
2FM has teamed up with the Road Safety Authority (RSA), the Gaelic Players Association, the FAI, the IRFU and a host of Irish musicians to record road safety messages which will be broadcast on 2FM over the coming weeks.
The campaign is called 2FM Think and Drive and rolls out on air today.
2FM have joined forces with faces from the worlds of sport and music to encourage 2FM listeners to slow down and have a safer summer on Irish roads. The Script s Danny O'Donoghue, Irish Rugby international Andrew Porter, Irish Women's Soccer team goalie Courtney Brosnan and a host of GAA intercounty players including Se n O'Shea of the Kerry Football team and Grace Walsh from Kilkenny Camogie will be appealing to drivers to travel safely on the roads and arrive alive.
The number of road fatalities so far this year in Ireland stands at 103 and underlines how Irish road safety is continuing to trend in the wrong direction. 2023 was the worst year for road deaths in nearly a decade, with 188 deaths. 2024 is tracking to be worse again. On July 10th last year, 87 people had died on the roads, and it would be 1 August 2023 before 100 fatalities were recorded. This year's figures indicate road fatalities are trending 17% higher year on year.
Dan Healy, Head of RT Digital Audio and of RT 2fm said: We're very happy to support this campaign here at 2FM and hope it serves as a gentle reminder to our listeners to slow down, stop for a break if they're tired and stay safe while driving. RT 2FM will be taking to the road for upcoming festivals including Electric Picnic in Stradbally and Dublin's We've Only Just Begun festival, bringing listeners live interviews and performances from some of the hottest names in the business. We want all our listeners to arrive safely and our presenters look forward to seeing them there.
Sam Waide, chief executive of the Road Safety Authority, welcomed the partnership with 2FM. We need to let people know that speeding, intoxicated and distracted driving are contributing to death and serious injury on our roads. Our recent observational study showed one in two drivers exceeding 30, 50 and 60km/h speed limits. In a separate study, one in ten drivers admitted driving after drinking alcohol last year. Our research indicates higher levels of social acceptability of drink-driving in recent years, and that one in four drivers believe it is acceptable to drive short distances after having a drink. There are also high levels of mobile phone use in Ireland. Survey research from 2023 has indicated that approximately one in five motorists are checking their phones while driving.
The short audio messages will be broadcast on 2FM over the coming weeks. Voices featured will include:
Danny O'Donoghue The Script
Ryan Hennessy and Jimmy Rainsford Picture This
Lyra
Chubby Cat
Andrew Porter Irish Rugby Team
Aoife Wafer Irish Rugby Team
Courtney Brosnan Irish Women's Soccer Team
Dan Morrissey Limerick Hurling Team
Dearbhla Magee Down Camogie Team
Grace Walsh Kilkenny Camogie Team
Jennifer Dunne Dublin Senior Ladies Football Team
Paddy Burke Antrim Hurling Team
Ryan McHugh Donegal Football Team
Se n O'Shea Kerry Football Team
Shauna Ennis Meath Ladies Football
(1) Contributory Factors and Driver Fatalities: Examining key Dangerous Behaviours, May 2023
(2) The study is based on coronial data for 362 of the 431 drivers killed on Irish roads during 2015-2019.)
Sam Waide, chief executive of the Road Safety Authority, welcomed the partnership with 2FM. We need to let people know that speeding, intoxicated and distracted driving are contributing to death and serious injury on our roads. Our recent observational study showed one in two drivers exceeding 30, 50 and 60km/h speed limits. In a separate study, one in ten drivers admitted driving after drinking alcohol last year. Our research indicates higher levels of social acceptability of drink-driving in recent years, and that one in four drivers believe it is acceptable to drive short distances after having a drink. There are also high levels of mobile phone use in Ireland. Survey research from 2023 has indicated that approximately one in five motorists are checking their phones while driving.
The short audio messages will be broadcast on 2FM over the coming weeks. Voices featured will include:
Danny O'Donoghue The Script
Ryan Hennessy and Jimmy Rainsford Picture This
Lyra
Chubby Cat
Andrew Porter Irish Rugby Team
Aoife Wafer Irish Rugby Team
Courtney Brosnan Irish Women's Soccer Team
Dan Morrissey Limerick Hurling Team
Dearbhla Magee Down Camogie Team
Grace Walsh Kilkenny Camogie Team
Jennifer Dunne Dublin Senior Ladies Football Team
Paddy Burke Antrim Hurling Team
Ryan McHugh Donegal Football Team
Se n O'Shea Kerry Football Team
Shauna Ennis Meath Ladies Football
(1) Contributory Factors and Driver Fatalities: Examining key Dangerous Behaviours, May 2023
(2) The study is based on coronial data for 362 of the 431 drivers killed on Irish roads during 2015-2019.)
Notes:
News Source:
https://www.garda.ie/en/roads-policing/statistics/roads-policing-fatalities-to-date-for-2024/
The new campaign provides reminders to motorists how to stay safe when driving and provides advice on how to avoid a collision due to these main dangerous driving behaviours. Recent research (1) from the Road Safety Authority shows that:
26% of the driver fatalities with a record of their action were exceeding a safe speed.
37% of the driver fatalities with a toxicology result available had a positive toxicology for alcohol (2).
40% of the driver fatalities with a record of whether they wore a seat belt, were not wearing a seat belt.
Separately, according to the World Health Organisation (WHO, 2022), drivers usin
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
22/05/2026
Dale Pro Audio is hosting an RF over Fiber Livestream Webinar on May 28 from 1-2:30 pm EST. With major sporting events and large-scale productions putting incre...
22/05/2026
Audio-Technica has announced key leadership appointments designed to further strengthen its sales organization and drive continued growth across the Americas. M...
22/05/2026
After nearly four decades shaping the global combat sports landscape, Scott Coker has announced a powerful return as he looks to build a new international mixed...
22/05/2026
Skyline Communications, the company behind the globally deployed DataMiner xOps platform, today announced the launch of xOps Vanguard Runway, a strategic accele...
22/05/2026
For the fully onsite production, 30 cameras - including a SkyCam and Megalodon - will capture the action in Texas
One of the world's biggest rodeo producti...
22/05/2026
Leading Argentina-based sports media company Torneos y Competencias S.A. has modernized its playout operations, implementing a fully redundant, multichannel env...
22/05/2026
As the 2026 Major League Pickleball season kicks off this weekend in Dallas, it ...
22/05/2026
Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many au...
22/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
22/05/2026
The National Hockey League (NHL) and Amazon Music announced that GRAMMY Award-winning superstar Jelly Roll will provide the official theme song of the 2026 Stan...
22/05/2026
David Pogue will keynote SVV Summer Camp and discuss Apple at 50: How the World...
22/05/2026
In its second year as rightsholder, FOX Sports goes bigger across the board for ...
22/05/2026
Heading into FOX Sports' second Indianapolis 500, Lead Director Mitch Riggin...
22/05/2026
At our 2026 Investor Day, we shared an inside look at the rebuild of our advertising business. This pivot to our own purpose-built platform is already driving s...
22/05/2026
Podcasting on Spotify continues to grow, and so do the ways listeners engage with it. At Investor Day 2026, we shared how we're building the next chapter of...
22/05/2026
Limited-time collections now available
Restoration experts CEDAR Audio have recently launched a new line of Icons plug-ins that make their powerful processo...
22/05/2026
Three new classics join Model Pass line-up
Boss' PX-1 Plugout Pedal offers an innovative approach to guitar pedals, providing users with a hardware stom...
22/05/2026
At its Meitingen site, SGL Carbon has implemented two key projects to further de...
22/05/2026
Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...
22/05/2026
Latest data reveals steady distributor rankings, a seasonal shift toward digital...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Amagi Media Labs Limited (NSE: AMAGI, BSE: 544679), a cloud-native SaaS platform providing AI-enabled solutions to global media and entertainment companies, tod...
22/05/2026
An nima Post Relies on Cintel to Revive Classic Mexican Films
Brie Clayton May 22, 2026
0 Comments
Film scanner and DaVinci Resolve Studio help manage...
22/05/2026
Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures
Jessie Electa Petrov May 22, 2026
0 Comments
The 2026.5 release introduces advanced defocu...
22/05/2026
Deployment Preserves Trusted Workflows While Enabling a Path to UHD and SMPTE ST 2110
Leading Argentina-based sports media company Torneos y Competencias S.A....
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Back to All News
Ex-Husband, Current Husband, One Wild Rescue: Korean Action Co...
22/05/2026
Catch the latest in Irish music live from venues such as Whelan's, R is n Du...
21/05/2026
Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...
21/05/2026
Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies
In the li...
21/05/2026
Media Links has announced a channel partnership with Clearcast Asia, a broadcast...
21/05/2026
SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...
21/05/2026
Audio-Technica held a demonstration event at its Technica House location in New ...
21/05/2026
Ateme has announced that RTL Deutschland has selected Ateme's software-based...
21/05/2026
LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...
21/05/2026
ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...
21/05/2026
BBright has published a technical analysis of the Media eXchange Layer (MXL), de...
21/05/2026
The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the f...
21/05/2026
Chyron has announced PRIME Scorebug, a scorebug solution built on the PRIME Platform for on-premises sports production, and has expanded Chyron LIVE with purpos...
21/05/2026
Media Links has announced the integration of its Xscend IP transport platform with Skyline Communications' DataMiner xOps platform. The integration will be ...
21/05/2026
As live sports productions continue to demand more flexible, scalable, and cost-...
21/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
21/05/2026
Hey Miami & Atlanta post-production folks!
Shade is hosting a free private suite at a Braves game (6/2) and Marlins game (6/5) and have about a dozen extra tic...
21/05/2026
The Suns and Mercury become the first NBA and WNBA teams to make games available under a single broadcast partner across both over-the-air and streaming....