
For Fox Sports, the Biggest Challenge in New NASCAR Virtual Studio Is the Infinite Possibilities Graphics execs discuss the opportunities and challenges in using Epic Games' Unreal Engine By Brandon Costa, Director of Digital
Friday, November 9, 2018 - 1:54 pm
Print This Story
Story Highlights
Last month, Fox Sports dropped jaws across the sports-video industry when it unveiled plans for a new virtual studio for its NASCAR coverage driven by the Unreal Engine software system developed by Epic Games, the gaming company best-known for the wildly popular Fortnite online game.
The super-flexible and customizable 60- x 60-ft. facility can generate 3D racetracks, cars, shops, pit rows, and more, taking the concept of an augmented-reality or virtual-studio space into a new stratosphere.
Fox Sports' virtual studio for NASCAR coverage will debut at the start of the racing season.
Although the set won't debut until the beginning of the 2019 NASCAR season, Fox Sports graphics execs are hard at work running the system through tests in preparation for the on-air debut in February. It's an extremely daunting task but one that top executives seem to be enthusiastic about.
The biggest challenge is that the opportunities are endless for us, says Michael Dolan, SVP, design and creative services, Fox Sports. Every time we sit down and talk about a concept that we want to do for the set, it turns into 10 other things that we want to do. Then you talk to production, and they have their ideas. It's fun, but it can spiral out of control.
It's a major graphics effort, so Fox Sports brass, even up to President Eric Shanks, wanted to ensure that it was truly innovative and, frankly, worth the effort.
The real challenge, says Gary Hartley, EVP, graphics and creative services, Fox Sports, was that, if the former set had a touchscreen in the physical world and all we're doing is re-creating that touchscreen, then we've failed. So we needed to know what the pieces of the show are and figure out how can we reestablish that reality and present that information in a different way.
According to Fox Sports SVP, Graphics/Integration, Zac Fields, the new set isn't a huge obstacle for the tech and operations folks working behind the scenes: rehearsals have shown a relatively seamless transition.
From a production standpoint, a lot of the workflow is the same, says Fields. While [the crew] may not necessarily see the real output, [camera operators] do have it in their viewfinders. They will be able to see the return of the virtual set and see the composite. In the control room, the workflow is completely the same [as with the physical set]. The way the cameras track, the automation systems we use, and even the graphical playlist elements are the same.
There has been a lot of work, he continues, that we've had to do behind the scenes getting our artists up to speed and trained on the software, along with our software-engineering team. We need to create applications to bridge the gap between creation and playout.
As for those that might be the most affected, the show's on-air talent, a lot of work has already been done to prep those folks for working in a vastly different environment from the physical set they've come to know.
The biggest challenge with our talent was, obviously, how are they going to react when they are in just a large green room? says Hartley. Part of the effort was to reorient their focus to the composited playback, so they know where they are in the space and what they should be reacting to. Surprisingly, it was pretty smooth.
Adds Fields, There was a huge amount of optimism from the talent. They were really excited to try something new. They recognized, immediately, the possibilities that are there with this. They are all in on it.
In the months leading up to the set's debut next year, the minds behind it will continue to tinker, but perhaps the most important takeaway is that this will remain, at least for the short term, a work in progress.
Day 1 is only Day 1, says Hartley. We need to have a constant and evolving vision of where we want to go with the technology. We're never settling. However, we also have to manage the expectations of directors and producers that want to do everything on the first day.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
25/11/2025
FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....
25/11/2025
Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...
25/11/2025
NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...
25/11/2025
SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...
25/11/2025
Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
25/11/2025
Black Forest Labs - the frontier AI research lab developing visual generative AI models - today released the FLUX.2 family of state-of-the-art image generation ...
24/11/2025
HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...
24/11/2025
2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...
24/11/2025
SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...
24/11/2025
Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff
Monday, November 24, 2025 - 11:18 am
Print This Story | Subscribe
...
24/11/2025
Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...
24/11/2025
Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...
24/11/2025
SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...
24/11/2025
SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
The L3Harris next-generation imager for NOAA's GeoXO satellite system will c...
24/11/2025
Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...
24/11/2025
Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...
24/11/2025
ROCHESTER, N.Y. Sinclair said it has elevated Sean LaRose, director of sales at WUHF and partner station WHAM here, to vice president and general manager, effec...
24/11/2025
Back to All News
Chaos and Connection: Meet the Unfiltered Cast of Reality Dati...