
Tributes have been paid to PR and writer Farah Jifri who passed away earlier this month
By Jenny Priestley
Published: May 31, 2023 Updated: June 5, 2023
Tributes have been paid to PR and writer Farah Jifri who passed away earlier this month
target=_blank title=Share on LinkedIn class=share-linkedin>
The UK broadcast industry has been saddened by the death of PR and writer Farah Jifri.
Farah had worked within the media industry for over 20 years, first as editor of IBE magazine, before moving into public relations with some of the industry's best-known companies, including Red Lorry Yellow Lorry, Jump PR, Bubble, Platform Communications and Manor Marketing.
She was a well-known member of the IBC Daily team, and in recent months had begun writing for TVBEurope.
A number of colleagues have paid tribute to Farah, describing her as a gifted journalist who exemplified best quality .
The thoughts of everyone at TVBEurope are with Farah's family, friends and colleagues. Rest in peace Farah, we will miss you.
UPDATE: Farah's funeral will take place on Saturday 3rd June at 11am. There will be a live webcast of the service for those unable to attend. Please contact TVBEurope's editor Jenny Priestley for details.
An online Book of Condolence has also been opened here, and the link also includes information regarding donations in lieu of flowers.
Fergal Ringrose, former editorial director of the IBC Daily I had the opportunity to engage Farah to work as a journalist on the IBC Daily when I was editorial director of the publication. We published five live newspapers in Amsterdam, one for each day of the IBC show.
To work as a journalist on the Daily you had to know your stuff in terms of industry knowledge; be able to deal with a wide range of people non-stop each day; work to tight deadlines (of course) each day; and produce clean and accurate copy with each story. And be a team player. And remain engaged and upbeat through each long day at the coalface.
Anyone who knew Farah knew she was all of those things. No company or technology or jargon seemed to phase her at all: she was a natural. But much more than that - as anyone who knew Farah would testify - was her serenity. Farah possessed a calm, smiling, cheerful, caring serenity that she carried about with her always. A gentle serenity. A great colleague with a delightful personality. That's how I will think about and remember Farah Jifri.
Jennie Marwick-Evans, Manor Marketing Farah is someone that I've known for a very long time. I first met her when she was the editor of IBE magazine. I admired her quiet determination, knowledge and understanding of the industry.
Throughout our careers, we kept bumping into each other - sometimes working together and sometimes not.
She was someone who I always held in high regard, and when the opportunity came to employ her, I was overjoyed. Whether on the phone, video call or visiting the office with Ripley, her gentle, quiet and see-all soul was evident.
Knowing that she's not at the end of a WhatsApp is very sad. And I'll miss her.
Gay Bell, Platform Communications I personally knew Farah for the 20 plus years she was in the media tech industry, firstly as a journalist, then as a comms professional, and also as a colleague and friend. She was a very smart and gifted journalist with a mass of industry knowledge - you would struggle to find a broadcast and media topic she couldn't bring to life with her writing.
Farah was a valued part of the Platform Comms content team, but more importantly, she was a lovely person - a thoroughly decent human. She was especially kind to junior team members who were learning the ropes - never shy to share her vast experience.
I was shocked and saddened to hear of her death. Too young, with a lot more life to live. RIP Farah, you will be missed by many.
Andy Stout and Kate Large Farah was a gifted journalist, editor, and PR professional. She was also a genuine family friend and she was equally as gifted at that as well. We had a shared love of cricket and curries - India and mild for her, England and Ireland and a fair bit hotter for us - and we still regularly cook the awesome Keema recipe she gave us many years ago. I remember working on the IBC Daily with her in 2005 and getting the train back to London the day after England won the Ashes, delightedly swapping snippets of commentary from the stack of papers between us. And after an afternoon with Farah you would always end up dropping the phrases international standard' and best quality' into your conversation for weeks afterwards.
Along with her dogs, first the incomparable Bailey and then her beloved Ripley, she was a kind, witty, and generous companion, whether that was over an ice cream or a coffee in her adopted hometown of Market Harborough or in the middle of a bustling tradeshow in a far-flung country. She will be greatly missed by everyone who knew her; best quality' indeed.
Ciaran Doran Working with Farah in the many roles she had in our industry from IBE magazine to the IBC Daily a couple of decades ago to more recent press release and scriptwriting work, it was always a real pleasure to look forward to.
Farah was a true professional, the kind whom we simply take for granted for being able to work her magic with customer interviews, product stories and press releases.
There was a real sense of calm when working with Farah as she had both a gentle nature and a real ability to focus the conversation on the most salient points very swiftly and with ease.
The resulting article rarely needed much adjusting, you could simply trust the words to be just right,.
Having engaged Farah just recently on a series of work for the remainder of this year I will dearly miss working with her and am truly sad at such a wonderful writer, positive pers
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
12/07/2025
Ryan Coogler accepting the 2013 Vanguard Award. Photo by Alberto E. Rodriguez.
Editor's Note: In honor of Fruitvale Station s 12th anniversary, we're d...
12/07/2025
Key Code Education, the professional training division of Key Code Media, proudly announces a major update to its Adobe Premiere Pro Engineering and Advanced Op...
12/07/2025
Key Code Education, a leader in instructor-led post production training for over...
12/07/2025
As the death toll continues to mount, with at least 120 killed and more than 170 people still missing on July 10 from devastating Texas floods, a number of broa...
12/07/2025
EL SEGUNDO, Calif., and MIAMI -DirecTV and TelevisaUnivision have signed a deal that will make the ad-supported premium subscription tier of ViX, ViX Premium wi...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...