
At the 2025 NAB Show (April 6-9, Las Vegas Convention Center, booth W2067), Imagine Communications will showcase technologies that set the industry standard for live production in IP-based and hybrid environments. The company will highlight the latest advances within its Selenio Network Processor and Magellan Control System, a widely deployed combination that is enabling media companies around the world to significantly improve operational efficiency and protect existing investments, while navigating any technology transition including UHD, HDR and on-ramp to the cloud.
Since the introduction of these groundbreaking solutions, Imagine has become the tech partner of choice in live production environments from universities and sports leagues to stadiums and regional sports networks. The company has shipped more than 4,500 units of SNP to date, supporting more than 140,000 video streams and 2 million audio streams around the world.
The growing momentum of our live production solutions has been driven not only by major deployments for high-profile organizations and events like the Paris Games, but also by broad adoption across facilities worldwide, said John Mailhot, senior vice president, product management at Imagine Communications. More than 30 channel partners have successfully built systems based on SNP and Magellan Control System, in part because they are so easy to deploy and operate. This tried-and-tested combination has made IP transformation practical for any size operation, enabling more efficient live production across the industry even for projects incorporating HDR and UHD.
Providing all-encompassing IP/SDI routing control, orchestration, and real-time monitoring and analytics, Magellan Control System is equally compatible with SDI, SMPTE ST 2110, VSF TR-08 JPEG XS, and MPEG-2 TS signals. It integrates readily with other systems, enabling new production environments to be easily brought online on time and on budget. For operators, the system provides an intuitive work surface and advanced control environment that make the IP technology underneath feel and act just like a traditional SDI router.
Building on its commitment to advancing IP-based production, Imagine will unveil Magellan AudioFlex at the NAB Show. This powerful new capability within the Magellan Control System provides mono-channel granularity for audio routing, allowing operators to take any channel from any signal and map it anywhere for seamless audio control even in complex IP workflows. In addition to preserving the control workflows familiar to engineers, this innovation enhances live production by enabling fast, last-minute gameday adjustments.
Imagine continues to add groundbreaking features to the SNP, a true workhorse of the industry that is used for a multitude of jobs ranging from signal conversion and HDR processing to truck dock conversions and HDR-integrated facility multiviewing. Latest additions include the recently launched SNP-XL, which extends the SNP platform's capabilities IP gateway, UHD and HDR conversion, multiviewers, master control, and more with increased SDI flexibility and a new double-density gateway personality.
Imagine's integration of JPEG XS compression technology into SNP, which was proven on the world stage at the 2024 Paris Games, offers a straightforward solution for moving live streams from a venue to the production center and up to the cloud. This model provides a high-quality, low-latency signal path that supports full HDR from end to end from shooting to production to distribution for streaming with limited latency to ensure that live content, such as sports broadcasts, can be made available to consumers as quickly as possible.
I'm gratified to see that ST 2110 has taken hold and become the basis for design of fixed and mobile production facilities all over the world, added Mailhot, who has served as editor of the SMPTE ST 2110 standard for over a decade. As broadcasters and other media companies make this shift, they can rely on the proven combination of Magellan and SNP to meet all their operational and business requirements.
NAB Show attendees can get hands-on demos of the SNP and Magellan Control System at Imagine's West Hall location, booth W2607. Further details about Imagine Communications' presence at this year's event are available at https://imaginecommunications.com/event/nab-2025/.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...
09/09/2026
AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...
09/09/2026
Sony Electronics Introduces Its First Fisheye Zoom G Lens
Brie Clayton September 8, 2026
0 Comments
Compact, lightweight SEL814G Full-frame lens deliv...
09/09/2026
Blackmagic Design Announces DaVinci Resolve 21.1
Brie Clayton September 8, 2026
0 Comments
Major update adds AI assistant integration, expanded camera...
09/09/2026
Cuez Integrates AI into a Unified Broadcast Production Workflow
Brie Clayton September 8, 2026
0 Comments
Cuez announces the expansion of its cloud-ba...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...