The E.W. Scripps Company is launching Scripps Sports Network (SSN), a free, ad-supported streaming television (FAST) channel, on Tuesday, March 24.
The channel will be available across The Roku Channel, Samsung TV Plus, LG Channels, Amazon Prime Video, Amazon Fire TV and Alexa, Google TV Freeplay, Xumo Play, TCL tv+, TCL Channel, Plex, Local Now, Sports.TV and Tablo, with additional distribution partners planned.
In today's fragmented sports media landscape, Scripps Sports Network is meeting the moment as a reliable, easy-to-access home for passionate fans, says Keisha Taylor Starr, General Manager of Scripps Networks and Chief Marketing Officer. We are delivering what viewers want and advertisers need: premium sports content, live games, compelling personalities and year-round programming that's freely accessible to streaming audiences. Our programming lineup makes Scripps Sports Network the most premium sports destination in the FAST marketplace.
Our recent live sports streaming growth tells us that fans are hungry for more, says Brian Lawlor, President of Scripps Sports. A dedicated 24/7 sports FAST channel allows us to further leverage our existing sports rights, create a platform for emerging league partnerships and grow our position in sports, particularly women's sports, all while serving fans and marketing partners year-round.
Our commitment is simple: give brands the ability to integrate into both sports and original programming, outside of a paywall, and connect them with passionate, engaged fans wherever they're streaming, says Brian Norris, Chief Revenue Officer at Scripps.
State Farm has signed on as the network's foundational advertising partner.
We've witnessed firsthand the incredible energy and passion fueling women's sports, says Baldwin Cunningham, Head of Media and Partnerships at State Farm. That's why State Farm is proud to continue championing women's sports across the U.S. through sponsorship of the new Scripps Sports Network streaming channel. Investing in women's sports isn't just the right thing to do - it's good for business and it elevates athletes, inspires fans and creates meaningful opportunities that strengthen communities nationwide.
Live Events
SSN will launch with 100 live events across the year, including:
PWHL: 10 regular-season games, beginning March 25 with Montr al Victoire vs. Minnesota Frost at 7 p.m. ET. SSN is also part of a broader Scripps Sports-PWHL partnership that includes ION's broadcast of the league's first-ever national linear TV game in the U.S. on March 28 and the PWHL Walter Cup Finals in May.
NWSL: 59 regular-season games live, plus all NWSL on ION coverage.
Major League Volleyball (MLV): 12 regular-season games, plus the MLV Championship Weekend. The network's inaugural broadcast will be Orlando Valkyries vs. Columbus Fury on March 24 at 7 p.m. ET.
Pro Cheer League, Athlos NYC, National Arena League (NAL), American 7s Football League (A7FL), Elevance Health Women's Fort Myers Tip-Off, and the Scripps National Spelling Bee.
WNBA, NHL, NCAA Content
SSN will carry more than 100 hours of WNBA encore telecasts of games originally aired on ION, along with programming from Scripps Sports' NHL and NCAA Big Sky Conference partnerships.
Original Programming
Ten original series are in development. The first two will be hosted by Suzy Kolber, featuring conversations with figures from across the sports world, and Olympic champion Sanya Richards-Ross, featuring one-on-one conversations with athletes and others about life after competition.
Acquired Programming
SSN will also carry Cold as Balls, featuring Kevin Hart interviewing athletes and sports personalities, and a curated selection of sports podcasts.
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The E.W. Scripps Company is launching Scripps Sports Network (SSN), a free, ad-supported streaming television (FAST) channel, on Tuesday, March 24.
