Everything you need to know about Lucia, BLAM's new AI assistant.
The Blue Lucy team introduced BLAM's new AI assistant, Lucia to the media and entertainment industry at IBC Show 2024 in Amsterdam. And, while the application is still in development, the industry response to Lucia has been overwhelmingly enthusiastic, even earning the Blue Lucy team a TVBEurope Best of Show IBC 2024 Award. But, in a market flooded with AI messaging, what makes Lucia special and what difference will she make to BLAM users? We asked Blue Lucy's head of product, Joshua Martin and Lucia's primary developer, Aaron Leanage, to answer some frequently asked questions about Blue Lucy's newest addition.
Why did you create Lucia?
At Blue Lucy we believe that technology needs to constantly evolve to keep up with the needs of the media and entertainment industry. This ethos is a big part of the reason why we built our BLAM platform on a microservice architecture, as it allows our team to develop and deliver new integrations and capabilities really quickly. But we wanted to explore how the latest AI developments could make it even easier for our customers to get value from the platform.
Our goal was to lower the entry point to automation so that customers don't always need an engineer to create or manage processes or get answers to complex questions about workflows. Most operators can describe what they'd like the system to do, but not everyone has the time or capacity to learn how to access BLAM's full functionality - Lucia was created to remove this barrier for our less technical users. Even typing is optional because Lucia responds to both text and voice prompts in conversational language, making BLAM accessible to almost anyone.
What can BLAM users expect from Lucia?
Lucia works alongside organisations' predefined workflows to help with anything from simple searches to bulk actions and complex chained commands. Where workflows in BLAM are hard-coded to do things in a pre-defined way, Lucia provides flexibility for use cases that change from day-to-day.
For example: if you've got a big batch of new content coming in and you need to generate placeholders, remove the bars and line-up and then save the media in a new storage folder, Lucia's got it covered. And she remembers what you've asked her to do before, so it's really easy to repeat processes or revise them without having to start from scratch.
Some of the actions Lucia can take (which can be combined to create complex chained commands) include: asset searches, folder searches, creating placeholder assets, creating folders, attaching and detaching assets from workspaces or folders and getting metadata, workflow or user data.
Besides automation, what other capabilities will Lucia provide?
Because Lucia is based on a large language model (LLM) she can be used to perform tasks like summarising information, doing mathematical calculations, translating text and answering general questions that users may have about content formats, metadata and almost anything else - and you don't have to leave the platform to find the information you're looking for. Lucia can also be used as a business intelligence and support tool. You can ask her questions about your content and workflows, like how many assets are in a certain folder or whether any episode numbers are missing from a series of programmes, or get Lucia to perform calculations on data retrieved such as get me all complete workflow runs completed in the last 24 hours and calculate the average runtime. This kind of information would previously only be available if the workflow had included a report generation process.
As Lucia is still in development, we're still in the exploratory phase, establishing what the potential capabilities are and what would offer the most value to our customers. For example, if the AI assistant is integrated with BLAM's data processing service, Lucia can use historic data to predict asset-based costs and identify workflow bottlenecks. Similarly, Lucia could rewrite BLAM user documentation in everyday language tailored to your operational context and answer users' technical queries, cutting down on customers' first-line support costs.
Have there been any unexpected benefits?
It quickly became apparent at IBC Show that different BLAM users would find value in Lucia for different tasks. So, while a user may be interested in asking her how to do something or creating bulk or chained operations, managers may find Lucia's ability to summarise large amounts of data more useful and use her to find out how long it takes for workflows to be completed or how long it may take for a user to pick up a task. One of the unexpected benefits we've discovered is how Lucia could be used to optimise BLAM's implementation, for example an administrator can use Lucia to identify which microservices need to be updated or to interrogate workflows to identify bottlenecks.
Is Lucia safe?
Lucia can only add value to content or processes in BLAM. She can't modify workflows or change the original assets, and she isn't able to do anything that results in a loss of data. What this means is that, while Lucia can be used to create new versions of content, the original asset will remain intact and unchanged and, although the application can be used to build complex chained commands, she can't interrupt or edit existing workflows. Lucia is also bound by the same user-permissions as the operator working in BLAM, so she can't take any actions or access any information that the user isn't already cleared for.
When it come to keeping your data and content secure, Lucia uses your organisation's AI provider, credentials and authentication so there can be no cross-contamination of data between BLAM customer
Europe Stories
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...
10/07/2025
Comscore Achieves Full JIC Certification for National TV Measurement Including...
09/07/2025
Wednesday 9 July 2025
Sky Broadband now has the UK's fastest broadband spee...
09/07/2025
CUPERTINO, CALIFORNIA Apple today announced Jeff Williams will transition his role as chief operating officer later this month to Sabih Khan, Apple's senior...
08/07/2025
In an era where digital threats to journalists are becoming increasingly aggressive and widespread, MediaSafe Africa launches as a vital online resource to help...
08/07/2025
This summer, as the energy builds for one of the biggest moments in women's ...
08/07/2025
UKTV today announces that Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, has decided to step down fro...
08/07/2025
SAN JOSE, Calif. - July 8, 2025 - Harmonic (NASDAQ: HLIT) today announced a reco...
08/07/2025
Arvato Systems Optimizes Customer Communication with AOK Niedersachsen
New project in the statutory health insurance sector
Arvato Systems and AOK Niedersach...
08/07/2025
On August 7, Apple Arcade is adding four exclusive games to its diverse catalogue of more than 200 fun games for players to enjoy, all free from ads and in-app ...
07/07/2025
** MEDIA ALERT **
VIZ Media Ignites AX 2025 with Star-Studded Panels, Exclus...
07/07/2025
CULVER CITY, CALIFORNIA As Apple Music marks its 10th anniversary this year, Apple unveils its most ambitious creative project to date: a brand-new state-of-the...
07/07/2025
RT has announced that Mark Bignell has been appointed Commissioning Editor for Comedy following a public competition. This senior editorial position will drive...
04/07/2025
The Summer Reading Challenge has inspired children across the U.K. to embrace a ...
04/07/2025
Friday 4 July 2025
Watch the trailer here https://youtu.be/Od5WpvWmDr8
Further...
04/07/2025
The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...
03/07/2025
For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...
03/07/2025
One of our latest innovations: Slider Drive Unit!
Our Vario Slider not only comes with improvements and new features, but also with its own drive unit!
Our i...
03/07/2025
The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...
03/07/2025
What a buzzing few days at BSCExpo in London!
We were thrilled to connect with so many talented professionals from the world of cinematography.
A huge thank ...
03/07/2025
ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode
Netflix limited drama series Adolescence has been gaining attentio...
03/07/2025
** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Exp...
03/07/2025
Thursday 3 July 2025
David Harewood and Matthew Broome in Mozart: Genius for Hi...
03/07/2025
The Sky WNT Fund supports Womens National Team players with a 30,000 bursaryThursday 3 July 2025
Sky Ireland has announced the four recipients of the 2025 Sky...
02/07/2025
Calrec expands ecosystem at NAB 2025 giving broadcasters access to dynamic workflows and ultimate flexibility Helping broadcasters meet the shifting needs of me...
02/07/2025
02 Jul 2025
VEON Raises USD 200 Million in Private Bond Placement Dubai, July 1, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON ), announces ...
02/07/2025
Brand new factual series follows mechanic and self-taught engineer Dom Chinea as he makes the move of his life to the far west of Cornwall
UKTV today announces...
02/07/2025
Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M ...
02/07/2025
Wuppertal July 2, 2025
Riedel Communications Launches RefSuite Ecosystem for S...
02/07/2025
Andrew will serve as Chair of ABC alongside his role at NED, APL Media, where he supports the executive team with strategic insight and global expansion plans. ...
01/07/2025
The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025.
The first episode of the new crime dr...
01/07/2025
ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...
01/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
01/07/2025
Vocal-processing plug-in joins NOIZ Hub series
Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...
01/07/2025
New self-paced learning programme announced
Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...
01/07/2025
The Traitors are coming: Get your first taste of the global hit as Season 1 of T...
01/07/2025
cetecom advanced certifies Rohde & Schwarz test solution for the verification of...
01/07/2025
RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...
Everything you need to know about Lucia, BLAM's new AI assistant.
