Sony Digital Rapids Pixel Power calrec Sony

Corporate events demand interactive proAV tech...

14/10/2019

Corporate event attendees high standards for dynamic and interactive experiences has translated into demand for crowd participation technology, displays to showcase live social media feeds, and virtual attendance options according to a new report by trade association AVIXA.

Market Opportunity Analysis Report (MOAR) Corporate Events examines the opportunities and challenges for proAV providers working in corporate events.

Of the $247 billion total pro-AV market in 2019, the live events market represents $26.7 billion. Live events includes both live performance events (touring concerts primarily) and corporate events. Although the revenue breakdown is not precisely known, corporate events represent the bulk of the live events business served by most AV providers. This is thanks to the sheer number of events annually and the need for technology to deliver exceptional experiences.

AVIXA defines the corporate events market to include planned, temporary events, such as conferences and seminars, offsite sales and product training, shareholder events, B2B or B2C product release and branding events, banquets and award ceremonies, and large planned company celebrations with AV support.

Corporate events are a large and growing portion of the live events space, thanks to a continuing need for companies to educate, promote, and celebrate their brands, products, and services, said Sean Wargo, senior director of market intelligence, AVIXA. The experience economy has raised the bar for producers of these events, requiring the latest in technology to attract and engage audiences, particularly given the busy nature of trade shows and other large events where time is at a premium.

MOAR: Corporate Events reports on audiences preferences when attending corporate events, including the role technology plays in creating exceptional experiences. The report also explores the viewpoint of purchasers of live events solutions or the influencers and decision-makers involved in selecting the bundle of hardware and services inherent in the event production. Lastly, the report studies feedback from live events providers for the corporate market.

During a corporate engagement like a convention or trade show, there are often concurrent and competing events, so attendees have choices about what to attend. In addition, survey respondents reported that they frequently attend events that are not directly required for their job. Since its their decision to attend the events, their responses to AVIXAs survey questions reveal what providers can do to attract them.

Surprisingly, for corporate events, where most of the activity has been on a stage, interactive touch displays received the highest percentage of respondents who said the technology enhanced their experience at the event (83%) where it was present. Projection technology also rates highly at 77%. Taken together these suggest the importance of investing heavily in the visual components of the event, but with an interactive twist. Audio equipment on the main stage was rated as an event enhancement by 81 percent. Audio quality consistently rates high in surveys dealing with live event satisfaction, because as every AV industry professional knows, poor audio will ruin an event faster than any other element.

When survey respondents were asked what is on their technology wish lists for live events, they revealed a large demand for interactive technology, including audience interaction tools, virtual reality (VR) to enable attendees to explore content further, smartphone apps that include the events presentations, displays that share social media feeds, virtual attendance, and more.

The end user -- often the event producer or meeting planner -- is responsible for arranging for the provision of AV technology and services for the corporate event. And they spend a significantly higher percentage of their total event budgets on AV than customers in AV integration projects or AV for the entertainment/performance events. Half of the event producers/meeting planners surveyed plan to increase the amount of owned gear in their inventory, an indication of an increased tendency to invest in some of their fixed event venues. Event producers and meeting planners see direct benefits from implementing AV at their events, specifically creating digital content archives of the events and reaching remote audiences through streaming.

The dynamics of AV providers are unique in corporate events: They are both the end user of AV gear and the service provider for a new kind of experiential demand. They buy AV equipment for their own inventory to use in their customers events or they rent AV equipment for them. They balance the amount of renting and owning according to their own changing financial position, their pipeline of jobs, their customers needs, and the evolving market, including the emergence of new technology products and solutions. The frequency of venues owning their own AV equipment factors into this balance as well. As AV providers, their most promising market is providing experiential technology and services, turning all the audience demand for interactivity away from mediocre phone apps and into stunning collective VR for an entire auditorium or even an entire city.

This report is the eighth in a series of AV market studies. The hospitality, retail, corporate, transportation, sports venues, education and live performance reports were published throughout 2018 and 2019. The full eight-report MOAR series is available for purchase as a bundle, which also includes a summary report comparing market results.
LINK: http://www.inavateonthenet.net/news/article/corporate-events-demand-in...
See more stories from teracue

Most recent headlines

13/11/2019

MAX Lands as Must-Have for Vloggers, Reviewers, 360 Users

News Nov 12, 2019 MAX is the first camera of its kind. It's all the goodness of GoPro, but with three cameras in one-a vlogging camera, a 360 camera, a...

13/11/2019

HERO8 Black: Top Tech Reviewers Say Must Buy

News Nov 13, 2019 From the moment HERO8 Black debuted in October, it's been capturing the hearts of tech reviewers across the internet. The resounding ...

13/11/2019

Claypaky Fixtures Light Up J Balvin's Colorful Arcoiris North American Tour

Claypaky Fixtures Light Up J Balvin's Colorful Arcoiris North American Tour posted: 13/11/2019 Claypaky fixtures for J Balvin's Arcoiris tour....

13/11/2019

disguise gx range powers video intensive MTV 2019 VMA's show

disguise gx range powers video intensive MTV 2019 VMA's show posted: 13/11/2019 In August 2019, MTV hosted its 36th Annual Video Music Awards at the P...

13/11/2019

159 Documentaries Submitted For Oscar Consideration

LOS ANGELES - A total of 159 features have been submitted for consideration in the Documentary Feature category for the 92nd Academy Awards. Submitted features ...

13/11/2019

PreSonus CDLs Headline at Spasskaya Tower in Moscow!

Spasskaya Tower is an annual music festival held in Moscow, Russia. It's a spectacular, week-long event, staged on the background of the monumental walls of...

13/11/2019

9 Facebook Live best practices to boost engagement

Video is one of the best ways to engage with your audience. And live video is even better. Facebook has tools built into it to create some fantastic content. Bu...

12/11/2019

FUJIFILM House of Photography to open Tuesday 3rd December

FUJIFILM House of Photography to open Tuesday 3rd December Fujifilm confirms central London experiential concept store will open at 11am on Tuesday 3 December, ...

12/11/2019

AFP wins fourth Rory Peck video award

Our stringer was rewarded for his exceptional video coverage of the 2018-2019 Nicaraguan protests, featuring striking images of demonstrators' arrests and c...

12/11/2019

Eurovision Sport secures rights for European Championships 2022

Eurovision Sport secures rights for European Championships 2022...

12/11/2019

Object Matrix Customer Pain Points

-- Common Customer Pain Points -- Object Matrix is the strategic partner who understands your industry, enables global collaboration, increases operational e...

12/11/2019

Traces starts 9th December on Alibi

Tuesday 12th November 2019 Traces, the six-part crime drama set in Dundee, starts Monday 9th December on Alibi. UKTV Original series stars Molly Windsor, Laura...

12/11/2019

Yesterday reimagines antique treasures in its Restoration Workshop

Tuesday 12 November 2019 UKTV has commissioned a new series for its leading factual channel, Yesterday. UKTV Original, Restoration Workshop (10x60) sees antique...

12/11/2019

VSN successfully closes NATExpo 2019 Q&A with Sergey Pribyl, EMEA Sales Manager

Along with the recent additions of Alexander Kosushkin and Sergey Astakhov to the sales and pre-sales team, respectively, VSN reinforces its international expan...

12/11/2019

ITV announces new addressable advertising platform: Planet V

ITV announces new addressable advertising platform: Planet V ITV today announces the launch of its new addressable advertising platform - Planet V. Unveiled on...

12/11/2019

ITV announces new all live morning daytime schedule for 2020

ITV announces new all live morning daytime schedule for 2020 Mornings on ITV will be fully live from the start of 2020 under a new schedule announced today. F...

12/11/2019

ITV announce new entertainment series -John Bishop At The Weekend

ITV announce new entertainment series - John Bishop At The Weekend ITV today announced a brand new Entertainment series - John Bishop At The Weekend - coming t...

12/11/2019

Robert Lindsay, James Murray, Susannah Fielding, Ellie Kendrick and...

Robert Lindsay, James Murray, Susannah Fielding, Ellie Kendrick and Navin Chowdhry join the cast of ITV drama, Invisible Company News August 19, 2019 BAFTA, ...

12/11/2019

Victoria' Producer Mammoth Screen Adapting Lindsey Davis' Falco' Roman Detective Novels...

Victoria' Producer Mammoth Screen Adapting Lindsey Davis' Falco' Ro...

12/11/2019

Nevion sales grow by more than a third in the Americas

Americas sales team strengthened further through industry leaders Oslo, Norway, 12 November 2019 - Nevion, award-winning provider of virtualized media producti...

12/11/2019

The SVG Podcast Digital Extra: Digital Delivery - Traditional vs. OTT Distribution Tech

The SVG Podcast Digital Extra: Digital Delivery - Traditional vs. OTT Distributi...

12/11/2019

Esports Production Summit: Dome Productions Rolls Out New Showcase Digital' Trailer for Live Demo

Esports Production Summit: Dome Productions Rolls Out New Showcase Digital'...

12/11/2019

Vodafone Brings 5G Network Into Play With Fan Assistant Referee in World First on the Isles of Scilly

Vodafone brings 5G network into play with fan assistant referee in world first o...

12/11/2019

Creative Technology Creates Broadcast Spectacular With Track Projection at 2019 IAAF World Athletics Championships

Creative Technology creates broadcast spectacular with track projection at 2019 ...

12/11/2019

Dome Productions' Unique New Truck Showcase' Targets Digital-Content Creators

Dome Productions' Unique New Truck Showcase' Targets Digital-Content Cr...

12/11/2019

AT&T SportsNet Pittsburgh Launches Steel-City-Themed Studio

AT&T SportsNet Pittsburgh Launches Steel-City-Themed Studio Revamped facility features the largest LED wall of any RSN in the country By Jason Dachman, Chief ...

12/11/2019

DryMedia and Magnolia TV Merge to Create Banijay Italia

Banijay Group Italy today announces the merge of two of its production businesses - DryMedia and Magnolia SPA. Under the supervision of Paolo Bassetti, Chief Ex...

12/11/2019

Take five with...Jodie!

Posted on 12 Nov 2019 Tell us a little bit about your job? I'm a PR & Marketing Executive; I support the PR team at ICG and also our clients on a day-to-d...

12/11/2019

Nielsen Named Media Industry Leader for Third Consecutive Year by Just Capital and Forbes

For the third year in a row, Nielsen was named the industry leader among Media c...

12/11/2019

Nokia joins Sendai City in world's first test of private wireless connected drones for tsunami evacuation alerts

Nokia joins Sendai City in world's first test of private wireless connected ...

12/11/2019

Spectranet and Nokia to provide 100+ Mbps ultra broadband services with FTTH to home and business users in Nigeria

Spectranet and Nokia to provide 100 Mbps ultra broadband services with FTTH to ...

12/11/2019

CBS Corporation Reports Third Quarter 2019 Results

Nov 12 2019 Revenues of $3.3 Billion, Up 1% Diluted EPS of $.85; Adjusted Diluted EPS of $.95 CBS Third Quarter 2019 Earnings Release Posted in Featured Ne...

12/11/2019

Arabsat 6A and ST Engineering's Newtec Dialog To Transform Sudasat's Broadband Internet Connectivity

Riyadh, SAUDI ARABIA, 12 November, 2019 - Arab Satellite Communications Organiza...

12/11/2019

A CHOIR PERFORMANCE IN KUALA LUMPUR ACHIEVED CRYSTAL CLEAR SOUND THANKS TO DPA MICROPHONES

DPA's 4097 CORE Choir Microphones were ideally suited to this outdoor event ...

12/11/2019

SGO to present the new-generation Mistika Technology solutions to the Japanese market at Inter BEE 2019

View Larger Image At this year's Inter BEE (13th-15th November) in Japan,...

12/11/2019

Mistika Boutique now with Dolby Vision, Blackmagic Design DeckLink I/O and the latest ARRI, Sony, Canon & RED SDK support

View Larger Image SGO released a significant upgrade to its new affordable fu...

12/11/2019

Fox Corporation Names Gary Ehrlich President and General Manager of Studio Operations

Los Angeles, CA - November 12, 2019 - Fox Corporation (Nasdaq: FOXA, FOX) ( FOX ...

12/11/2019

Eutelsat announces first signing of Eutelsat CIRRUS solution on the African continent with Orao Telecom Congo

Paris, Cape Town, 12 November 2019 - On the inaugural day of AfricaCom 2019, Eut...

12/11/2019

Berklee Silent Film Orchestra Performs Its Score to The Phantom of the Opera

The Berklee Silent Film Orchestra (BSFO) will perform its powerhouse score with the definitive, digital restoration of The Phantom of the Opera on Thursday, Dec...

12/11/2019

Berklees Signature Series Celebrates the Music of Queen

The Signature Series at Berklee presents Singers Showcase: A Night at the Opera The Music of Queen on Thursday, December 5, at the Berklee Performance Center at...

12/11/2019

Xilinx Announces the Worlds Highest Performance Adaptive Devices for Advanced ADAS and AD Applications

Xilinx Announces the Worlds Highest Performance Adaptive Devices for Advanced AD...

12/11/2019

Xilinx Vitis Unified Software Platform Now Available for Download

Xilinx Vitis Unified Software Platform Now Available for Download Nov 12, 2019 THE HAGUE, Netherlands, Nov. 12, 2019 /PRNewswire/ -- Xilinx Developer Forum E...

12/11/2019

Video newsletter: What are you thankful for? At WeVideo we're thankful for educators like you

alt= aria-hidden=true data-lazy-src=https://fast.wistia.com/embed/medias/zleac7z...

12/11/2019

CHRISTIAN SERRATOS TO STAR AS LEGENDARY ICON SELENA QUINTANILLA IN NETFLIX'S SELENA: THE SERIES

CHRISTIAN SERRATOS TO STAR AS LEGENDARY ICON SELENA QUINTANILLA IN NETFLIX'...