With the success of the Fall 2015 promo campaign for E! & New York Fashion Week, the creative team at the popular cable net returned to leftchannel for a brand-new promo for Fashion Week 2016. Once again, E! called on the production & motion graphics studio, headed by Creative Director Alberto Scirocco, for an expansive, new promo drawing E! viewers into the excitement of Fashion Week 2016.
To view the new leftchannel promo for Fashion Week 2016, go here: http://leftchannel.com/work/nbc-universal-2016/
For leftchannel Creative Director Alberto Scirocco and his team, they were incredibly complemented by the return of the E! clients for a second round of the Fashion Week promo campaign, giving them the opportunity to build on the design elements which were created in the Fall. They wanted this second promo to be bigger than the last piece and more impactful, explains Scirocco. This was a much different challenge than they presented to us after the New Year. The first piece was a heavy editorial project focused on the elegant beauty of high-end fashion. For 2016, they asked us to focus on the energy and excitement of the event itself, but still incorporate the design language we created in 2015. This was a very large compositing piece for us, with a great deal of complexity and many layers. E! wanted to expand the viewers' perspective and experience, which we believe they have with this piece.
The clients at E! gave a lot of creative control to the leftchannel team for the overall concept and design of this second promo campaign. For the 2015 piece, the overall look and visual typographic style leftchannel created was so well received that it was adapted and rolled out across all E! New York Fashion Week design assets. For 2016, leftchannel concepted an augmented visual rope piece taking viewers from backstage to the New York City streets to the paparazzi, fans and parties; and finally the runway, giving it a look and energy all its own.
Shot on green-screen at 500 frames-per-second, the leftchannel production team utilized a dolly-mounted Phantom Flex to capture footage of the models and extras. Back at the leftchannel studio, they designed and composited each scene together with many layers of complex compositing. For a second time, leftchannel completed all of the casting, live-action production, motion graphics, CG, compositing and finishing for the promo. They again provided an extensive tool kit for the in-house designers at E! to work with for their promotion of the Fashion Week television coverage. Besides airing nationally, this second promo and its related deliverables have also been acquired by E!'s international partners.
Credits:
Client:
Christopher Donovan, SVP Creative Marketing E! & Esquire JAS Sustrich, VP Creative Marketing, E!
Mark Scheider, VP Visual, E!
Charizma Otterson, VP Print Design, E!
Jeff Dunaj, Senior Art Director, On Air Design, E!
Greg Brayton, Writer/Producer, E!
Sandra Lim, Producer, On Air Design, E!
Erin Clarry, Post Production Manager, E!
Sound Design/Music: Circa Music and E!
Production & Motion Design Studio: leftchannel
About leftchannel:
Founded in 2003 and headed by Creative Director Alberto Scirocco, leftchannel is a motion design studio comprised of multidisciplinary graphic design artists, specializing in motion graphics. Scirocco began his career as a celebrated artist in design and art in Italy before moving to the U.S., where he helped establish the leftchannel studio in Columbus, Ohio. Scirocco's passion for fine art is a driving force behind the firm's decisively individualistic and pioneering capabilities. He has been a high-profile speaker recently at PromaxBDA and at the motion Conference in Santa Fe, New Mexico. Leftchannel's innovative talent has been applied to a multitude of projects including film, advertising, broadcast graphics, architecture, retail planning, digital installation, projection mapping, and environmental design.
To learn more about leftchannel, go to their web site: www.leftchannel.com
Or follow them on social media:
https://www.facebook.com/leftchannel.motiondesign
https://www.behance.net/leftchannel
https://twitter.com/leftchnl
###
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS and Amazon Web Services have announced the network is using generative AI to provide enhanced search results to viewers on the PBS App and PBS LearningMedia...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
With the success of the Fall 2015 promo campaign for E! & New York Fashion Week, the creative team at the popular cable net returned to leftchannel for a brand-new promo for Fashion Week 2016. Once again, E! called on the production & motion graphics studio, headed by Creative Director Alberto Scirocco, for an expansive, new promo drawing E! viewers into the excitement of Fashion Week 2016.
