
Mobile coverage improving but rural Wales lacks decent service
15 December 2017
Mobile coverage is improving, but the rate of improvement is slow
Superfast broadband is available to 89% of premises in Wales
Consumers can check for broadband and mobile problems using enhanced app
Mobile coverage in Wales has improved in the past year, but there is a lot more work to do before voice and data services match those available in other parts of the UK.
The findings are part of Ofcom's Connected Nations 2017 report an in-depth look at telecoms and wireless networks in the UK and its Nations. This year's report continues to show good progress on the availability and take-up of communications services, which are crucial to people's personal and working lives.
Ofcom has changed the way we measure mobile coverage, to reflect the growing usage and expectations of smartphone users. Today's devices receive far more data, but also require stronger signals, than older phones.
We have raised our requirements for what constitutes coverage[1], using new crowd-sourced information from thousands of handsets to capture mobile users' real experiences.
This means people can get the most accurate ever picture of mobile coverage, using Ofcom's interactive maps and smartphone app, which have been updated today. These tools provide clear, detailed information on the availability of mobile calling, text and data services in different parts of the country.
Outdoor premises voice coverage by all four operators has reached 93% in Wales (98% UK) from 89% in 2016 (96% UK), while geographic voice coverage by all four operators increased to 62% (88% UK). Geographic all-operator data coverage has increased by 25 percentage points to 52% (63% UK).
People in rural areas still struggle to get a strong signal, and Wales has the biggest urban-rural divide for outdoor geographic voice coverage in the UK. Urban areas show some 93% of urban landmass is covered but only 58% of rural Wales. The divide gets bigger for 4G coverage where 62% of urban Wales is covered, a rise of 35 percentage points from 2016, but only 19% in rural areas.
Today's report contains data on the availability of mobile service on some key Welsh roads. Voice coverage on the A470 is 49% well below the UK average for A and B roads (68%). Coverage for mobile data services is 29% below the UK average of 58%. The A483 has above-average voice coverage (65%), but significantly below average data coverage (38%).
There remain areas in Wales with no mobile coverage at all. In geographic terms, 9% of Wales is not covered by a data service from any operator, and 8% is without a voice service from any operator.
Rhodri Williams, Ofcom's Director in Wales said Our findings show that plans to improve mobile coverage in Wales needs to gather pace. It's important everyone who has a part to play in the process of improving mobile coverage work together so that consumers in Wales get the mobile services they expect and that are comparable to the rest of the UK.
Given Wales' topography and population distribution, there are unique requirements for network infrastructure that must be met for Wales to keep pace with the rest of the UK.
While these figures show improvements, we are calling for further investment from mobile providers to improve coverage.
Ofcom is also taking direct action, including:
Setting new requirements in operators' licences. Early next year we will consult on detailed plans to improve coverage in rural areas, by setting coverage obligations on mobile airwaves being released in future. The requirements would be written into licences of operators who are awarded 700 MHz' frequencies, which are suitable for providing strong coverage over very wide areas.
Enforcing existing obligations. Mobile operators are already required to provide calls-and-text coverage to 90% of the UK landmass by the end of this month, while O2 must provide an indoor 4G signal to at least 98% of premises by the same time. We will report on mobile companies' compliance with these obligations early next year, and any possible enforcement action if they fall short.
Increasing network capacity. In July, we announced plans to auction more airwaves this year to improve current mobile capacity, as well as frequencies for future 5G services. The auction is currently subject to legal appeal by BT/EE and Three, which we hope can be resolved promptly in the interests of mobile users.
Helping to improve coverage on trains. Ofcom has recently installed equipment on Network Rail's engineering train. This will build a detailed picture of actual mobile reception across the UK's rail network, informing our work with Government to help improve coverage.
Working with Government. We are also helping to implement new planning laws that will make it easier for mobile operators to improve coverage by sharing and installing equipment, such as mobile masts.
Extending use of signal boosters. In October we decided to allow controlled, unlicensed use of mobile phone repeaters', which amplify signals between a mobile phone and the operators' transmitter. The changes come into effect early next year.
Superfast broadband is available to 89% of premises in WalesThree years ago, superfast broadband - defined by Ofcom as a download speed of 30 Mbit/s or more was only available to 55% of premises in Wales the lowest of any nation in the UK, and 20 percentage points lower than the UK average at the time.
This figure now stands at 89% of premises in Wales, compared to 85% in 2016 and to the UK figure of 91%. This follows the Welsh Government's Superfast Cymru programme, which has received financial support from the UK Government and the European Union.
The Welsh Government is considering options for further investment to
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...