
Tributes have been paid to PR and writer Farah Jifri who passed away earlier this month
By Jenny Priestley
Published: May 31, 2023 Updated: June 5, 2023
Tributes have been paid to PR and writer Farah Jifri who passed away earlier this month
target=_blank title=Share on LinkedIn class=share-linkedin>
The UK broadcast industry has been saddened by the death of PR and writer Farah Jifri.
Farah had worked within the media industry for over 20 years, first as editor of IBE magazine, before moving into public relations with some of the industry's best-known companies, including Red Lorry Yellow Lorry, Jump PR, Bubble, Platform Communications and Manor Marketing.
She was a well-known member of the IBC Daily team, and in recent months had begun writing for TVBEurope.
A number of colleagues have paid tribute to Farah, describing her as a gifted journalist who exemplified best quality .
The thoughts of everyone at TVBEurope are with Farah's family, friends and colleagues. Rest in peace Farah, we will miss you.
UPDATE: Farah's funeral will take place on Saturday 3rd June at 11am. There will be a live webcast of the service for those unable to attend. Please contact TVBEurope's editor Jenny Priestley for details.
An online Book of Condolence has also been opened here, and the link also includes information regarding donations in lieu of flowers.
Fergal Ringrose, former editorial director of the IBC Daily I had the opportunity to engage Farah to work as a journalist on the IBC Daily when I was editorial director of the publication. We published five live newspapers in Amsterdam, one for each day of the IBC show.
To work as a journalist on the Daily you had to know your stuff in terms of industry knowledge; be able to deal with a wide range of people non-stop each day; work to tight deadlines (of course) each day; and produce clean and accurate copy with each story. And be a team player. And remain engaged and upbeat through each long day at the coalface.
Anyone who knew Farah knew she was all of those things. No company or technology or jargon seemed to phase her at all: she was a natural. But much more than that - as anyone who knew Farah would testify - was her serenity. Farah possessed a calm, smiling, cheerful, caring serenity that she carried about with her always. A gentle serenity. A great colleague with a delightful personality. That's how I will think about and remember Farah Jifri.
Jennie Marwick-Evans, Manor Marketing Farah is someone that I've known for a very long time. I first met her when she was the editor of IBE magazine. I admired her quiet determination, knowledge and understanding of the industry.
Throughout our careers, we kept bumping into each other - sometimes working together and sometimes not.
She was someone who I always held in high regard, and when the opportunity came to employ her, I was overjoyed. Whether on the phone, video call or visiting the office with Ripley, her gentle, quiet and see-all soul was evident.
Knowing that she's not at the end of a WhatsApp is very sad. And I'll miss her.
Gay Bell, Platform Communications I personally knew Farah for the 20 plus years she was in the media tech industry, firstly as a journalist, then as a comms professional, and also as a colleague and friend. She was a very smart and gifted journalist with a mass of industry knowledge - you would struggle to find a broadcast and media topic she couldn't bring to life with her writing.
Farah was a valued part of the Platform Comms content team, but more importantly, she was a lovely person - a thoroughly decent human. She was especially kind to junior team members who were learning the ropes - never shy to share her vast experience.
I was shocked and saddened to hear of her death. Too young, with a lot more life to live. RIP Farah, you will be missed by many.
Andy Stout and Kate Large Farah was a gifted journalist, editor, and PR professional. She was also a genuine family friend and she was equally as gifted at that as well. We had a shared love of cricket and curries - India and mild for her, England and Ireland and a fair bit hotter for us - and we still regularly cook the awesome Keema recipe she gave us many years ago. I remember working on the IBC Daily with her in 2005 and getting the train back to London the day after England won the Ashes, delightedly swapping snippets of commentary from the stack of papers between us. And after an afternoon with Farah you would always end up dropping the phrases international standard' and best quality' into your conversation for weeks afterwards.
Along with her dogs, first the incomparable Bailey and then her beloved Ripley, she was a kind, witty, and generous companion, whether that was over an ice cream or a coffee in her adopted hometown of Market Harborough or in the middle of a bustling tradeshow in a far-flung country. She will be greatly missed by everyone who knew her; best quality' indeed.
Ciaran Doran Working with Farah in the many roles she had in our industry from IBE magazine to the IBC Daily a couple of decades ago to more recent press release and scriptwriting work, it was always a real pleasure to look forward to.
Farah was a true professional, the kind whom we simply take for granted for being able to work her magic with customer interviews, product stories and press releases.
There was a real sense of calm when working with Farah as she had both a gentle nature and a real ability to focus the conversation on the most salient points very swiftly and with ease.
The resulting article rarely needed much adjusting, you could simply trust the words to be just right,.
Having engaged Farah just recently on a series of work for the remainder of this year I will dearly miss working with her and am truly sad at such a wonderful writer, positive pers
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
14/04/2026
ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...
14/04/2026
Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026.
...
14/04/2026
Founded by veterans of the production-truck world, Stripe TV was born out of a d...
14/04/2026
Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...
14/04/2026
LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...
14/04/2026
Sennheiser and Italian rental company Agor have begun preparations for their Eu...
14/04/2026
DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predict...
14/04/2026
Deltatre has announced the completion of a direct-to-fan website and app for Leg...
14/04/2026
Daktronics, will exhibit at NAB Show 2026 in partnership with Grass Valley at Booth C2408, Las Vegas Convention Center, April 19-22.
Daktronics will showcase a...
14/04/2026
Backblaze will host a series of partner presentations at NAB Show 2026 (Booth N1259, North Hall), open to all exhibition hall badge holders. Showcase partners i...
14/04/2026
BRAHMA AI will exhibit at NAB Show 2026 (Booth W2415, West Hall), demonstrating its Enterprise AI Content Platform for media, entertainment, sports, and technol...
14/04/2026
Bridge Technologies has announced that its VB440 production probe has been integrated into NEP Platform, NEP Group's software orchestration system. The inte...
14/04/2026
Clear-Com will introduce new products and demonstrate its communications ecosystem for broadcast and live production at NAB Show 2026 (Booth C5807, April 19-22)...
14/04/2026
EZDRM will use NAB Show 2026 (Booth W2260) to introduce the Revenue Security Prism, a framework for combining multiple security technologies to protect streamin...
14/04/2026
Telos Alliance will introduce the following products at NAB Show 2026:
TV and Media
Telos Infinity MK2 Panels: A new generation of hardware control panels for...
14/04/2026
Panasonic Video and Audio Systems North America will exhibit at NAB Show 2026 (Booth C3509), demonstrating IP- and IT-based production solutions for sports, bro...
14/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
14/04/2026
Blackmagic Design will exhibit at NAB Show 2026 (Booth N2502). CEO Grant Petty s product announcement livestream is available at youtube.com. The company announ...
14/04/2026
The deal establishes a close strategic alignment' between the iconic cinema...
14/04/2026
BIGSHOT Media, with support from Teradek, produced untamed African mountain-bike race' with daily coverage and highlights show
The 2026 Absa Cape EPIC, an...
14/04/2026
The Sports Video Group (SVG) today announced the launch of the SVG AI Innovation...
14/04/2026
Captures a trio of renowned polysynths
The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...
14/04/2026
Free offering includes 10 powerful plug-ins
United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...
14/04/2026
Julian Coryell joins virtual session player line-up
Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...
14/04/2026
WESCAM MX -Series EO/IR Systems Provide Critical Visibility During NASA Re-Entry Operations....
14/04/2026
DiSCO reduces uncertainty during the fog of war in modern threat environments an...
14/04/2026
GOES-19 imagery captured by L3Harris-built Advanced Baseline Imager technology helps forecasters issue life-saving weather warnings. Credit: NOAA/NASA...
14/04/2026
For decades, understanding the physical world from space has required a trade-of...
14/04/2026
Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision.
He will spearhead transformation, innovatio...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB 2026
New system removes PTZ pan restrictions for teleprompter-based productions
Shotoku US...
14/04/2026
Integration of Vantage, Pulse, and Telestream UP with Grass Valley AMPP Ecosystem enables scalable, interoperable workflows spanning live production and file-ba...
14/04/2026
Enterprise growth leader to scale Dalet's next phase of innovation and global expansion
New York, NY April 14, 2026 Dalet, a leading technology and ser...
14/04/2026
Berklee Celebrates Prince's Legacy in Two-Night Signature Series Event Directed by Tia Fuller, the Prince Project (April 16-17) brings together more than ...
14/04/2026
Arooj Aftab Is Anything but Predictable The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound.
April 14, ...
14/04/2026
Appear launches include XM estate management and new X Platform processing enhancements to add density for next-generation hybrid & IP workflows, X5 is also now...
14/04/2026
Addressing the needs of a new generation's viewing habits, Synamedia launches GO Shorts. The AI-powered module turns existing catalogues into TikTok-style ...
14/04/2026
Vubiquity, an Amdocs company and global leader in technology-led media services, will be showcasing a new end-to-end streaming solution in collaboration with El...
14/04/2026
LiveU today announced a significant expansion of its collaboration with Sony Corporation, introducing integrated support for Sony's file-based workflow solu...
14/04/2026
Open Broadcast Systems (https://www.obe.tv/) has announced that BBC World Service has selected its decoders for IP Television distribution. The high-quality, lo...
14/04/2026
Blackmagic Design Announces DaVinci Resolve 21
Brie Clayton April 14, 2026
0 Comments
Major update adds new Photo page bringing Hollywood's most a...