion of the DMI-AMM (Automatic Mic Mixing)...

21/05/2019

DiGiCo SD7 Consoles Have Live Sound At The Grammy Awards

LOS ANGELES, California February 2019 For the sixth year in a row, the DiGiCo SD7 console was the audio mixing hub for the two most critical junctions of th...

21/05/2019

The BRIT School Gets Students Industry Ready With DiGiCo SD12

Situated in Croydon, South London, The Brit School is a state-funded school for ages 14 to 18 and is dedicated to Education and vocational training for the per...

21/05/2019

DiGiCo Lifts Off on Travis Scott's Astroworld - Wish You

LOS ANGELES, California Mixing just four inputs in an arena show is one of the greatest challenges of my career, shares Ken Pooch Van Druten about his gig...

21/05/2019

DiGiCo Desks Pass Testing with Flying Colors on A$AP Rocky's

NEW YORK CITY Performing in full crash test dummy attire in the shadow of several vintage BMW and Mercedes Benz vehicles suspended over the stage, A$AP Rocky ...

21/05/2019

See DiGiCo KLANG Integration and S-Series Stage48 System at Prolight

ISE gave a first glimpse of the advantages the collaboration of DiGiCo and KLANG:technologies will bring to the companies' customers. Now, Prolight Sound ...

21/05/2019

DiGiCo Exhibits New DMI Option, SD Software Upgrades, and KLANG

The DMI-A3232 card from the 4REA4 Range is now incorporated into the S-Series consoles. This I/O expansion allows for the 4REA4 I/O to be directly connected to ...

21/05/2019

Hot stuff! DiGiCo Reveals Mustard For Quantum 7 at Prolight

Last year's Prolight Sound saw DiGiCo showcase the working debut of its new Quantum 7 processing engine. Developed with seventh generation FPGA devices, i...

21/05/2019

DiGiCo Helps Kane Brown Live Forever

NASHVILLE, Tennessee At only 25 years old, Kane Brown has already accomplished more than most major country stars twice his age. Case in point, in October 201...

21/05/2019

DiGiCo Treats Nicki Minaj Like a Queen on Her Nicki

CLEVELAND, Ohio Although North American audiences were justifiably disappointed when Nicki Minaj cancelled her fall 2018 NickiHndrxx tour with Future after de...

21/05/2019

JLE Audio AB invests in DiGiCo

We had received many requests for DiGiCo consoles, says JLE's Johannes Jonsson. DiGiCo consoles are very rider-friendly, are powerful and flexible, and th...

21/05/2019

DiGiCo SD5 Makes Music With Vetusta Morla

Alberto Ruiz has been relying on DiGiCo consoles since the launch of the D5, the SD5's predecessor, so there was no learning curve. I have been using DiGi...

21/05/2019

Netflix Doubles Down on Foodie Shows

Courtesy of Netflix The Chef Show, a new series from Jon Favreau and Roy Choi, premieres on Netflix June 7. The show sees Favreau, an actor and director, and C...

21/05/2019

Lesufi celebrates renaming of Herskool HF Verwoerd: Smuts will also fall'

The Gauteng MEC for Education, Panyaza Lesufi, has praised official efforts to rename H erskool HF Verwoerd, in Tshwane, to Rietodale Secondary School. Lesufi,...

21/05/2019

Carl Niehaus issues threat to journalists over Pep store outfit comments

In what has become a routine occurrence outside of Jacob Zuma's court hearings, the former president and his cronies Carl Niehaus included addressed cro...

21/05/2019

WRAL Announces Weather Team Line-up

Elizabeth Gardner to continue on Mornings, Mike Maze and Kat Campbell to lead Evening Weather Coverage The WRAL Team: (l to r) Peta Sheerwood, Elizabeth Gardne...

21/05/2019

Sci Fi Short Zero Shot on URSA Mini Pro Gets Tribeca Film Festival Premiere

Blackmagic Design has today announced that Zero, a new science fiction short from acclaimed British writer director duo The Brothers Lynch, was shot on the UR...

21/05/2019

Post Malone Spans the Globe on Beerbongs and Bentleys World Tour with Support from disguise

The arena tour, with lighting design by Ben Dalgleish, began in February 2019 wi...

21/05/2019

HIGH END Munich Crowds Flock To Hear PMC Dolby Atmos Music Demos

UK loudspeaker manufacturer PMC was the toast of this year's HIGH END Munich international hi-fi event thanks to its remarkable demonstrations of the Dolby ...

21/05/2019

Give in to Temptation!

Channel Seven today announced it will reboot one of the most sizzling reality shows in television history: TEMPTATION ISLAND. TEMPTATION ISLAND follows four da...

21/05/2019

Grass Valley Helps MediaHub Address New Market Dynamics With Scalable Agile Services

Grass Valley Helps MediaHub Address New Market Dynamics With Scalable Agile Serv...

21/05/2019

Justin Timberlake Talks Songwriting Secrets, Clichs, and Earrings

When Justin Timberlake was 13, he wrote his first song. And what was the inspiration that first moved the eventual Grammy and Emmy award-winner to put pen to pa...

21/05/2019

PAC it up at SVG College Summit

This month Calrec is talking to PAC-12 Network's Senior Audio Engineer Glenn Stillwell, live at the SVG College Summit in Atlanta. Glenn has worked regiona...

21/05/2019

tve launches its 2019 film Awards in Cannes

Directors, producers, film financiers, and philanthropists gathered at the Plage 45 Members Club, Cannes for the launch of the 8th tve Global Sustainability Fil...

21/05/2019

Visit us at UTC Telecom & Technology 2019

Come, see us at booth #818 at UTC 2019. Our latest optical connectivity products will be on display optical transceivers, active optical cables, mux demux de...

21/05/2019

Feel the bass - Sony adds new wireless speaker and headphones to its EXTRA BASS range

Get everything you need from a portable wireless speaker and more with the SRS-X...

21/05/2019

Sony's first 8K TVs go on sale in early June

The ZG9 8K HDR Full Array LED TV offers a staggering 16 times the resolution of Full HD of unmatched picture quality that only Sony can deliver. 98 and 85 mod...

21/05/2019

ANGA COM 2019 Exhibitor preview

ANGA COM 2019 Exhibitor preview May 20, 2019 Broadpeak Booth B52, Hall 7 For cable operators, consumer demand for multi-screen video continues to rise and ...

21/05/2019

UKTV scoops I Am the Night, starring Chris Pine and directed by Patty Jenkins

Monday 20 May 2019 UKTV today announces it has acquired TNTs limited series I Am the Night (6x60) for UK broadcast for its leading crime drama channel Alibi lat...

21/05/2019

Michael Shannon and Taylor Kitsch come to Alibi in Waco

Monday 20 May 2019 UKTV has acquired hit US mini-series Waco (6x60) starring Taylor Kitsch (True Detective, Friday Night Lights), Michael Shannon (Little Drumme...

20/05/2019

Zentropa Chooses Avid-Certified Workspace Backup Tool

Academy Award-winning production company chooses Workspace Backup as no-nonsense' Avid backup solution for its film and television work Zentropa in Denma...

20/05/2019

Live From the PGA Championship: Live Streamed Featured Groups and Social Engagement Sky Rocket at Golf's Second Major

Live From the PGA Championship: Live Streamed Featured Groups and Social Engagem...

20/05/2019

oXyFire Media on Live Streaming Two Jacks, Two English Titles in British Boxing

oXyFire Media on live streaming two Jacks and two English titles in British boxing By Heather McLean, Editor Wednesday, May 15, 2019 - 10:53 Print This Sto...

20/05/2019

OPPO Reno series launches with OZO Audio

Press Release OPPOs latest series of flagship smartphones comes integrated with Nokia OZO Audio capture capabilities 20 May 2019 Espoo, Finland - As Nokia an...

20/05/2019

Fox News Names Jeff Collins Executive Vice President Of Advertising Sales

New York - May 20, 2019 - FOX News has named Viant Technology's Jeff Collins as Executive Vice President of Advertising Sales, announced Marianne Gambelli, ...

20/05/2019

Wild Bill promo

Published: Mon 20 May 2019 Video of Wild Bill Watch and embed this video on your website. Simply play and click on the embed icon upper right to copy the emb...