Sony Pixel Power calrec Sony

Corporate events demand interactive proAV tech...

14/10/2019

Corporate event attendees high standards for dynamic and interactive experiences has translated into demand for crowd participation technology, displays to showcase live social media feeds, and virtual attendance options according to a new report by trade association AVIXA.

Market Opportunity Analysis Report (MOAR) Corporate Events examines the opportunities and challenges for proAV providers working in corporate events.

Of the $247 billion total pro-AV market in 2019, the live events market represents $26.7 billion. Live events includes both live performance events (touring concerts primarily) and corporate events. Although the revenue breakdown is not precisely known, corporate events represent the bulk of the live events business served by most AV providers. This is thanks to the sheer number of events annually and the need for technology to deliver exceptional experiences.

AVIXA defines the corporate events market to include planned, temporary events, such as conferences and seminars, offsite sales and product training, shareholder events, B2B or B2C product release and branding events, banquets and award ceremonies, and large planned company celebrations with AV support.

Corporate events are a large and growing portion of the live events space, thanks to a continuing need for companies to educate, promote, and celebrate their brands, products, and services, said Sean Wargo, senior director of market intelligence, AVIXA. The experience economy has raised the bar for producers of these events, requiring the latest in technology to attract and engage audiences, particularly given the busy nature of trade shows and other large events where time is at a premium.

MOAR: Corporate Events reports on audiences preferences when attending corporate events, including the role technology plays in creating exceptional experiences. The report also explores the viewpoint of purchasers of live events solutions or the influencers and decision-makers involved in selecting the bundle of hardware and services inherent in the event production. Lastly, the report studies feedback from live events providers for the corporate market.

During a corporate engagement like a convention or trade show, there are often concurrent and competing events, so attendees have choices about what to attend. In addition, survey respondents reported that they frequently attend events that are not directly required for their job. Since its their decision to attend the events, their responses to AVIXAs survey questions reveal what providers can do to attract them.

Surprisingly, for corporate events, where most of the activity has been on a stage, interactive touch displays received the highest percentage of respondents who said the technology enhanced their experience at the event (83%) where it was present. Projection technology also rates highly at 77%. Taken together these suggest the importance of investing heavily in the visual components of the event, but with an interactive twist. Audio equipment on the main stage was rated as an event enhancement by 81 percent. Audio quality consistently rates high in surveys dealing with live event satisfaction, because as every AV industry professional knows, poor audio will ruin an event faster than any other element.

When survey respondents were asked what is on their technology wish lists for live events, they revealed a large demand for interactive technology, including audience interaction tools, virtual reality (VR) to enable attendees to explore content further, smartphone apps that include the events presentations, displays that share social media feeds, virtual attendance, and more.

The end user -- often the event producer or meeting planner -- is responsible for arranging for the provision of AV technology and services for the corporate event. And they spend a significantly higher percentage of their total event budgets on AV than customers in AV integration projects or AV for the entertainment/performance events. Half of the event producers/meeting planners surveyed plan to increase the amount of owned gear in their inventory, an indication of an increased tendency to invest in some of their fixed event venues. Event producers and meeting planners see direct benefits from implementing AV at their events, specifically creating digital content archives of the events and reaching remote audiences through streaming.

The dynamics of AV providers are unique in corporate events: They are both the end user of AV gear and the service provider for a new kind of experiential demand. They buy AV equipment for their own inventory to use in their customers events or they rent AV equipment for them. They balance the amount of renting and owning according to their own changing financial position, their pipeline of jobs, their customers needs, and the evolving market, including the emergence of new technology products and solutions. The frequency of venues owning their own AV equipment factors into this balance as well. As AV providers, their most promising market is providing experiential technology and services, turning all the audience demand for interactivity away from mediocre phone apps and into stunning collective VR for an entire auditorium or even an entire city.

This report is the eighth in a series of AV market studies. The hospitality, retail, corporate, transportation, sports venues, education and live performance reports were published throughout 2018 and 2019. The full eight-report MOAR series is available for purchase as a bundle, which also includes a summary report comparing market results.
LINK: http://www.inavateonthenet.net/news/article/corporate-events-demand-in...
See more stories from teracue

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

26/06/2026

SVG GameDay, Ep. 21: Minnesota Vikings Allan Wertheimer - Large-Scale Shows in Minny

In-venue and creative video staffers at the professional and collegiate level ha...

26/06/2026

Strike Fighter League Announces Second Online Tournament, Set for July 25 in Las Vegas

Strike Fighter League (SFL), a professional air combat digital sport combining f...

26/06/2026

InfoComm 2026: Wisycom Announces MPR60 Firmware Update, MATF Antenna Matrix, and PFL RFoF Box

Wisycom has announced three new additions to its professional wireless ecosystem...

26/06/2026

Eurovision Services Inaugurates Expanded Master Control Room in Madrid

Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...

26/06/2026

Midco Sports and University of North Dakota Renew Broadcast and Sponsorship Partnership

Midco Sports and the University of North Dakota (UND) have announced a two-year ...

26/06/2026

G&D and VuWall Appoint Vutec as Exclusive South Africa Distributor

Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...

26/06/2026

Visit Seattle Launches Drone Scoreboard at Space Needle for FIFA World Cup 2026

Visit Seattle, the official destination marketing organization for Seattle and King County, has launched what it describes as the world's first drone scoreb...

26/06/2026

CP Communications Provides RF and Wireless Support for 2026 NBA Draft at Barclays Center

CP Communications provided RF video, audio, and crew communications support for ...

26/06/2026

Reimagined MoonPay X Games League Kicks Off With Three-Day Event in Sacramento

Produced by longtime partner Echo Entertainment, the action-sports property is now a team-based year-round league The inaugural season of the MoonPay X Games L...

26/06/2026

MultiDyne Acquires MRMC, Expands into Camera Robotics and Motion Control

The deal establishes MultiDyne Robotics and Motion Control, maintaining the well-known MRMC brand.MultiDyne Video & Fiber Optic Systems has acquired the assets ...

26/06/2026

TNT Sports Heads Into Year 2 of NASCAR Return With New NEP Truck, Expanded In-Car Experience

PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integr...

26/06/2026

Ratings Roundup: USMNT-Australia Draws 23M Viewers; Mexico-South Korea Is Most-Watched Spanish-Language Soccer Match Ever

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

26/06/2026

David Kuckhermann brings calabash to Celemony Tonalic

Virtual session musician plug-in gains new percussion options Celemony's latest update for their virtual session musician platform complements the exist...

26/06/2026

Softube unveil the Console 1 Compact

Half-size model joins Console 1 line-up Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...

26/06/2026

ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial opportunities in electromagnetic warfare and defense

ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...

26/06/2026

Lightware Powers Teddy Swims UK And Europe Tour With Adva...

For Teddy Swims sold-out I've Tried Everything But Therapy tour, event technology specialists, PRG, provided video, automation and lighting across 19 date...

26/06/2026

Taurus TPN powers AV workflows at NurnbergMesse

Modern exhibition and event venues face the challenge of seamlessly integrating traditional conference technology, professional broadcast workflows and IP-based...

26/06/2026

FCC Adopts New Cybersecurity Requirements for Alerting Systems

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Study: Roku Most Used But Not Highest Rated Streaming Platform

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Samsung Ads Announces First Shoppable CTV Partners

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Gray Media Names Annie Cordell General Manager of WMBF

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Neko Oji: The Guy That Got Reincarnated as a Cat Edited with DaVinci Resolve Studio

Neko Oji: The Guy That Got Reincarnated as a Cat Edited with DaVinci Resolve Stu...

26/06/2026

Adobe to Acquire Topaz Labs

Adobe to Acquire Topaz Labs Brie Clayton June 25, 2026 0 Comments Adobe has seen strong demand for its AI products for creatives, including Adobe Fire...

26/06/2026

Berklee Students Earn Dedicated Section at Raindance Film Festival in London

Berklee Students Earn Dedicated Section at Raindance Film Festival in London Five documentary short films produced in the Africana Studies Department screen a...

26/06/2026

Prison Wives of TikTok is Locked In for U and U&W

Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...

26/06/2026

Automating post-production workflows with Baselight, Daylight, Nara & FilmLight API. New York. 8 July 2026

Catch up on the latest developments across Baselight and Daylight v7, Nara and F...

26/06/2026

DFT installs second Polar HQ at China News Film Confirming Position as China's Leading 8K Film Preservation Partner

26. June 2026 News DFT is pleased to announce that a second Polar HQ film s...

26/06/2026

New documentary Freedom Founder: Thomas McKean and the American Revolution comes to RT

New documentary Freedom Founder: Thomas McKean and the American Revolution airs ...

25/06/2026

Launching a Career in Broadcast Engineering: Academic Paths and Essential Certifications

Launching a Career in Broadcast Engineering: Academic Paths and Essential Certif...

25/06/2026

SVG Students To Watch: Jude Kieffer, Ball State University

This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space In the live-sports-vid...

25/06/2026

Presidio and NHL Renew Multiyear North American Technology Partnership

Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...

25/06/2026

Strike Fighter League Hits the Industry as First Professional Air Combat Sport

Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...

25/06/2026

Rise Reveals 2026 Worldwide Mentoring Cohorts to Support Future Industry Leaders

Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...

25/06/2026

MLB Network To Air American Association of Professional Baseball All-Star Game for First Time on July 15

The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...

25/06/2026

Mediaproxy Partners with HVS for U.S. Broadcast Market

Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...

25/06/2026

Backblaze Inks Five-Year Multi-Exabyte Data Storage Agreement with CoreWeave

Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI. Under the multi-exabyte, $335 million agreement, Backblaze will provide...

25/06/2026

Clear-Com FreeSpeak Cell Tested by RTL Deutschland on 5G Network at Nrburgring

Clear-Com has announced the successful deployment and testing of FreeSpeak Cell by RTL Deutschland during a live event production at the N rburgring race circui...

25/06/2026

Mobile TV Group Launches Full-Stack MTVG Production Platform, Powers Angels Broadcast Television

Mobile TV Group (MTVG) has announced the launch of the MTVG Production Platform,...

25/06/2026

Sony Pictures Entertainment Announces $100 Million Investment in Cosm

Sony Pictures Entertainment (SPE) has announced a $100 million strategic investment in Cosm as lead investor in the company's Series C financing round, acqu...

25/06/2026

FOX Sports Renews Concacaf Gold Cup Rights and Adds Nations League Through 2029

FOX Sports and Concacaf have announced a multi-year media rights agreement making FOX Sports the U.S. English-language home of the Concacaf Gold Cup and Concaca...

25/06/2026

InfoComm 2026: Daktronics and Grass Valley Win rAVe Pubs Best Solution for Large Venue or Live Events

Daktronics and Grass Valley have received the rAVe Pubs Best Solution for Large ...

25/06/2026

Music Production for Women announce Soundlab 2026

Six free workshops across two days Global music education platform Music Production for Women (MPW), have just announced a brand new and highly anticipated ...

25/06/2026

CIOKS launch the DC7 v2

Popular pedalboard PSU gets an upgrade The DC7 v2 is a new and improved version of CIOKS' renowned effects pedal PSU, and is said to be the thinnest, mo...

25/06/2026

Rev Ocean reverb from Arturia

Optimised for lush, enveloping sounds Described as an instantly rewarding reverb , the latest addition to Arturia's range of creative effects plug-ins ...

25/06/2026

Just 48 hours until GearExpo UK!

27 June 2026, Westminster University Harrow Campus GearExpo UK is now upon us, with just two days to go until 150 of the worlds top pro-audio brands and ind...

25/06/2026

The Name You Know, The Lineup You'll Love - SBS2 Returns

The Name You Know, The Lineup You'll Love - SBS2 Returns 25 June, 2026 Media releases SBS Viceland rebrands as SBS2 on Friday 21 August, bringing the c...