Sony Pixel Power calrec Sony

Arcturus Appoints Former Microsoft and Lucasfilm Veteran Steve Sullivan as Chief Product Officer

30/09/2023

Arcturus Appoints Former Microsoft and Lucasfilm Veteran Steve Sullivan as Chief Product Officer

Brie Clayton September 29, 2023

0 Comments

Sullivan Will Oversee the Most Experienced Volumetric Video Team in the World, Including Development of the Mixed Reality Capture System He Helped Found at Microsoft

Arcturus, global leaders in the advancement of volumetric video, today announces the appointment of industry veteran and innovator Steve Sullivan to the role of Chief Product Officer (CPO). Sullivan will assume comprehensive oversight over all Arcturus offerings, including a complete capture-to-distribution solution for the creation of volumetric video, featuring the award-winning HoloSuite tools and the new Mixed Reality Capture System (MRCS) originally developed by Microsoft.

As CPO, Sullivan will be in a position to help shape the trajectory of volumetric video across everything from virtual production to e-commerce to live broadcasts and more. With the market expected to grow by 28.6% and reach $7.6 billion within the next five years, he will accelerate Arcturus' plans to make volumetric video more accessible through an increased focus on R&D - including the use of AI to improve quality and reduce the number of cameras needed to capture volumetric performances - along with creating new tools and techniques that will expand the scope of what volumetric video can do, and where it can be deployed.

Joining the team at Arcturus feels like a natural fit. We've both dedicated years to the advancement of volumetric video, and together we can unite the best capture, creation and consumption solutions in ways that will immediately benefit current and future partners, said Sullivan. Creators have been clear about their needs, and Arcturus remains committed to innovating alongside them, making volumetric video more accessible, affordable and practical.

In his new role, Sullivan will manage the transition of the MRCS technology from Microsoft to Arcturus, including the creation of a new, next generation pipeline that combines the advanced capture technology with Arcturus' own leading editing and distribution software. He will also oversee the ongoing development of HoloEdit and HoloStream, ensuring that the industry-leading editing and distribution tools will remain hardware agnostic, available to all capture solutions.

October 2, 2023The shutdown has had a lot riding on it for everyone The Beast is a sentient creature who represents the highest form of

September 22, 2023Winning Time Season 2 Cinematography with Todd Banhazl, Ricardo Diaz, and John MatysiakGo Creative Show episode GCS330 WINNING TIME season 2 director and cinematographer

Sullivan's appointment is the latest in a series of recent developments from Arcturus that have seen it increase its influence within the volumetric video market. Building on a successful Series A funding round in 2022, Arcturus has grown to nearly 45 employees spanning multiple countries. In August, Arcturus announced that it reached a deal with Microsoft to become the sole license provider and take over the MRCS business, including all development. Along with providing support for some of the biggest and most innovative capture studios in the world, Arcturus now has access to the top capture solution available anywhere.

We couldn't be more thrilled to have Steve aboard. He's shown an impressive track record of bringing projects from research through to production, and he's been a prominent leader pioneering volumetric video, said Kamal Mistry, Arcturus CEO. His vision for capture and post production solutions will open up volumetric video to countless potential users, and having him on the team helps to further solidify Arcturus as a leader in volumetric video.

Additional announcements - including new license agreements, HoloSuite features and partnerships - are expected later this year.

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--
LINK: https://creativecow.net/arcturus-appoints-former-microsoft-and-lucasfi...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

27/08/2026

Federal Appeals Court Blocks Some FCC Political Ad Discount Rules

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

Zixi To Demo Hybrid Workflows At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

Study: Americans Spend More Time Watching YouTube Than Live TV

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

Magewell To Highlight Newly Released Director Plus At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

PlayBox Neo continues to shape the media landscape by ini...

PlayBox Neo Stand 7.C29 IBC2026 - 11 14 September Well-established global specialists in media playout, automation, and streaming solutions, PlayBox Neo ...

27/08/2026

Rise Academy Invites the Industry to Join Race 4 The Futu...

Rise Academy, the broadcast and media skills charity dedicated to delivering practical media technology learning experiences, careers resources and work experie...

27/08/2026

Mediagenix Takes Title Management Beyond the Catalog at I...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase the latest evolution of its ...

27/08/2026

Screen Australia opens applications for Global Fellowships Program

Screen Australia opens applications for Global Fellowships Program 27 August 2026 Applications are now open for the Screen Australia Global Fellowships progra...

26/08/2026

New Validation Booster FAQ: What applicants need to know

Applicants interested in the Media Innovation Europe 3.0 Validation Booster call can now consult a new FAQ document addressing practical questions raised during...

26/08/2026

NWSL Moves Sunday Night Package to Roku, Expands Slate to 25 Matches in 2027

Roku Sports Channel will stream eight matches free beginning Aug. 30 as league shifts Sunday-night games away from Victory+...

26/08/2026

Inside Mountain Media Center's Hybrid-Cloud Architecture for Live Event Production

Evertz and Mobile TV Group detail how on-premises infrastructure and cloud resou...

26/08/2026

IBC 2026: Sennheiser Group to Showcase Broadcast Audio Portfolio

The Sennheiser Group will demonstrate its broadcast audio portfolio at IBC2026 (Hall 8, Booth D50), covering wireless microphone workflows, studio monitoring, a...

26/08/2026

Appear and TVTEL Deploy X20 Platform for Centralized VAR Signal Transport in Chile

Appear and Transmisiones Televisivas TVTEL Limitada have announced the deploymen...

26/08/2026

Minitech Adds Leader LPX500 and LT4670 to Rental Inventory

Leader Electronics has announced that Danish broadcast rental company Minitech has purchased a Leader LPX500 hybrid IP/SDI waveform monitor and LT4670 sync puls...

26/08/2026

IBC 2026: Encompass to Showcase Cloud Media Services

Encompass will demonstrate its Altitude media services at IBC2026 (IAMT Hub, Diamond Lounge, Hall 3, RAI Amsterdam, September 11-14). Key products on show incl...

26/08/2026

Massillon Washington High School First to Implement Daktronics Camino Platform

Daktronics has partnered with Massillon Washington High School in Ohio to install a new LED video display and implement the Daktronics Camino show control platf...

26/08/2026

Clear-Com Appoints Venuetech as Middle East Partner

Clear-Com has appointed Dubai-based Venuetech LLC as its main partner for the Middle East. Venuetech distributes professional audiovisual solutions across the r...

26/08/2026

NBC Sports NOW Debuts Two New Shows Beginning August 31

NBC Sports NOW, NBC Sports' free 24/7 streaming channel, will launch a new weekday lineup beginning Monday, August 31, including two new shows. Not So Fast...

26/08/2026

IBC 2026: Calrec to Preview ImPulseV and Argo Updates

Calrec will demonstrate updates to its ImPulseV DSP software and Argo ecosystem at IBC2026 (Stand 8.C47), including previews aligned with the EBU's Dynamic ...

26/08/2026

IBC 2026: Imagine Communications to Showcase AI Capabilities

Imagine Communications will demonstrate AI applications across its ad tech and video infrastructure portfolios at IBC2026 (Stand 1.B73, RAI Amsterdam, September...

26/08/2026

IBC 2026: Dalet to Showcase AI and Workflow Automation

Dalet will demonstrate updates to Dalet Flex, Dalet Pyramid, and Dalia, its agentic AI platform, at IBC2026 (Hall 7, Stand 7.A43). The company will also partici...

26/08/2026

Nashville Predators Tap ViewLift for New DTC Service, Pairing Streaming With Scripps Sports Broadcast Deal

Team-owned platform will stream every locally carried Predators game beginning t...

26/08/2026

Little League Baseball World Series 2026: ESPN Restores RailCam Coverage at Lamade Stadium, Upscales Cameras at Volunteer Stadium

The 12-day tournament receives the broadcaster's full onsite-studio presence...

26/08/2026

SOMA Laboratory launch the Enigma

A synth with no controls? If you're into weird and wonderful instruments, then you may already be familiar with Warsaw-based SOMA Laboratory - if you...

26/08/2026

Dreamtonics unveil Instrument X

Physical modelling orchestral instrument announced Following their recent cryptic hints, Dreamtonics have officially revealed the latest addition to their s...

26/08/2026

Bertram Brossardt visits SGL Carbon in Meitingen

Discussions at the Meitingen site on competitiveness, energy supply, and fuel cell technology Bertram Brossardt, CEO of the Bavarian metal and electrical emplo...

26/08/2026

Rohde & Schwarz USA celebrates grand opening of new manufacturing center in Frederick, Maryland

Rohde & Schwarz USA celebrates grand opening of new manufacturing center in Fred...

26/08/2026

Designing Agentic Media Workflows Humans Can Trust

For large media companies, the content archive is a gold mine. There are thousands of hours of existing, high-value assets just waiting to be tapped for highlig...

26/08/2026

Major Live Sports Events Bolster Broadcast in Nielsen's Q2 2026 Ad Supported Gauge

Ad Supported Viewing Represents 71.5% of TV in Q2 Streaming Captures Over 48% o...

26/08/2026

DAZN Accelerates U.S. Expansion with Acquisition of EverPass Media

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

Truthset Brings Data Rated Audiences to FreeWheel

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

Broadpeak Targets CTV Shopping with Click2Cart Launch

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

SMPTE Announces 2026 Honorees

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

MediaKind Beam selected by CNBC UK for cloud-connected li...

MediaKind today announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure, bringing greater flexibility, resilience...

26/08/2026

Telestream Unveils the Next Phase of UP at IBC2026

Telestream, a global leader in media workflow technologies, today announced the next evolution of Telestream UP, expanding the cloud-native platform introduced ...

26/08/2026

SMPTE Announces 2026 Honorees

SMPTE, the home for media professionals, technologists and engineers, today announced its 2026 Honorees, recognizing individuals and organizations whose contrib...

26/08/2026

Broadpeak launches Click2Cart to mark new era in shoppabl...

New solution bridges connected TV (CTV) and ecommerce to make shoppable performance advertising easier to scale for streaming platforms and broadcasters Broadp...

26/08/2026

Scripps Research and collaborators awarded $19.5 million to establish an open-access autonomous chemistry laboratory

LA JOLLA, CA-Recent advances in robotics, automation and artificial intelligence...

26/08/2026

How WeFX Made From's' Monsters Feel Uncomfortably Real

How WeFX Made From's' Monsters Feel Uncomfortably Real Brie Clayton August 26, 2026 0 Comments From eight-foot dolls and feathered birds to R...

26/08/2026

Eleanor Roosevelt High School Elevates Student Rallies with Blackmagic Design

Eleanor Roosevelt High School Elevates Student Rallies with Blackmagic Design Brie Clayton August 26, 2026 0 Comments Student led production team uses...

26/08/2026

Grass Valley Advances Integrated Live Production for Unif...

K-Frame and Maverik X innovations extend familiar production control into AMPP, alongside new replay, audio, commentary and communications capabilities. At IBC...

26/08/2026

Magewell Expands Director and Pro Convert IP Lines at IBC...

New products continue to enable any signal, anywhere for creators...

26/08/2026

AFP and Dalet Bring Trusted Content into Every Newsroom

Dalet, a leading technology and service provider for media-rich organizations, today announced a new integrated newsroom experience with Agence France-Presse (A...

26/08/2026

Bolin Technology and ITDev Join AIMS

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

Enco to Highlight Caption, Translation Enhancements at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

ZOO Digital Chooses Interra Systems BATON for Quality Control

Share Copy link Facebook X Linkedin Bluesky Email...