Corporate event attendees high standards for dynamic and interactive experiences has translated into demand for crowd participation technology, displays to showcase live social media feeds, and virtual attendance options according to a new report by trade association AVIXA.
Market Opportunity Analysis Report (MOAR) Corporate Events examines the opportunities and challenges for proAV providers working in corporate events.
Of the $247 billion total pro-AV market in 2019, the live events market represents $26.7 billion. Live events includes both live performance events (touring concerts primarily) and corporate events. Although the revenue breakdown is not precisely known, corporate events represent the bulk of the live events business served by most AV providers. This is thanks to the sheer number of events annually and the need for technology to deliver exceptional experiences.
AVIXA defines the corporate events market to include planned, temporary events, such as conferences and seminars, offsite sales and product training, shareholder events, B2B or B2C product release and branding events, banquets and award ceremonies, and large planned company celebrations with AV support.
Corporate events are a large and growing portion of the live events space, thanks to a continuing need for companies to educate, promote, and celebrate their brands, products, and services, said Sean Wargo, senior director of market intelligence, AVIXA. The experience economy has raised the bar for producers of these events, requiring the latest in technology to attract and engage audiences, particularly given the busy nature of trade shows and other large events where time is at a premium.
MOAR: Corporate Events reports on audiences preferences when attending corporate events, including the role technology plays in creating exceptional experiences. The report also explores the viewpoint of purchasers of live events solutions or the influencers and decision-makers involved in selecting the bundle of hardware and services inherent in the event production. Lastly, the report studies feedback from live events providers for the corporate market.
During a corporate engagement like a convention or trade show, there are often concurrent and competing events, so attendees have choices about what to attend. In addition, survey respondents reported that they frequently attend events that are not directly required for their job. Since its their decision to attend the events, their responses to AVIXAs survey questions reveal what providers can do to attract them.
Surprisingly, for corporate events, where most of the activity has been on a stage, interactive touch displays received the highest percentage of respondents who said the technology enhanced their experience at the event (83%) where it was present. Projection technology also rates highly at 77%. Taken together these suggest the importance of investing heavily in the visual components of the event, but with an interactive twist. Audio equipment on the main stage was rated as an event enhancement by 81 percent. Audio quality consistently rates high in surveys dealing with live event satisfaction, because as every AV industry professional knows, poor audio will ruin an event faster than any other element.
When survey respondents were asked what is on their technology wish lists for live events, they revealed a large demand for interactive technology, including audience interaction tools, virtual reality (VR) to enable attendees to explore content further, smartphone apps that include the events presentations, displays that share social media feeds, virtual attendance, and more.
The end user -- often the event producer or meeting planner -- is responsible for arranging for the provision of AV technology and services for the corporate event. And they spend a significantly higher percentage of their total event budgets on AV than customers in AV integration projects or AV for the entertainment/performance events. Half of the event producers/meeting planners surveyed plan to increase the amount of owned gear in their inventory, an indication of an increased tendency to invest in some of their fixed event venues. Event producers and meeting planners see direct benefits from implementing AV at their events, specifically creating digital content archives of the events and reaching remote audiences through streaming.
The dynamics of AV providers are unique in corporate events: They are both the end user of AV gear and the service provider for a new kind of experiential demand. They buy AV equipment for their own inventory to use in their customers events or they rent AV equipment for them. They balance the amount of renting and owning according to their own changing financial position, their pipeline of jobs, their customers needs, and the evolving market, including the emergence of new technology products and solutions. The frequency of venues owning their own AV equipment factors into this balance as well. As AV providers, their most promising market is providing experiential technology and services, turning all the audience demand for interactivity away from mediocre phone apps and into stunning collective VR for an entire auditorium or even an entire city.
This report is the eighth in a series of AV market studies. The hospitality, retail, corporate, transportation, sports venues, education and live performance reports were published throughout 2018 and 2019. The full eight-report MOAR series is available for purchase as a bundle, which also includes a summary report comparing market results.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
Corporate event attendees high standards for dynamic and interactive experiences has translated into demand for crowd participation technology, displays to showcase live social media feeds, and virtual attendance options according to a new report by trade association AVIXA. 
