
At the 2025 NAB Show (April 6-9, Las Vegas Convention Center, booth W2067), Imagine Communications will showcase technologies that set the industry standard for live production in IP-based and hybrid environments. The company will highlight the latest advances within its Selenio Network Processor and Magellan Control System, a widely deployed combination that is enabling media companies around the world to significantly improve operational efficiency and protect existing investments, while navigating any technology transition including UHD, HDR and on-ramp to the cloud.
Since the introduction of these groundbreaking solutions, Imagine has become the tech partner of choice in live production environments from universities and sports leagues to stadiums and regional sports networks. The company has shipped more than 4,500 units of SNP to date, supporting more than 140,000 video streams and 2 million audio streams around the world.
The growing momentum of our live production solutions has been driven not only by major deployments for high-profile organizations and events like the Paris Games, but also by broad adoption across facilities worldwide, said John Mailhot, senior vice president, product management at Imagine Communications. More than 30 channel partners have successfully built systems based on SNP and Magellan Control System, in part because they are so easy to deploy and operate. This tried-and-tested combination has made IP transformation practical for any size operation, enabling more efficient live production across the industry even for projects incorporating HDR and UHD.
Providing all-encompassing IP/SDI routing control, orchestration, and real-time monitoring and analytics, Magellan Control System is equally compatible with SDI, SMPTE ST 2110, VSF TR-08 JPEG XS, and MPEG-2 TS signals. It integrates readily with other systems, enabling new production environments to be easily brought online on time and on budget. For operators, the system provides an intuitive work surface and advanced control environment that make the IP technology underneath feel and act just like a traditional SDI router.
Building on its commitment to advancing IP-based production, Imagine will unveil Magellan AudioFlex at the NAB Show. This powerful new capability within the Magellan Control System provides mono-channel granularity for audio routing, allowing operators to take any channel from any signal and map it anywhere for seamless audio control even in complex IP workflows. In addition to preserving the control workflows familiar to engineers, this innovation enhances live production by enabling fast, last-minute gameday adjustments.
Imagine continues to add groundbreaking features to the SNP, a true workhorse of the industry that is used for a multitude of jobs ranging from signal conversion and HDR processing to truck dock conversions and HDR-integrated facility multiviewing. Latest additions include the recently launched SNP-XL, which extends the SNP platform's capabilities IP gateway, UHD and HDR conversion, multiviewers, master control, and more with increased SDI flexibility and a new double-density gateway personality.
Imagine's integration of JPEG XS compression technology into SNP, which was proven on the world stage at the 2024 Paris Games, offers a straightforward solution for moving live streams from a venue to the production center and up to the cloud. This model provides a high-quality, low-latency signal path that supports full HDR from end to end from shooting to production to distribution for streaming with limited latency to ensure that live content, such as sports broadcasts, can be made available to consumers as quickly as possible.
I'm gratified to see that ST 2110 has taken hold and become the basis for design of fixed and mobile production facilities all over the world, added Mailhot, who has served as editor of the SMPTE ST 2110 standard for over a decade. As broadcasters and other media companies make this shift, they can rely on the proven combination of Magellan and SNP to meet all their operational and business requirements.
NAB Show attendees can get hands-on demos of the SNP and Magellan Control System at Imagine's West Hall location, booth W2607. Further details about Imagine Communications' presence at this year's event are available at https://imaginecommunications.com/event/nab-2025/.
More from TV-Bay
24/04/2025
Branded cinematic shorts and documentaries have surged in popularity as more companies strategize out-of-the-box ways to connect and engage with audiences. Whil...
24/04/2025
Compact, Bus-powered Adapter Adds Instant 5 Gigabit Ethernet Connectivity to Computers With USB-C or Thunderbolt ports
What's New:
Sonnet Technologies tod...
24/04/2025
Black Box , a leading digital infrastructure solution provider, today announced that its Emerald DESKVUE PE is a remote production category winner in the 2025 ...
24/04/2025
Interra Systems, a leading provider of end-to-end quality assurance solutions for the digital media industry, today announced that its ORION content monitoring ...
24/04/2025
FingerWorks Telestrators continues to be at the forefront of live sports broadcasting with its cutting-edge solutions, supporting major events like NASCAR, the...
24/04/2025
IBC announces the launch of the IBC2025 Innovation Awards, which recognise pioneering advances in technology and social impact in the media and entertainment (M...
24/04/2025
Beam Dynamics will make its MPTS debut this year, showcasing its all-in-one platform designed to streamline workflows across live production, OB, broadcast, and...
24/04/2025
Test & measurement innovator, Leader Electronics of Europe, has announced that Czechia-based Comprimato, a leader in high performance software encoding and tran...
24/04/2025
CueScript, the leading developer of professional teleprompting solutions, took home two awards from NAB 2025 for its simple yet revolutionary solution that stre...
24/04/2025
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products and a founding partner in the openGear initiative, added anot...
24/04/2025
Dot Group, European specialists in IBM technologies for the media and entertainment industry, announces its participation at the Media Production & Technology S...
24/04/2025
Scality, a global leader in cyber-resilient storage for the AI era, today unveiled a first-of-its-kind unified software appliance developed in collaboration wit...
24/04/2025
Expanded applications for precise timing measurement across broadcast and professional AV sectors
Hitomi Broadcast, the market leader in audio/video alignment ...
22/04/2025
Virtual idols are poised to revolutionize entertainment, with the market projected to top $4 billion by 2029. Crafted with motion capture and game engine techno...
22/04/2025
As the audiovisual (AV) industry rapidly evolves, educational institutions are preparing the next generation of AV professionals for the future. Singapore Polyt...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
16/04/2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, along with key partners Sinclair and...
16/04/2025
When international cinematographer Jamie Ramsay was brought on to lens independent feature film Goodrich, he faced a unique lighting challenge. Shot on location...
16/04/2025
Riedel Communications announced today that Scotiabank Arena has implemented Riedel MediorNet decentralized routing as part of the venue's reimagination, wit...
16/04/2025
Riedel Communications today announced that the University of Notre Dame has successfully implemented Riedel's RefBox solution, part of the company's Sim...
16/04/2025
Riedel Communications today announced that outside broadcast (OB) production company Game Creek Video has chosen Riedel's advanced solutions for its newest ...
16/04/2025
Crossroads Church based in Cincinnati, Ohio, has chosen Ikegami Unicam-XE HDK-X500 HD HDR cameras for a new campus scheduled to open on April 20th. Housed insid...
16/04/2025
Partnership fuels monetization for streaming service Tonton via broadpeak.io SSAI and Switch Media technologies
Broadpeak , a leading provider of content deliv...
16/04/2025
Matthews will be exhibiting much more than grip gear at NAB booth N2031. With a dynamic display of lighting in action, the booth will display Chimera's worl...
16/04/2025
DoPchoice, maker of light shaping gear for LED cinema lighting, announces a new Snapbag and Snapgrid in time for the release of Kino Flo's Diva Lux4 fixtu...
16/04/2025
As Calrec continues to lead a new era of technical innovation with its portfolio of complimentary broadcast audio solutions, the company has today announced the...
16/04/2025
Experts in demystifying advanced wireless and IP connectivity
Hornets Tech is bringing its distinctive brand of friendly yet authoritative wisdom to MPTS for t...
16/04/2025
IABM has launched a brand-new online AI course designed for business managers, production teams and technology providers across the media and technology industr...
16/04/2025
LiveU will showcase its expanded IP-video EcoSystem at CABSAT 2025 (Sheikh Saeed Hall 1 Stand No. S1-G22) for creating more value from video, underpinned by t...
16/04/2025
Jump, a communications agency that provides bespoke PR, marketing and creative services to companies across the M&E industry, is today announcing a film publici...
11/04/2025
Ateliere Creative Technologies has been recognized for its groundbreaking innovations and contributions to the media technology industry, bringing home multiple...
10/04/2025
Mavis announces v7 of its popular Camera app, a major update that brings improved ergonomics, camera to cloud with direct connection to Adobe Frame.io, live str...
10/04/2025
Telestream, a global leader in media workflow technologies, is pleased to announce that its flagship Vantage software platform has been honored with two signifi...
10/04/2025
ACT Entertainment announces the appointment of Bob Bonniol as Director of Innovation for Video. A creative force whose credits range from Broadway to mega-tours...
10/04/2025
Atomos is excited to announce A-Eye, a powerful new range of AI-enhanced PTZ cameras that combine intelligent tracking, high-quality video, and seamless connect...
10/04/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been awarded the coveted 2025 NAB Show Project of the Year Award in the Production cat...
10/04/2025
Pushing the boundaries of live extended reality (XR), Vizrt and blinx showcase a world-first with audiences via TikTok Live influencing virtual graphics in real...
09/04/2025
Sinclair Broadcast Group signed as first adopter of this modern traffic platform featuring browser-based UI, cloud-native architecture, enhanced security, and b...