
Corporate event attendees high standards for dynamic and interactive experiences has translated into demand for crowd participation technology, displays to showcase live social media feeds, and virtual attendance options according to a new report by trade association AVIXA.
Market Opportunity Analysis Report (MOAR) Corporate Events examines the opportunities and challenges for proAV providers working in corporate events.
Of the $247 billion total pro-AV market in 2019, the live events market represents $26.7 billion. Live events includes both live performance events (touring concerts primarily) and corporate events. Although the revenue breakdown is not precisely known, corporate events represent the bulk of the live events business served by most AV providers. This is thanks to the sheer number of events annually and the need for technology to deliver exceptional experiences.
AVIXA defines the corporate events market to include planned, temporary events, such as conferences and seminars, offsite sales and product training, shareholder events, B2B or B2C product release and branding events, banquets and award ceremonies, and large planned company celebrations with AV support.
Corporate events are a large and growing portion of the live events space, thanks to a continuing need for companies to educate, promote, and celebrate their brands, products, and services, said Sean Wargo, senior director of market intelligence, AVIXA. The experience economy has raised the bar for producers of these events, requiring the latest in technology to attract and engage audiences, particularly given the busy nature of trade shows and other large events where time is at a premium.
MOAR: Corporate Events reports on audiences preferences when attending corporate events, including the role technology plays in creating exceptional experiences. The report also explores the viewpoint of purchasers of live events solutions or the influencers and decision-makers involved in selecting the bundle of hardware and services inherent in the event production. Lastly, the report studies feedback from live events providers for the corporate market.
During a corporate engagement like a convention or trade show, there are often concurrent and competing events, so attendees have choices about what to attend. In addition, survey respondents reported that they frequently attend events that are not directly required for their job. Since its their decision to attend the events, their responses to AVIXAs survey questions reveal what providers can do to attract them.
Surprisingly, for corporate events, where most of the activity has been on a stage, interactive touch displays received the highest percentage of respondents who said the technology enhanced their experience at the event (83%) where it was present. Projection technology also rates highly at 77%. Taken together these suggest the importance of investing heavily in the visual components of the event, but with an interactive twist. Audio equipment on the main stage was rated as an event enhancement by 81 percent. Audio quality consistently rates high in surveys dealing with live event satisfaction, because as every AV industry professional knows, poor audio will ruin an event faster than any other element.
When survey respondents were asked what is on their technology wish lists for live events, they revealed a large demand for interactive technology, including audience interaction tools, virtual reality (VR) to enable attendees to explore content further, smartphone apps that include the events presentations, displays that share social media feeds, virtual attendance, and more.
The end user -- often the event producer or meeting planner -- is responsible for arranging for the provision of AV technology and services for the corporate event. And they spend a significantly higher percentage of their total event budgets on AV than customers in AV integration projects or AV for the entertainment/performance events. Half of the event producers/meeting planners surveyed plan to increase the amount of owned gear in their inventory, an indication of an increased tendency to invest in some of their fixed event venues. Event producers and meeting planners see direct benefits from implementing AV at their events, specifically creating digital content archives of the events and reaching remote audiences through streaming.
The dynamics of AV providers are unique in corporate events: They are both the end user of AV gear and the service provider for a new kind of experiential demand. They buy AV equipment for their own inventory to use in their customers events or they rent AV equipment for them. They balance the amount of renting and owning according to their own changing financial position, their pipeline of jobs, their customers needs, and the evolving market, including the emergence of new technology products and solutions. The frequency of venues owning their own AV equipment factors into this balance as well. As AV providers, their most promising market is providing experiential technology and services, turning all the audience demand for interactivity away from mediocre phone apps and into stunning collective VR for an entire auditorium or even an entire city.
This report is the eighth in a series of AV market studies. The hospitality, retail, corporate, transportation, sports venues, education and live performance reports were published throughout 2018 and 2019. The full eight-report MOAR series is available for purchase as a bundle, which also includes a summary report comparing market results.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
24/09/2026
Broadcast Management Group (BMG) is supporting Virginia Public Media (VPM), the ...
24/09/2026
RED Digital Cinema's RED V-RAPTOR [X] and RED V-RAPTOR XL [X] cameras with the Phantom Track feature are the first cameras to receive GhostFrame Pro Certifi...
24/09/2026
Bringing together the full family of networks, FOX Sports is also adding Tubi, F...
24/09/2026
Virginia Polytechnic Institute and State University (Virginia Tech) has unveiled...
24/09/2026
The blog collects SVG's reporting on AI across U.S. and European sports broadcasting
Since SVG launched the AI Innovation Lab in April to advance the devel...
24/09/2026
SVG's annual TranSPORT conference, which will be held on Tuesday, Oct. 20 in...
24/09/2026
The self-built Master Control Room has cut streaming operations incident-respo...
24/09/2026
Ortana Media Group, the software systems integrator behind the Cubix workflow platform, has connected AudioShake's audio separation models to ScorePlay thro...
24/09/2026
AudioShake has released Multi-Speaker 2.0, the company's newest Multi-Speaker model, which removes 75% more noise and offers 32% better separation of overla...
24/09/2026
By Jon Morgan, Founder and Executive Producer, Ryval Studios
For Major League B...
24/09/2026
Spectrum SportsNet has revealed its comprehensive programming and live game broa...
24/09/2026
The Charlotte Hornets has unveiled new broadcast partnerships with Gray Media an...
24/09/2026
DAZN will be the exclusive direct-to-consumer streaming partner for the Detroit Pistons beginning with the 2026-27 season. Subscriptions are available at DAZN.c...
24/09/2026
The National Hockey League (NHL) has made an agreement with Spectrum that will allow Spectrum TV customers in the Minnesota Wild local broadcast territory to wa...
24/09/2026
The Carolina Hurricanes has reached a multi-year distribution agreement to provi...
24/09/2026
The St. Louis Blues has introduced Blue Note as the name of the new, exclusive ...
24/09/2026
Blue Jackets Hockey Network, the television home for Blue Jackets hockey, is coming to Spectrum TV under a new carriage agreement between the National Hockey Le...
24/09/2026
The next generation of multitrack recording for live sound
The latest version of Waves' dedicated live multitrack recording software delivers an array ...
24/09/2026
An idea machine for musicians
Described as an idea machine for musicians , the latest addition to Polyend's growing collection of guitar pedals combin...
24/09/2026
Alignment tool gains multitrack layout
Synchro Arts have just launched the latest version of their renowned time-alignment plug-in, and it's said to be ...
24/09/2026
Synth gains DAW Control & Ctrl-e integration
Expressive E have just released a major firmware update that brings some interesting new features to the Osmose...
24/09/2026
Rohde & Schwarz expands its system amplifier portfolio with the R&S SAM200 for a...
24/09/2026
September 24, 2026
The Hitachi Startup Challenge FY26 invites innovative startu...
24/09/2026
Download Now!
To receive a short case study showcasing NHK Technologies, Inc. (NT) s audio setup, please enter the following details:
--
First Name* Fir...
24/09/2026
Manifold Technologies Appoints Ryhaan Williams as CCO for North America
Brie Clayton September 24, 2026
0 Comments
Brings three decades of broadcast e...
24/09/2026
UNIFACHA Expands Educational Program with DaVinci Resolve Studio
Brie Clayton September 24, 2026
0 Comments
Brazilian university empowers next generat...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Viewers watching videos from the Austrian Parliament online will soon find it easier to verify the authenticity of the content. Big Blue Marble, an internationa...
24/09/2026
nsign, the digital signage SaaS platform built around its Simplify Complexity principle, is now officially certified for BRAVIA Professional Displays from Son...
24/09/2026
Encompass Digital Media today announced the successful migration of multiple Viaplay free-to-air channels, including TV3, TV6, TV8 and TV10, to its Altitude Sch...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Music Supervisor, Composer, and Mixing Engineer Santiago Uribe has built a career around producing music for film and television, contributing to more than 40 p...
24/09/2026
The North American Broadcasters Association (NABA) will hold a full-day cybersecurity summit focused on defending against growing cyber threats facing the broad...
24/09/2026
London, 24th September 2026: UKTV has commissioned an eighth series of Canal Boat Diaries (8x60') for U (u.co.uk) and U&YESTERDAY, with waterways explorer R...
24/09/2026
September 24th, 2026 TRIBECA FESTIVAL AND AT&T OPEN SUBMISSIONS FOR 10TH ANNIVE...
24/09/2026
Reinaldo Marcus Green, director of six-time Academy Award-nominated King Richard...
24/09/2026
From the buzz of your phone when a message arrives to surgeons being able to feel' the patients they are examining from hundreds of kilometres away, these ...
24/09/2026
As Q4 approaches, retailers enter the most critical sales window of the year the golden quarter.
Stretching from October through December, this period encomp...
24/09/2026
Key Takeaways
Harmonic's cOS virtualized platform enables Lightcurve to de...
24/09/2026
COLD Launches Insider Club on Supercast, Giving True Crime Fans Ad-Free Listenin...
24/09/2026
The home interiors retailer signs up for third year as sponsor
RT Commercial today announced that Harry Corry has signed up to a third year as sponsor of Live...
24/09/2026
When COVID-19 emerged, scientists had a crucial advantage: Decades of prior research on coronaviruses meant they understood the virus' key proteins well eno...
24/09/2026
RT Radio 1 Folk Awards Tickets on Sale
Dolores Keane to be inducted into the...