
At the 2017 NAB Show, Decentrix will highlight refinements to its comprehensive portfolio of BIAnalytix Mediabase(TM) solutions, which address the specific analytics needs of businesses within the media and entertainment industry to support agile adaptation and repeatable success. The company also will debut a new solution that delivers a complete set of interactive analytical tools covering program retransmission revenue.
Decentrix Product Preview
2017 NAB Show
In the Microsoft Booth (SL6710)
BIAnalytix(TM) Business Analytics Solution
Decentrix will showcase BIAnalytix(TM), the media industry s only cross-platform business analytics solution that is widely deployed in daily production. The company will showcase the power of this unique platform in enabling MVPDs, networks, broadcasters, digital video publishers, and ad agencies to enhance audience values with pinpoint targeting and to maximize inventory value and optimize campaigns across all their properties.
Mediabase MDH(TM)
As media enterprises combine information from multiple systems, data conflicts between those systems prevent detailed reporting and analysis. Data entry errors and local operational requirements further complicate these conflicts, resulting in system inconsistencies.
Until now, organizations have focused on enforcing data entry standards. Strict data entry policies slow down business. They delay new data entry. They create operational problems, and they delay reconciliation. The magnitude of effort necessary to achieve such policies is overwhelming and impractical. Mediabase MDH(TM) is a comprehensive master data management solution for the media industry. It uniquely enables centralized management of master records through automated workflows.
Mediabase SSP(TM)
Today s media sales processes are bogged down by multiple unintegrated systems; ineffective pricing models; and manually driven, traffic-centric business cycles all creating process friction and all working to different business time frames.
As media organizations expand into new sales channels, additional unintegrated sales processes are added to the mix. Together, these conditions result in a fragmented sales approach, one that is focused on selling advertising on each individual medium separately. Advertisers and agencies can t value or buy and execute cross-platform campaigns as they need to.
Mediabase SSP(TM) enables the entire media enterprise to work across sales platforms, making it possible to transform manual sales processes into real-time workflows that accelerate revenue opportunities and work at the speed of the buyer.
Presentation at the Broadcast Engineering and Information Technology Conference: "Using Digital Delivery Metrics to Enhance Linear Content Value"
Dr. Michael Ledwich, senior vice president of the analytics group at Decentrix, will present the paper "Using Digital Delivery Metrics to Enhance Linear Content Value on Thursday, April 27, as part of the Big Data Workflow sessions at the Broadcast Engineering and Information Technology Conference (BEITC). He will describe the viewing metrics that can be gathered from the digital delivery of content and how they can be used to increase the value of linear delivery. Ledwich also will explain how valuable viewer metrics are derived from logs of individual consumer content interactions on digital platforms, and then outline ways those viewer metrics can be applied to linear delivery to increase inventory valuations and enhance advertising revenues.
Photo Link: www.wallstcom.com/Decentrix/Decentrix_Michael-Ledwich.png
Photo Caption: Dr. Michael Ledwich, Senior Vice President of Analytics, Decentrix Inc.
About Decentrix
Decentrix offers complete business analytics solutions that enhance the revenue opportunities of media, entertainment, telecommunications, and advertising companies. Decentrix enterprise solutions expose critical data within the cross-media operational systems used by these businesses and deliver insights that yield maximized inventory pricing, enhanced audience values, and optimized campaigns across all properties and platforms. Founded by technologists with decades of experience in media business systems, Decentrix provides powerful solutions on premise, in the cloud, and as a hybrid platform that industry-leading companies trust daily in making critical business decisions. More information is available at www.decentrix.com.
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...