Sony Pixel Power calrec Sony

Ross Acquires D3 LED

14/09/2021

Ottawa, Canada, September 14th 2021 - Ross Video is pleased to announce the acquisition of D3 LED (Dynamic Digital Displays) from Southpaw Live. Based in Rancho Cordova, California, and with remote offices in New York City, D3 has over fifteen years of experience in creating spectacular LED displays for some of the world's most recognized brands. D3 is Ross Video's eighteenth acquisition since 2009 and follows hot on the heels of the acquisition of Primestream last quarter.

Founded in 2006, D3 is a leader in high quality indoor and outdoor LED displays as well as LED Processing, Content Management and Playback systems which can generate, process, and distribute video to epic scales (over 100M pixels in 1 AEPIMS system). D3's interfacing and control solutions are leveraged in some of the most cutting-edge Experiential (1) applications. Their award-winning solutions are used by major broadcasters like ABC and ESPN as well as international corporations, including Gap, Capital One and Victoria's Secret, to name a few.

alt= width=1024 height=576 data-lazy-srcset=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-1024x576.jpg 1024w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-300x169.jpg 300w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-768x432.jpg 768w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-1536x864.jpg 1536w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-2048x1152.jpg 2048w data-lazy-sizes=(max-width: 1024px) 100vw, 1024px data-lazy-src=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-1024x576.jpg />

We're excited to welcome the amazing D3 team to Ross, says Ross Video CEO David Ross. D3 is in a class of their own for LED processing technology and the services that make customers succeed! They are innovators who were first to market with many technologies including IP Data/Video distribution between LED Controllers and Receivers using their True Element technology to deliver the highest quality imagery. It's great to add another world-class brand to the Ross family, and I can't wait to have our R&D teams collaborate and help our customers overcome their creative, business and technical challenges.

D3 has succeeded by providing customers with a highly customized, end-to-end experience, and that tradition will carry on as the company becomes Ross D3 LED. Ross intends to further expand D3's focus on Broadcast, Retail and Hospitality, while also pursuing other Live Production applications such as Virtual LED(2) and Extended Reality, as well as IMAG(3) in venues. D3's solutions complement the existing portfolio offered by Ross, and will enable Ross to offer an even more comprehensive range of content rendering platforms, including XPression motion graphics, Voyager (based on the Unreal engine from Epic Games), and the D3 IMS playback system.

Meric Adriansen, VP of Ross D3 LED, says, We are very excited about the future and the benefits that our combined technical expertise will deliver to our customers. Our focus will be on creating products that enable our customers to communicate better with their customers. Whether that is to capture more eyeballs, tell a more compelling story or entertain and educate them better, Ross D3 LED will be there every step of the way.

(1) Experiential: Experiential LED Implementations turn a display into something that is part of a cohesive and memorable experience for bystanders.

(2) Virtual LED (vLED): An umbrella of production applications for LED Displays that all stems from being in a tracked camera environment.

(3) IMAG: Image Magnification. Where a performance in a venue is also magnified on video screens for dramatic effect and improved viewing experience.

Ross Video - High Impact, High Efficiency Production Solutions

Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Yahoo! Finance, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.

Ross Video Media Contact:

Stuart G. Russell

Communications Director

Tel: +44 7827 019494

Email: srussell@rossvideo.com

Twitter: @ross_video

www.rossvideo.com
LINK: https://www.rossvideo.com/ross-acquires-d3-led/...
See more stories from rossvideo

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

14/11/2026

MLB Networks David Maybrown, 57, Passes Away

Longtime MLB Network employee David Maybrown passed away Thursday at the age of 57. David joined MLB Network in 2009 shortly after its launch, beginning as an i...

14/11/2026

Rotary Exciter & Resonator Clamps from ADDAC System

Modular innovators introduce two guitar-based products ADDAC System's recently introduced Four String Series makes it possible to integrate physical str...

14/11/2026

Marcelo Dai's Live Session Captured with URSA Cine Immersive

Marcelo Dai's Live Session Captured with URSA Cine Immersive Brie Clayton November 14, 2026 0 Comments Artist takes viewers on an immersive journe...

14/11/2026

Political Ads Spiked a Week Before Midterm Elections, Nielsen Says

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

14/11/2026

FCC Sends 2027 Upper C-Band Auction Plan Into Motion

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

14/11/2026

ZEISS Showcases Latest Cine Lenses at TorunCAMERIMAGE 202...

Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...

14/11/2026

Sonnet Announces Black Friday Sale on Select Products

Sonnet Announces Black Friday Sale on Select Products Brie Clayton November 14, 2026 0 Comments WHAT: Sonnet Technologies is having a sale on a select...

14/11/2026

Berklee Alumni Shine at the 2026 Latin Grammy Awards

Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...

13/11/2026

E1 Series Brings Its Remote-First Broadcast Model to Miami for Season Finale

The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...

13/11/2026

SVG GameDay, Ep. 39: Carolina Hurricanes Christine Williams & Jason Danby - Celebrating a Stanley Cup in Raleigh

In-venue and creative video staffers at the professional and collegiate level ha...

13/11/2026

Benson Boone to Headline Entertainment at Discover NHL Winter Classic

Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...

13/11/2026

Blackmagic Design Announces Ambisonic Microphone for Immersive Spatial Audio

Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...

13/11/2026

The Studio B&H and Riedel to Power SMPTE MTS Solutions Hub

SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...

13/11/2026

HPA Sets 2027 Tech Retreat Theme Around a Changing Industry

The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...

13/11/2026

Football Manager 27 Touch Joins Apple Arcade, with Plants vs. Zombies, Prince of Persia Added Dec. 3

Football Manager 27 Touch is available on Apple Arcade starting today. The game ...

13/11/2026

MotoGP and ESPN Announce Two-Year Media Rights Agreement for U.S. and Latin America

MotoGP has announced a two-year media rights agreement with ESPN covering the Un...

13/11/2026

Apple Sports Adds UFC Ahead of UFC 334

Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...

13/11/2026

NBA Names Fanatics Studios Multiyear Creative and Event Production Partner for NBA All-Star

The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...

13/11/2026

From ManningCast to McAfee to Star Wars: ESPN, Disney Pull Back the Curtain on Super Bowl LXI Plans

ESPN held its annual EDGE Innovation Conference last night and offered up an ove...

13/11/2026

Battle in the Bronx: YES Network Presents 2026 Cortaca Jug at Yankee Stadium

Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive One of the biggest games in Division III college football will be pla...

13/11/2026

HLabs reveal the CL089

Studer-inspired 500-series PWM compressor unveiled The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...

13/11/2026

Freedom of Choice White Paper

Download Now! To view the white paper, please enter the following details: -- First Name* First Name Company* Country* Please select your countryA...

13/11/2026

Cruz Schedules Confirmation Vote for FCC Nominee Thumann-Severs

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Yamaha Acquires Virtual Production Specialist Disguise

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

MyStation App Emulates TV Network' Marketplace

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Blue Lucy integrates with Comcast Technology Solutions Vi...

Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...

13/11/2026

Krotos announces Black Friday offers on Studio Pro and Studio Max

Krotos announces Black Friday offers on Studio Pro and Studio Max Brie Clayton November 12, 2026 0 Comments First-year annual plans start at US$195.99...

13/11/2026

Blackmagic Design Announces Blackmagic Ambisonic Microphone

Blackmagic Design Announces Blackmagic Ambisonic Microphone Brie Clayton November 12, 2026 0 Comments New 7th order ambisonic microphone with 108 MEMS...

13/11/2026

Meet the Berklee Student Setting Planetary Motion to Music

Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...

13/11/2026

Hub: Despite AI, More Viewers Still Rely on Word of Mouth and Trailers to Find New TV Shows

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...

13/11/2026

Jack Smith Joins Madhive as Chief Product and Technology Officer

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Operative Names Brian Beirne as Senior VP, Commercial Growth

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Former FCC Chair Tom Wheeler to Advise AI Startup

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

IEEE Broadcast Technology Society Honors Dr. Yiyan Wu with the 2026 Jules Cohen Award

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...

13/11/2026

Vizrt Acquires Chyron

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Samsung Ads to Offer 3 New Interactive Formats

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

HPA Retreat to Explore Changing Shape of Industry

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

The Studio B&H, Riedel to Equip SMPTE Media Tech Summit

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Tegna Promotes 3 Sales Executives to President and GM

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Amagi and Golden Times Media Technology to Bring Chinese...

Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...

13/11/2026

CGI and Cedar Broadcast and Communications deploy advance...

CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...

13/11/2026

The Studio BH and Riedel Communications Power the SMPTE...

SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...

13/11/2026

iWedia Brings Software-First DRAM Optimization to Android...

iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...

13/11/2026

Apple HomeView available today - UPDATE - Posted on 13 November 2026

Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...

13/11/2026

How AI Is Helping Care Teams Get Patients the Right Care, Sooner

From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients. Health systems and startups...

12/11/2026

The Software-Defined Shift: A Discussion on the Technologies Reshaping Live Sports Production

Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...

12/11/2026

SVG Students to Watch: Addison Carnow, University of North Carolina

The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...

12/11/2026

Gracenote Survey: 78% of Viewers 18-24 Want a Single Program Guide Across Streaming Services

Gracenote, Nielsen's content intelligence business, has released its fifth a...