2FM has teamed up with the Road Safety Authority (RSA), the Gaelic Players Association, the FAI, the IRFU and a host of Irish musicians to record road safety messages which will be broadcast on 2FM over the coming weeks.
The campaign is called 2FM Think and Drive and rolls out on air today.
2FM have joined forces with faces from the worlds of sport and music to encourage 2FM listeners to slow down and have a safer summer on Irish roads. The Script s Danny O'Donoghue, Irish Rugby international Andrew Porter, Irish Women's Soccer team goalie Courtney Brosnan and a host of GAA intercounty players including Se n O'Shea of the Kerry Football team and Grace Walsh from Kilkenny Camogie will be appealing to drivers to travel safely on the roads and arrive alive.
The number of road fatalities so far this year in Ireland stands at 103 and underlines how Irish road safety is continuing to trend in the wrong direction. 2023 was the worst year for road deaths in nearly a decade, with 188 deaths. 2024 is tracking to be worse again. On July 10th last year, 87 people had died on the roads, and it would be 1 August 2023 before 100 fatalities were recorded. This year's figures indicate road fatalities are trending 17% higher year on year.
Dan Healy, Head of RT Digital Audio and of RT 2fm said: We're very happy to support this campaign here at 2FM and hope it serves as a gentle reminder to our listeners to slow down, stop for a break if they're tired and stay safe while driving. RT 2FM will be taking to the road for upcoming festivals including Electric Picnic in Stradbally and Dublin's We've Only Just Begun festival, bringing listeners live interviews and performances from some of the hottest names in the business. We want all our listeners to arrive safely and our presenters look forward to seeing them there.
Sam Waide, chief executive of the Road Safety Authority, welcomed the partnership with 2FM. We need to let people know that speeding, intoxicated and distracted driving are contributing to death and serious injury on our roads. Our recent observational study showed one in two drivers exceeding 30, 50 and 60km/h speed limits. In a separate study, one in ten drivers admitted driving after drinking alcohol last year. Our research indicates higher levels of social acceptability of drink-driving in recent years, and that one in four drivers believe it is acceptable to drive short distances after having a drink. There are also high levels of mobile phone use in Ireland. Survey research from 2023 has indicated that approximately one in five motorists are checking their phones while driving.
The short audio messages will be broadcast on 2FM over the coming weeks. Voices featured will include:
Danny O'Donoghue The Script
Ryan Hennessy and Jimmy Rainsford Picture This
Lyra
Chubby Cat
Andrew Porter Irish Rugby Team
Aoife Wafer Irish Rugby Team
Courtney Brosnan Irish Women's Soccer Team
Dan Morrissey Limerick Hurling Team
Dearbhla Magee Down Camogie Team
Grace Walsh Kilkenny Camogie Team
Jennifer Dunne Dublin Senior Ladies Football Team
Paddy Burke Antrim Hurling Team
Ryan McHugh Donegal Football Team
Se n O'Shea Kerry Football Team
Shauna Ennis Meath Ladies Football
(1) Contributory Factors and Driver Fatalities: Examining key Dangerous Behaviours, May 2023
(2) The study is based on coronial data for 362 of the 431 drivers killed on Irish roads during 2015-2019.)
Sam Waide, chief executive of the Road Safety Authority, welcomed the partnership with 2FM. We need to let people know that speeding, intoxicated and distracted driving are contributing to death and serious injury on our roads. Our recent observational study showed one in two drivers exceeding 30, 50 and 60km/h speed limits. In a separate study, one in ten drivers admitted driving after drinking alcohol last year. Our research indicates higher levels of social acceptability of drink-driving in recent years, and that one in four drivers believe it is acceptable to drive short distances after having a drink. There are also high levels of mobile phone use in Ireland. Survey research from 2023 has indicated that approximately one in five motorists are checking their phones while driving.
The short audio messages will be broadcast on 2FM over the coming weeks. Voices featured will include:
Danny O'Donoghue The Script
Ryan Hennessy and Jimmy Rainsford Picture This
Lyra
Chubby Cat
Andrew Porter Irish Rugby Team
Aoife Wafer Irish Rugby Team
Courtney Brosnan Irish Women's Soccer Team
Dan Morrissey Limerick Hurling Team
Dearbhla Magee Down Camogie Team
Grace Walsh Kilkenny Camogie Team
Jennifer Dunne Dublin Senior Ladies Football Team
Paddy Burke Antrim Hurling Team
Ryan McHugh Donegal Football Team
Se n O'Shea Kerry Football Team
Shauna Ennis Meath Ladies Football
(1) Contributory Factors and Driver Fatalities: Examining key Dangerous Behaviours, May 2023
(2) The study is based on coronial data for 362 of the 431 drivers killed on Irish roads during 2015-2019.)
Notes:
News Source:
https://www.garda.ie/en/roads-policing/statistics/roads-policing-fatalities-to-date-for-2024/
The new campaign provides reminders to motorists how to stay safe when driving and provides advice on how to avoid a collision due to these main dangerous driving behaviours. Recent research (1) from the Road Safety Authority shows that:
26% of the driver fatalities with a record of their action were exceeding a safe speed.
37% of the driver fatalities with a toxicology result available had a positive toxicology for alcohol (2).
40% of the driver fatalities with a record of whether they wore a seat belt, were not wearing a seat belt.
Separately, according to the World Health Organisation (WHO, 2022), drivers usin
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
2FM has teamed up with the Road Safety Authority (RSA), the Gaelic Players Association, the FAI, the IRFU and a host of Irish musicians to record road safety messages which will be broadcast on 2FM over the coming weeks. 
