Blur Studio Lends Comic Book Expertise to Columbia Pictures the Amazing Spider-Man

Blur Studio teamed up with Director Marc Webb and Sony Pictures Imageworks VFX Supervisor Jerome Chen once again to create visual effects for the opening sequence, end titles and 45 other visual effects shots for Columbia Pictures' The Amazing Spider-Man 2. Well-versed in Marvel's rich universe, Blur drew on its expertise of the property to align with the film's story in a way that was both authentic and fresh via character design, VFX sequences and teaser-laden end titles that they created in stereo.

Blur is always my go-to studio for unique scenes requiring innovative design and high quality execution, said Jerome Chen, VFX Supervisor, Sony Pictures Imageworks.

Led by Blur Co-founders Tim Miller and David Stinnett, a small team of artists leveraged well-rounded design chops, technical ingenuity and inherent fanboy savvy to deliver more than 45 VFX shots over eight sequences, including the film's opening shot. Much of Blur's work showcases their unique skillset and knowledge base, such as the Special Projects sequence set in the basement of Oscorp, which features nefarious apparatuses belonging to Spider-Man villains from the original comic books. After comprehensive visual R&D, Blur shaped the concept design for each notorious nemesis, including Rhino, which Sony referenced for production.

The Spider-Man universe in this film has been slightly altered from that of the comic in that all evil originates from Oscorp and is driven by technology. Our biggest creative challenge was to reinvent elements for this new tech-powered universe while still honoring the legacy of the Spider-Man comic books. As huge Marvel fans, we were able to sneak in a lot of little nuggets of insider information in our work to add depth and intrigue, explained Miller.

Several of the villains featured in the Special Projects sequence also make an appearance in the two-minute end titles created by Blur. Set to It's On Again by Alicia Keys featuring Kendrick Lamar, the abstract sequence provides a macro look at mysterious CAD schematic designs for six different Spider-Man foes to reveal subtle hints of what audiences might expect from the recently announced Sinister Six spinoff film. With an artful color palette and strong depth of field, Blur Creative Supervisor Jennifer Miller art directed the titles to draw the audience into the mysterious story. The team delivered the two-minute sequence in stereo in less than six weeks once the concept was finalized.

The Amazing Spider-Man 2, starring Andrew Garfield, Emma Stone and Jamie Foxx is now playing in theaters nationwide. For more information, visit: http://www.theamazingspiderman.com/site/

About The Amazing Spider-Man 2

We've always known that Spider-Man's most important conflict has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that his greatest battle is about to begin.

It's great to be Spider-Man (Andrew Garfield). For Peter Parker, there's no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: Oscorp. Directed by Marc Webb. Produced by Avi Arad and Matt Tolmach. Screenplay by Alex Kurtzman & Roberto Orci & Jeff Pinkner. Screen Story by Alex Kurtzman & Roberto Orci & Jeff Pinkner and James Vanderbilt. Based on the Marvel Comic Book by Stan Lee and Steve Ditko. The Executive Producers are E. Bennett Walsh, Stan Lee, Alex Kurtzman, and Roberto Orci.

About Blur Studio

Blur Studio is an Oscar- and Emmy-nominated production studio based in Culver City, California. Founded in 1995, the company provides award-winning animation, effects and design for a wide range of media - short films, large format films, commercials, concept art, feature effects, music videos, game cinematics and broadcast design. Notable clients include ABC, Disney, Marvel, Universal Pictures, Warner Bros., CBS, Microsoft, Paramount Pictures, 20th Century Fox, Sony, Activision, Nickelodeon, FOX Sports and EA, among others. For more information, please visit http://www.blur.com.

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