It's official: Spotify is declaring 2024 the Year of the Cowgirl. In culture, we are seeing celebs, influencers, and others don western boots and flat, wide-brimmed hats as they emulate the style of the cowgirl. And music is following suit: Earlier this year, Beyonc embraced her country side with the release of COWBOY CARTER, and curated collections like Spotify's daylist Country Love Songs Coastal Cowgirl are becoming listener favorites.
In June, we celebrated country artists from Spotify House at CMA Fest for the fifth year in a row with three days of nonstop country performances by more than 35 artists. Now, we are continuing the fun with a cowgirl focus.
Country rising Over the last five years, country music's popularity on Spotify has grown immensely, with a nearly 110% increase in U.S. streams during that time. One trend that quickly picked up steam last year is coastal cowgirl (think slow-paced country living meets sun-soaked coastal dreaminess), and it continues to make waves on Spotify, along with playlists like neon cowgirl, which saw more than a 100% increase in streams in 2024.
This year, more than 220,000 user-generated cowgirl playlists have been created on Spotify globally. Some of the top tracks added to these playlists include Jolene by Dolly Parton, Cowgirls (feat. ERNEST) by Morgan Wallen, Wide Open Spaces by The Chicks, Tennessee Orange by Megan Moroney, and Wagon Wheel by Darius Rucker. Some of the top artists added to user-generated cowgirl playlists on Spotify include Beyonc , Kelsea Ballerini, Kacey Musgraves, Kane Brown, and Taylor Swift.
A destination perfect for any cowgirl To celebrate the Year of the Cowgirl, Spotify created a one-stop on-platform destination. Here, listeners can find playlists like Hot Country, bespoke mixes like Line Dancing Country, podcasts like God's Country, and even audiobook recommendations like Her Christmas Cowboy by Marie Richards. From tried-and-true favorites to new releases, this hub will give country music fans everything they want as they celebrate the Year of the Cowgirl.
Two-stepping in LA On August 7, influencers gathered in Los Angeles at the Desert 5 Spot to toast the Year of the Cowgirl with Spotify. Country stars Carly Pearce and Carter Faith performed, with a DJ set by Brandi Cyrus. Attendees had the chance to bring their cowgirl aesthetic to life with unique accessories like personalized cowgirl hats and a branded charm bar.
Carly Pearce (Photo by Monica Schipper/Getty Images)
Carter Faith (Photo by Monica Schipper/Getty Images)
Brandi Cyrus (Photo by Monica Schipper/Getty Images)
(Photo by Monica Schipper/Getty Images)
Carter Faith (Photo by Monica Schipper/Getty Images)
(Photo by Monica Schipper/Getty Images)
(Photo by Monica Schipper/Getty Images)
NEXT
For listeners at home, it's time to celebrate your inner cowgirl. Dust off your boots-and headphones-and check out the Year of the Cowgirl destination.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
16/10/2025
SVG Sit-Down: FUJIFILM Execs on GFX ETERNA 55 Camera, Importance of Shallow-Dept...
16/10/2025
Squash's Most Ambitious Broadcast Production To Be Deployed at Comcast Busin...
16/10/2025
Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Con...
16/10/2025
A Historic Precursor? FIFA, HBS, DAZN Offer an Inside Look at Production of FIFA...
16/10/2025
Prime Video Offers Sneak Peak at New NBA on Prime StudioThe massive 13,000-sq-ft, two-story studio features a LED regulation half court and hoopBy Jason Dachman...
16/10/2025
SVG Remote Production Forum Draws Record Crowd for Visit to PGA TOUR Studios, De...
16/10/2025
BitFire's Ben Grafchik on How Growing Cloud Workflows Are Impacting the Live...
16/10/2025
AI technology is advancing quickly, bringing both new creative possibilities and...
16/10/2025
In 2017, Imani Ellis launched CultureCon, a conference that's become a must-attend event for more than 10,000 diverse creatives and Black professionals to c...
16/10/2025
It might still be a little early to break out the tinsel and mistletoe, but Spotify's already queuing up some holiday magic. This year's Spotify Singles...
16/10/2025
Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...
16/10/2025
VAMPIRE has been integrated onto GM Defenses Infantry Squad Vehicle (ISV), providing a mobile solution to effectively and affordably counter small drone threat...
16/10/2025
The AgilePod mounted on the host aircraft....
16/10/2025
60% say infotainment systems are a critical purchasing or leasing consideration,...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal and ...
16/10/2025
Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said....
16/10/2025
NEW YORK CNN has announced that its All Access subscription tier will launch in the U.S. on Oct. 28, providing audiences with a centralized destination for CNN&...
16/10/2025
Student Spotlight: Alan Villanueva The graduate student and saxophonist, who performed on Natalia Lafourcades Latin Grammy-nominated Live at Carnegie Hall alb...
16/10/2025
The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include Maple Leafs Sports & Entertainment (MLSE), the Vegas Golden Kni...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign which seeks to raise donations from tax-deductible personal and c...
16/10/2025
NEW YORK Australia's Nine Network and the NHL today announced a media partnership that will bring the world's premier professional ice hockey league to ...
16/10/2025
Parks Associates has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported streaming TV (FAST) services and 89% of U.S...
16/10/2025
TROY, Mich. -New data from J.D. Power's 2025 U.S. Residential Internet Service Provider Study shows that residential wireless internet providers are growing...
16/10/2025
TV's most charming detective drama * Shakespeare & Hathaway: Private Investi...
16/10/2025
Back to All News
Thailand's Legendary Outlaw Returns: Tee Yai: Born to be ...
16/10/2025
Back to All News
Christmas Is Just Around The Corner: Home For Christmas Season...
16/10/2025
Back to All News
Trist n Ulloa Stars in El crimen de Pazos, the New Netflix Ser...
16/10/2025
ABS Completes Redomiciliation to Dubai Development Authority as Part of Strategi...
16/10/2025
This Saturday October 18 Katja Mia will burst onto the radio airwaves for the first time as she joins 2FM. Katja will be standing in for Bl thnaid Treacy on Sat...
16/10/2025
This October, RT is delighted to support Wexford Festival Opera, Babor International Arts Festival for Children, Open House Dublin and 36 other arts and cultu...
16/10/2025
GeForce NOW is more than just a platform to stream fresh games every week - it offers celebrations for the gamers who make it epic, with member rewards to sweet...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
It's official: Spotify is declaring 2024 the Year of the Cowgirl. In culture, we are seeing celebs, influencers, and others don western boots and flat, wide-brimmed hats as they emulate the style of the cowgirl. And music is following suit: Earlier this year, Beyonc embraced her country side with the release of COWBOY CARTER, and curated collections like Spotify's daylist Country Love Songs Coastal Cowgirl are becoming listener favorites.
