Sony Pixel Power calrec Sony

Saudi Broadcasting Authority Selects Imagine Communications to Deliver Integrated Multichannel Networking and Playout Solution

04/06/2020

Saudi Broadcasting Authority Selects Imagine Communications to Deliver Integrated Multichannel Networking and Playout Solution posted: 04/06/2020

Hatim Abounassf, vice president for engineering affairs at SBA with Imagine Communications CEO Tom Cotney: Compact, software-centric installation achieves efficiencies through centralized workflows

Saudi Broadcasting Authority (SBA), part of the Ministry of Media in the Kingdom of Saudi Arabia, is replacing the playout technology for its main channels with an integrated solution from Imagine Communications. SBA, one of the most prestigious broadcasters in the Gulf region, is seeking to boost daily operational efficiency and eliminate human error for reliable and professional broadcasting.

To meet the requirements of SBA, Imagine Communications was able to propose a coherent end-to-end system covering network infrastructure, routing, monitoring, ingest, asset management and playout under ADC automation control, to replace the current system based on hardware from multiple vendors. The Imagine Communications proposal is largely based on software solutions running on commercial off-the-shelf (COTS) hardware, using industry-standard workstations from Hewlett Packard Enterprise (HPE). It includes a Platinum IP3 router to switch SD, HD and 3G signals, with the capability of adding real-time IP switching to support SBA's development plans. Additionally, the IP3 router provides integrated multiviewer functionality to ensure all monitoring is handled in a space-saving frame.

Saudi Broadcasting Authority playout centre, Riyadh

We have an excellent reputation for the quality of our programming and delivery, said Hatim Abounassf, vice president for engineering affairs for the Saudi Broadcasting Authority. To build for our future, we need a scalable network infrastructure and playout architecture that will allow us to use sophisticated automation to make our operations as efficient as possible, while maintaining the very highest standards. We felt that a single, end-to-end system was the best approach, and Imagine Communications proposed a tightly integrated solution, based on modern COTS hardware a major step towards the IP world. Imagine understood our requirements, and we are confident that we have established a strong platform for the future.

The new SBA installation uses the ADC automation system from Imagine Communications, one of the most widely used playout automation solutions, proven in many major broadcast installations worldwide. At SBA, it is linked with Nexio AMP video servers backed by Versio IOX SAN storage, with content management by Nexio Motion . To handle all media workflows, the tight integration of these three core applications makes for an architecture that is readily scalable, allowing it to adapt to SBA's evolving business needs. Today the system is configured for 24 channels and will transmit 12 12 HD channels with full redundancy; in the future, it can be easily extended to accommodate new standards and more channels, without impacting the current output.

Further, Nexio Motion incorporates automated workflows, such as quality control, archive management and file transcoding, through the integrated software tools including SelenioFlex File. This means that new content is rapidly checked and converted to the house format, and SBA can deliver content on a whole range of platforms including mobile and OTT, as well as linear broadcasting. The close integration of the system ensures that each workflow is completed in a timely manner, to defined rules, with the minimum of operator intervention, achieving flawless performance and high efficiency.

Imagine Communications equipment in Saudi Broadcasting Authority playout facility Central Apparatus Room (CAR), Riyadh

Content is managed on an array of Nexio AMP servers with a total of 60 bidirectional channels specified by SBA. The HPE server front-end is connected to a shared SAN storage array with RAID 60 protection for highly resilient 24/7 operation. This is backed by a high-performance network solution, delivering unprecedented levels of bandwidth to ensure total on-air reliability. All video processing and transcoding is completed in SelenioFlex File, with Selenio 6800 modules primarily providing the fiber link infrastructure, and switching and multiviewer capabilities are integrated in the Platinum IP3 router. The new installation puts Imagine equipment at every level from video interfacing to system control, ensuring the system is coherent, operationally efficient and inherently resilient.

Imagine Communications equipment in Saudi Broadcasting Authority playout facility Central Apparatus Room (CAR), Riyadh

Anas Hantash, head of MESA and North Africa at Imagine Communications, added, We have worked closely with SBA for an extended period, running seminars and workshops to identify precisely the operational practices and workflows they need. By bringing together the ideas from different teams across the enterprise, we were able to refine everyone's contribution and propose a solution that precisely meets not only today's requirements, but also the future vision of SBA. This integrated project is one of its kind in the region.

Saudi Broadcasting Authority team with the Imagine Communications teams

The new infrastructure is being implemented at SBA by Imagine Communications in partnership with INC System Integrations. Testing and rehearsals with the new platform started at the beginning of 2020 and will be on air in the second quarter of the year.

Saudi Broadcasting Authority won the 2020 Digital Studio Award for Outstanding Achievement in Workflow for its integrated playout project delivered by Imagine Communications. The award was announced during Digital Studio Middle East's 2020 Virtual Awards ceremony held yesterday, June 3, 2020
LINK: https://www.live-production.tv/news/products/saudi-broadcasting-author...
See more stories from liveproduction

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

11/11/2026

If your fraud tool detects invalid traffic, what happens next?

Fraud detection and removal tools play an important role in defending advertising budgets against invalid traffic. A robust fraud tool, independently accredited...

11/11/2026

Irish culture and music take centre stage at COP31 event in Turkiye this Friday in partnership with RT lyric fm

RT lyric fm is partnering with the Department of Climate, Energy, and the Envir...

11/11/2026

Meet the eight finalists for RT TODAY's Christmas Home Cook Competition

RT TODAY show has announced the eight finalists for its festive amateur cook competition Christmas Home Cook'. Following the success of TODAY TV Home C...

10/11/2026

VSL introduce Vienna Performer

New tool humanises orchestral MIDI parts Described as a session musician inside your DAW, VSL's latest plug-in aims to make quick work of making program...

10/11/2026

PSPaudioware release PSP ClassicQlite

Free EQ launched alongside four major updates PSPaudioware have just launched their latest free plug-in, along with a set of updates that bring modern OS co...

10/11/2026

John Walden Cubase Essentials promotion

Save 25% throughout November 2026 Following the recent release of Cubase 16, regular SOS contributor John Walden has announced that he will be running a 25%...

10/11/2026

Ableton Live 13 announced

Set to launch in early 2027 The latest version of Ableton's DAW software has just been unveiled, and will be making an official appearance in early 2027...

10/11/2026

IoT frequency bands below 6 GHz: range, power and antenna trade-offs

IoT devices use a wide range of frequency bands below 6 GHz, from Sub-GHz LPWAN sensors to 5G and Wi-Fi systems. Lower frequencies such as 433 MHz, 868 MHz, 915...

10/11/2026

How to Choose an embedded GPS antenna

A ceramic patch GPS antenna may fit mechanically but still perform poorly if it is too small, incorrectly orientated, placed near noisy electronics or installed...

10/11/2026

Does an Active Patch GNSS Antenna Need a Ground Plane?

A GPS antenna ground plane provides the conductive RF reference a ceramic GPS/GNSS patch needs, but that does not always mean the product PCB must provide it. T...

10/11/2026

External GPS antenna vs internal antenna: when should you move outside the enclosure?

An external GPS antenna is usually the better option when the product enclosure ...

10/11/2026

New R&S FNH combines spectrum analysis, vector network analysis and power metering in a handheld format

New R&S FNH combines spectrum analysis, vector network analysis and power meteri...

10/11/2026

Clear-Com Supports Global Student Broadcast On Air 2026 With Integrated Intercom Solutions

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

10/11/2026

Winners Announcement RT Radio 1 Folk Awards

Two awards for Barry Kerr Awards also for Beoga, Macdara Yeates, Ultan O'Brien, Joshua Burnside, Rua R President Connolly announces formal induction of ...

10/11/2026

Tibor Rkasi's appointment has been extended, and a new chief information officer has been appointed at Magyar Telekom

Following a decision by Magyar Telekom's Board of Directors, Tibor R kasi wi...

10/11/2026

What happened to Amy? New true crime series, Dont Forget Me: The Disappearance of Amy Fitzpatrick, coming to Sky 29 November

Tuesday 10 November 2026 What happened to Amy? New true crime series, Don't...

10/11/2026

Quickline Modernizes its Infrastructure and Expands Services with Harmonic's cOS Virtualized Broadband Platform

Key Takeaways Quickline replaces legacy CMTS hardware with Harmonic's vir...

10/11/2026

Recording samples and making a holiday-themed soundtrack

Recording samples and making a holiday-themed soundtrack On a mission to record the next holiday hit, Focusrite product specialist, Alex sets off to record sa...

10/11/2026

Apple TV introduces new Sign Language interpretation feature - UPDATE - Posted on 10 November 2026

Today, Apple announced a new accessibility feature for the Apple TV app that giv...

10/11/2026

RT documentary for Science Week explores the realities of neurodivergence through lived experience and groundbreaking research

Thursday 12 November, 10.15pm, RT One and RT Player Neurodivergence - The Mak...

09/11/2026

Vertikal from Native Instruments

Captures Nils Frahms upright concert grand In their latest collaboration with composer Nils Frahm, Native Instruments have captured a vertical concert grand...

09/11/2026

Sonic Days 2026

18-19 November 2026, Sonic College, UC SYD, Kolding, Denmark Sonic College have announced that their annual Sonic Days conference is set to return to Koldin...

09/11/2026

Sonuscore release The Score Elements

Cinematic scoring tool gains free entry-level version Sonuscore's Elements range offers a free entry point into the company's line-up of scoring too...

09/11/2026

Rohde & Schwarz and ZES ZIMMER present test solutions for power systems and automation at SPS 2026

Rohde & Schwarz and ZES ZIMMER present test solutions for power systems and auto...

09/11/2026

Hercule: further casting unveiled for forthcoming series with Edward Bluemel

The BBC and BritBox have announced further casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited for the BBC and B...

09/11/2026

Life in the fast lane

Monday 9 November 2026 Life in the fast laneTurn on cookies to view this content. Go to Privacy options and select Accept All'. Privacy options From Tik...

09/11/2026

Cathy Newman to revist defining moments in recent history with the people who lived through them in new Sky News podcast

Monday 9 November 2026 Cathy Newman to revist defining moments in recent histor...

09/11/2026

Sky VIP unwraps over one million free rewards for customers this Christmas

Monday 9 November 2026 Sky VIP unwraps over one million free rewards for customers this Christmas This Christmas, Sky VIP is giving away more than one million...

09/11/2026

Measuring what matters to achieve climate targets

When is a city green' and when is it a big polluter? As we approach COP 31, when country leaders from around the world meet to negotiate climate policies a...

09/11/2026

Focusrite Control 2 iOS and Android apps now support Scarlett 3rd Gen, Clarett+, and more

Focusrite Control 2 iOS and Android apps now support Scarlett 3rd Gen, Clarett ,...

08/11/2026

Acon Digital release Restoration Suite 3

Updated modules & new Analyze function Acon Digital's all-in-one restoration plug-in has just been updated, and now boasts an Analyze button that allows...

08/11/2026

AnalogX launch Genesis

Run analogue gear emulations on your GPU AnalogX have released a new GPU-powered mixing ecosystem that's been designed to change how users handle analog...

08/11/2026

VIZ Media Announces Hirayasumi Anime Will Stream on Netflix in January 2027, With Gen Hoshino Performing Opening Theme

VIZ Media Announces Hirayasumi Anime Will Stream on Netflix in January 2027, Wit...

07/11/2026

Tracktion Waveform Free 14.1 now available

Mix Analysis, improved Render window & new bundled instrument The free version of Tracktion's DAW software has recently received an update that introduc...

06/11/2026

GForce launch Oberheim Matrix-12

Latest official Oberheim collaboration arrives Following on from the launch of their new and improved website, GForce Software have released their latest of...

06/11/2026

Avid introduce Pro Tools 2026.11

Pro Tools Extensions, MPE support & more Avid have just released Pro Tools 2026.11, which introduces built-in stem separation, a new Extensions format that ...

06/11/2026

Heritage Audio's i73 Pro gains NAM A2 support

Interface range can now run captures on internal DSP Heritage Audio have just launched a firmware update that makes it possible for their i73 Pro audio inte...

06/11/2026

** MEDIA ALERT ** Shonen Jump Shop Arrives in New York City Just in Time for the Holidays!

** MEDIA ALERT ** SHONEN JUMP SHOP ARRIVES IN NEW YORK CITY JUST IN TIME FOR...

06/11/2026

Thats Christmas Sorted: Sky brings entertainment icons to life in all dancing festive campaign

Friday 6 November 2026 That's Christmas Sorted: Sky brings entertainment ic...

06/11/2026

Fox Corporation Completes Acquisition of Roku

Fox Corporation Completes Acquisition of Roku FOX Is Now One of the Leading Streaming Businesses in the U.S., Inclusive of Roku, Tubi and FOX One Roku's...

06/11/2026

InterBEE. Tokyo. 18-20 November 2026

18-20 November Hall 6, stand #6413 (Restar Communications) Come and see us in Tokyo at InterBEE 2026, where you will find us with our partner Restar Communica...

06/11/2026

Exploring Water with Science Week on RT

Discover a week of themed programming and content across RT 's services Documentaries | Kids | Podcasts | Ireland's city of the future | More Includes...

05/11/2026

Allen & Heath announce the Qu-3 & Qu-3D

Most compact Qu-series consoles to date Allen & Heath have just revealed two new additions to their Qu digital mixer line-up, the Qu-3 and Qu-3D. The new ar...

05/11/2026

Apple MacBook Pro PROLED XDR: First Impressions

We take a look at the first touchscreen-equipped Mac Peter Gabriel once sang: I have the touch. Now we all do. The new MacBook Pro with PROLED XDR Display b...

05/11/2026

SGL Carbon: Business performance in Q3 2026 supports an upward revision of the full-year earnings forecast

SGL Carbon's consolidated sales in the first nine months of 2026 totaled 59...

05/11/2026

Rohde & Schwarz and Pegatron validate FR3 phased array technology for dual stream MIMO at 13 and 15 GHz

Rohde & Schwarz and Pegatron validate FR3 phased array technology for dual strea...

05/11/2026

Sky Sports and Sir Gareth Southgates 1071 Media partner to launch new football content

Thursday 5 November 2026 Sky Sports and Sir Gareth Southgate's 1071 Media p...

05/11/2026

Sky launches Black Friday 2026 deals

Offers include Sky Essential TV with Full Fibre 500Mbps for £32 a month, Full Fibre 500Mbps for £26 a month, plus savings on Apple iPad, Samsung Galaxy and Goog...

05/11/2026

Jonathan Pryce, James DArcy, Lena Olin, Camille Cottin, Alun Armstrong, Jessica Raine and Paul Ready join Sky Original The Girl with the Dragon Tattoo

Previously announced David Oyelowo and Viola Prettejohn star as Mikael Blomkvist and Lisbeth Salander in Sky's timely new evolution of Stieg Larsson's g...