
Ottawa, Canada, September 14th 2021 - Ross Video is pleased to announce the acquisition of D3 LED (Dynamic Digital Displays) from Southpaw Live. Based in Rancho Cordova, California, and with remote offices in New York City, D3 has over fifteen years of experience in creating spectacular LED displays for some of the world's most recognized brands. D3 is Ross Video's eighteenth acquisition since 2009 and follows hot on the heels of the acquisition of Primestream last quarter.
Founded in 2006, D3 is a leader in high quality indoor and outdoor LED displays as well as LED Processing, Content Management and Playback systems which can generate, process, and distribute video to epic scales (over 100M pixels in 1 AEPIMS system). D3's interfacing and control solutions are leveraged in some of the most cutting-edge Experiential (1) applications. Their award-winning solutions are used by major broadcasters like ABC and ESPN as well as international corporations, including Gap, Capital One and Victoria's Secret, to name a few.
alt= width=1024 height=576 data-lazy-srcset=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-1024x576.jpg 1024w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-300x169.jpg 300w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-768x432.jpg 768w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-1536x864.jpg 1536w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-2048x1152.jpg 2048w data-lazy-sizes=(max-width: 1024px) 100vw, 1024px data-lazy-src=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/D3_Capital-One_Logo-c0921-1024x576.jpg />
We're excited to welcome the amazing D3 team to Ross, says Ross Video CEO David Ross. D3 is in a class of their own for LED processing technology and the services that make customers succeed! They are innovators who were first to market with many technologies including IP Data/Video distribution between LED Controllers and Receivers using their True Element technology to deliver the highest quality imagery. It's great to add another world-class brand to the Ross family, and I can't wait to have our R&D teams collaborate and help our customers overcome their creative, business and technical challenges.
D3 has succeeded by providing customers with a highly customized, end-to-end experience, and that tradition will carry on as the company becomes Ross D3 LED. Ross intends to further expand D3's focus on Broadcast, Retail and Hospitality, while also pursuing other Live Production applications such as Virtual LED(2) and Extended Reality, as well as IMAG(3) in venues. D3's solutions complement the existing portfolio offered by Ross, and will enable Ross to offer an even more comprehensive range of content rendering platforms, including XPression motion graphics, Voyager (based on the Unreal engine from Epic Games), and the D3 IMS playback system.
Meric Adriansen, VP of Ross D3 LED, says, We are very excited about the future and the benefits that our combined technical expertise will deliver to our customers. Our focus will be on creating products that enable our customers to communicate better with their customers. Whether that is to capture more eyeballs, tell a more compelling story or entertain and educate them better, Ross D3 LED will be there every step of the way.
(1) Experiential: Experiential LED Implementations turn a display into something that is part of a cohesive and memorable experience for bystanders.
(2) Virtual LED (vLED): An umbrella of production applications for LED Displays that all stems from being in a tracked camera environment.
(3) IMAG: Image Magnification. Where a performance in a venue is also magnified on video screens for dramatic effect and improved viewing experience.
Ross Video - High Impact, High Efficiency Production Solutions
Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.
Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Yahoo! Finance, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.
Ross Video Media Contact:
Stuart G. Russell
Communications Director
Tel: +44 7827 019494
Email: srussell@rossvideo.com
Twitter: @ross_video
www.rossvideo.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
Back to All News
Macarena Garc a and Carlos Cuevas star in El Acercamiento de l...
12/05/2026
Back to All News
Netflix Unveils Documentary on Norway's 26-Year Journey to...
12/05/2026
Back to All News
The Netflix Effect
Ted Sarandos
co-CEO
Social Impact
12 May 2026
Global
Link copied to clipboard
Download all assets
Ten years ago, Ne...
12/05/2026
This is my news content...
12/05/2026
From finance and procurement to supply chain and manufacturing, specialized AI agents are moving into the enterprise systems where business decisions are made, ...
11/05/2026
New production unit features not only wealth of Ross gear but also Sony cameras, Canon lenses, and a Calrec Argo S audio board...
11/05/2026
Solid State Logic (SSL) has announced TCA Tour, a portable fly-away audio production system built from System T components for broadcast, touring, and live prod...
11/05/2026
Riedel Communications has announced it will serve as Official Connectivity Integ...
11/05/2026
Guntermann and Drunck (G&D) and NETGEAR AV have announced a plugin that automates network configuration for G&D KVM-over-IP deployments on NETGEAR AV Line infra...
11/05/2026
The Famous Group (TFG) and Elite Edge, a production studio specializing in live-action production, show opens, set design, and fabrication for sports and live e...
11/05/2026
The native of S o Paulo, Brazil, will play a crucial role in the broadcaster'...
11/05/2026
Cobalt Digital will exhibit its IPMX/ST 2110 product lineup at BroadcastAsia 2026 (Stand 5D2-4), anchored by the COBALT blueCORE family of standalone signal pro...
11/05/2026
Interra Systems will exhibit at BroadcastAsia 2026 (Stand 5C1-10), demonstrating...
11/05/2026
T-Mobile is serving as a technology partner for the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, deploying 5G connectivity and ...
11/05/2026
Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edi...
11/05/2026
The WNBA and Amazon Web Services (AWS) have announced a multi-year partnership making AWS the Official Cloud and Cloud AI Partner of the WNBA. AWS is also joini...
11/05/2026
Austrian private broadcaster kronehit publicly awarded SLG Broadcast AG and Lawo...
11/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
11/05/2026
As Eurovision fans gear up to celebrate the 70th anniversary of the iconic song ...
11/05/2026
Pela primeira vez na hist ria, o Brasil figura entre os oito maiores mercados de...
11/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced the Kalimba, a new desktop instrument that combines physical modellin...
11/05/2026
Compact sampling workstation gains new features
1010music have announced the blackbox 2, a new version of their compact standalone sampler designed for DAWl...
11/05/2026
Performance-focused sequencer with microtonal control
Berlin-based KOMA Elektronik have announced Monoplex, a new 42HP Eurorack sequencer designed for hands...
11/05/2026
Boasts wireless control from mobile devices
The latest iteration of IK Multimedia's compact amp and effects modelling pedal expands on the capabilities ...
11/05/2026
Spans traditional orchestral and experimental sounds
Sonora Cinematic have recently released the third instalment in their Transfigured Orchestra series, de...
11/05/2026
Our exhibition coverage
Watch all our SUPERBOOTH 2026 video coverage in one place. Check back to this page regularly as we will be updating with more video ...
11/05/2026
You're not meant to look at an Eclipse, but you won't be able to take yo...