Sony Pixel Power calrec Sony

Saudi Broadcasting Authority Selects Imagine Communications to Deliver Integrated Multichannel Networking and Playout Solution

04/06/2020

Saudi Broadcasting Authority Selects Imagine Communications to Deliver Integrated Multichannel Networking and Playout Solution posted: 04/06/2020

Hatim Abounassf, vice president for engineering affairs at SBA with Imagine Communications CEO Tom Cotney: Compact, software-centric installation achieves efficiencies through centralized workflows

Saudi Broadcasting Authority (SBA), part of the Ministry of Media in the Kingdom of Saudi Arabia, is replacing the playout technology for its main channels with an integrated solution from Imagine Communications. SBA, one of the most prestigious broadcasters in the Gulf region, is seeking to boost daily operational efficiency and eliminate human error for reliable and professional broadcasting.

To meet the requirements of SBA, Imagine Communications was able to propose a coherent end-to-end system covering network infrastructure, routing, monitoring, ingest, asset management and playout under ADC automation control, to replace the current system based on hardware from multiple vendors. The Imagine Communications proposal is largely based on software solutions running on commercial off-the-shelf (COTS) hardware, using industry-standard workstations from Hewlett Packard Enterprise (HPE). It includes a Platinum IP3 router to switch SD, HD and 3G signals, with the capability of adding real-time IP switching to support SBA's development plans. Additionally, the IP3 router provides integrated multiviewer functionality to ensure all monitoring is handled in a space-saving frame.

Saudi Broadcasting Authority playout centre, Riyadh

We have an excellent reputation for the quality of our programming and delivery, said Hatim Abounassf, vice president for engineering affairs for the Saudi Broadcasting Authority. To build for our future, we need a scalable network infrastructure and playout architecture that will allow us to use sophisticated automation to make our operations as efficient as possible, while maintaining the very highest standards. We felt that a single, end-to-end system was the best approach, and Imagine Communications proposed a tightly integrated solution, based on modern COTS hardware a major step towards the IP world. Imagine understood our requirements, and we are confident that we have established a strong platform for the future.

The new SBA installation uses the ADC automation system from Imagine Communications, one of the most widely used playout automation solutions, proven in many major broadcast installations worldwide. At SBA, it is linked with Nexio AMP video servers backed by Versio IOX SAN storage, with content management by Nexio Motion . To handle all media workflows, the tight integration of these three core applications makes for an architecture that is readily scalable, allowing it to adapt to SBA's evolving business needs. Today the system is configured for 24 channels and will transmit 12 12 HD channels with full redundancy; in the future, it can be easily extended to accommodate new standards and more channels, without impacting the current output.

Further, Nexio Motion incorporates automated workflows, such as quality control, archive management and file transcoding, through the integrated software tools including SelenioFlex File. This means that new content is rapidly checked and converted to the house format, and SBA can deliver content on a whole range of platforms including mobile and OTT, as well as linear broadcasting. The close integration of the system ensures that each workflow is completed in a timely manner, to defined rules, with the minimum of operator intervention, achieving flawless performance and high efficiency.

Imagine Communications equipment in Saudi Broadcasting Authority playout facility Central Apparatus Room (CAR), Riyadh

Content is managed on an array of Nexio AMP servers with a total of 60 bidirectional channels specified by SBA. The HPE server front-end is connected to a shared SAN storage array with RAID 60 protection for highly resilient 24/7 operation. This is backed by a high-performance network solution, delivering unprecedented levels of bandwidth to ensure total on-air reliability. All video processing and transcoding is completed in SelenioFlex File, with Selenio 6800 modules primarily providing the fiber link infrastructure, and switching and multiviewer capabilities are integrated in the Platinum IP3 router. The new installation puts Imagine equipment at every level from video interfacing to system control, ensuring the system is coherent, operationally efficient and inherently resilient.

Imagine Communications equipment in Saudi Broadcasting Authority playout facility Central Apparatus Room (CAR), Riyadh

Anas Hantash, head of MESA and North Africa at Imagine Communications, added, We have worked closely with SBA for an extended period, running seminars and workshops to identify precisely the operational practices and workflows they need. By bringing together the ideas from different teams across the enterprise, we were able to refine everyone's contribution and propose a solution that precisely meets not only today's requirements, but also the future vision of SBA. This integrated project is one of its kind in the region.

Saudi Broadcasting Authority team with the Imagine Communications teams

The new infrastructure is being implemented at SBA by Imagine Communications in partnership with INC System Integrations. Testing and rehearsals with the new platform started at the beginning of 2020 and will be on air in the second quarter of the year.

Saudi Broadcasting Authority won the 2020 Digital Studio Award for Outstanding Achievement in Workflow for its integrated playout project delivered by Imagine Communications. The award was announced during Digital Studio Middle East's 2020 Virtual Awards ceremony held yesterday, June 3, 2020
LINK: https://www.live-production.tv/news/products/saudi-broadcasting-author...
See more stories from liveproduction

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

02/11/2026

Celemony add Arianna Powell to Tonalic library

Latest virtual session musician announced The latest expansion for Celemony's Tonalic library centres around Arianna Powell, a session guitarist whose p...

02/11/2026

VEMIA's 63rd auction

7-14 November 2026 VEMIA's latest vintage gear auction is set to take place between 7-14 November 2026, and will be followed by their Second Chance Sund...

02/11/2026

Blox Rack from Pine DSP

Combines six processors with LFOs, envelope follower & macros Pine DSP's latest offering brings together a set of six virtual processors, houses them in...

02/11/2026

Rohde & Schwarz presents a new generation of DC power supplies with five interconnectable channels

Rohde & Schwarz presents a new generation of DC power supplies with five interco...

02/11/2026

Rohde & Schwarz at Euronaval 2026: Turning platforms into tomorrow's networked fleet

Rohde & Schwarz at Euronaval 2026: Turning platforms into tomorrow's network...

02/11/2026

Rohde & Schwarz welcomes the publication of the ITUs Spectrum Monitoring Handbook, 2026 edition

Rohde & Schwarz welcomes the publication of the ITUs Spectrum Monitoring Handboo...

02/11/2026

Sky News expands Arc XP partnership for a next-generation app and website

UK's biggest commercial news app to put video and personalisation at its heart as part of Sky News 2030Monday 2 November 2026 Sky News expands Arc XP partn...

02/11/2026

Keeley Hawes joins Izuka Hoyle in second series of Sky Original action thriller Prisoner

Production begins with Solly McLeod and David Dawson also joining the cast, with...

02/11/2026

Fox Corporation Reports First Quarter Fiscal 2027 Financial Results

Fox Corporation Reports First Quarter Fiscal 2027 Financial Results NEW YORK, NY, November 2, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company...

02/11/2026

WELT TV and SES Extend Multi-Year Satellite Distribution Agreement

SES and WELT TV have renewed their partnership in a new multi-year agreement for satellite distribution in Germany. Running into the next decade, the agreement ...

02/11/2026

BUSTED: New RT three-part documentary series goes inside Ireland's biggest drugs busts

Monday, 2 November at 9:35pm on RT One and RT Player BUSTED is a new three-pa...

01/11/2026

Waldorf announce the Crema

Latest compact instrument revealed Another compact instrument has just been added to the Waldorf line-up, and this time around the focus is on string ensemb...

31/10/2026

Rapid Flow launch drumGRID

Combines powerful sequencer with classic drum machine samples Rapid Flow's latest release puts their sequencing expertise to work in a powerful new virt...

31/10/2026

Audioscenic: Binaural technology update

Reproducing spatial binaural audio over speakers In April 2025, we ran some news on Audioscenic, a UK-based company who specialise in delivering binaural au...

30/10/2026

BangZilla release Wave Theory

Creates melodies from wavetables BangZilla is the new plug-in division of The Audio Programmer, and their debut offering comes in the form of Wave Theory, a...

30/10/2026

AES Show 2026: Nashville

30 October - 1 November 2026 This years AES Show is just around the corner, with this year's event marking the annual convention's first appearance ...

30/10/2026

Neve unveil the Elements range & 8424E console

Company launch new digitally controlled analogue hardware Neve have just entered the world of digitally controlled analogue in style with not one, but four ...

30/10/2026

SES and Air Astana Introduce Multi-orbit Inflight Connectivity on A321LR Fleet

Luxembourg, 30 October 2026 - SES was selected by Air Astana, the award-winning flag carrier of Kazakhstan, to introduce next-generation inflight connectivity s...

30/10/2026

RT SHORT STORY COMPETITION 2026: WINNERS ANNOUNCED

RT SHORT STORY COMPETITION 2026: WINNERS ANNOUNCED FIRST PLACE AND 5,000 - JAMIE SAMSON FOR BUBBLE' SECOND PLACE AND 4,000 - STEPHANIE O'CONNOR FO...

29/10/2026

Musik Hack introduce Master Plan 2

Mastering plug-in treated to ground-up rebuild With a few plug-in releases now under their belt, Musik Hack have revisited their debut offering and kitted i...

29/10/2026

HEDD Audio unveil the Type 40 System

New modular full-range monitoring system arrives Following a few weeks of teasers, HEDD Audio have just revealed the latest addition to their high-end monit...

29/10/2026

SGL Carbon and X-energy sign further supply contract

SGL Carbon LLC ( SGL Carbon ) has received an additional order for the supply of nuclear graphite from X-energy Reactor Company, LLC ( X-energy ) in accordance ...

29/10/2026

Rohde & Schwarz introduces MXO AI Connect for AI-assisted oscilloscope workflows

Rohde & Schwarz introduces MXO AI Connect for AI-assisted oscilloscope workflows Rohde & Schwarz connects AI assistants to its MXO oscilloscopes through MXO A...

29/10/2026

Ella Purnell is back in the killer new trailer for Sweetpea Season 2

The Sky Original returns to screens on November 26Thursday 29 October 2026 Ella Purnell is back in the killer new trailer for Sweetpea Season 2Turn on cookies ...

29/10/2026

The city of the future looks to nature

In our increasingly climate conscious world, many cities are embracing nature, with more tree cover and open spaces such as parks, and restored wetlands, ponds,...

29/10/2026

Red Seat Ventures Announces Exclusive Partnership with Homecoming Golf

Red Seat Ventures Announces Exclusive Partnership with Homecoming Golf Partnership Includes Homecoming Golf's New Drink Cart Scramble Series Featuring Hig...

29/10/2026

ABC, AAM partner to advance trust in AI across global media through ethical AI certification

Oct. 29, 2026 - US-based Alliance for Audited Media (AAM) and the UK's ABC,...

28/10/2026

Moog launch the Model 112 & Model 210 amps

Two full-range, flat-response amps for electronic instruments revealed Moog's latest announcement may come as a bit of a surprise to many, as rather tha...

28/10/2026

Audio Developer Conference 2026: Tickets now available

Annual event returns for 12th year in Bristol, UK Returning for its 12th year, the annual Audio Developer Conference is set to take place between 9-11 Novem...

28/10/2026

Fender Studio Pro 8.2 now available

Automation updates, Dim Solo mode, multiple Marker Tracks, MIDI 2.0 support & much more The latest version of Fender's DAW software has just arrived, de...

28/10/2026

Klevgrand release Altitude Harmony

Combines tuning & harmony generation Klevgrand's latest release offers a simplified take on Altitude, the pitch-correction and harmony-generation plug-i...

28/10/2026

ClaireGoodlassjoins Sky as Commissioning Editor, Documentaries

Wednesday 28 October 2026 Claire Goodlass joins Sky as Commissioning Editor, Documentaries Sky has appointed Claire Goodlass as Commissioning Editor, Document...

28/10/2026

Proximic by Comscore Expands Integration Across Magnite's CTV Ecosystem

Proximic by Comscore Expands Integration Across Magnites CTV Ecosystem First real-time contextual integration across Magnite SpringServe connects audience int...

28/10/2026

RT Supporting the Arts is supporting 35 cultural events nationwide this November

RT Supporting the Arts is proudly celebrating the arts this November with a diverse programme of exciting events and exhibitions across theatre, opera, film, l...

28/10/2026

Have Your Say on RT's Future

RT is developing its next Statement of Strategy and wants to hear the views of people across Ireland the audience we serve. RT New Direction remains RT '...

27/10/2026

Soundevice Digital release Royal Compressor XT

Popular compressor plug-in upgraded Soundevice Digital have just released a new plug-in that builds on the success of their much-loved Royal Compressor. Ava...

27/10/2026

H715 Reference headphones from ADAM Audio

First closed-back headphone design unveiled ADAM Audio's second pair of headphones have just been announced, introducing a flagship open-back design tha...

27/10/2026

Native Instruments launch Massive XL

Popular soft synth overhauled Native Instruments have just announced the launch of Massive XL, the latest version of their hugely popular flagship soft synt...

27/10/2026

Rohde & Schwarz at electronica 2026: From everyday bench work to extraordinary test applications

Rohde & Schwarz at electronica 2026: From everyday bench work to extraordinary t...

27/10/2026

Ad-Hoc News: aconnic AG prolongs existing debt financing facility of EUR 23 million

aconnic AG (ISIN: DE000A0LBKW6), Munich, is prolongin an existing debt financing...

27/10/2026

Ireland's Fittest Family returns bigger, bolder, and more competitive than ever!

Series 14 kicks off on Sunday 1 November with the Irish Navy in the brand-new lo...

27/10/2026

Sky announces new stand-up comedy showcase series John Bishops Comedy Night at The Coliseum

Tuesday 27 October 2026 Sky announces new stand-up comedy showcase series John ...

27/10/2026

TorunCAMERIMAGE. November 2026

Toru , Poland 2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm Seminar Room Join us along with special guests to celebrate the 2026 FilmL...

27/10/2026

Adam Lastiwka on composing sound for Gears of War: E-Day

When the picture tells you what to doFor Lastiwka, the difference between writing a soundtrack and writing a standalone piece of music is what informs the next ...

27/10/2026

Arvato Systems joins the Bundesverband Direktvertrieb Deutschland e.V. (BDD) as a recommended cooperation partner

Arvato Systems Joins the Bundesverband Direktvertrieb Deutschland E. v. (BDD) as...

27/10/2026

Apple Creator Studio adds powerful new AI features and even more creative tools - PRESS RELEASE - Posted on 27 October 2026

CUPERTINO, CALIFORNIA Apple today introduced transformative updates to Apple Cre...

27/10/2026

Apple unveils new iMac with M6 - PRESS RELEASE - Posted on 27 October 2026

CUPERTINO, CALIFORNIA Apple today announced the new iMac featuring the superfast M6, delivering even more performance and powerful AI capabilities in its striki...

27/10/2026

Apple introduces the new 14-inch MacBook Pro with M6 - PRESS RELEASE - Posted on 27 October 2026

CUPERTINO, CALIFORNIA Apple today announced the new 14-inch MacBook Pro with M6,...

27/10/2026

A cauldron of content: RT has Halloween covered across all platforms this mid-term

Not only will RT be leaning into the spooky season you can also discover a mix ...