Former Frog Design President Doreen Lorenzo Joins the Foundry s Board

Leading creative software developer The Foundry has announced the appointment of design industry veteran Doreen Lorenzo to its Board of Directors.

Lorenzo has been working in the design industry for more than two decades and is now the President of community invention platform Quirky. She spent 16 years driving business growth and innovation at the world-renowned frog design, with seven of those spent as the company President.

With an excellent reputation in the design industries, she brings the same energy, innovative focus, and years of design expertise to the table in her role on The Foundry's board.

The Foundry's software solutions are already being used across many facets of the design industry including product design and marketing and advertising. The company is very focused on streamlining its technology to be even more accessible to designers who require powerful yet simple applications to quickly iterate on and finalise ideas.

It's taken a lot of years for people to recognise the value of design in terms of return on investment. Today, design is critical to all businesses and is a crucial part of how you can connect with the user on several different levels, says Lorenzo.

It's a good time to be in the design world but even as design becomes such a part of peoples' business, I don't believe that there is one right suite of tools for designers right now. I believe that The Foundry has an important role to play in changing that, and as a member of the board I look forward to working with the team to help them take full advantage of this market opportunity.

Karen Slatford, Chairman of The Foundry comments: I've seen The Foundry develop from being a plugins business into a provider of high-end VFX solutions and more recently into the multi-product, multi-industry technology provider it is today. Having an expert like Doreen on our board will help us to focus our business and products on our rapidly growing design market. Her experience and achievements speak for themselves and she will be a huge asset to this business.

Find out more about The Foundrys board members: http://www.thefoundry.co.uk/about-us/meet-the-board

About The Foundry

The Foundry develops award-winning creative software used globally by leading artists, designers and creative professionals. The portfolio lets users create inspiring and technical high-end visuals across a wide range of industries.

Established in the Media & Entertainment, Design and Games markets, The Foundry's list of high profile clients include brands like Adidas, Honda, Toyota and Trek, film studios and post-production houses such as Pixar, ILM, The Moving Picture Company, Weta Digital, Framestore and Sony Pictures Imageworks, and games studios including Blizzard, Gearbox and Valve.

In 2013, The Foundry's CEO Bill Collis was recognized as the UK Technology winner for the Ernst & Young Entrepreneur of the Year award, and the company made the Sunday Times Tech Track 100 for the fourth consecutive year. The company's co-founder Simon Robinson ranks in the Fast Company Most Creative People in Business 1000 list announced in January 2014.

To find out more visit: http://www.thefoundry.co.uk/about-us/

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