Quadruple succe for Sony at 04 TIPA awards

The prestigious Technical Image Press Association has again recognised Sony's innovation in the digital imaging industry.

BEST CSC PROFESSIONAL: Sony a7R

The Sony a7R is the smallest and lightest CSC (compact system camera) with a full-frame chip, the 36.4 MP Exmor CMOS sensor with no low-pass filter and is powered by Sony's BIONZ X processor. With handling and access to controls and image parameters that will be familiar to and welcomed by photographers, other feature highlights include Auto HDR, a robust magnesium body, numerous Picture Effects, manual focus peaking, 1080p video at 60 and 24 fps (50p/25p) switchable between NTSC and PAL and an ISO range of 100 to 25,600. The a7R delivers 4 frames-per-second in continuous shooting mode. In addition, the introduction of the a7R saw five new and dedicated Sony FE mount lenses. Users can utilise E-mount lenses, which automatically initiate an APS-C crop mode, and A-mount lenses via an adapter[i]. The camera has built-in WiFi with NFC for connectivity. Full details of the ILCE-a7R can be seen here.

BEST CAMCORDER: FDR-AX100

4K video offers 4 times higher resolution than HD, and the Sony AX100 is among the first to deliver it in a standard camcorder design. The unit has a 1-inch Exmor R sensor and delivers 14 MP and 20 MP still capture. It offers a variety of recording options, including XAVC-S, AVCHD and MP4. The unit has a Carl Zeiss Vario-Sonnar T* lens with 12X optical zoom. A BIONZ X processor can deliver 120 fps recording with Optical SteadyShot image stabilization with Active Mode. Viewing is through EVF or a 921K LCD. Smartphone connectivity is via WiFi and NFC, including the ability to work with a remote control via a mobile device. Full details can be seen here.

BEST ACTIONCAM: HDR-AS100V

The actioncam POV category is hot, and Sonys AS100V offers a wide variety of WiFi and connection options, built in GPS and both still (13.5 MP) and video (XAVC-S 60p/50p) recording capabilities and is switchable between NTSC and PAL. The diminutive (about 1 x 2 x 3 inches) unit has an advanced image stabilization system and built-in stereo mic, plus an ultra-wide (170 degrees) Carl Zeiss Vario Tessar lens - all in a splashproof body. All functions can be controlled via smartphone, and the unit comes supplied with a waterproof case, adhesive mount and tripod adapter, with various other optional mounting systems available. Capabilities include interval photo recording ranging from 5 to 60 seconds per shot and the AS100V also supports 24p high-speed 120 fps and 240 fps shooting with sound. Sony's PlayMemories Home offers a number of features that let you put together an impressive and unique final cut you'll be proud to share including showing GPS data stored in the Action Cam to display your route and speedometer readings on screen. Full details can be seen here.

BEST MOBILE IMAGING DEVICE: QX series

Rather than rely on the smartphone for making quick images and videos on the go, Sony's DSC-QX100 (20 MP, Carl Zeiss Sonnar T* lens) and DSC QX-10 (18.2 MP, Sony G lens, 10x optical zoom) are lens style cameras that use the smartphone as the transmitter of high-quality images and videos it records. Using Sonys PlayMemories Mobile app, the units connect wirelessly to any iOS or android smartphone via WiFi direct or NFC and convert the phone's LCD to a real-time viewfinder with shutter release, video activation and adjustment of various settings. They can be attached to the phone with an adapter or used independently for free angle shooting. Images can be saved to both the smartphone and lens/camera and then shared instantly to various social media sites. Full details of the products can be seen here.

[i] A total of 54 A-mount and E-mount lenses are now available

Notes to editors

About TIPA

TIPA (Technical Image Press Association) is a global organisation, represented by photo and imaging magazines worldwide.

TIPA membership comprises 28 leading photo and imaging magazines from 15 countries on five continents, and also has a cooperative partnership with the CJPC (Camera Journal Press Club), representing 11 top photography magazines in Japan.

The TIPA Awards are renowned as the most influential photo and imaging product awards in markets around the world. All products and their advertising media bearing the TIPA Awards logo indicate that these have passed evaluations by TIPA's technical committee and magazine editors. A TIPA Awards endorsement is the highest accolade for any photo and imaging product.

LINK:	http://presscentre.sony.eu/content/detail.aspx?ReleaseID=9731&NewsArea...
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