
Corporate event attendees high standards for dynamic and interactive experiences has translated into demand for crowd participation technology, displays to showcase live social media feeds, and virtual attendance options according to a new report by trade association AVIXA.
Market Opportunity Analysis Report (MOAR) Corporate Events examines the opportunities and challenges for proAV providers working in corporate events.
Of the $247 billion total pro-AV market in 2019, the live events market represents $26.7 billion. Live events includes both live performance events (touring concerts primarily) and corporate events. Although the revenue breakdown is not precisely known, corporate events represent the bulk of the live events business served by most AV providers. This is thanks to the sheer number of events annually and the need for technology to deliver exceptional experiences.
AVIXA defines the corporate events market to include planned, temporary events, such as conferences and seminars, offsite sales and product training, shareholder events, B2B or B2C product release and branding events, banquets and award ceremonies, and large planned company celebrations with AV support.
Corporate events are a large and growing portion of the live events space, thanks to a continuing need for companies to educate, promote, and celebrate their brands, products, and services, said Sean Wargo, senior director of market intelligence, AVIXA. The experience economy has raised the bar for producers of these events, requiring the latest in technology to attract and engage audiences, particularly given the busy nature of trade shows and other large events where time is at a premium.
MOAR: Corporate Events reports on audiences preferences when attending corporate events, including the role technology plays in creating exceptional experiences. The report also explores the viewpoint of purchasers of live events solutions or the influencers and decision-makers involved in selecting the bundle of hardware and services inherent in the event production. Lastly, the report studies feedback from live events providers for the corporate market.
During a corporate engagement like a convention or trade show, there are often concurrent and competing events, so attendees have choices about what to attend. In addition, survey respondents reported that they frequently attend events that are not directly required for their job. Since its their decision to attend the events, their responses to AVIXAs survey questions reveal what providers can do to attract them.
Surprisingly, for corporate events, where most of the activity has been on a stage, interactive touch displays received the highest percentage of respondents who said the technology enhanced their experience at the event (83%) where it was present. Projection technology also rates highly at 77%. Taken together these suggest the importance of investing heavily in the visual components of the event, but with an interactive twist. Audio equipment on the main stage was rated as an event enhancement by 81 percent. Audio quality consistently rates high in surveys dealing with live event satisfaction, because as every AV industry professional knows, poor audio will ruin an event faster than any other element.
When survey respondents were asked what is on their technology wish lists for live events, they revealed a large demand for interactive technology, including audience interaction tools, virtual reality (VR) to enable attendees to explore content further, smartphone apps that include the events presentations, displays that share social media feeds, virtual attendance, and more.
The end user -- often the event producer or meeting planner -- is responsible for arranging for the provision of AV technology and services for the corporate event. And they spend a significantly higher percentage of their total event budgets on AV than customers in AV integration projects or AV for the entertainment/performance events. Half of the event producers/meeting planners surveyed plan to increase the amount of owned gear in their inventory, an indication of an increased tendency to invest in some of their fixed event venues. Event producers and meeting planners see direct benefits from implementing AV at their events, specifically creating digital content archives of the events and reaching remote audiences through streaming.
The dynamics of AV providers are unique in corporate events: They are both the end user of AV gear and the service provider for a new kind of experiential demand. They buy AV equipment for their own inventory to use in their customers events or they rent AV equipment for them. They balance the amount of renting and owning according to their own changing financial position, their pipeline of jobs, their customers needs, and the evolving market, including the emergence of new technology products and solutions. The frequency of venues owning their own AV equipment factors into this balance as well. As AV providers, their most promising market is providing experiential technology and services, turning all the audience demand for interactivity away from mediocre phone apps and into stunning collective VR for an entire auditorium or even an entire city.
This report is the eighth in a series of AV market studies. The hospitality, retail, corporate, transportation, sports venues, education and live performance reports were published throughout 2018 and 2019. The full eight-report MOAR series is available for purchase as a bundle, which also includes a summary report comparing market results.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
TV, BritBox and Mammoth Screen have announced that filming is now underway on th...
20/08/2026
New York August 19, 2026 Nielsen today shared a number of key enhancements t...
20/08/2026
New Gracenote Data Hub analysis finds sports program titles up 31.2% and individ...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
At IBC, Profuz Digital will showcase at stand 8.A88 the SubtitleNEXT platform delivering innovative AI transcription integrations and stunning new features boos...
20/08/2026
Riedel Communications today announced that Transformation Church, one of the fastest-growing and most influential digital ministries in the United States, has d...
20/08/2026
QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC ...
20/08/2026
The Boys Season Five Graded with DaVinci Resolve Studio
Brie Clayton August 20, 2026
0 Comments
Colorist Siggy Ferstl uses Depth Map to bring a three ...
20/08/2026
Adobe Firefly expands its creative AI studio: generate music, speech, and sound ...
20/08/2026
Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026
Broadpeak , a leader in streaming ...
20/08/2026
Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...
20/08/2026
Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
20/08/2026
The music between the notes Coming together In the middle of 2026, as conversations around artificial intelligence continue to raise questions about how musi...
20/08/2026
Arvato Systems Brings Together Digital Transformation Leaders in the Manufacturi...
20/08/2026
It's a new way into the cloud.
GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...