SDVI Integrates Media-Anywhere AirFrame With the Rally Pl...

21/03/2025

SDVI, the leading platform provider for cloud-native media supply chains, today announced that it has integrated its Rally media supply chain management platform with the Media-Anywhere AirFrame solution to enable edit operations directly on Amazon S3 storage. This integration enables Rally users who use Adobe Premiere Pro for manual review and editing operations to access high-resolution content directly from their S3 buckets without waiting for content transfers or having to work with proxies.

Remote editing with media stored in the cloud currently requires either time-consuming copying of files between locations, or the use of proxies to speed workflows. These limitations add time and cost to supply chain operations, as well as the added complexity of managing what becomes duplicate versions of all media. AirFrame enables instant access to high-resolution media stored in a S3 storage bucket, allowing editors to begin working frame-accurately on the original media files without needing a local copy or a proxy. Rally has already integrated with Adobe Premiere Pro via the Rally Access panel, which guides editors with workorders and time-based metadata for supply chain edit operations. This new integration means that workorders being completed using Premiere Pro can be performed on the original media, eliminating the time and cost of moving copies between S3 storage and the edit workstation.

Most of our customers use Adobe Premiere Pro in their supply chains to review and edit content as necessary for quality corrections or compliance needs, and this integration with Media-Anywhere AirFrame will be a game-changer for accelerating that work, said Simon Eldridge, chief product officer for SDVI. Being able to edit directly from S3 storage will save our customers time and money, making their media supply chains even more efficient and reducing complexity.

Media-Anywhere AirFrame is a new plugin for the Rally Access panel in Premiere Pro. When an operator accepts an edit workorder in Rally, a Premiere Pro session is started on either a virtualized edit workstation in the cloud or a local on-premises workstation, and the content needed to be reviewed is preloaded in the project bin. In the past, this content has typically been a proxy created earlier in the supply chain to minimize data egress costs and file transfer times. With AirFrame, the bin will now point to the original high-resolution files in the operator's S3 storage and the plugin will deliver the frames needed by the editor with the fluidity and responsiveness of local media.

We are excited to see AirFrame integrated into the SDVI Rally platform to make the editing portions of media supply chains faster and more efficient, said Peter Bruggink, chief executive officer for Media-Anywhere. We believe that by making media instantly available and transformable, anywhere using a web-based infrastructure of on-demand media processing capabilities will give Rally users even more agility, efficiency, and flexibility.

Further information about SDVI and the company's Rally media supply chain management platform is available at www.sdvi.com.

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