An easy declaration of Ear-Love Every week, pairs of URBANITE headphones are up for raffle. To participate, members of the public must take an ear-portrait, post it on Instagram and tag it with @sennheiserurbanite and #earlove. The contest officially began in the USA, Canada and Europe on the 12 September and is running for a total of ten weeks.
During the campaign, 500 free ear-loving pairs of URBANITE will be put on 1,000 happy ears, with 150 winners having been selected from over 1,500 #earlove entries already. The 500 winning portraits will also add up to create an impressive multi-picture show displayed on the official Instagram Account: @sennheiserurbanite.
URBANITE headphones as well as our viral Ear-Selfie-Contest hit the spot. Both perfectly suit the special demands and preferences of the generation of Millennials , says Ashani Rajapakse, Channel Marketing Manager, Consumer and Professional Division at Sennheiser UK. URBANITE headphones deliver the stylish looks and the heavy tunes with uncompromising Sennheiser quality. The contest, among other activities, entertains and activates our target-group where it mainly roams: on all social media channels.
Playing Multi-Channel many ways The Let Your Ears Be Loved campaign, launched in September 2014, has multiple components and has already been a viral success. Its landing page www.sennheiser-urbanite.com draws attention in particular to the core campaign YouTube video - which has been clicked over 1 million times - and is a sample of URBANITE love-scenes . The romantic videos reveal an impersonated URBANITE headphone-set pleasing a gigantic ear in many ways. From here the audience is drawn to various local and international events, such as the Golden Ear Hunt in New York City and London and the Ear-Selfie-Contest . The campaign uses social media, including Sennheiser's Facebook, Instagram, Twitter and YouTube channels, as well as user-generated content to drive participation and viral uptake.
Let URBANITE love your ears Sennheiser's new URBANITE headphones are the new sound of urban style, bringing the bass for an intense club experience on the move. The audio specialist's mobile headphone range - including the on-ear URBANITE and the over-ear URBANITE XL - delivers massive bass but with Sennheiser's uncompromising audio expertise ensuring excellent clarity throughout the entire frequency range. The URBANITE range is designed for staying connected on the move, with integrated in line remote control and microphone for taking calls and controlling music on smartphones and tablets, with dedicated versions for either Apple iOS devices, or for Windows or Android-driven devices, such as Samsung Galaxy models.
For more information on the campaign and all relevant features of the new URBANITE range visit www.sennheiser-urbanite.com
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An easy declaration of Ear-Love Every week, pairs of URBANITE headphones are up for raffle. To participate, members of the public must take an ear-portrait, post it on Instagram and tag it with @sennheiserurbanite and #earlove. The contest officially began in the USA, Canada and Europe on the 12 September and is running for a total of ten weeks.
