Live From 2022 NFL Draft: Bleacher Report Streams Live From Newly Designed Set at New York City Headquarters Live programming will also be sliced and diced for sharing across B/R app, social channels By Brandon Costa, Director of Digital
Thursday, April 28, 2022 - 4:11 pm
Print This Story | Subscribe
Story Highlights
For one of the sports industry's leading digital brands, Bleacher Report, it doesn't get bigger than the NFL Draft.
In addition to the wide breadth of content that Bleacher Report - and its football-focused vertical B/R Gridiron - will push to social media and the B/R App, the production team is producing wall-to-wall live-streamed coverage of all three days of the Draft from a newly built set at its New York City facility.
Bleacher Report is back in a newly built studio set at its New York City facility for this week's NFL Draft. (Photo: Louis Johnson, Bleacher Report)
B/R's Gridiron Draft Night presented by Rocket Mortgage will live-stream in the B/R app and Bleacher Report's YouTube channel. Host Adam Lefkoe and B/R Gridiron Draft expert Connor Rogers will anchor coverage from the new set in New York, with operations bringing in as guests current players Jason Kelce, Richard Sherman, Amon-Ra St. Brown, and former player Torry Holt from various remote locations.
MORE FROM THE 2022 NFL DRAFT
NFL Media Stitches Together City-Wide Canvas With Powerful Connectivity, Broadcast Tech
ESPN Goes All-In on Three-Day Party in Las Vegas
Van Wagner Looks to Bring Vegas Style to On-Site Show on the Strip
NEP Is Out in Force With U.S. Mobile Units, AVS, Bexel, BSI, Fletcher
Game Creek Video To Support NFL Network's Studio, Flashy Red-Carpet Programming
Wrangling Audio Challenges Live on the Air and on the Strip
The NFL Draft is our Super Bowl, says Steve Pellegrino, senior director, video technical operations, Bleacher Report. It's three days' worth of high-profile coverage that generates a lot of traffic for our platform.
According to Bleacher Report, 2021 NFL Draft coverage generated 32 million visits to the B/R app, including 10 million live-show plays, which established a new record number of in-app engagements for B/R and was up 118% from last year.
Bleacher Report's NYC-based PCR is built around Ross Video gear, including a Carbonite switcher and Xpression graphics. (Photo: Louis Johnson, Bleacher Report)
For my team specifically - video production and technology - it allows us to use the depth of every area of the teams that funnel up into us, says Pellegrino. Whether it starts at production and operations to crewing and getting the set in to the technical-operations team in the control rooms, to our video-engineering, media-management, ingest-and-edit, and publishing teams, it allows our entire group to flex our muscles and our abilities for all of the things that we work on throughout the year and do it all at once.
Operationally, this year's Draft is a nice return to somewhat normal for Pellegrino and his team. The past two years, B/R has produced its live coverage largely using remote workflows; in 2020, most of the production infrastructure was erected in Pellegrino's apartment.
We're going back to our roots with a more traditional live show. The look and feel of the set design is more B/R. Last year's set was fantastic, with a big, NBA TV kind of feel, but you'll notice that the feel of this [year's] set will feel more digital.'
The main host area is more of a small table this year; lending itself to a more intimate conversation between on-air talent. In addition, there are three monitors on the set: a large one in the center and two verticals on the sides. Three PED camera operators and a Steadicam operator will also work in the space.
Hosts will be able use Elgato Stream Deck devices to grade Draft picks in real time. (Photo: Louis Johnson, Bleacher Report)
The crew is also using a collection of Elgato Stream Decks to streamline real-time graphics. The units have been programmed with grades from A to F, allowing hosts to use the decks to grade picks in real time and offering more flexibility and accuracy for displaying real-time reactions. Pellegrino says that the workflow is also linked to automatically fire off preselected memes to add even more color to the show.
The main control room is filled largely with Ross gear, featuring a Carbonite production switcher, Xpression for graphics, Mira and Tria for replay and clip-out of highlights. The set is also supported by a Calrec audio console.
A crew of about 30, including new director Jamie Kiley, will work the show tonight in roles ranging from TD, replay, A1, ingest/clip-out, editing, and publishing. Also, technicians were sent to each of the remote on-air contributors' homes to coordinate camera, audio, comms, etc. Those remote contributions are being delivered over LiveU.
B/R is also tightly integrating with Tagboard in order to share and have the hosts directly engage with social comments on the live stream. Social producers working in Atlanta are connected to the New York PCR and will monitor engagement and pass along quality commentary from the 32 individual NFL-team chat rooms inside the B/R app.
Bleacher Report's live coverage of the 2022 NFL Draft begins Thursday at 8 p.m. ET, continues Friday at 6:50 p.m., and concludes Saturday at noon on the B/R app and Bleacher Report YouTube channel.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Live From 2022 NFL Draft: Bleacher Report Streams Live From Newly Designed Set at New York City Headquarters Live programming will also be sliced and diced for sharing across B/R app, social channels By Brandon Costa, Director of Digital 
