
Good news for car lovers: Two acclaimed auto shows, taking place now through next week, are delighting attendees with displays of next-generation automotive designs powered by AI.
Hundreds of thousands of auto enthusiasts worldwide are expected to visit Guangzhou, China - known as the city of flowers - to attend its auto show, running through Sunday, Nov. 26. The event will feature new developments in electric vehicles (EVs) and automated driving, with 1,100 vehicles on display.
And across the world, in the city of angels, the Los Angeles Auto Show is expected to reach its highest-ever attendee numbers. Also running through Nov. 26, the show will include classic and exotic cars from private collections, as well as a public test track where attendees can get behind the wheel of the latest EVs.
Auto Guangzhou Human Horizons, NIO, ZEEKR One of the most anticipated reveals is from Lotus, which is showcasing its new fully electric Emeya Hyper-GT that launched in September. This stunning luxury vehicle with sports-car agility achieves an impressive suite of intelligent features, powered by dual NVIDIA DRIVE Orin processors. The high-performance processing power enables drivers to enjoy the car's safe and secure driving capabilities and supports future features through over-the-air (OTA) updates.
With an eye on safety, Emeya carries 34 state-of-the-art surround sensors for diverse and redundant sensor data processing in real time - giving drivers added confidence when behind the wheel. With DRIVE Orin embedded in the back of the vehicle, Emeya delivers advanced driver assistance system (ADAS) capabilities and also offers the built-in headroom to support an autonomous future.
Emeya Hyper-GT is built on Lotus' innovative Electric Premium Architecture, which underpins the Eletre Hyper-SUV as well, also powered by NVIDIA DRIVE Orin.
In addition, Lotus is showcasing its full range of Lotus electric vehicles, including the Evija hypercar, Eletre Hyper-SUV and Type 136, its recently launched electric bike. Emira, Lotus' final internal combustion engine vehicle, is also on display.
Several other NVIDIA DRIVE ecosystem members are featuring their next-gen EVs at Auto Guangzhou:
DENZA, a joint venture between BYD and Mercedes-Benz, is highlighting the intelligent-driving features of its N7 model lineup. All N7 models can be equipped with the NVIDIA DRIVE Orin system-on-a-chip. In addition, DENZA is showcasing its next generation of car configurators built on NVIDIA Omniverse Cloud, enabling consumers to customize various aspects, such as colors, materials and more.
Human Horizons is showcasing the HiPhi Y SUV, which includes a second-generation intelligent door system design, a range of more than 497 miles on a single charge and an autonomous-driving system powered by NVIDIA DRIVE Orin.
JI YUE, a Geely Holding and Baidu joint venture, is displaying the ROBOCAR JiYue 01, the first model to offer the premium intelligent driving feature ROBO Drive Max, powered by NVIDIA DRIVE Orin.
NIO is exhibiting eight models equipped with Banyan, NIO's Smart Digital System, and Adam, an NVIDIA-powered supercomputer. Adam uses NVIDIA DRIVE Orin to enable advanced automated-driving features and allow continuous OTA upgrades.
XPENG is unveiling and commencing pre-sales for its next-generation, super-intelligent, seven-seater MPV, the XPENG X9. The company is also showcasing the XPENG G6, the XPENG P7i and the XPENG G9, all featuring NVIDIA DRIVE Orin.
ZEEKR introduces the ZEEKR 007. The electric sedan is ZEEKR's first sedan and fourth model, powered by NVIDIA DRIVE Orin. The ZEEKR 007 has a sensor suite consisting of one lidar, 12 high-definition cameras and five millimeter-wave radars for advanced smart assist driving functions with multiple redundancy.
In addition, NVIDIA DRIVE ecosystem partner DeepRoute.ai, a smart driving solutions provider, is demonstrating its DeepRoute Driver 3.0, designed to offer a non-geofenced solution for automated vehicles.
Los Angeles Auto Show
At the LA Auto Show, Lucid Motors is showcasing its highly anticipated Gravity SUV, which will begin production in late 2024. Powered by NVIDIA DRIVE, the luxury SUV features supercar levels of performance and an impressive battery range to mitigate range anxiety.
In addition, Lucid is displaying its Lucid Air sedan, including the Air Pure and Air Touring models. All of these vehicles feature the future-ready DreamDrive Pro driver-assistance system, powered by the NVIDIA DRIVE platform.
And Genesis is unveiling the new 2025 GV80 SUV, which features a next-generation infotainment system powered by NVIDIA DRIVE, including audio, video, navigation and connectivity services on an updatable platform with a 27-inch-wide OLED display.
Learn more about the industry-leading designs and technologies NVIDIA is developing with its automotive partners.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
20/03/2026
Net Insight will introduce a JPEG XS solution for full IP environments at NAB Sh...
20/03/2026
LTN has expanded its technology partnership with Harmonic ahead of the FCC's...
20/03/2026
Solid State Logic will preview SSL Live V6.2 at NAB Show, booth C6907. The softw...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
TrueVisions NOW, a streaming platform in Thailand and part of the TrueVisions Group, has selected Bitmovin's Observability product for real-time video analy...
20/03/2026
Marquee Sports Network has announced distribution agreements with Hulu + Live TV and Prime Video ahead of the 2026 MLB season.
Marquee Sports Network is now av...
20/03/2026
FOR-A will exhibit software-defined and AI-driven solutions at NAB Show 2026, bo...
20/03/2026
TNA Wrestling and Eurosport India have entered into a multi-year exclusive progr...
20/03/2026
When Athletes Unlimited brought its professional women's basketball season t...
20/03/2026
In this craft interview, Rick Bernier reflects on a career that has taken him to...
20/03/2026
Lawo will announce a new product ahead of NAB Show 2026 in Las Vegas, where it w...
20/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/03/2026
Major League Baseball (MLB) has named Polymarket as its Official Prediction Mark...
20/03/2026
With AI now the industry-wide priority, Big Tech companies are uniquely position...
20/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/03/2026
Abundant player mics and RF and other ground-level cameras will be used to captu...
20/03/2026
Regional site will also receive big boost in production resources, including on-...
20/03/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
20/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
20/03/2026
BTS' long-awaited fifth studio album, ARIRANG, is finally here. To celebrate...
20/03/2026
A new era for Kenia Os has arrived, and Spotify marked the moment by putting fan...
20/03/2026
Una nueva era para Kenia Os ha llegado, y Spotify marc el momento poniendo a lo...
20/03/2026
Combines sampling & physical modelling
Sound Magic have announced the launch of a comprehensive virtual drum instrument that's been designed to cater to...
20/03/2026
How much difference should mastering make?
In our latest Mix Rescue feature, SOS Editor in Chief Sam Inglis revisits a project from back in 2019, carrying o...
20/03/2026
Feast for cycling fans as SBS extends road cycling broadcasts to include all Gra...
20/03/2026
In this blog, Laura Rognoni reflects on key discussions from the Connected TV World Summit in London, where NAGRAVISION hosted a panel on content discovery and ...
20/03/2026
After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
60 years of audio innovation, driven by the people who use it...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Colombia's Icesi University and WSDG are proud to announce Ronald David Reyes as the recipient of the 2025 WSDG Excellence Scholarship, awarded to an outsta...
20/03/2026
Avid today celebrated the filmmakers, editors and sound teams that worked with Avid Media Composer and Pro Tools to create the vast majority of this year'...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Real-time 9:16 AI-Generated Autocropping; Software-Defined Station in a Box; and Software Switcher with Unlimited Layering Are Among Show Highlights
For the fi...
20/03/2026
Signiant Showcases New Content Innovations Driving Visibility, Access, and Actio...
20/03/2026
Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow
Brie Clayton March 19, 2026
0 Comments
Blackmagic Cloud helps Mexican post faci...
20/03/2026
Friday 20 March 2026
Sky Extends Saturday Night Live UK Run to Eight Shows
Ahead of Saturday Night Live UK's launch tomorrow (March 21), Sky has confirmed...
20/03/2026
It's time to play The Money List! Baz Ashmawy is back at the helm as the qui...