Sony Pixel Power calrec Sony

Saudi Broadcasting Authority Selects Imagine Communications to Deliver Integrated Multichannel Networking and Playout Solution

04/06/2020

Saudi Broadcasting Authority Selects Imagine Communications to Deliver Integrated Multichannel Networking and Playout Solution posted: 04/06/2020

Hatim Abounassf, vice president for engineering affairs at SBA with Imagine Communications CEO Tom Cotney: Compact, software-centric installation achieves efficiencies through centralized workflows

Saudi Broadcasting Authority (SBA), part of the Ministry of Media in the Kingdom of Saudi Arabia, is replacing the playout technology for its main channels with an integrated solution from Imagine Communications. SBA, one of the most prestigious broadcasters in the Gulf region, is seeking to boost daily operational efficiency and eliminate human error for reliable and professional broadcasting.

To meet the requirements of SBA, Imagine Communications was able to propose a coherent end-to-end system covering network infrastructure, routing, monitoring, ingest, asset management and playout under ADC automation control, to replace the current system based on hardware from multiple vendors. The Imagine Communications proposal is largely based on software solutions running on commercial off-the-shelf (COTS) hardware, using industry-standard workstations from Hewlett Packard Enterprise (HPE). It includes a Platinum IP3 router to switch SD, HD and 3G signals, with the capability of adding real-time IP switching to support SBA's development plans. Additionally, the IP3 router provides integrated multiviewer functionality to ensure all monitoring is handled in a space-saving frame.

Saudi Broadcasting Authority playout centre, Riyadh

We have an excellent reputation for the quality of our programming and delivery, said Hatim Abounassf, vice president for engineering affairs for the Saudi Broadcasting Authority. To build for our future, we need a scalable network infrastructure and playout architecture that will allow us to use sophisticated automation to make our operations as efficient as possible, while maintaining the very highest standards. We felt that a single, end-to-end system was the best approach, and Imagine Communications proposed a tightly integrated solution, based on modern COTS hardware a major step towards the IP world. Imagine understood our requirements, and we are confident that we have established a strong platform for the future.

The new SBA installation uses the ADC automation system from Imagine Communications, one of the most widely used playout automation solutions, proven in many major broadcast installations worldwide. At SBA, it is linked with Nexio AMP video servers backed by Versio IOX SAN storage, with content management by Nexio Motion . To handle all media workflows, the tight integration of these three core applications makes for an architecture that is readily scalable, allowing it to adapt to SBA's evolving business needs. Today the system is configured for 24 channels and will transmit 12 12 HD channels with full redundancy; in the future, it can be easily extended to accommodate new standards and more channels, without impacting the current output.

Further, Nexio Motion incorporates automated workflows, such as quality control, archive management and file transcoding, through the integrated software tools including SelenioFlex File. This means that new content is rapidly checked and converted to the house format, and SBA can deliver content on a whole range of platforms including mobile and OTT, as well as linear broadcasting. The close integration of the system ensures that each workflow is completed in a timely manner, to defined rules, with the minimum of operator intervention, achieving flawless performance and high efficiency.

Imagine Communications equipment in Saudi Broadcasting Authority playout facility Central Apparatus Room (CAR), Riyadh

Content is managed on an array of Nexio AMP servers with a total of 60 bidirectional channels specified by SBA. The HPE server front-end is connected to a shared SAN storage array with RAID 60 protection for highly resilient 24/7 operation. This is backed by a high-performance network solution, delivering unprecedented levels of bandwidth to ensure total on-air reliability. All video processing and transcoding is completed in SelenioFlex File, with Selenio 6800 modules primarily providing the fiber link infrastructure, and switching and multiviewer capabilities are integrated in the Platinum IP3 router. The new installation puts Imagine equipment at every level from video interfacing to system control, ensuring the system is coherent, operationally efficient and inherently resilient.

Imagine Communications equipment in Saudi Broadcasting Authority playout facility Central Apparatus Room (CAR), Riyadh

Anas Hantash, head of MESA and North Africa at Imagine Communications, added, We have worked closely with SBA for an extended period, running seminars and workshops to identify precisely the operational practices and workflows they need. By bringing together the ideas from different teams across the enterprise, we were able to refine everyone's contribution and propose a solution that precisely meets not only today's requirements, but also the future vision of SBA. This integrated project is one of its kind in the region.

Saudi Broadcasting Authority team with the Imagine Communications teams

The new infrastructure is being implemented at SBA by Imagine Communications in partnership with INC System Integrations. Testing and rehearsals with the new platform started at the beginning of 2020 and will be on air in the second quarter of the year.

Saudi Broadcasting Authority won the 2020 Digital Studio Award for Outstanding Achievement in Workflow for its integrated playout project delivered by Imagine Communications. The award was announced during Digital Studio Middle East's 2020 Virtual Awards ceremony held yesterday, June 3, 2020
LINK: https://www.live-production.tv/news/products/saudi-broadcasting-author...
See more stories from liveproduction

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

EastWest to introduce Hollywood Scoring Tools

New all-in-one scoring package incoming EastWest's latest release brings together an eclectic mix of sampled instruments in an attempt to provide compos...

07/10/2026

Baby Audio announce HyperWarp

Granular process features graph-based sequencer The latest addition to Baby Audio's ever-expanding collection of plug-ins is a new time-bending effect b...

07/10/2026

Mike Beigel: 1947-2026

Iconic inventor & designer passes away Mike Beigel, the inventor and designer who co-founded Musitronics, has sadly passed away aged 79. Mike was responsibl...

07/10/2026

Raspel: Free plug-in from Kreuzberg Audio

Combines filtering & wavefolding Kreuzberg Audio have recently introduced a plug-in that combines filtering and wavefolding in a way that allows the two pro...

07/10/2026

Cherry Audio release Pentaphonic

Recreates the ultra-rare Gleeman Pentaphonic Cherry Audio's latest soft synth faithfully recreates the Gleeman Pentaphonic, a vintage synth that was kno...

07/10/2026

FIRST LOOK images released for upcoming drama, The Cadburys

The six-part series will launch on free-streaming service U in 2027. A set of first look images have been released for The Cadburys (6x60'), the upcoming s...

07/10/2026

Sky Sports to broadcast Englands ODI tri-series against Pakistan and Sri Lanka this October

Wednesday 7 October 2026 Sky Sports to broadcast England's ODI tri-series a...

07/10/2026

Even the digital government needs a Plan B

Even the Digital Government Needs a Plan B AFCEA study National Security Ecosystem 2030 presented at the Bonn IT Dialogue. Arvato Systems / AFCEA Bonn e. ...

07/10/2026

Moloco becomes first technology provider to achieve IAB Europe Retail Media Certification following independent ABC audit

This development extends certification beyond individual Retail Media Networks a...

07/10/2026

RT STATEMENT: RT FUNDING BUDGET 2027

RT has been informed that, as stated in Budget 2027, the Government has made the decision to cut the agreed public funding of RT by 20 million for 2027. In ...

07/10/2026

Experts raise alarm over dangerous' fertility treatments in Ireland in new RT Investigates Documentary

Undercover filming shows add-on treatments with potential safety concerns on sal...

07/10/2026

Get ready to laugh out loud, RT comedy show No Worries If Not is back

Join Emma Doran, Justine Stafford, Killian Sundermann, Se n Burke and Michael Fry on RT 2 and RT Player tomorrow at 10.30pm A host of guest stars include Siob...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/10/2026

Warm Audio launch the Mod Series

Three new compact pedals announced Warm Audio have just introduced a new guitar pedal line-up that offers compact, pedalboard-friendly versions of some of t...

06/10/2026

WaveMachine Labs Drumagog 6 arrives

Drum-replacement tool gets major overhaul WaveMachine Labs have announced that the latest version of their drum-replacement software is now available, and i...

06/10/2026

Arturia update the AstroLab

Firmware update implements user-requested features Arturia's stage-going keyboard series has just received a significant update that addresses some of t...

06/10/2026

Adhoc notification: SGL Carbon reports preliminary sales and earnings figures for the first nine months and raises its forecast for 2026

(4:51 PM) Wiesbaden, October 06, 2026. Based on business performance to date, pa...

06/10/2026

Slovak Film Institute installs dft's state-of-the-art film scanner

1. June 2014 News Darmstadt June, 2014 The Slovak Film Institute (Slovensk filmov stav, SF ) has installed dft's state-of-the-art film scanner, S...

06/10/2026

Official trailer released for The Good Daughter ahead of its 12 November launch on Sky and NOW

Tuesday 6 October 2026 Official trailer released for The Good Daughter ahead of...

06/10/2026

Vocal intelligibility was outstanding Front of House Magazine reviews 6388 CORE+

Savanyu reports getting more gain from the sound system, which he credits to the capsules asymmetrical supercardioid pickup pattern. Even with less-than-ideal...

06/10/2026

RT to explore C.S. Lewis's Belfast roots in new documentary, The Lion, The Witch and the Ulsterman

Andrew Trimble delves into the author's Belfast upbringing Thursday, 8 Octo...

05/10/2026

Austrian Audio introduce the OC616

New multi-pattern LDC revealed Austrian Audio have announced the upcoming launch of a new multi-pattern large-diaphragm capacitor mic that occupies the midd...

05/10/2026

IK Multimedia Tonex 2 Player now available

Software gains Tonex Board rig support When IK Multimedia launched the Tonex Board, they mentioned that it would soon be followed by a significant update to...

05/10/2026

fedDSP release quadCHO

Offers a modern take on classic chorus effects fedDSP's latest creation has been designed to offer a modern take on the classic chorus effect, combining...

05/10/2026

FOX Deepens Investment in the Creator Economy, Expanding Leadership Team to Accelerate FOX Creator Studios

FOX Deepens Investment in the Creator Economy, Expanding Leadership Team to Acce...

05/10/2026

RT to provide comprehensive coverage of Budget 2027 on TV, radio and online

RT will provide comprehensive coverage and analysis of Budget 2027 across online, radio and television on Tuesday 6 October, with extensive reporting and analy...

04/10/2026

Shure's MV6 gets Gen 2 upgrade

Dedicated streaming mic gets an overhaul Following on from the success of their dedicated streaming microphone, the MV6, Shure have announced the launch of ...

02/10/2026

Roland update Zenology GX for iPad

v1.9.3 introduces AUv3 support Roland have just released an update that kits their free iPad-based software synth out with AUv3 support, meaning it can now ...

02/10/2026

MOTU Digital Performer 12 now available

Dolby Atmos support, AI-powered stem separation & more The latest version of MOTU's DAW software is now available, and marks a major step forward with t...

02/10/2026

iFi audio reveal the GR2 MT

Portable DAC created in collaboration with Steve Levine British hi-fi experts iFi audio have unveiled a new Master Tuned variant of their praised iDSD GR2 p...

02/10/2026

Inside the Pirate Ecosystem: How Illegal Streaming Devices Put Consumers at Risk

In our latest blog, Tim Pearson looks at streaming piracy from a different lens, focusing on digital trust, consumer risk, and the future of subscriber protecti...

02/10/2026

Ambient Orbit returns to RT lyric fm and RT Listen this Sunday for a ninth series with 12 new episodes

Featuring performances recorded in Cork, Kilkenny, Wesmeath and Dublin culminati...

02/10/2026

Crystal Lake, a Friday the 13th prequel series, coming to Sky & NOW on 19 October

Friday 2 October 2026 Crystal Lake, a Friday the 13th' prequel series, com...

02/10/2026

Sky VIP helps families celebrate the Christmas season with 5,000 free tickets to LEGOLAND Windsor Resort

Friday 2 October 2026 Sky VIP helps families celebrate the Christmas season wit...

02/10/2026

RT Investigates: Fertility Uncovered

How the fertility sector in Ireland remains unregulated Undercover filming reveals how without proper regulation the promotion of controversial fertility treat...

02/10/2026

DIY SOS: The Big Build Ireland Returns for Series 5

Transforming Homes, Transforming Lives Presenter Baz Ashmawy and his team take on four life-changing builds across Kildare, Limerick, Wicklow and Offaly in the...

01/10/2026

Phoenix from Spitfire Audio & BT

Third collaboration with celebrated composer Spitfire Audio have once again teamed up with Grammy-nominated composer, producer and technologist BT, creating...

01/10/2026

Novation launch the FLpad

FL Studio gets dedicated grid controller Novation have teamed up with FL Studio developers Image-Line to create another dedicated controller for the popular...

01/10/2026

Volt Gen 2 & Volt Max interfaces from Universal Audio

Six new USB interfaces introduced Universal Audio's USB audio interface line-up has just been refreshed, gaining six new models aimed at musicians, prod...

01/10/2026

Siretta SNYPER-5G Shortlisted for the IoT Global Awards 2026

Siretta's SNYPER-5G cellular network analyser has been shortlisted for the IoT Global Awards 2026. The IoT Global Awards recognise products, services and o...

01/10/2026

Mesh Broadcast Services and Argo M - A Perfect Fit

Mesh Broadcast Services Fits Big-Truck Audio Power into Compact Eclipse Unit with Calrec Argo M Canadian OB company Mesh Broadcast Services has fitted its Eclip...

01/10/2026

X-Rite Pantone Launches Spectura to Advance Connected Color Quality from Lab to Production

X-Rite Pantone Launches Spectura to Advance Connected Color Quality from Lab to ...

01/10/2026

Nominees revealed for 2026 Sky Arts Awards

Thursday 1 October 2026 Nominees revealed for 2026 Sky Arts Awards Current slide, 0 0, undefined1 0 Irish National Opera and Jennifer Walshe: MARS Jacob Al...

01/10/2026

Vital TV antenna replaced at Sudbury

Vital TV antenna replaced at SudburyHelicopter and broadcast engineers work together to upgrade TV services for 1.5M in the East -- Share to Linkedin Octobe...

01/10/2026

Arqiva appoints Simon Duffy as Chair

Arqiva appoints Simon Duffy as ChairSimon Duffy joins as Chair effective 01 October 2026 -- Share to Linkedin October 1, 2026 Press Office 01 October 2026...

01/10/2026

The Boys are Back! The 2 Johnnies Late Night Lock In returns for Season 4

Season 4 of the multi-award-winning hit entertainment series The 2 Johnnies Late Night Lock In is back, serving up another round of unpredictable laughs, unforg...

01/10/2026

RT lyric fm's award-winning The Lyric Feature returns for new autumn series

New season begins Sunday, 4 October at 6pm on RT lyric fm and RT Listen RT lyric fm's arts and culture documentary series The Lyric Feature returns on S...

01/10/2026

RT Supporting the Arts is supporting 32 cultural events nationwide this October

RT is proud to continue its commitment to supporting and celebrating the arts across Ireland this October, highlighting a vibrant programme of theatre, music, ...