
In the worldwide effort to halt climate change, Zac Smith is part of a growing movement to build data centers that deliver both high performance and energy efficiency.
He's head of edge infrastructure at Equinix, a global service provider that manages more than 240 data centers and is committed to becoming the first in its sector to be climate neutral.
We have 10,000 customers counting on us for help with this journey. They demand more data and more intelligence, often with AI, and they want it in a sustainable way, said Smith, a Julliard grad who got into tech in the early 2000's building websites for fellow musicians in New York City.
Marking Progress in Efficiency As of April, Equinix has issued $4.9 billion in green bonds. They're investment-grade instruments Equinix will apply to reducing environmental impact through optimizing power usage effectiveness (PUE), an industry metric of how much of the energy a data center uses goes directly to computing tasks.
Data center operators are trying to shave that ratio ever closer to the ideal of 1.0 PUE. Equinix facilities have an average 1.48 PUE today with its best new data centers hitting less than 1.2.
Equinix is making steady progress in the energy efficiency of its data centers as measured by PUE (inset). In another step forward, Equinix opened in January a dedicated facility to pursue advances in energy efficiency. One part of that work focuses on liquid cooling.
Born in the mainframe era, liquid cooling is maturing in the age of AI. It's now widely used inside the world's fastest supercomputers in a modern form called direct-chip cooling.
Liquid cooling is the next step in accelerated computing for NVIDIA GPUs that already deliver up to 20x better energy efficiency on AI inference and high performance computing jobs than CPUs.
Efficiency Through Acceleration If you switched all the CPU-only servers running AI and HPC worldwide to GPU-accelerated systems, you could save a whopping 11 trillion watt-hours of energy a year. That's like saving the energy more than 1.5 million homes consume in a year.
Today, NVIDIA adds to its sustainability efforts with the release of our first data center PCIe GPU using direct-chip cooling.
Equinix is qualifying the A100 80GB PCIe Liquid-Cooled GPU for use in its data centers as part of a comprehensive approach to sustainable cooling and heat capture. The GPUs are sampling now and will be generally available this summer.
Saving Water and Power This marks the first liquid-cooled GPU introduced to our lab, and that's exciting for us because our customers are hungry for sustainable ways to harness AI, said Smith.
Data center operators aim to eliminate chillers that evaporate millions of gallons a water a year to cool the air inside data centers. Liquid cooling promises systems that recycle small amounts of fluids in closed systems focused on key hot spots.
We'll turn a waste into an asset, he said.
Same Performance, Less Power In separate tests, both Equinix and NVIDIA found a data center using liquid cooling could run the same workloads as an air-cooled facility while using about 30 percent less energy. NVIDIA estimates the liquid-cooled data center could hit 1.15 PUE, far below 1.6 for its air-cooled cousin.
Liquid-cooled data centers can pack twice as much computing into the same space, too. That's because the A100 GPUs use just one PCIe slot; air-cooled A100 GPUs fill two.
NVIDIA sees power savings, density gains with liquid cooling. At least a dozen system makers plan to incorporate these GPUs into their offerings later this year. They include ASUS, ASRock Rack, Foxconn Industrial Internet, GIGABYTE, H3C, Inspur, Inventec, Nettrix, QCT, Supermicro, Wiwynn and xFusion
A Global Trend Regulations setting energy-efficiency standards are pending in Asia, Europe and the U.S. That's motivating banks and other large data center operators to evaluate liquid cooling, too.
And the technology isn't limited to data centers. Cars and other systems need it to cool high-performance systems embedded inside confined spaces.
The Road to Sustainability This is the start of a journey, said Smith of the debut of liquid-cooled mainstream accelerators.
Indeed, we plan to follow up the A100 PCIe card with a version next year using the H100 Tensor Core GPU based on the NVIDIA Hopper architecture. We plan to support liquid cooling in our high-performance data center GPUs and our NVIDIA HGX platforms for the foreseeable future.
For fast adoption, today's liquid-cooled GPUs deliver the same performance for less energy. In the future, we expect these cards will provide an option of getting more performance for the same energy, something users say they want.
Measuring wattage alone is not relevant, the performance you get for the carbon impact you have is what we need to drive toward, said Smith.
Learn more about our new A100 PCIe liquid-cooled GPUs.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...
30/04/2025
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...
30/04/2025
Wuppertal April 30, 2025
Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...
30/04/2025
Back to All News
Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...
30/04/2025
Back to All News
Get Ready to Get Wild: Netflix Announces Mating Season, a New ...
30/04/2025
SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...