2FM has teamed up with the Road Safety Authority (RSA), the Gaelic Players Association, the FAI, the IRFU and a host of Irish musicians to record road safety messages which will be broadcast on 2FM over the coming weeks.
The campaign is called 2FM Think and Drive and rolls out on air today.
2FM have joined forces with faces from the worlds of sport and music to encourage 2FM listeners to slow down and have a safer summer on Irish roads. The Script s Danny O'Donoghue, Irish Rugby international Andrew Porter, Irish Women's Soccer team goalie Courtney Brosnan and a host of GAA intercounty players including Se n O'Shea of the Kerry Football team and Grace Walsh from Kilkenny Camogie will be appealing to drivers to travel safely on the roads and arrive alive.
The number of road fatalities so far this year in Ireland stands at 103 and underlines how Irish road safety is continuing to trend in the wrong direction. 2023 was the worst year for road deaths in nearly a decade, with 188 deaths. 2024 is tracking to be worse again. On July 10th last year, 87 people had died on the roads, and it would be 1 August 2023 before 100 fatalities were recorded. This year's figures indicate road fatalities are trending 17% higher year on year.
Dan Healy, Head of RT Digital Audio and of RT 2fm said: We're very happy to support this campaign here at 2FM and hope it serves as a gentle reminder to our listeners to slow down, stop for a break if they're tired and stay safe while driving. RT 2FM will be taking to the road for upcoming festivals including Electric Picnic in Stradbally and Dublin's We've Only Just Begun festival, bringing listeners live interviews and performances from some of the hottest names in the business. We want all our listeners to arrive safely and our presenters look forward to seeing them there.
Sam Waide, chief executive of the Road Safety Authority, welcomed the partnership with 2FM. We need to let people know that speeding, intoxicated and distracted driving are contributing to death and serious injury on our roads. Our recent observational study showed one in two drivers exceeding 30, 50 and 60km/h speed limits. In a separate study, one in ten drivers admitted driving after drinking alcohol last year. Our research indicates higher levels of social acceptability of drink-driving in recent years, and that one in four drivers believe it is acceptable to drive short distances after having a drink. There are also high levels of mobile phone use in Ireland. Survey research from 2023 has indicated that approximately one in five motorists are checking their phones while driving.
The short audio messages will be broadcast on 2FM over the coming weeks. Voices featured will include:
Danny O'Donoghue The Script
Ryan Hennessy and Jimmy Rainsford Picture This
Lyra
Chubby Cat
Andrew Porter Irish Rugby Team
Aoife Wafer Irish Rugby Team
Courtney Brosnan Irish Women's Soccer Team
Dan Morrissey Limerick Hurling Team
Dearbhla Magee Down Camogie Team
Grace Walsh Kilkenny Camogie Team
Jennifer Dunne Dublin Senior Ladies Football Team
Paddy Burke Antrim Hurling Team
Ryan McHugh Donegal Football Team
Se n O'Shea Kerry Football Team
Shauna Ennis Meath Ladies Football
(1) Contributory Factors and Driver Fatalities: Examining key Dangerous Behaviours, May 2023
(2) The study is based on coronial data for 362 of the 431 drivers killed on Irish roads during 2015-2019.)
Sam Waide, chief executive of the Road Safety Authority, welcomed the partnership with 2FM. We need to let people know that speeding, intoxicated and distracted driving are contributing to death and serious injury on our roads. Our recent observational study showed one in two drivers exceeding 30, 50 and 60km/h speed limits. In a separate study, one in ten drivers admitted driving after drinking alcohol last year. Our research indicates higher levels of social acceptability of drink-driving in recent years, and that one in four drivers believe it is acceptable to drive short distances after having a drink. There are also high levels of mobile phone use in Ireland. Survey research from 2023 has indicated that approximately one in five motorists are checking their phones while driving.
The short audio messages will be broadcast on 2FM over the coming weeks. Voices featured will include:
Danny O'Donoghue The Script
Ryan Hennessy and Jimmy Rainsford Picture This
Lyra
Chubby Cat
Andrew Porter Irish Rugby Team
Aoife Wafer Irish Rugby Team
Courtney Brosnan Irish Women's Soccer Team
Dan Morrissey Limerick Hurling Team
Dearbhla Magee Down Camogie Team
Grace Walsh Kilkenny Camogie Team
Jennifer Dunne Dublin Senior Ladies Football Team
Paddy Burke Antrim Hurling Team
Ryan McHugh Donegal Football Team
Se n O'Shea Kerry Football Team
Shauna Ennis Meath Ladies Football
(1) Contributory Factors and Driver Fatalities: Examining key Dangerous Behaviours, May 2023
(2) The study is based on coronial data for 362 of the 431 drivers killed on Irish roads during 2015-2019.)
Notes:
News Source:
https://www.garda.ie/en/roads-policing/statistics/roads-policing-fatalities-to-date-for-2024/
The new campaign provides reminders to motorists how to stay safe when driving and provides advice on how to avoid a collision due to these main dangerous driving behaviours. Recent research (1) from the Road Safety Authority shows that:
26% of the driver fatalities with a record of their action were exceeding a safe speed.
37% of the driver fatalities with a toxicology result available had a positive toxicology for alcohol (2).
40% of the driver fatalities with a record of whether they wore a seat belt, were not wearing a seat belt.
Separately, according to the World Health Organisation (WHO, 2022), drivers usin
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
2FM has teamed up with the Road Safety Authority (RSA), the Gaelic Players Association, the FAI, the IRFU and a host of Irish musicians to record road safety messages which will be broadcast on 2FM over the coming weeks. 
