Sony Pixel Power calrec Sony

NAB Reflections: Adobe's Steve Forde on How Sensei AI Fuels the Latest Creative Cloud Features

25/04/2018

NAB Reflections: Adobe's Steve Forde on How Sensei AI Fuels the Latest Creative Cloud Features In the sports environment, particularly, AI enhances collaboration By Jason Dachman, Chief Editor

Wednesday, April 25, 2018 - 11:08 am

Print This Story

Story Highlights

Adobe unveiled a major update to its Adobe Creative Cloud platform at NAB 2018, highlighted by several new automation features powered by its Adobe Sensei AI platform. The new Color Match for Premier Pro CC matches two shots at one click, applying editable Lumetri adjustments from one clip to another to achieve visual consistency across the whole project. On the audio side, the new Sensei-enabled Autoducking feature automatically adjusts soundtrack audio around dialog, whether for a single clip or an entire Premier Pro project. In addition to the new AI functionality, the Adobe Immersive Environment VR/360 editing environment is now available in After Effects CC.

During the show, SVG sat down with Steve Forde, GM, emerging products, digital video and audio, to discuss the new Color Match and Autoducking features, how Adobe is leveraging Sensei to create the latest AI-fueled workflows, the latest VR/360-video features, and much more.

What are the big updates being announced for Premier Pro here at the show?

The two big [new features] are color matching and auto ducking. Both leverage Adobe Sensei, which is our platform for AI and machine learning.

Adobe's booth was packed as usual, with live demos throughout the show.

For shot matching, [a user] can now apply a high-grade color across the entire timeline based on a core element within the scene. Our machine-learning AI algorithm had to watch a lot of video and can now make that happen. I think that's one of the most powerful [abilities] of Creative Cloud.

A lot of our customers share information with us as the input content and collaborate. We don't understand the nature of that content, nor do we associate that with anything the user is doing. But what we can do is algorithmically understand the content and use it to [enhance] the algorithm to better understand things like skin tone. So the algorithm becomes smarter. Then we brought in professional color-grade artists to say, Okay, this is what the algorithm thinks it can do; let's critique that and teach it a little bit more. And we [baked] that algorithm into the product.

That's the exact same thing we did with auto ducking. We basically had Audition listen to a lot of audio and learn in order to make the algorithm better.

How do you see AI and machine learning impacting the broadcast market in the coming years?

I know some people worry that AI and machine learning are going to replace them one day. Actually, these [programs] are not that smart, but, when you teach them to do one thing really well, they can excel. Computers are very good at repetitive tasks, so we are focusing on getting rid of the tedious tasks that consume a lot time. That way, we can let the user be more creative.

I think that's the core message for what we believe artificial intelligence and machine learning bring to the table. You're seeing these two [features] as big investments we made in our video and audio products, and I think you'll continue to see a lot more.

Are you seeing much interest in AI-fueled features by clients in the sports-production space specifically?

We have relationships with many of the major sports brands, and one of the major machine-learning requests we've heard is [the ability to] create highlight reels very fast. How can you teach it to understand a goal in soccer or other common core components in each sport and then cognitively understand that? I think that's an area that's of interest for us. Does that replace anyone? Absolutely not. That just makes what they're doing better. That is where we want to go with AI.

Adobe Team Projects has proved quite popular in the sports community. Why do you think that is, and how has use of that platform evolved since its debut?

I think the collaboration in a sports environment is huge. You've got a lot of different people in disparate locations working together on a similar task. So Team Projects has been very popular specifically in [that] part of the market, and it's something that we continue to see.

Adobe's Steve Forde: We work on something with our customer, and then that migrates into what the public sees in the final product.

But I think Team Projects is only the beginning. We've got some great interaction between After Effects and Premier Pro that allows an After Effects artist to work with a Premiere Pro editor more seamlessly. And they can collaborate just by logging in.

One of the biggest things with Team Projects is, it gets rid of one of the most difficult things that people have when they collaborate: passing files around. They get into scenarios of Untitled 1, 2, 3, 4, 5 Final-Good-1, Final-Good-2, that kind of stuff. And, in a sports environment, fast turnaround is everything. If you're trying to figure out which project file is the good one, that's where I think Team Projects really shines. You log in, you have context, you can go back to the conversions if you want, you can do that quick turnaround. That's really leveraging the power of the cloud.

Adobe has added several new VR and 360-video production capabilities to the Creative Cloud over the past year. Any new features being announced at the show on that front?

We have what we call the Adobe Immersive Environment. We have put a lot of effort into After Effects for this context. Premiere's had really good response, and people are creating 360 content. We wanted to bring that into the motion-graphics environment, especially as people are creating complicated titles and effects.

Once again, that shows t
LINK: https://www.sportsvideo.org/2018/04/25/nab-reflections-adobes-steve-fo...
See more stories from svg

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

01/07/2025

Sinclair Pays $500,000 to Settle FCC Investigations

WASHINGTON The Federal Communications Commission's Enforcement and Media Bureaus have entered into a consent decree with Sinclair to resolve a variety of in...

01/07/2025

LPTV Broadcasters Association to Hold Webinar on Station Sales

DENVER Low-power television (LPTV) station owners looking to navigate the complexities of selling their assets in todays dynamic media environment are invited t...

01/07/2025

Netflix to Carry Live Programming from NASA+

NASA announced today that live programming from its NASA+ channel will be available on Netflix starting sometime this summer....

01/07/2025

FCC Chair Carr Hires Katie McAuliffe as Policy Advisor

WASHINGTON Federal Communications Commission Chair Brendan Carr has appointed Katie McAuliffe to serve as policy advisor in his office....

01/07/2025

GFiber Demonstrates Network Slicing to Improve Home Internet Performance

MOUNTAIN VIEW, Calif. Alphabet's GFiber pay TV and broadband provider has announced that it recently worked with Nokia to demonstrate network slicing....

01/07/2025

DoubleVerify Debuts Attention Measurement for Social Media

NEW YORK, N.Y. DoubleVerify (DV) has announced the launch of DV Authentic Attention for Social. The product will first launch with Snap, the owner of Snapchat....

01/07/2025

FCC Rejects License Challenges to Three Baltimore TV Stations

WASHINGTON The Federal Communications Commission has rejected license challenges to three full-power Baltimore TV stations and agreed to renew the license for C...

01/07/2025

Magewell Brings NDI into Conferencing Software and More w...

Compact new converter lets users capture live NDI and streaming sources into software over a USB interface Video interface and IP workflow innovator Magewell ...

01/07/2025

Disneys Hercules Brings Mosaic Visuals To Life On Stage W...

Disguise, the award-winning tech company driving visuals for Broadway and West End hits including Redwood, Stranger Things: The First Shadow and Disney's Fr...

01/07/2025

KIT Plugins release NOIZ One Vox

Vocal-processing plug-in joins NOIZ Hub series Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...

01/07/2025

7 Day Mastering: New course from Mastering.com

New self-paced learning programme announced Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...

01/07/2025

Heather Gray Named Vice President and General Manager of WRAL and FOX 50

Historic appointment ushers in unified leadership for WRAL-TV, New Media, and Digital Solutions RALEIGH, N.C. - 6-27-25 - Capitol Broadcasting Company is prou...

30/06/2025

Discover Weekly Turns 10: Celebrating 100 Billion+ Tracks Streamed and a Decade of Personalized Discovery

There's nothing quite like the magic of finding music that feels made just f...

30/06/2025

Spotify's Editors Pick Their Best Songs of the Year (So Far)

When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...

30/06/2025

SBS On Demand boosts global news offering with launch of France 24 FAST Channel

SBS On Demand boosts global news offering with launch of France 24 FAST Channel 30 June, 2025 Media releases SBS is expanding its international news offeri...

30/06/2025

The Forsytes Season 2 Commissioned by MASTERPIECE on PBS

Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season [June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...

30/06/2025

Artemis II Mission Advances with Successful RS-25 Engine Checkout Tests

The Artemis II Space Launch System core stage is integrated with the solid rocket boosters inside High Bay 3 of the Vehicle Assembly Building at NASAs Kennedy S...

30/06/2025

WRAL-WRAZ Raleigh Names Heather Gray as VP and GM

RALEIGH, N.C. Capitol Broadcasting Co. has named Heather Gray vice president and general manager of WRAL-TV and WRAZ-TV here....

30/06/2025

VAB Awards JJ Freeman Engineering Award to Bill Sewell of WTKR/WGNT

The Virginia Association of Broadcasters has recognized Bill Sewell, Director of Engineering at WTKR & WGNT in Norfolk, Va. as the recipient of the 2025 J.J. Fr...

30/06/2025

SBE Recruits 49 New Members

The Society of Broadcast Engineers said its annual member drive resulted in the recruitment of 49 individual members....

30/06/2025

Avid Releases Full Integration of MediaCentral, Wolftech News

BURLINGTON, Mass. Avid today released its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution, and will demonst...

30/06/2025

FCC Fines Sinclair $500,000

WASHINGTON The Federal Communication's Enforcement and Media Bureaus have entered into a Consent Decree with Sinclair Broadcast Group to resolve a variety o...

30/06/2025

Qu-Bit announce the Bloom v2

Eurorack sequencer module reimagined California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...

30/06/2025

Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert

Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert The celebration will be held on July 10 in Perugia, Italy. By Colette Greenstein June 30, 202...

30/06/2025

PremiumBeat Tips and Tricks

PremiumBeat Tips and Tricks Brie Clayton June 30, 2025 0 Comments When editing to impress, you'll need quality music, and if your studio happens t...

30/06/2025

Techivation launch T-De-Esser Pro Mk2

Improved dynamic behaviour, improved audio quality & more Techivation have announced the release of an upgraded edition of their very first premium plug-in,...

30/06/2025

German premiere with live flight demonstration: German industry team showcases electromagnetic combat from the air

German premiere with live flight demonstration: German industry team showcases e...

30/06/2025

Beln Cuesta and Karra Elejalde Star in 'El nio', the New Film by Mariano Barroso

Back to All News Bel n Cuesta and Karra Elejalde Star in El ni o, the New Film ...

30/06/2025

A New Dangerous Troll Awakens: Netflix Unleashes Teaser for 'Troll 2'

Back to All News A New Dangerous Troll Awakens: Netflix Unleashes Teaser for Troll 2Play Video Play Video Entertainment 30 June 2025 GlobalNorwayDenmarkSwe...

30/06/2025

The Focusrite Summer Sale is now on

The Focusrite Summer Sale is now on Don't miss unbeatable deals on Scarlett, Vocaster, and more. Whether you're an artist, a producer, or a podcaste...

30/06/2025

Yellowstone origin story 1923 starring Harrison Ford and Helen Mirren comes to RT One and RT Player

All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...

30/06/2025

Thales 2025 Global Cloud Security Study Reveals Organizations Struggle to Secure Expanding, AI-Driven Cloud Environments

Facebook Twitter LinkedIn 52% report AI security spending is displacing tr...

30/06/2025

Thales Alenia Space to develop SOLiS very-high-throughput laser communications demonstrator

Facebook Twitter LinkedIn Cannes, June 30th, 2025 - Thales Alenia Space, t...

29/06/2025

Roland introduce the Mood Pan

Handpan-inspired instrument announced Roland have announced the launch of the Mood Pan, a unique electronic hand percussion instrument that has been designe...

29/06/2025

A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment's 'Mandala Murders' Premieres July 25

Back to All News A Secret Society, Ritualistic Killings, and a Century-Old Curs...

28/06/2025

Press Release: NFVF Marks Youth Month by Empowering Future Creatives Through Film & TV Bursaries

Johannesburg, 27 June 2025 - As the nation commemorates Youth Month 2025, the N...

28/06/2025

FCC Chair Brendan Carr Promises Very, Very Busy, Productive Summer

WASHINGTON In a press conference following the Federal Communications Commission's May Open Meeting, Chair Brendan Carr promised the agency would move rapid...

28/06/2025

Spectrum Awards $1.1 Million in 2025 Spectrum Digital Education Grants

STAMFORD, Conn. Charter Communications has awarded $1.1 million in Spectrum Digital Education grants to 55 nonprofit organizations that work to expand access to...

28/06/2025

Sonnet Announces Echo 20 Thunderbolt 4 SuperDock Now Veri...

LAKE FOREST, Calif. June 19, 2025 What's New: Sonnet Technologies today announced the certification of its Echo 20 Thunderbolt 4 SuperDock as an Engin...

28/06/2025

IDC Names MASV One of Three Most Innovative Companies in...

MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Me...

28/06/2025

TV SKYLINE Expands Live Production Capabilities with Late...

Grass Valley today announced that TV SKYLINE GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with 30 LDX 135 UHD/HD...

28/06/2025

AgileTV has been selected to develop and implement LIWEST...

AgileTV, a European leader in TV and video technology solutions, signed an agreement with Austrian telco LIWEST to develop and implement its TV service in Austr...

28/06/2025

Scaler 3.1 update from Scaler Music

Music theory plug-in updated Three months on from the release of the latest version of their renowned music theory plug in, Scaler Music have launched an up...

28/06/2025

The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K

The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K Brie Clayton June 27, 2025 0 Comments Filmmaker Cameron Mackey relied on Bl...

28/06/2025

Social, Streaming Don't Compete, They Compliment

Social, Streaming Don't Compete, They Compliment Andy Marken June 27, 2025 0 Comments I think we've all arrived at a very special place. Spir...

28/06/2025

Blackmagic Design Captures Filipino Rock Band Drama Singtala

Blackmagic Design Captures Filipino Rock Band Drama Singtala Brie Clayton June 27, 2025 0 Comments Blackmagic URSA Mini Pro 12K and DaVinci Resolve St...

28/06/2025

Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural

Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural Brie Clayton June 27, 2025 0 Comments If you've used AI video tools...

27/06/2025

Give Me the Backstory: Get to Know Eva Victor, the Writer-Director Behind Sorry, Baby

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...