
SMPTE announced that Hans Hoffmann, head of media fundamentals and production at the European Broadcasting Union (EBU), has been elected by the SMPTE membership to serve as SMPTE president for the 2021-22 term. He currently serves as SMPTE executive vice president and, on Jan. 1, 2021, will become the first European to serve as the Society's president.
Hans is a wonderful leader in so many ways, said Barbara Lange, executive director at SMPTE. While he has a uniquely deep understanding of emerging technology in the modern media landscape, he also is a proven talent-builder. He has great instincts, a knack for defining a clear direction, and the leadership skills to bring everyone along. With Hans at the helm, SMPTE will be well-positioned to meet our industry's rapidly changing requirements and opportunities with purpose and agility, and I look forward to working with him.
Hoffmann, a SMPTE Fellow, joined the Society as a young engineer and progressed through roles leading standardization groups, acting as chair of various technology committees, and serving as a Board governor for the EMEA Region, vice president of standards, and vice president of finance before becoming executive vice president. He has been involved with SMPTE, the EBU, the ITU, and other international standards bodies throughout his career, and more recently with newer groups including founding the Inter SDO, an informal but valuable group of international standards bodies that meets regularly to compare work. Hoffmann has decades of experience working on future media production technologies, with a current focus on media in the cloud.
From 1993 to 2000, Hoffmann worked at the Institut fuer Rundfunktechnik in research and development for new television production technologies. In 2000, he joined the EBU as a senior engineer in the technical department. Hoffmann has chaired the EBU project groups P/BRRTV and P/PITV, which were both involved in standardization activities such as SDTI and file formats. Hoffmann is a member of the Institute of Electrical and Electronics Engineers (IEEE) and the FKTG (Germany). He earned his diploma in telecommunication engineering from the University of Applied Sciences in Munich and earned his Ph.D. at Brunel University West London, at the School of Engineering and Design.
Hoffmann is the 2020 winner of FKTG's Richard Theile Medal for outstanding services in television technology. The honor recognizes his services in the development of HDTV and UHDTV television systems and his significant contribution to international standardization committees.
It's an honor to be elected to this leadership position at SMPTE, said Hoffmann. I look forward to collaborating with the fantastic SMPTE team in White Plains, the SMPTE Board, and our membership to identify the Society's gravity points - strengths and areas we need to develop to grow now and in the near future. We have a world of opportunity ahead of us, and we need to be agile in positioning the Society to delve into the areas that address the rise of the cloud, IP, remote workflows and media creation, artificial intelligence and machine learning, software in place of hardware, and personalization and immersiveness' in media consumption.
Equally important, we need to consider the perspectives of younger generations of media professionals and engineers and provide them with purpose and solutions that will help carry them forward. While SMPTE already is a global organization, we will continue to think more broadly and work more closely with industry and partner organizations worldwide in delivering concrete initiatives that speak to the interests and needs of our diverse industry. I am thankful that the EBU is supporting this important post, as it will obviously bring mutual benefits to user organizations and industry.
More information about SMPTE, its standards work, and its educational offerings is online at smpte.org.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...