Thai music and culture have been making serious waves across the globe as of late. And they're gaining momentum in large part thanks to a fandom-fueled subgenre.
Thai music is driven by a devoted local fan base that includes the United States, Malaysia, Singapore, Taiwan, and Japan as its top markets, extending well into the global community. As a result, listenership in T-Pop has doubled in the past year: Tracks like , , and (Just Being Friendly) are hitting massive stream numbers both on and off the T-Pop Now playlist, which has seen 3.5 times the growth of the past five years. With artists like Billkin, PiXXiE, and Tilly Birds taking T-Pop from local markets and reaching fans in countries like Sweden, Mexico, Germany, and France, the newfound visibility of the genre is proof positive that music knows no borders.
It's undeniable that we're seeing a T-Pop wave in the world right now, says Gautam Talwar, Spotify's General Manager of Asia Pacific. It's a category that encompasses multiple genres including indie, hip-hop, experimental, and the massively popular Boys' Love, which has grown tremendously in recent years.
Thai artists are putting a lot of their Thai identity and culture into their music, from the melodies to the overall vibes, says Jeff Satur, popular T-Pop artist and actor. When you give it a listen, you can immediately tell it's a T-Pop song. It's like a musical journey that lets people from all over the world experience the richness of Thai culture through music. This was something quite novel in the music scene, and it began to captivate more and more listeners globally.
Boys' Love Soundtracks Fueling The T-Pop Wave The rise of Boys' Love (otherwise known as BL or simply Y, inspired by the Japanese word yaoi ) in Thailand is a unique story and one borne out of Thailand's support of stories that revolve around the love between two men. Popular fan fiction was adapted into television dramas, and soon an entire industry was jump-started. Centering on themes of loyalty, diversity in love, and the highs and lows of a relationship, the many, many shows have garnered massive plays and a passionate fan base of mostly young women.
Larger still is the love of BL TV soundtracks from fans. Through our own Boys' Love and (Why I Love You) playlists, BL fans searching for a good laugh or a good cry can can look forward to tracks like (Ost. ) by NuNew, (Ost. ) by Nat Natasit, and (Sunset) (Ost. ) by Perth Tanapon and Chimon Wachirawit.
For the Record sat down with Jeff Satur to learn more about the global phenomenon of T-Pop.
What sets T-Pop apart from other kinds of pop? The concepts are one of a kind. It's like everyone's got a way with words, and they turn those ideas into a killer song concept. When it comes to the slower jams, T-Pop has a very distinctive Thai vibe, from the melodies to the dance moves when it's performed. All these elements come together to make the genre pretty darn perfect.
What recent changes have you noticed in the world of T-Pop? I've noticed some cool things happening with T-Pop lately. I've seen Brazilian fans singing Thai songs like they were born to it, nailing those lyrics. Over in China, there's a whole bunch of Thai artist admirers. It got me thinking, the T-Pop music scene has really expanded its reach, breaking down musical borders.
Get your Boys' Love fix with our specially curated Boys' Love playlist:
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...
Thai music and culture have been making serious waves across the globe as of late. And they're gaining momentum in large part thanks to a fandom-fueled subgenre.
