Astro offers more content choices for Deepavali

Astro offers more content choices for Deepavali

Date Released:21 Oct 2019

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Malaysians will be able to enjoy more local and international Indian content this Deepavali on Astro and NJOI, as well as on Astro Ulagam.

This Deepavali, brand-new local titles premiering on Astro Vaanavil (CH201) and Astro Vinmeen HD (CH 231) include: Deepavali Anal Parakuthu, a cooking show featuring traditional and new Indian cuisine; Yazhi,a suspense thriller tele-movie featuring local artistes Kavitha Thiagarajan, Vinoshan and Nivatharan; Adavadi Deepavali, a comedy drama starring Bala Ganapathi William, Sangeetha Krishnasamy, Sasi Kumar, and Arun; Savalukku Ready Ah, a fun-filled game show that goes to the streets to challenge Malaysians; Pakka Local, a travel and food hunting show that guides audiences on the best eateries across Malaysia; and, Yaar Ungga Kollywood King, featuring Kollywood artists and Malaysian fans.

Other popular titles available on Astro include: local movies such as Vedigunde Pasangge, Azhagiyae Thee, Thirudathey Papa Thirudathey and Sattai; Lock-up Live Concert, a music performance by Tamil band Lock-up ; Love in 12 hours, a romantic Tamil short film directed by young director, Mathan, starring Mano, Deva, and Vidia; and, a special Deepavali episode of Rasikka Rusikka S5, where host, Balaganapathi William goes on a food hunt for the best banana leaf meal around Malaysia.

To add on to the festivities, NJOI Prepaid customers can enjoy RM5 off every purchase of Astro Thangathirai HD (CH 241) starting today until 20 November 2019 to enjoy movies such as action-thriller, Sindhubaadh; sports drama, Kanaa; romantic comedy, Sixer; comedy thriller, Kazhugu2; horror film, Lissa and more.

Murugiah Vellay, Senior Assistant Vice President, Indian Customer Business, Astro, said, Astro continues to champion local content and talents including the development of the Tamil language, arts and culture. This year, we are excited to offer six new, local Deepavali specials - Deepavali Anal Parakuthu, Yazhi, Adavadi Deepavali, Savalukku Ready Ad, Pakka Local and Yaar Ungga Kollywood King, on Astro Vaanavil and Astro Vinmeen HD. Through these specially curated titles, aggregation of popular international titles, as well as digital content and promotions on RAAGA, Astro Ulagam, and Go Shop, we continue our commitment in providing the most compelling content choices to our customers.

Bala Ganapathi William, Director and Actor of Adavadi Deepavali,said, Astro is often a part of our Deepavali celebrations at home and I am excited about the opportunity to present to Malaysians, this new romantic-comedy TV drama, Adavadi Deepavali, which has a theme song of the same name gaining popularity on social media. I am also honored to have had the opportunity to work with talented local cast such as award-winning actress Sangeetha Krishnasamy, local comedians Sathya and Sasi Kumar as well as the upcoming, young artistes such as Hema, Subashini and Arun. I hope Malaysians enjoy this show and I look forward to more opportunities to develop the Malaysian Indian film industry .

Sree Sonic, Host of Savalukku Ready Ah and Pakka Local, said, It's a great opportunity to have two new shows out with Astro to grow and develop personally, as well as for other local talents for to shine .

In addition to the above, all Malaysians can visit Astro Ulagam, the largest Malaysian site dedicated to the Indian speaking community and Indian-related content with 2 million followers, to catch its first ever 4-episode Deepavali exclusive mini web-series titled Deepavali Then and Now which brings to light the evolution of cultures within the Malaysian Indian community, particularly during Deepavali celebrations. Astro Ulagam will also introduce a Deepavali song titled Anbin Oli composed by Astro Superstar 2018 contestant, Lachman Nagiah featuring local artists and Colors TV hosts, in addition to over 20 articles and 40 Deepavali and cooking videos all available on astroulagam.com.my/AnbinOli.

Customers can also enjoy a special Deepavali promotion on Go Shop for 10% off selected products until 31 October 2019, with a minimum spend of RM120. Products on offer include household and kitchen items such as luggage sets, handbags, blenders, pressure cookers, and many more. Astro customers can catch Go Shop's Live Show every day on Astro Vaanavil (CH201) at 12pm or 5.30pm, and every Thursday on Astro Vinmeen HD (CH231) at 4.30pm to learn more about these products. For more information on the Go Shop promotion, visit goshop.com.my or download the Go Shop app.

On the radio front, the RAAGA Kalakkal Kaalai team will also be spreading festive cheer as part of their Deepavali Charity Drive by delivering household items donated by listeners, such as dry food, milk powder, disposable diapers and wet tissues to five families. All Malaysians can also enjoy the new RAAGA Deepavali song and music video, titled Vanthachi Namakku Deepavali featuring RAAGA announcers Suresh, Ahila, Revathy, Uthaya, Kogulan and more. Composed by local music director, Jay, fans can enjoy this song on-air or on RAAGA's social media platforms. Malaysians can tune in to RAAGA anytime, anywhere using the SYOK app.

For more information on Deepavali programmes and highlights, log on to www.astroulagam.com.my

LINK:	https://www.astro.com.my/mediaroom/articledetails.aspx?id=962&title=as...
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