SIS LIVE Purchases nd iDirect Hub and Launches Innovative IP Service

(05/11/2013) Satellite connectivity and broadcast expert SIS LIVE has announced the installation of a brand new iDirect hub at MediaCityUK, Salford. This will operate from SIS LIVE's state of the art Salford teleport to provide comprehensive IP services to major UK and overseas customers. The new hub will work alongside the existing SIS LIVE iDirect services which have operated out of their Milton Keynes teleport since 2007 and will provide greater resilience and the development and expansion of new IP over satellite services.

The iDirect hub, operating on the latest Evolution iDX 3.2 software will run on multiple satellites including a new SIS Ka Band service utlising an 8.1m antenna at SIS LIVE's MediaCityUK teleport. Combined with iDirect's new X7 modems users can expect great throughput performance.

The multi-satellite hub will provide iDirect-based IP services to well over 100 SIS LIVE uplink vehicles. SIS LIVE will also build and deliver up to 20 new Ka band uplinks in 2014.The new Ka band services push SIS LIVE once again to the forefront of innovative use of technology to simplify and reduce cost for their customers' contribution and delivery.

SIS LIVE's engineers have developed a system to allow both DVB carriers and iDirect-based IP carriers to share the same satellite capacity allowing users to maximize the value of their expensive satellite capacity, optimizing service levels and reducing costs. The service will allow broadcasters to deliver from source to studio' file-based content and continue to use efficient DVB video encoders for low latency high bit rate live broadcasts.

SIS LIVE's Research and Development team are already working on a new version of this DVB/IP sharing system which will use uBook, SIS LIVE's fully integrated, online booking system, affording users full flexibility and immediate control over both DVB and IP transmissions.

Dimitri Zafiriadis, Sales Director, Northern Europe iDirect commented: SIS LIVE has been a major customer for iDirect for many years and we are pleased to be working closely with them to expand their service offerings. They have taken a very innovative approach to assimilate iDirect into their proprietary booking system allowing them to offer their clients a completely integrated and user-friendly system.

David Meynell, Managing Director at SIS LIVE says SIS LIVE Links division continues to push the boundaries of SNG provision and this is the latest exciting development in a long line of innovation and first-to-market cutting edge services. Working with iDirect, we have developed a bookings and IP proposition that is unique to the market place and will appeal to all serious broadcasters in the UK and beyond. Flexing the bandwidth available for IP connectivity, shared by a customer's fleet of uplink terminals for data and video transfer, whilst retaining the ability for SCPC live critical transmissions truly does offer the best use of satellite bandwidth for the ever-demanding, content-rich world.

SIS is one of the world's leading companies in the television broadcasting industry. It is the foremost supplier of television programming and data services to the UK and Ireland betting industry. The company's broadcast business, SIS LIVE, operates the largest satellite uplink fleet in Europe. SIS LIVE offers a complete broadcasting solution including global distribution via teleport and fibre, satellite internet and IP provision, special camera systems, wireless camera solutions and broadcast systems integration services. SIS LIVE also designs and manufactures an innovative, market-leading range of satellite and broadcast products. The company covers over 100,000 hours of live events worldwide each year and delivers approximately 80% of live news feeds across the UK.

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