Integrating the data science and market research company aims to inform decision making and drive growth for Fabrics users worldwide
By Matthew Corrigan
Published: March 4, 2025
Integrating the data science and market research company aims to inform decision making and drive growth for Fabric's users worldwide
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Fabric has announced the acquisition of data science and market research company BB Media.
The integration aims to enable Fabric to leverage BB Media's audience analytics and market intelligence expertise, continuing its drive to create a connected and actionable data ecosystem for the media and entertainment industry.
Tracking streaming platforms, pricing models and catalogue metadata across more than 200 territories, BB Media's data will enable Fabric to combine its users' libraries with measurement data, informing distribution decisions and opening up new opportunities around the world.
Centralising metadata management, Fabric Studio's insights, discoverability and automation will be enhanced by BB Media's insights, said the company, and its AI-powered tools will provide more relevant, real-time information to drive further growth.
This acquisition aligns perfectly with our vision to create a seamless data ecosystem that evolves with our customers' needs, said Rob Delf, CEO of Fabric. With BB Media joining the Fabric family, we are expanding our capabilities to ensure media companies have access to the most comprehensive and actionable data available.
Tom Gennari, CEO of BB Media, added: For nearly four decades, BB Media has been at the forefront of media intelligence, helping clients navigate an ever-evolving industry with comprehensive data and insights. In Fabric, we have found the perfect partner that embodies the partnership values our customers have come to expect. This union will allow us to deliver even more powerful insights and solutions to the media industry.
Fabric and Xytech Systems merge to bring together the best of both companies'
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Integrating the data science and market research company aims to inform decision making and drive growth for Fabrics users worldwide
