
Paris, 25th February 2020 - Globecast, the global solutions provider for media, is haling the emergence of Infrastructure as Code (IaC) as a gamechanger for the media entertainment industry and has begun deployment of the technology.
IaC is the process of creating and managing cloud-based technologies using scripts - hence code - to do so. The script is then read , or accepted, by systems like AWS' CloudFormation or the cloud-agnostic solution from Terraform. The systems created using IaC can be as simple or as complex as required i.e. entirely cloud-based complex playout infrastructure can be generated far more quickly and cost-effectively via this method.
Ian Redgewell, Head of Media Management, Globecast, said, Take the example of deploying a new cloud-based platform for a customer using Infrastructure as Code. Everything that needs to happen - the 50 servers we need, the software we need to run on those servers, the network, all the IP addresses, the user accounts, the security permissions - all of these can be written into a single document using the correct code. That is then run through the aforementioned systems and the infrastructure is created.
While there is, of course, the time taken to create the code, this process removes any on-premise installation work and, increasingly more relevant, removes the complex, multifaceted manual processes of cloud service creation. There are three other clear benefits: changes to any platform/service, or security patching, can be easily handled by editing the code, with the changes then instantly made; once a system is up and running, it can be taken down in a matter of seconds; it can then be redeployed as required for another service launch or ad-hoc event almost instantly. One-off sporting events are a prime example of where the benefits of this will be seen.
Globecast has already deployed IaC, initially for a relatively simple project, allowing providers of advertising content for a Globecast playout customer to simply hit a button to feed relevant commercials via the cloud to a variety of landing areas for insertion by Globecast. This means the ad providers don't have to install any proprietary software (which will vary from playout provider to playout provider) and don't have to use older technologies, FTP being the prime example. This allowed Globecast to implement the system in a tiny fraction of the time it would previously have taken. It is also allowing Globecast to easily manage any changes in ad providers in a matter of minutes each time.
Redgewell added, We see IaC as critical in maximising the potential of the cloud. It's a genuine gamechanger. This is the way to work as we move forward. The speed-to-market advantage is huge, as is the cost saving. And the ability to re-use entire systems is a massive step. The cost saving potential is further heightened by this. We are talking about the deployment of very complex solutions, maintaining them, easily making changes and removing whole systems or redeploying them in minutes.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
07/04/2026
Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...
07/04/2026
The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...
07/04/2026
Audinate Group Limited and Futuresource Consulting have published results from a...
07/04/2026
Eluvio has announced the commercial availability of its Content Fabric Bucharest...
07/04/2026
Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...
07/04/2026
The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...
07/04/2026
The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...
07/04/2026
The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...
07/04/2026
What began as a referee training tool is evolving into a powerful production ass...
07/04/2026
Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...
07/04/2026
Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...
07/04/2026
Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas.
Built on a 2RU hardware platform, Omnia XII features a...
07/04/2026
Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...
07/04/2026
Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...
07/04/2026
TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...
07/04/2026
Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...
07/04/2026
ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...
07/04/2026
LOS ANGELES, CA, April 7, 2026 - The nonprofit Sundance Institute announced today the fellows selected for the 2026 Native Lab, the signature initiative of the ...
07/04/2026
Starting today, Prompted Playlist is expanding beyond music to now include podca...
07/04/2026
Launched alongside piano promotion
The latest instalment in VSL's Synchron Series line-up captures the sound of a faithful copy of a Fran ois tienne Bl...
07/04/2026
Flagship sampling pad gets an update
Roland's flagship sampling pad has just received a major update that kits it out with an array of new features and ...
07/04/2026
Popular compact wireless system upgraded
Sound Devices have recently introduced a new and improved version of their compact wireless transmitter bodypacks, ...
07/04/2026
The November 2025 YEP Newsletter highlights a recent YEP Coffee Chat, offering members the chance to connect with industry professionals in an informal setting ...
07/04/2026
The December 2025 YEP Newsletter includes a Spotlight on Emily Vail, showcasing her career journey and work in the industry, alongside Mentorship Reflections by...
07/04/2026
Ground-Based Electro-Optical Deep Space Surveillance (GEODSS) telescope operated...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...
07/04/2026
SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...
07/04/2026
Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...
07/04/2026
April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...
07/04/2026
Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...
07/04/2026
Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...
07/04/2026
Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867):
Cuez ...
07/04/2026
CueScript to Showcase Innovations at NAB that Add Mobility Options, Ease Editing...
07/04/2026
Barix Extends Transport Options for Multi-Engine IP Encoder
Brie Clayton April 7, 2026
0 Comments
New for NAB, Barix adds SRT and RIST support to Mult...
07/04/2026
Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...
07/04/2026
Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...
07/04/2026
Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...