Don't get left behind. Video is becoming the king of content for marketing teams around the world. Brands are quickly finding out that a well-crafted video can communicate faster and more efficiently than any other kind of content. Videos no longer need to be viral; they simply need to be clear and concise and reflect your brand.
Video marketing, including creation, publishing, and distribution, can seem intimidating, but it doesn't have to be. Find out why you and your business need to jump on the video marketing bandwagon.
Video is the Future of Advertising and Content Marketing Gone are the days of traditional advertising and marketing. Where once marketers were placing ads in the yellow pages, printing fliers, and buying billboards, they are now perfecting PPC campaigns, focusing on keyword-based SEO and drafting web banners.
It's difficult to deny online video's rapid growth. Cisco reported that, by 2017, video will account for 69% of all consumer internet traffic. An increase of marketing revenue going to online video advertising will naturally follow. eMarketer research predicts that US digital video ad spending will nearly double in only four years. Online video advertising on sites like Facebook, Twitter and YouTube allow marketers to target specific markets and easily analyze the results of a campaign.
Beyond advertising, videos have made a big splash in the world of content marketing. People have different ways of absorbing information. A video with corresponding written content provides the opportunity for those who prefer reading or watching/listening to walk away with the knowledge you are attempting to impart. Often videos can convey messages faster than written content. By combining both images and words, video marketing is a creative and engaging way to tell your story.
Low Risk, High Reward A big plus for those starting to introduce video into their content marketing strategy is the low barrier to entry for video creation and publishing. As the demand for video content rises, access to easy and inexpensive ways to create video marketing content increases. Nearly everyone has access to a high-quality camera via their mobile phone. Depending on your editing needs, there are numerous video editing tools available at practically every price point (many even allow you to get started for free).
It's easier than ever to publish your video. No longer are you limited to one place for all of your video content. Vine, Twitter's video-sharing service, and Instagram, now owned by Facebook, are ideal for shorter, snack-sized, video content. Post longer (but not too long) videos to your company's Facebook page, YouTube, Vimeo and more. Of course the ideal place to publish your video is on your business website. Check out great video hosting services like Wistia that offer advanced business features.
We've established that creating videos isn't exclusive to companies with big budgets and access to professional equipment, but why spend the time? In short, video is one of the best ways to drive people to your site and establish brand awareness.
Google ranks pages with video content higher than those without.
Videos increase time on site and decrease bounce rate.
A video embedded or linked to in an email increases open rates and click-through in addition to reducing unsubscribe rates.
Sites with video acquire more leads than those without.
Adding video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your sites SEO, among many other benefits. Consider your audience when planning your video marketing to ensure you are reaching your ideal client. Keep a watch on the WeVideo blog to learn about the three videos every business should have: product/service demo, company overview, and customer testimonial video.
--
Create videos for your business
About the Author
Lauren ColmanLauren Colman is the Content Manager at WeVideo. You can always find her French Bulldog, Squish nearby. Lauren has been described as neat, tidy and, most of the time, quite nice.
Search
Video tutorials, lessons and tips
Read More
Why Your Small Business Needs Video Marketing
Using Text in Your Video
The Ultimate Free Video Editor Comparison
Being Ken Burns: Using Static Photos in Your Videos
Newly Reimagined Video Editing App for Android
Follow WeVideo
--
Follow @wevideo
--
lang: en_US
--
--
Most recent headlines
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Barack Obama Includes Laufey on His 2025 Favorite Music List The former presidents roundup of books, music, and movies includes a song from the Berklee alums ...
20/12/2025
Study reveals a key hormonal circuit in the kidneys Scripps Research scientists identify the protein that helps kidney cells regulate renin, providing foundatio...
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...
19/12/2025
2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...
19/12/2025
Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...
19/12/2025
College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...
19/12/2025
AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...
19/12/2025
Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...
19/12/2025
SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...
19/12/2025
Mounted to the pylon of an AH-1Z Viper helicopter, a Red Wolf vehicle successful...
Don't get left behind. Video is becoming the king of content for marketing teams around the world. Brands are quickly finding out that a well-crafted video can communicate faster and more efficiently than any other kind of content. Videos no longer need to be viral; they simply need to be clear and concise and reflect your brand.
