
2FM has teamed up with the Road Safety Authority (RSA), the Gaelic Players Association, the FAI, the IRFU and a host of Irish musicians to record road safety messages which will be broadcast on 2FM over the coming weeks.
The campaign is called 2FM Think and Drive and rolls out on air today.
2FM have joined forces with faces from the worlds of sport and music to encourage 2FM listeners to slow down and have a safer summer on Irish roads. The Script s Danny O'Donoghue, Irish Rugby international Andrew Porter, Irish Women's Soccer team goalie Courtney Brosnan and a host of GAA intercounty players including Se n O'Shea of the Kerry Football team and Grace Walsh from Kilkenny Camogie will be appealing to drivers to travel safely on the roads and arrive alive.
The number of road fatalities so far this year in Ireland stands at 103 and underlines how Irish road safety is continuing to trend in the wrong direction. 2023 was the worst year for road deaths in nearly a decade, with 188 deaths. 2024 is tracking to be worse again. On July 10th last year, 87 people had died on the roads, and it would be 1 August 2023 before 100 fatalities were recorded. This year's figures indicate road fatalities are trending 17% higher year on year.
Dan Healy, Head of RT Digital Audio and of RT 2fm said: We're very happy to support this campaign here at 2FM and hope it serves as a gentle reminder to our listeners to slow down, stop for a break if they're tired and stay safe while driving. RT 2FM will be taking to the road for upcoming festivals including Electric Picnic in Stradbally and Dublin's We've Only Just Begun festival, bringing listeners live interviews and performances from some of the hottest names in the business. We want all our listeners to arrive safely and our presenters look forward to seeing them there.
Sam Waide, chief executive of the Road Safety Authority, welcomed the partnership with 2FM. We need to let people know that speeding, intoxicated and distracted driving are contributing to death and serious injury on our roads. Our recent observational study showed one in two drivers exceeding 30, 50 and 60km/h speed limits. In a separate study, one in ten drivers admitted driving after drinking alcohol last year. Our research indicates higher levels of social acceptability of drink-driving in recent years, and that one in four drivers believe it is acceptable to drive short distances after having a drink. There are also high levels of mobile phone use in Ireland. Survey research from 2023 has indicated that approximately one in five motorists are checking their phones while driving.
The short audio messages will be broadcast on 2FM over the coming weeks. Voices featured will include:
Danny O'Donoghue The Script
Ryan Hennessy and Jimmy Rainsford Picture This
Lyra
Chubby Cat
Andrew Porter Irish Rugby Team
Aoife Wafer Irish Rugby Team
Courtney Brosnan Irish Women's Soccer Team
Dan Morrissey Limerick Hurling Team
Dearbhla Magee Down Camogie Team
Grace Walsh Kilkenny Camogie Team
Jennifer Dunne Dublin Senior Ladies Football Team
Paddy Burke Antrim Hurling Team
Ryan McHugh Donegal Football Team
Se n O'Shea Kerry Football Team
Shauna Ennis Meath Ladies Football
(1) Contributory Factors and Driver Fatalities: Examining key Dangerous Behaviours, May 2023
(2) The study is based on coronial data for 362 of the 431 drivers killed on Irish roads during 2015-2019.)
Sam Waide, chief executive of the Road Safety Authority, welcomed the partnership with 2FM. We need to let people know that speeding, intoxicated and distracted driving are contributing to death and serious injury on our roads. Our recent observational study showed one in two drivers exceeding 30, 50 and 60km/h speed limits. In a separate study, one in ten drivers admitted driving after drinking alcohol last year. Our research indicates higher levels of social acceptability of drink-driving in recent years, and that one in four drivers believe it is acceptable to drive short distances after having a drink. There are also high levels of mobile phone use in Ireland. Survey research from 2023 has indicated that approximately one in five motorists are checking their phones while driving.
The short audio messages will be broadcast on 2FM over the coming weeks. Voices featured will include:
Danny O'Donoghue The Script
Ryan Hennessy and Jimmy Rainsford Picture This
Lyra
Chubby Cat
Andrew Porter Irish Rugby Team
Aoife Wafer Irish Rugby Team
Courtney Brosnan Irish Women's Soccer Team
Dan Morrissey Limerick Hurling Team
Dearbhla Magee Down Camogie Team
Grace Walsh Kilkenny Camogie Team
Jennifer Dunne Dublin Senior Ladies Football Team
Paddy Burke Antrim Hurling Team
Ryan McHugh Donegal Football Team
Se n O'Shea Kerry Football Team
Shauna Ennis Meath Ladies Football
(1) Contributory Factors and Driver Fatalities: Examining key Dangerous Behaviours, May 2023
(2) The study is based on coronial data for 362 of the 431 drivers killed on Irish roads during 2015-2019.)
Notes:
News Source:
https://www.garda.ie/en/roads-policing/statistics/roads-policing-fatalities-to-date-for-2024/
The new campaign provides reminders to motorists how to stay safe when driving and provides advice on how to avoid a collision due to these main dangerous driving behaviours. Recent research (1) from the Road Safety Authority shows that:
26% of the driver fatalities with a record of their action were exceeding a safe speed.
37% of the driver fatalities with a toxicology result available had a positive toxicology for alcohol (2).
40% of the driver fatalities with a record of whether they wore a seat belt, were not wearing a seat belt.
Separately, according to the World Health Organisation (WHO, 2022), drivers usin
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...
08/09/2026
J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
Search
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...