Printlife@home, Fujifilms initiative to spread a mass culture of printed photography, is back.

Printlife@home, Fujifilms initiative to spread a mass culture of printed photography, is back.

August 1, 2022

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Following last years' successful exhibitions and a 15-year history of hosting public photo exhibitions, Fujifilm is launching its third printlife@home exhibition where you can also be in with the chance of winning top prizes.

Printlife@home 2022 - Print your photos. Share your life. - is open to anyone and Fujifilm invites all Europeans to once again share their favorite photos or take new ones inspired by the weekly theme, at fujifilm-printlife.eu from early August until 4th December 2022, to be part of a great permanent online photo exhibition.

Five winning photos will be selected each week. The winners will not only have their photos profiled by Fujifilm, but with a bit of luck, they could win one of the five photo prizes: a voucher of 200, 150, or 100 euros to spend on the Fujifilm photo printing platform in your country, or our famous instax Link WIDE printer with 10-shot package or the instax mini 11 camera with the 10-shot package.

Toshi Iida, Corporate Vice President and Managing Director of FUJIFILM Europe GmbH said:

Sharing photos with friends and loved ones have become a pleasant habit in our lives. When we print our photos to decorate our favorite places, we are making a loving gesture toward unique moments captured by the camera lens. Fujifilms interest in connecting people heart to heart, increasing awareness and value of photos, and encouraging people to appreciate printed photographs, could not stop there. That is why we have decided to continue Printlife@home with its third edition. Launched in Europe in 2020 as a replacement for the 100,000 photos traveling exhibition due to the pandemic, Printlife@home has managed to involve tens of thousands of amateur, professional, and hobbyist photographers, all sharing a passion for photography. The first edition of the virtual event collected more than 10,500 photos across Europe, with very high engagement from voting users.

In the second edition in 2021, more than 35,000 photos were uploaded from 21 countries, and again many users won the fantastic weekly prizes.

After two years of experimentation and success, Printlife@home returns in 2022 with an edition that promises to be even more exciting and eagerly awaited.

Telling unique stories through photography and making these stories spread through prints is Fujifilms goal that we will continue to pursue. And this year its your turn: become part of Fujifilm Printlife@home2022 and inspire others.

[Printlife@home 2021 exhibition, The Photography Show, Birmingham, UK, September 2021].

Contact information:

Luana Porfido

European Head of Corporate Communication and ESG Management

FUJIFILM Europe GmbH

Mail: luana.porfido@fujifilm.com

Mobile: +39 3459529101

LINK:	https://www.fujifilm.com/uk/en/news/Printlife-at-home_Fujifilms_initia...
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