Sony Pixel Power calrec Sony

Rosco to Debut New Virtual Production and Lighting Innovations at Cine Gear LA

03/06/2023

Rosco to Debut New Virtual Production and Lighting Innovations at Cine Gear LA

Brie Clayton June 2, 2023

0 Comments

Attendees can experience the all new Rosco RDX LAB System and DMG LION lighting fixture at booth # S1445

Rosco, a global leader in lighting and backdrop technologies for the live entertainment and film and television industries, announced that it will showcase two products at the 2023 Cine Gear Expo in Los Angeles on June 2 and 3. When attendees visit Cine Gear booth #S1445, they'll be able to experience the revolutionary Rosco RDX LAB System powered by FuseFXsoftware as well as Rosco's line of DMG lighting fixtures, including the new DMG LION .

RDX LAB System

Rosco's RDX LAB System is advancing the virtual production revolution by combining traditional production methods with cutting-edge technologies. Having exhibited as a prototype at last year's Cine Gear Expo, the RDX System has since received substantial upgrades and is ready to make its official debut. Combined with Rosco's extensive digital content library with advanced in-camera visual effects software from FuseFX, the RDX System unlocks more potential from LED-based virtual productions. Attendees will see first-hand how the system is controlled entirely through a user-friendly mobile app to transform traditional backdrop imagery into a Live Action Backdrop on any LED volume. They'll also witness how easy it is to manipulate images to reflect depth, zoom, moving traffic, weather, the time of day, and more.

June 6, 2023Wooden Camera Announces Release of Elite Accessory System for ARRI ALEXA 35Wooden Camera announced the new Elite Accessory System for ARRI ALEXA 35: a series

June 6, 2023Bygone Theatre Powers Interactive Performances with Blackmagic Design WorkflowBlackmagic Design today announced that Bygone Theatre relied on Blackmagic Studio Camera

DMG lighting

Also, on display at the expo will be a prototype of Rosco's all-new DMG LION LED Fresnel. This powerful, 13-inch, 1,500-watt fixture will be the newest member of Rosco's DMG Lighting range of fixtures for the film, TV, and broadcast industries. When developing the DMG LION, Rosco's mission was simple - build a Fresnel and do it well. The result is a state-of-the-art fixture that replicates the look and feel of the illumination generated by the classic tungsten Fresnel, but with all of the versatility LED technology provides.

Features include:

Two easily interchangeable chipsets that can be swapped out in less than 60 seconds, without any tools:

A chipset that features Rosco's patented MIX Technology to provide full-spectrum output that matches the other fixtures in Rosco's DMG Lighting range.

A SWITCH chipset that produces a powerful, bi-color output with a color temperature range of 2700K-6500K.

A 13-inch lens that produces a powerful large beam and crisp shadows.

Rugged, outdoor-rated housing that is engineered for dependable performance in all weather conditions.

We're looking forward to showcasing new innovative solutions, like the RDX System and DMG LION for the first time at Cine Gear LA, said Lauren Proud, Vice President of Marketing & Digital Experience at Rosco. From cost savings to creative flexibility, our new products bring significant benefits to filmmakers, cinematographers, set lighting technicians, and production crews. We're excited to demonstrate how Rosco's technologies can bring more value to productions of any size.

To learn more, visit www.rosco.com/lion or head to Rosco's booth at Cine Gear Expo, June 2 and 3.

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--
LINK: https://creativecow.net/rosco-to-debut-new-virtual-production-and-ligh...
See more stories from creativecow

North America Stories

01/10/2026

AWS Elemental Dynamic Multiview Powers New Live Multiview Channels in Big Blue Marbles Cloud Video Kit

Big Blue Marble has announced the addition of live multiview channels to its Clo...

01/10/2026

SVG Sit-Down: Kieran Kunhya of Open Broadcast Systems on the Power of De-Centralized Production

The company CEO sees AI as a tool in speeding and enhancing product development ...

01/10/2026

USA Sports Looks To Set a New Standard' for WNBA Playoffs Coverage Ahead of Fever-Aces Showdown Tonight

Production, tech, crewing, and logistics teams draw on experience of a busy inau...

01/10/2026

Merrell and Sundance Collab Announce Three-Year Global Storytelling Program and 2027 Sundance Film Festival Partnership

The Partnership Will Support Filmmakers Worldwide Through Original Short Films I...

01/10/2026

Mediaproxy Brings AI Monitoring, Web-Based Multiviewing to NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Disguise brings the software behind the worlds biggest st...

For more than two decades, Disguise has powered some of the most ambitious live events and experiences in the world from Bad Bunny and Coachella to the Burj K...

01/10/2026

New California Law Offers Tax Credits For Hiring Local Journalists

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

State Broadcasters Want the FCC to Ease Into Software-Based EAS

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Multiscreen TV Ad Campaigns Double Incremental Return On Ad Spend, Says Comcast

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Scripps Calls Dish's Removal of WTVQ a Clear Violation' of Recent Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Slovenian Broadcaster Taps Synamedia for Local Ads on Its International Channels

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Viz Libero Teams brings 3D analysis to Richmond AFL coach...

The Australian football team can turn match footage into tactical insights to improve performance and maximize fan engagement Vizrt, the AI platform for visual...

01/10/2026

Mesh Broadcast Services Fits Big-Truck Audio Power into C...

When Mesh Broadcast Services set out to fit the pro audio capability of a large TV truck into a small audio room for high-profile sports events, Calrecs Argo M ...

01/10/2026

Emergent Appoints Tom Shelburne as Head of Business Devel...

Emergent, the browser-native broadcast graphics platform, today announced the appointment of Tom Shelburne as Head of Business Development, North America, effec...

01/10/2026

Mediaproxy brings AI driven monitoring and browser based...

Melbourne, Australia 1 October 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will showcase maj...

01/10/2026

Clear-Com Arcadia Central Station Brings Professional Pr...

Clear-Com is supporting the education and development of future audiovisual industry professionals in Poland through the deployment of its Arcadia Central Sta...

01/10/2026

Telefonica equips new TSAmediaHUB monitoring room with Al...

Telef nica Servicios Audiovisuales (TSA), the audiovisual services arm of global telecommunications group Telef nica, has supplied and commissioned an LED wall ...

01/10/2026

FCC Unleashes Spectrum Abundance for New Uses

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Poll: Alabamans Favor PBS Support, but Many Question Its Political Leanings

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

California Governor Signs Community NEWS Act

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Green Hippo Estuary Series MC1 and MC2 Media Controllers...

Eleven minutes between headliners. The sponsor loop needs to be on screen now, and the only operator on hand is the one running lights. With the Green Hippo Est...

01/10/2026

DigiBox announces partnership with FOR-A for UK and Europ...

DigiBox has announced a new partnership with FOR-A to represent the innovative MixBoard product range in the UK market, further expanding its portfolio of broa...

01/10/2026

Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control

Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control Brie Clayton September 30, 2026 0 Comments Latest release also introduces P...

01/10/2026

Ghosts of the Gold Rush Shot with PYXIS 6K

Ghosts of the Gold Rush Shot with PYXIS 6K Brie Clayton September 30, 2026 0 Comments Blackmagic Design cameras expertly capture documentary while del...

01/10/2026

RE:Vision Effects - RSMB V7 is here!

RE:Vision Effects - RSMB V7 is here! Lori Freitag September 30, 2026 0 Comments ReelSmart Motion Blur 7 is here, the RSMB V7 cycle is open. ReelSmart ...

01/10/2026

VideoGen raises $3.3M seed as its AI video platform passes 5 million users

VideoGen raises $3.3M seed as its AI video platform passes 5 million users Brie Clayton September 30, 2026 0 Comments VideoGen co-founders Anton Koeni...

01/10/2026

Fullsteam Brewery Opens Its Durham Forever Home at American Tobacco Campus

New taproom, restaurant, lounge and theater in the historic Power Plant add to ATC's growing social hub Fullsteam Brewery and CBC Real Estate celebrate th...

01/10/2026

Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Film, TV, and Beyond

Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Fi...

01/10/2026

ITVX AND WARNER BROS. DISCOVERY ANNOUNCE NEW BRANDED CONTENT PARTNERSHIP

ITVX AND WARNER BROS. DISCOVERY ANNOUNCE NEW BRANDED CONTENT PARTNERSHIP QUEST TLC Under a new branded content partnership between Warner Bros. Disco...

01/10/2026

Fall Savings on Our Flagship Ivory 3 Pianos

Save $50 on Ivory 3 American Concert D and German DThis fall, bring the sound and expressive character of two world-class concert grands into your studio with s...

01/10/2026

Productive, Durable, Fungible: How NVIDIA AI Factories Maximize Return on Investment

AI factories are built by the megawatt, even by the gigawatt. Each megawatt fact...

01/10/2026

Fall Into 25 New Games on GeForce NOW This October

Spooky season is streaming in. Alongside falling leaves, pumpkin spice and everything nice, 25 new games are joining GeForce NOW throughout October, including s...

30/09/2026

SVG Students To Watch: Jacquelynn Dupree, Clark Atlanta University

Drawn to the many moving pieces of a live broadcast, this Los Angeles native is building a path in production management and technical operations...

30/09/2026

NHL on TNT Opens New Season in 1080p HDR With Stanley Cup Final on the Horizon

TNT Sports goes big for its season opener in Philadelphia, and REMI workflows at Techwood will again anchor much of regular-season production...

30/09/2026

Katlyn Alexander Named CEO of Qvest North America

Qvest has appointed Katlyn Alexander as CEO of Qvest in North America, effective August 16, 2026. Alexander, who previously served as COO of Qvest US, succeeds ...

30/09/2026

AAPB Wraps 2026 Season with Record Viewership and Expanded Broadcast Footprint

The American Association of Professional Baseball (AAPB) has wrapped its 2026 season, with leaguewide attendance surpassing 1.4 million for the fifth consecutiv...

30/09/2026

Veritone Partners with ATP Media to License Tennis Archive in North America

Veritone has announced a multi-year content licensing agreement with ATP Media, the broadcast production and distribution arm of the ATP Tour, making ATP's ...

30/09/2026

Netflix To Stream WWE Exclusively in Japan Beginning October 1

Netflix has announced it will become the exclusive home for WWE programming in Japan beginning October 1, 2026. The lineup includes Raw, SmackDown, NXT, Premium...

30/09/2026

SES and Sky Extend Satellite Capacity Agreement for UK and Ireland

SES and Sky have announced a new multi-year agreement for direct-to-home satellite services across the United Kingdom and Republic of Ireland, running into the ...

30/09/2026

Big Blue Marble Adds Live Multiview Channels to Cloud Video Kit via AWS Elemental Dynamic Multiview

Big Blue Marble has announced the addition of live multiview channels to its Clo...

30/09/2026

NHRA Announces Multi-Year Media Rights Deals With FOX Sports, The CW, and FloSports

The NHRA has announced multi-year media rights agreements with FOX Sports, The C...

30/09/2026

FOX 5 Atlanta to Broadcast Nashville Predators Games in 2026-27 Season

FOX 5 Atlanta (WAGA-TV) will carry Nashville Predators games during the 2026-27 season as part of Scripps Sports' regional broadcast network for the team. G...

30/09/2026

SVG Sit-Down: Brahma AIs Patrio Cummins on the Possibilities of AI (and the Misconceptions)

AI was a big buzz on the IBC show floor but there weren't a ton of companies...

30/09/2026

PGA TOUR Names Ryan Holcomb Senior Vice President and Head of Original Content

The PGA TOUR has announced the appointment ofRyan Holcomb as Senior Vice President and Head of Original Content, according to The Hollywood Reporter. Holcomb wi...

30/09/2026

ESPN Drops the Puck on Enhanced Audio for the New NHL Season

The sound will be more immersive, with improved design and more mikes on the ice and the players The National Hockey League's season opener on Tuesday nigh...

30/09/2026

TNT Sports' Chris Brown, Lee Mabry on Beginning 2026-27 NHL Season With an Onsite Effort in Philly

TNT Sports is dropping the puck on the 2026-27 NHL season in a big way in Philad...

30/09/2026

International Swimming League Names Gravity Media as Production Partner

The International Swimming League (ISL) today announced the appointment of Gravity Media, global leader in live production and content and media services and fa...

30/09/2026

Give Me the Backstory: Get to Know Amir Bar-Lev, the Director of The Last First: Winter K2

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

30/09/2026

AWARN Alliance Urges FCC to Let Broadcasters Tap Full 3.0 Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...