Sony Pixel Power calrec Sony

From Guangzhou to Los Angeles, Automakers Dazzle With AI-Powered Vehicles

17/11/2023

Good news for car lovers: Two acclaimed auto shows, taking place now through next week, are delighting attendees with displays of next-generation automotive designs powered by AI.

Hundreds of thousands of auto enthusiasts worldwide are expected to visit Guangzhou, China - known as the city of flowers - to attend its auto show, running through Sunday, Nov. 26. The event will feature new developments in electric vehicles (EVs) and automated driving, with 1,100 vehicles on display.

And across the world, in the city of angels, the Los Angeles Auto Show is expected to reach its highest-ever attendee numbers. Also running through Nov. 26, the show will include classic and exotic cars from private collections, as well as a public test track where attendees can get behind the wheel of the latest EVs.

Auto Guangzhou Human Horizons, NIO, ZEEKR One of the most anticipated reveals is from Lotus, which is showcasing its new fully electric Emeya Hyper-GT that launched in September. This stunning luxury vehicle with sports-car agility achieves an impressive suite of intelligent features, powered by dual NVIDIA DRIVE Orin processors. The high-performance processing power enables drivers to enjoy the car's safe and secure driving capabilities and supports future features through over-the-air (OTA) updates.

With an eye on safety, Emeya carries 34 state-of-the-art surround sensors for diverse and redundant sensor data processing in real time - giving drivers added confidence when behind the wheel. With DRIVE Orin embedded in the back of the vehicle, Emeya delivers advanced driver assistance system (ADAS) capabilities and also offers the built-in headroom to support an autonomous future.

Emeya Hyper-GT is built on Lotus' innovative Electric Premium Architecture, which underpins the Eletre Hyper-SUV as well, also powered by NVIDIA DRIVE Orin.

In addition, Lotus is showcasing its full range of Lotus electric vehicles, including the Evija hypercar, Eletre Hyper-SUV and Type 136, its recently launched electric bike. Emira, Lotus' final internal combustion engine vehicle, is also on display.

Several other NVIDIA DRIVE ecosystem members are featuring their next-gen EVs at Auto Guangzhou:

DENZA, a joint venture between BYD and Mercedes-Benz, is highlighting the intelligent-driving features of its N7 model lineup. All N7 models can be equipped with the NVIDIA DRIVE Orin system-on-a-chip. In addition, DENZA is showcasing its next generation of car configurators built on NVIDIA Omniverse Cloud, enabling consumers to customize various aspects, such as colors, materials and more.

Human Horizons is showcasing the HiPhi Y SUV, which includes a second-generation intelligent door system design, a range of more than 497 miles on a single charge and an autonomous-driving system powered by NVIDIA DRIVE Orin.

JI YUE, a Geely Holding and Baidu joint venture, is displaying the ROBOCAR JiYue 01, the first model to offer the premium intelligent driving feature ROBO Drive Max, powered by NVIDIA DRIVE Orin.

NIO is exhibiting eight models equipped with Banyan, NIO's Smart Digital System, and Adam, an NVIDIA-powered supercomputer. Adam uses NVIDIA DRIVE Orin to enable advanced automated-driving features and allow continuous OTA upgrades.

XPENG is unveiling and commencing pre-sales for its next-generation, super-intelligent, seven-seater MPV, the XPENG X9. The company is also showcasing the XPENG G6, the XPENG P7i and the XPENG G9, all featuring NVIDIA DRIVE Orin.

ZEEKR introduces the ZEEKR 007. The electric sedan is ZEEKR's first sedan and fourth model, powered by NVIDIA DRIVE Orin. The ZEEKR 007 has a sensor suite consisting of one lidar, 12 high-definition cameras and five millimeter-wave radars for advanced smart assist driving functions with multiple redundancy.

In addition, NVIDIA DRIVE ecosystem partner DeepRoute.ai, a smart driving solutions provider, is demonstrating its DeepRoute Driver 3.0, designed to offer a non-geofenced solution for automated vehicles.

Los Angeles Auto Show

At the LA Auto Show, Lucid Motors is showcasing its highly anticipated Gravity SUV, which will begin production in late 2024. Powered by NVIDIA DRIVE, the luxury SUV features supercar levels of performance and an impressive battery range to mitigate range anxiety.

In addition, Lucid is displaying its Lucid Air sedan, including the Air Pure and Air Touring models. All of these vehicles feature the future-ready DreamDrive Pro driver-assistance system, powered by the NVIDIA DRIVE platform.

And Genesis is unveiling the new 2025 GV80 SUV, which features a next-generation infotainment system powered by NVIDIA DRIVE, including audio, video, navigation and connectivity services on an updatable platform with a 27-inch-wide OLED display.

Learn more about the industry-leading designs and technologies NVIDIA is developing with its automotive partners.
LINK: https://blogs.nvidia.com/blog/guangzhou-los-angeles-auto-shows-ai-vehi...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

22/04/2026

Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs Experience

Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...

22/04/2026

Bolin Demos New PTZ Cameras and Controller at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Anchor Audio Launches Beacon 3

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

FCC Grants WSWB TV License Transfer to Sinclair

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Telemundo Puerto Rico Streaming Channel Launches On Prime Video

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Chyron Announces PRIME Translate

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

TV Tech Announces Winners of Best of Show Awards at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

RT Licenses Stolen Sister to Pushkin

RT Documentary On One 7-part series breaks US market for first time RT Programme Sales has announced its first deal with a US distribution partner for its 7-...

22/04/2026

NVIDIA and Google Cloud Collaborate to Advance Agentic and Physical AI

NVIDIA and Google Cloud have collaborated for more than a decade, co engineering a full stack AI platform that spans every technology layer - from performance o...

21/04/2026

Live From NAB 2026: BitFires Colin Bonzey on Growing Spark Platform for Live Cloud-Based Productions

Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...

21/04/2026

Live From NAB 2026: AWSs Jason Dvorkin, Regina Rossi on Driving Innovation With Al-Based Workflows

The topic of artificial intelligence has a stranglehold on the sports-video-prod...

21/04/2026

Live From NAB 2026: T-Mobile for Business' Jason Schnellbacher on Enhancing 5G for Sports Fans, Broadcasters

5G is still a hot topic in live event production, and this workflow continues to...

21/04/2026

Live From NAB 2026: Appears Ed McGivern on Fox Sports Deal, New XM Platform, and VX Software Debut

At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...

21/04/2026

NAB 2026: Studio Network Solutions launches on-premise AI suite for media production workflows

Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...

21/04/2026

NAB 2026: Suite Studios integrates file-streaming technology into Frame.io Drive

Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...

21/04/2026

NAB 2026: Net Insight integrates InSync FrameFormer into Nimbra Edge for media processing

Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...

21/04/2026

NAB 2026: Fox Sports selects Appear X Platform for live production infrastructure

Fox Sports has selected Appear as a technology partner to support the next phase...

21/04/2026

NAB 2026: Diversified appoints Tyler Affolter as Chief Revenue Officer

Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...

21/04/2026

NAB 2026: Layercake integrates Bitmovin into Streamcake platform for end-to-end media orchestration

Layercake has formalised the integration of Bitmovin's video streaming infra...

21/04/2026

NAB 2026: International Judo Federation extends global content distribution partnership with SES

The International Judo Federation (IJF) has extended its distribution partnershi...

21/04/2026

NAB 2026: Glookast integrates Cinnafilm Tachyon plugin to enable GPU-accelerated video processing

Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...

21/04/2026

NAB 2026: Cadena Tres selects Eutelsat for television signal distribution in Mexico

Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...

21/04/2026

NAB 2026: Dolby and TV Azteca deploy Dolby Atmos for free-to-air broadcast

Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...

21/04/2026

Verizon and FOX Entertainment leverage 5G and AI for remote production of Extracted

FOX Entertainment partnered with Verizon to overcome significant production hurd...

21/04/2026

NAB 2026: Osprey Video to showcase expanded IP infrastructure and orchestration at NAB Show 2026

Osprey Video has announced its technology showcase for the NAB Show 2026, highli...

21/04/2026

NAB 2026: Riedel introduces IP-based production updates including multiviewer, commentary control and audio connectivity solutions

Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...

21/04/2026

SportsTechBuzz at NAB 2026, Day 3: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

21/04/2026

NAB 2026: Blackmagic Design Announces URSA Cine Immersive 100G and URSA Cine Live Encoder

Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...

21/04/2026

Live From NAB 2026: Clark Wire & Cables David McCarthy Showcases New Connectivity, Enclosure Solutions for Modern Broadcast Workflows at NAB Show 2026

Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...

21/04/2026

Ricky Sensitively Portrays a Post-Incarceration Coming-of-Age

Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...

21/04/2026

5 Years of Spotify in Pakistan: The Trends Shaping the Country's Music Scene

Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...

21/04/2026

The Next Wave of RADAR Spain Artists Arrives for 2026

Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...

21/04/2026

EverSync SP-10 from Cloudvocal

Offers compact wireless solution for pedalboards Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...

21/04/2026

Arturia launch Augmented Persia

Latest hybrid sampling/synthesis instrument arrives Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...

21/04/2026

Rohde & Schwarz to host Power Electronics Online Conference From Design to Validation in May

Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...

21/04/2026

MAS and Lockheed Martin Announce F-35 Sustainment Partnership in Quebec

MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....

21/04/2026

Nielsen data shows Australian outdoor and sport retailers are changing how they advertise to win over outdoor enthusiasts

Advertising strategies shift as competition grows for a large, active and qualit...

21/04/2026

ATSC Celebrates 3.0's Global Expansion

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Cinematic Feel Makes Survivor' Built to Last

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Live Event Technology Expands Fan Engagement

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

MS NOW Uses Community to Build Up Its Brand

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Why Broadcast Is Well-Positioned to Safeguard Freedom of Speech

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

AWS Demos AI Tools to Deliver Vertical Video

Share Copy link Facebook X Linkedin Bluesky Email...