Tributes have been paid to PR and writer Farah Jifri who passed away earlier this month
By Jenny Priestley
Published: May 31, 2023 Updated: June 5, 2023
Tributes have been paid to PR and writer Farah Jifri who passed away earlier this month
target=_blank title=Share on LinkedIn class=share-linkedin>
The UK broadcast industry has been saddened by the death of PR and writer Farah Jifri.
Farah had worked within the media industry for over 20 years, first as editor of IBE magazine, before moving into public relations with some of the industry's best-known companies, including Red Lorry Yellow Lorry, Jump PR, Bubble, Platform Communications and Manor Marketing.
She was a well-known member of the IBC Daily team, and in recent months had begun writing for TVBEurope.
A number of colleagues have paid tribute to Farah, describing her as a gifted journalist who exemplified best quality .
The thoughts of everyone at TVBEurope are with Farah's family, friends and colleagues. Rest in peace Farah, we will miss you.
UPDATE: Farah's funeral will take place on Saturday 3rd June at 11am. There will be a live webcast of the service for those unable to attend. Please contact TVBEurope's editor Jenny Priestley for details.
An online Book of Condolence has also been opened here, and the link also includes information regarding donations in lieu of flowers.
Fergal Ringrose, former editorial director of the IBC Daily I had the opportunity to engage Farah to work as a journalist on the IBC Daily when I was editorial director of the publication. We published five live newspapers in Amsterdam, one for each day of the IBC show.
To work as a journalist on the Daily you had to know your stuff in terms of industry knowledge; be able to deal with a wide range of people non-stop each day; work to tight deadlines (of course) each day; and produce clean and accurate copy with each story. And be a team player. And remain engaged and upbeat through each long day at the coalface.
Anyone who knew Farah knew she was all of those things. No company or technology or jargon seemed to phase her at all: she was a natural. But much more than that - as anyone who knew Farah would testify - was her serenity. Farah possessed a calm, smiling, cheerful, caring serenity that she carried about with her always. A gentle serenity. A great colleague with a delightful personality. That's how I will think about and remember Farah Jifri.
Jennie Marwick-Evans, Manor Marketing Farah is someone that I've known for a very long time. I first met her when she was the editor of IBE magazine. I admired her quiet determination, knowledge and understanding of the industry.
Throughout our careers, we kept bumping into each other - sometimes working together and sometimes not.
She was someone who I always held in high regard, and when the opportunity came to employ her, I was overjoyed. Whether on the phone, video call or visiting the office with Ripley, her gentle, quiet and see-all soul was evident.
Knowing that she's not at the end of a WhatsApp is very sad. And I'll miss her.
Gay Bell, Platform Communications I personally knew Farah for the 20 plus years she was in the media tech industry, firstly as a journalist, then as a comms professional, and also as a colleague and friend. She was a very smart and gifted journalist with a mass of industry knowledge - you would struggle to find a broadcast and media topic she couldn't bring to life with her writing.
Farah was a valued part of the Platform Comms content team, but more importantly, she was a lovely person - a thoroughly decent human. She was especially kind to junior team members who were learning the ropes - never shy to share her vast experience.
I was shocked and saddened to hear of her death. Too young, with a lot more life to live. RIP Farah, you will be missed by many.
Andy Stout and Kate Large Farah was a gifted journalist, editor, and PR professional. She was also a genuine family friend and she was equally as gifted at that as well. We had a shared love of cricket and curries - India and mild for her, England and Ireland and a fair bit hotter for us - and we still regularly cook the awesome Keema recipe she gave us many years ago. I remember working on the IBC Daily with her in 2005 and getting the train back to London the day after England won the Ashes, delightedly swapping snippets of commentary from the stack of papers between us. And after an afternoon with Farah you would always end up dropping the phrases international standard' and best quality' into your conversation for weeks afterwards.
Along with her dogs, first the incomparable Bailey and then her beloved Ripley, she was a kind, witty, and generous companion, whether that was over an ice cream or a coffee in her adopted hometown of Market Harborough or in the middle of a bustling tradeshow in a far-flung country. She will be greatly missed by everyone who knew her; best quality' indeed.
Ciaran Doran Working with Farah in the many roles she had in our industry from IBE magazine to the IBC Daily a couple of decades ago to more recent press release and scriptwriting work, it was always a real pleasure to look forward to.
Farah was a true professional, the kind whom we simply take for granted for being able to work her magic with customer interviews, product stories and press releases.
There was a real sense of calm when working with Farah as she had both a gentle nature and a real ability to focus the conversation on the most salient points very swiftly and with ease.
The resulting article rarely needed much adjusting, you could simply trust the words to be just right,.
Having engaged Farah just recently on a series of work for the remainder of this year I will dearly miss working with her and am truly sad at such a wonderful writer, positive pers
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
03/03/2026
Rohde & Schwarz and Realtek demonstrate first test solution for Bluetooth LE Hi...
03/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
03/03/2026
Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025
FY25 Pe...
03/03/2026
RT is proud to support a rich and diverse programme of arts and cultural events taking place across Ireland throughout March 2026. This month brings a remarkab...
03/03/2026
03 Mar 2026
VEON and MeetKai Expand Collaboration to Explore Sovereign AI Infra...
03/03/2026
Tuesday 3 March 2026
Sky releases official trailer for The Miniature Wife, a Sk...
03/03/2026
Tuesday 3 March 2026
Ryan Reynolds and Rob Mac land first ever live commentary ...
03/03/2026
Tuesday 3 March 2026
The Dyers' Caravan Park reopens for a second season after a hit launch on Sky
The Dyers' Caravan Park
JPEG (510KB)
Sky books a ...
03/03/2026
Harmonic's cOS Virtualized Broadband Platform Simplifies Network Operations, Lowers Hardware Dependency and Enables Seamless DOCSIS and Fiber Growth SAN JO...
03/03/2026
Comscore to Announce Fourth Quarter and Full Year 2025 Financial ResultsRESTON, VA, March 3, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for plannin...
03/03/2026
Self-taught on iMovie, Hanagami transitioned to Final Cut Pro in 2009, discovering that professional tools could give him full creative control over how his wor...
03/03/2026
RT Media Sales has announced Spry Finance has renewed it's sponsorship of M...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
27/02/2026
Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...
27/02/2026
In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...
27/02/2026
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...
27/02/2026
The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff
The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...
27/02/2026
A deeply personal, uncompromising portrait of the legendary punk rock iconFriday...
27/02/2026
One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will ai...
27/02/2026
Our Farm: A GIY Story lands on RT One and RT Player from March 3
From walled garden to community farm, new six-part series captures the unfiltered realities...
27/02/2026
Note: English version included below the Irish language version.
Seachtain na Gaeilge 2026 ar RT
A Ghaeilge mo cheol th '
T feachtas athnuaite i n...
26/02/2026
Rohde & Schwarz awarded contract by Israel Airports Authority for QPS201 securit...
26/02/2026
Rohde & Schwarz highlights its unique CMX500 one-box tester tailored for NTN tes...
26/02/2026
Rohde & Schwarz high-efficiency transmitter powers next-gen broadcast services i...
26/02/2026
Rohde & Schwarz highlights its comprehensive embedded systems test solutions at ...
26/02/2026
Rohde & Schwarz to showcase spectrum security and network efficiency solutions a...
26/02/2026
Rohde & Schwarz and Broadcom showcase first Wi-Fi 8 RF signaling tests, paving w...
26/02/2026
Rohde & Schwarz advances AI-RAN testing using digital twins with NVIDIA Rohde & Schwarz, in collaboration with NVIDIA, continues to drive AI-RAN innovation fo...
26/02/2026
Rohde & Schwarz and LITEON demonstrate high throughput 5G femtocell testing with...
26/02/2026
The agreement ensures Europe's satellite-based augmentation continues enhanc...
26/02/2026
There were two big wins for RT KIDS shows at the 17th Kidscreen Awards in San Diego this week with Maddie Triggs and BeddyByes both taking home gongs.
The K...
26/02/2026
26 Feb 2026
VEON to Release FY25 Earnings Update on March 13, 2026 Dubai and New York, February 26, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital operator ...
26/02/2026
What can I watch on UKTV and stream on U this week?
This week's highlights include new episodes of Will and Ralf Should Know Better, The Marlow Murder Club...
26/02/2026
Thursday 26 February 2026
Sky partners with STARZ on high-impact boxing drama F...
26/02/2026
Thursday 26 February 2026
An Open Letter to Our Fellow Leaders in Global Media
From:
Tim Davie, BBC Director-General
Jon Slade, CEO, Financial Times
Anna B...
26/02/2026
Wuppertal February 26, 2026
Teatro alla Scala Elevates Backstage Communication with Riedel's BoleroRiedel Communications today announced that Fondazione T...
26/02/2026
RT has confirmed that it has today received payment from the GAA for its 50% share of GAAGO.
RT confirmed in February 2025 that it had agreed in principle wi...
Tributes have been paid to PR and writer Farah Jifri who passed away earlier this month
