
SMPTE announced that Hans Hoffmann, head of media fundamentals and production at the European Broadcasting Union (EBU), has been elected by the SMPTE membership to serve as SMPTE president for the 2021-22 term. He currently serves as SMPTE executive vice president and, on Jan. 1, 2021, will become the first European to serve as the Society's president.
Hans is a wonderful leader in so many ways, said Barbara Lange, executive director at SMPTE. While he has a uniquely deep understanding of emerging technology in the modern media landscape, he also is a proven talent-builder. He has great instincts, a knack for defining a clear direction, and the leadership skills to bring everyone along. With Hans at the helm, SMPTE will be well-positioned to meet our industry's rapidly changing requirements and opportunities with purpose and agility, and I look forward to working with him.
Hoffmann, a SMPTE Fellow, joined the Society as a young engineer and progressed through roles leading standardization groups, acting as chair of various technology committees, and serving as a Board governor for the EMEA Region, vice president of standards, and vice president of finance before becoming executive vice president. He has been involved with SMPTE, the EBU, the ITU, and other international standards bodies throughout his career, and more recently with newer groups including founding the Inter SDO, an informal but valuable group of international standards bodies that meets regularly to compare work. Hoffmann has decades of experience working on future media production technologies, with a current focus on media in the cloud.
From 1993 to 2000, Hoffmann worked at the Institut fuer Rundfunktechnik in research and development for new television production technologies. In 2000, he joined the EBU as a senior engineer in the technical department. Hoffmann has chaired the EBU project groups P/BRRTV and P/PITV, which were both involved in standardization activities such as SDTI and file formats. Hoffmann is a member of the Institute of Electrical and Electronics Engineers (IEEE) and the FKTG (Germany). He earned his diploma in telecommunication engineering from the University of Applied Sciences in Munich and earned his Ph.D. at Brunel University West London, at the School of Engineering and Design.
Hoffmann is the 2020 winner of FKTG's Richard Theile Medal for outstanding services in television technology. The honor recognizes his services in the development of HDTV and UHDTV television systems and his significant contribution to international standardization committees.
It's an honor to be elected to this leadership position at SMPTE, said Hoffmann. I look forward to collaborating with the fantastic SMPTE team in White Plains, the SMPTE Board, and our membership to identify the Society's gravity points - strengths and areas we need to develop to grow now and in the near future. We have a world of opportunity ahead of us, and we need to be agile in positioning the Society to delve into the areas that address the rise of the cloud, IP, remote workflows and media creation, artificial intelligence and machine learning, software in place of hardware, and personalization and immersiveness' in media consumption.
Equally important, we need to consider the perspectives of younger generations of media professionals and engineers and provide them with purpose and solutions that will help carry them forward. While SMPTE already is a global organization, we will continue to think more broadly and work more closely with industry and partner organizations worldwide in delivering concrete initiatives that speak to the interests and needs of our diverse industry. I am thankful that the EBU is supporting this important post, as it will obviously bring mutual benefits to user organizations and industry.
More information about SMPTE, its standards work, and its educational offerings is online at smpte.org.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
17/09/2025
NEW YORK Madhive has announced that the Fox Television Stations have joined its Live Sports Marketplace....
17/09/2025
SYRACUSE, N.Y. Sony Electronics has announced that it is partnering with the Newhouse School at Syracuse University to provide state-of-the-art equipment, hands...
17/09/2025
SAN JOSE, Calif. Roku has announced that the first smart projector using its Roku TV operating system, the Aurzen Roku TV Smart Projector D1R Cube, is now avail...
16/09/2025
SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...
16/09/2025
Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...
16/09/2025
Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff
Friday, September 12, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff
Saturday, September 13, 2025 - 17:00
Print This Story
The SVG Europe and...
16/09/2025
Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff
Sunday, September 14, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026By Jason Dachman, Editorial Director, U.S.
Tuesday, September 16, 2025 - 10:15 a...
16/09/2025
VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate G...
16/09/2025
ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising C...
16/09/2025
IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From th...
16/09/2025
Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...
16/09/2025
A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...
16/09/2025
Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...
16/09/2025
At DSEI 2025, James Dunne of L3Harris Maritime UK chaired a panel on aligning the supply chain to the warfighter, where leaders discussed modernising support fo...
16/09/2025
Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...
16/09/2025
College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...
16/09/2025
Collaboration marks the first SSP integration of Gracenote IDs, enabling show-le...
16/09/2025
AMSTERDAM The organizers of IBC2025 are reporting that 43,858 visitors from more than 170 countries attended the event, which had more than 1,300 exhibitors and...
16/09/2025
Wooden Camera announces the release of its new Accessory Collection for the FUJIFILM GFX ETERNA 55. The highlights of this collection include vital power soluti...
16/09/2025
Anton/Bauer, a leading manufacturer of mobile power solutions for broadcast and cinematic equipment, has announced the launch of Anton/Bauer Fleet Management, a...
16/09/2025
Teradek, a leading provider of video transmission and live production solutions, today announced the launch of Prism Jetpack, a groundbreaking 5G video contribu...
16/09/2025
Astera, the leader in wireless LED lighting solutions, announces the ultra-versatile SolaBulb. Building on the success of the Astera bulb family, SolaBulb intro...
16/09/2025
As the world gathered at TED2025 to explore the provocative theme "Humanity Reimagined", Clear-Com , supported by NETGEAR networking infrastructure, delivered f...
16/09/2025
Bitfocus' Buttons platform celebrated as a catalyst for AV and broadcast convergence
Bitfocus has been named winner of the IABM Impact Award Pro AV Chan...
16/09/2025
Record entries and outstanding innovation celebrated at IBC2025 as the MediaTech community honors its leading people, projects and organizations
IABM announced...
16/09/2025
Harmonic (NASDAQ: HLIT) today announced that SKY Perfect JSAT Corporation (SJC), a leading satellite operator and pay-TV provider in Japan, has partnered with H...
16/09/2025
Telestream congratulates Sky Group, which has been awarded the prestigious IBC Innovation Award for Content Distribution for its MediaMesh platform on Sunday, S...
16/09/2025
Leading space solutions company will use optical ground stations to deliver faster, more secure data from space
Luxembourg, September 15, 2025 - SES, a leading...
16/09/2025
NOVI, Mich. ENCO has unveiled Raptor, a cloud-based live streaming captioning encoder that injects the speed, power and reliability of real-time AI capabilities...
16/09/2025
NEW YORK Comcast NBCUniversal and NBCUniversal Local have announced that a total of $2.5 million has been awarded in 2025 to 69 nonprofit organizations servicin...
16/09/2025
AMSTERDAM Martin Euredjian has joined Atomos as director of advanced imaging and will lead innovation for advanced display technology....
16/09/2025
AMSTERDAM Calrec introduced a 48-faced Argo M and showcased its largest Argo software updates at the recently concluded IBC2025....
16/09/2025
AMSTERDAM Lawo introduced its HOME Audio Shuffler app, a replacement for a traditional baseband audio matrix within an IP-based Dynamic Media Facility, during t...
16/09/2025
CBS is reporting that the 77TH Emmy Awards hosted by Nate Bargatze on Sunday Sept. 14 was seen by more than 7.42 million viewers on the CBS Television Network a...
16/09/2025
The U.K. is driving investments in sovereign AI, using the technology to advance...
16/09/2025
Back to All News
Meet the Adversaries That Will Clash in Rulers of Fortune, a S...
16/09/2025
Back to All News
Would You Take 30 Million Baht from a Dead Persons Account? E...
16/09/2025
Back to All News
Netflix Unveils the Official Trailer and Poster for She Walks ...
16/09/2025
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer B...
15/09/2025
Steve Zahn, Winona Ryder, Ethan Hawke, and Janeane Garofalo star in Ben Stiller&...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
A U.S. Marine launches a Javelin shoulder-fired anti-tank missile during a training exercise. (Photo credit: U.S. Marine Corps)...
15/09/2025
AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...