
For Fox Sports, the Biggest Challenge in New NASCAR Virtual Studio Is the Infinite Possibilities Graphics execs discuss the opportunities and challenges in using Epic Games' Unreal Engine By Brandon Costa, Director of Digital
Friday, November 9, 2018 - 1:54 pm
Print This Story
Story Highlights
Last month, Fox Sports dropped jaws across the sports-video industry when it unveiled plans for a new virtual studio for its NASCAR coverage driven by the Unreal Engine software system developed by Epic Games, the gaming company best-known for the wildly popular Fortnite online game.
The super-flexible and customizable 60- x 60-ft. facility can generate 3D racetracks, cars, shops, pit rows, and more, taking the concept of an augmented-reality or virtual-studio space into a new stratosphere.
Fox Sports' virtual studio for NASCAR coverage will debut at the start of the racing season.
Although the set won't debut until the beginning of the 2019 NASCAR season, Fox Sports graphics execs are hard at work running the system through tests in preparation for the on-air debut in February. It's an extremely daunting task but one that top executives seem to be enthusiastic about.
The biggest challenge is that the opportunities are endless for us, says Michael Dolan, SVP, design and creative services, Fox Sports. Every time we sit down and talk about a concept that we want to do for the set, it turns into 10 other things that we want to do. Then you talk to production, and they have their ideas. It's fun, but it can spiral out of control.
It's a major graphics effort, so Fox Sports brass, even up to President Eric Shanks, wanted to ensure that it was truly innovative and, frankly, worth the effort.
The real challenge, says Gary Hartley, EVP, graphics and creative services, Fox Sports, was that, if the former set had a touchscreen in the physical world and all we're doing is re-creating that touchscreen, then we've failed. So we needed to know what the pieces of the show are and figure out how can we reestablish that reality and present that information in a different way.
According to Fox Sports SVP, Graphics/Integration, Zac Fields, the new set isn't a huge obstacle for the tech and operations folks working behind the scenes: rehearsals have shown a relatively seamless transition.
From a production standpoint, a lot of the workflow is the same, says Fields. While [the crew] may not necessarily see the real output, [camera operators] do have it in their viewfinders. They will be able to see the return of the virtual set and see the composite. In the control room, the workflow is completely the same [as with the physical set]. The way the cameras track, the automation systems we use, and even the graphical playlist elements are the same.
There has been a lot of work, he continues, that we've had to do behind the scenes getting our artists up to speed and trained on the software, along with our software-engineering team. We need to create applications to bridge the gap between creation and playout.
As for those that might be the most affected, the show's on-air talent, a lot of work has already been done to prep those folks for working in a vastly different environment from the physical set they've come to know.
The biggest challenge with our talent was, obviously, how are they going to react when they are in just a large green room? says Hartley. Part of the effort was to reorient their focus to the composited playback, so they know where they are in the space and what they should be reacting to. Surprisingly, it was pretty smooth.
Adds Fields, There was a huge amount of optimism from the talent. They were really excited to try something new. They recognized, immediately, the possibilities that are there with this. They are all in on it.
In the months leading up to the set's debut next year, the minds behind it will continue to tinker, but perhaps the most important takeaway is that this will remain, at least for the short term, a work in progress.
Day 1 is only Day 1, says Hartley. We need to have a constant and evolving vision of where we want to go with the technology. We're never settling. However, we also have to manage the expectations of directors and producers that want to do everything on the first day.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...
13/07/2026
Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix's debut MVP MMA event, broadcast live from the In...
13/07/2026
ARRI has announced an agreement to sell its global rental activities in Europe, the United Kingdom, and North America to H2 Equity Partners through a management...
13/07/2026
DAZN has announced a partnership with Premier Boxing Champions (PBC) to bring PBC fight nights to DAZN subscribers globally. The partnership begins Saturday, Ju...
13/07/2026
TikTok and WSC Sports have announced a strategic partnership that gives sports r...