Sony Pixel Power calrec Sony

Ross Acquires D3 LED

14/09/2021

Ottawa, Canada, September 14th 2021 - Ross Video is pleased to announce the acquisition of D3 LED (Dynamic Digital Displays) from Southpaw Live. Based in Rancho Cordova, California, and with remote offices in New York City, D3 has over fifteen years of experience in creating spectacular LED displays for some of the world's most recognized brands. D3 is Ross Video's eighteenth acquisition since 2009 and follows hot on the heels of the acquisition of Primestream last quarter.

Founded in 2006, D3 is a leader in high quality indoor and outdoor LED displays as well as LED Processing, Content Management and Playback systems which can generate, process, and distribute video to epic scales (over 100M pixels in 1 AEPIMS system). D3's interfacing and control solutions are leveraged in some of the most cutting-edge Experiential (1) applications. Their award-winning solutions are used by major broadcasters like ABC and ESPN as well as international corporations, including Gap, Capital One and Victoria's Secret, to name a few.

alt= width=1024 height=576 data-lazy-srcset=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-1024x576.jpg 1024w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-300x169.jpg 300w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-768x432.jpg 768w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-1536x864.jpg 1536w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-2048x1152.jpg 2048w data-lazy-sizes=(max-width: 1024px) 100vw, 1024px data-lazy-src=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-1024x576.jpg />

We're excited to welcome the amazing D3 team to Ross, says Ross Video CEO David Ross. D3 is in a class of their own for LED processing technology and the services that make customers succeed! They are innovators who were first to market with many technologies including IP Data/Video distribution between LED Controllers and Receivers using their True Element technology to deliver the highest quality imagery. It's great to add another world-class brand to the Ross family, and I can't wait to have our R&D teams collaborate and help our customers overcome their creative, business and technical challenges.

D3 has succeeded by providing customers with a highly customized, end-to-end experience, and that tradition will carry on as the company becomes Ross D3 LED. Ross intends to further expand D3's focus on Broadcast, Retail and Hospitality, while also pursuing other Live Production applications such as Virtual LED(2) and Extended Reality, as well as IMAG(3) in venues. D3's solutions complement the existing portfolio offered by Ross, and will enable Ross to offer an even more comprehensive range of content rendering platforms, including XPression motion graphics, Voyager (based on the Unreal engine from Epic Games), and the D3 IMS playback system.

Meric Adriansen, VP of Ross D3 LED, says, We are very excited about the future and the benefits that our combined technical expertise will deliver to our customers. Our focus will be on creating products that enable our customers to communicate better with their customers. Whether that is to capture more eyeballs, tell a more compelling story or entertain and educate them better, Ross D3 LED will be there every step of the way.

(1) Experiential: Experiential LED Implementations turn a display into something that is part of a cohesive and memorable experience for bystanders.

(2) Virtual LED (vLED): An umbrella of production applications for LED Displays that all stems from being in a tracked camera environment.

(3) IMAG: Image Magnification. Where a performance in a venue is also magnified on video screens for dramatic effect and improved viewing experience.

Ross Video - High Impact, High Efficiency Production Solutions

Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Yahoo! Finance, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.

Ross Video Media Contact:

Stuart G. Russell

Communications Director

Tel: +44 7827 019494

Email: srussell@rossvideo.com

Twitter: @ross_video

www.rossvideo.com
LINK: https://www.rossvideo.com/ross-acquires-d3-led/...
See more stories from rossvideo

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

19/08/2026

FOX and NBCUniversal Score with FIFA World Cup 2026 Success in Nielsen's June Gauge Reports

World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...

19/08/2026

The Gauge: Poland | July 2026

July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...

19/08/2026

Carr Calls ABC Suit 'Meritless

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Henry Alexander Joins BCE as Sales Director

Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...

19/08/2026

iWedia Announces Advanced Android DRAM Optimisation Proce...

iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...

19/08/2026

NTP Technology announces ST 2110-30-RAVENNA 128-channel A...

NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...

19/08/2026

ORF goes full IP with Net Insight in nationwide network o...

Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...

19/08/2026

Coventry City Trophy Parade Extends LiveU LIQ Beyond the...

LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...

19/08/2026

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF Brie Clayton August 18, 2026 0 Comments Filming endangered turtles required camera...

19/08/2026

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control Basic

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...

19/08/2026

ABC Files First Amendment Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nielsen: Fox and NBCUniversal Score with FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

ESPN Co-Founder Bill Rasmussen Dies At 93

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Study: NBA Ad Revenue Hit $2.1 Billion Last Season

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nexstar's WNCN Donates ENG Van for Training

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Riedel Brings Professional Live Production Into the Class...

Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...

19/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge...

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...

19/08/2026

EMAM together with PlayBox Neo and SNEWS launch combined...

Integrated platform melds media asset management, playout automation and newsroom workflows EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...

19/08/2026

Screen Australia releases the Private Investment Toolkit to strengthen screen industry financing pathways

Screen Australia releases the Private Investment Toolkit to strengthen screen in...

19/08/2026

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdre Brennan

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...

19/08/2026

RT TO AIR HISTORIC KATIE TAYLOR FIGHT IN CROKE PARK

On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...

18/08/2026

SportStream 2026 Virtual Event Set for September 15-17

SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...

18/08/2026

IBC 2026: BeckTV to Debut BeckFlow Documentation Platform

BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53). BeckFlow is a web-based schematic documentation...

18/08/2026

IBC 2026: Boland Communications to Introduce ST 2110 Option for 4K Monitors

Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...

18/08/2026

Seattle Seahawks Integrate Dolby OptiView with Dolby Vision for Fan Streaming

Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...

18/08/2026

Insights from BMG's Graham Taylor on the Role of a Sports Producer in Live Broadcast Production

For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...

18/08/2026

TMRW Sports Names Rufus Hack as President of Golf

TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...

18/08/2026

SMT To Deliver Race Technology for Freedom 250 IndyCar Broadcast

SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...

18/08/2026

HMA's Creator Collective Pairs Digital Creators, Beat Writers in New Model for Local-Sports Coverage

The live, YouTube-native roundtables combine fan voices, credentialed reporters,...

18/08/2026

Behind The Mic: FOX Sports Shares Broadcast Lineup for 2026 NFL Season and College Football Season

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/08/2026

Miami Heats Ed Filomia on Rebuilding Kaseya Centers Video Infrastructure and 29 Years With the Heat

The industry legend sounds off on replacing the Heat's iconic Medusa score...

18/08/2026

Bill Rasmussen, ESPN Founder and Sports Broadcasting Hall of Famer, Dies at 93

William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...

18/08/2026

DAZN Completes Acquisition of ViewLift

DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...

18/08/2026

American Association of Professional Baseball Adds SI TV as Broadcast Partner

The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...

18/08/2026

Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...

18/08/2026

Diversified Launches Global Managed Services Practice

Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...

18/08/2026

Appear Completes REMI Proof of Concept with Thoroughbred Racing Productions

Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...

18/08/2026

IBC 2026: Riedel Implements Live Production Infrastructure at Edith Cowan University

Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...

18/08/2026

Panoramic from Panorama Labs

Company launch with stereo-imaging tool Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...

18/08/2026

Focusrite extend Control 2 support

Control software now available for older interfaces Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...

18/08/2026

Call for the 20th Annual South African Film and Television Awards (SAFTAs20) Jury

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

18/08/2026

Corridor Television Pays $27,000 for Violating FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Disney's ABC Files First Amendment Lawsuit Against the FCC

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Lightware Integrates with SpectralBot to Accelerate AV Tr...

Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...

18/08/2026

Command Frame for After Effects

Command Frame for After Effects Scott Black August 18, 2026 0 Comments Free download, demonstrations, hands-on tests, and creator resources Want to t...

18/08/2026

Dot Group to show how cutting carbon cuts cost - live at...

At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...