Sony Pixel Power calrec Sony

Spotify Expands International Footprint, Bringing Audio to 80+ New Markets

23/02/2021

As part of our ongoing commitment to building a truly borderless audio ecosystem- connecting creators, listeners, and content-Spotify is embarking on a sweeping expansion that will introduce the world's most popular audio streaming subscription service available to more than a billion people in 80+ new markets around the world, and add 36 languages to our platform. These moves represent Spotify's broadest market expansion to date.

As we shared during today's Stream On event, this expansion will help ensure that sounds and stories that once remained local can reach a global audience.

Our dedication to international artists and listeners is unwavering. Working closely with local creators and partners, we'll deliver a Spotify experience that meets the unique needs of each market, with scaled language translations and specialized payment formats. These 80+ markets represent more than 1 billion people-potential Spotify listeners who have yet to tap into the power of our platform.

The existing rich music cultures in each of these markets will now be able to reach Spotify's global audience. All this untapped music energy and access to our innovative creator tools will help propel artists to new heights and empower them to turn their passion into a profession.

Plus, giving our artists a global platform goes hand in hand with offering an unmatched catalog for our listeners. So as we enter new markets, we'll accelerate the discovery of more genres like K-Pop, reggaeton, and amapiano that have earned a place in the global music arena.

By reaching even more countries across Asia, Africa, the Caribbean, Europe, and Latin America, we're giving millions of new creators the opportunity to create, discover, and build a career in audio creation-and giving a billion new fans the opportunity to hear it. Learn more about where we're heading first in the infographic below.

In each new market, we will work with local creators and partners to expand our music offerings and deliver a Spotify experience that meets the unique needs of each market. Over time, the company aims to introduce the following offerings in each region:

Plans: Free and Premium plans will be available across all the markets. In select markets, Spotify will offer Individual, Family, Duo, and Student Plan options.*

User Experience: Listeners will be able to select and search from Spotify's worldwide catalog when using the product, providing a personalized experience from day one. The home screen will surface personalized playlist programming for new listeners. The browse and search pages will feature worldwide content hubs, and adapt to the local market and the listener's taste the more they use the service.

Music Catalog: At launch, Spotify will offer its full global catalog in these new markets. The company will continuously work with local rights holders and partners to expand its catalog to include more local offerings.

Podcasts: In the majority of these markets, Spotify will launch with its full podcast catalog.* For the others, it will work closely with local partners to introduce more podcasts from its catalog, as well as Spotify's proprietary creator platform, Anchor.

Platforms: Upon launch, the Spotify experience will be available on Mobile and Desktop Web Player.* Similar to other features, the company will work with partners to introduce Spotify on more platforms, including TV, Speakers, Wearables, and Car in the coming months.

New Markets

Angola, Antigua and Barbuda, Armenia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belize, Benin, Bhutan, Botswana, Brunei Darussalam, Burkina Faso, Burundi, Cabo Verde, Cambodia, Cameroon, Chad, Comoros, C te d'Ivoire, Cura ao, Djibouti, Dominica, Equatorial Guinea, Eswatini, Fiji, Gabon, Gambia, Georgia, Ghana, Grenada, Guinea, Guinea-Bissau, Guyana, Haiti, Jamaica, Kenya, Kiribati, Kyrgyzstan, Lao People's Democratic Republic, Lesotho, Liberia, Macau, Madagascar, Malawi, Maldives, Mali, Marshall Islands, Mauritania, Mauritius, Micronesia, Mongolia, Mozambique, Namibia, Nauru, Nepal, Niger, Nigeria, Pakistan, Palau, Papua New Guinea, Rwanda, Samoa, San Marino, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Solomon Islands, Sri Lanka, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname, Tanzania, Timor-Leste, Togo, Tonga, Trinidad and Tobago, Tuvalu, Uganda, Uzbekistan, Vanuatu, Zambia, and Zimbabwe.

*Some exceptions may apply. See local guidelines for offerings in your region.
LINK: https://newsroom.spotify.com/2021-02-22/spotify-expands-international-...
See more stories from spotify

Most recent headlines

26/12/2025

TV Tech's Top Streaming Stories of 2025

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

26/12/2025

TV Tech's Top Data Points of 2025

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

25/12/2025

Make Spirits Bright With Holiday Hits on GeForce NOW

Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break. Whether staying in or heading on a winter getawa...

24/12/2025

What is AI good for?

What is AI good for? Posted by MTI Film on December 24, 2025 What is AI good for? What is AI good for? It's been three years since ChatGPT first cap...

24/12/2025

AI in 2026: More Collaboration, Less Hype

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

Carr Lays Out FCCs 'Key Wins in 2025'

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

CES: Cineverse Unveils New Features for Cinesearch

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

IES, AES Promote Graham Kirk, Brienne Willcock

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

Ad Tech and CTV Experts Forecast 2026's Biggest Trends

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key Art, and Participants' Profiles

Back to All News The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...

24/12/2025

Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2

Back to All News Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2 Entertainment 24 December 2025 GlobalJapan Link copied t...

24/12/2025

December 23, 2025

Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...

23/12/2025

How guilas Cibaeas Dominican Winter League Games Are Locally Produced for Global Audience

How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...

23/12/2025

CAMB.AI Enables European Athletics to Offer Multi-Language Support

CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...

23/12/2025

Analysis: As Sports Media Values Trend Negative, Scarcity and Quality Are King

Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large Monday, December 22, 2025 - 14:08 Print ...

23/12/2025

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of Dunk the Halls'

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...

23/12/2025

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director Tuesday, December 23, 2025 - 12:25 pm ...

23/12/2025

Find Your Perfect Holiday Romance Listen With These Swoon-Worthy Audiobooks

The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...

23/12/2025

L3Harris Receives Letter of Intent from Kratos Defense for Production of Large Hypersonic Solid Rocket Motors

A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...

23/12/2025

FCC Bans All New Foreign-Made Drones

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Gray Media Renews Its NBC Affiliation Agreements

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Lightware to showcase breakthrough Google Meet and TPN MM...

Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...

23/12/2025

Nielsen, Roku Expand Measurement Partnership

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

PwC: Streaming Market Shifting to 'Scale and Sustainability'

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Inside the Gray Innovation Lab

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

ESPN Renews Deal for Heisman Trophy Coverage

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Gray Media to Acquire WBBJ from Bahakel Communications

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Taking the Stage at Carnegie Hall-On a Global Scale

Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...

23/12/2025

Netflix's 'The Great Flood' and 'Culinary Class Wars 2' Top Global Charts Simultaneously

Back to All News Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...

23/12/2025

'Stranger Things' By the Numbers: How the Global Phenomenon Shaped Culture

Back to All News Stranger Things By the Numbers: How the Global Phenomenon Shap...

23/12/2025

Boost Performance with a System Effectiveness Review

Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...

23/12/2025

VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to Advance Next-Generation Connectivity and Digital Infrastructure

23 Dec 2025 VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...

23/12/2025

How Steamy Can It Get? Single's Inferno' Season 5 Premieres January 20, Previews All-Out Flirting War in Sizzling Teaser

Back to All News How Steamy Can It Get? Single's Inferno' Season 5 Pre...

23/12/2025

33 Million Global Viewers on Netflix Watched Jake Paul vs. Anthony Joshua's Epic Six-Round Battle

Back to All News 33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...

23/12/2025

December 22, 2025

New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...

22/12/2025

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captivate and Resonate Platforms in Sports Production

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...

22/12/2025

Hitting the Bullseye: Sky Sports Readies Itself for the Biggest PDC World Darts Championship to Hit Ally Pally Yet

Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...

22/12/2025

Unique Skillset: Bringing New Directors to the World of Darts at The Worlds with Sky Sports

Unique skillset: Bringing new directors to the world of darts at The Worlds with...

22/12/2025

Gravity Media Prepares for a Flight of Fancy With the PDC World Darts Championship 2025 for Sky Sports

Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...

22/12/2025

One Hundred and Eighty: Gravity Media on Hitting the Production Bullseye at the World Darts Championship 2025

One hundred and eighty: Gravity Media on hitting the production bullseye at the ...

22/12/2025

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content Experiences

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...

22/12/2025

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Sports, Expanding Growth of Internal Production Team

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...

22/12/2025

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next Gen Stats' NFL Altcasts

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...

22/12/2025

A Decade of Giving: Fest & Flauschig' Christmas Circus Celebrates Record Turnout and Generosity

For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...

22/12/2025

Paramount and Netflix Boast Double-Digit Gains in Nielsen's November Media Distributor Gauge

Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...

22/12/2025

Nielsen and Roku Expand Strategic Measurement Partnership

New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite Roku gains access to Nielsen's streaming ratings, showing The Roku C...

22/12/2025

Allen Media Group to Deploy Infillion TrueX for Streaming Services

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...