Four Emmy for Ericon in TV advertising

Emmy awarded from National Academy of Television Arts & Sciences for Video on Demand Dynamic Advertising Insertion

Ericsson key in creating and developing advertising standard most commonly deployed today

Demonstration of game-changing multi-screen solution for todays TV Anywhere advertising needs at IBC 2013

Ericsson (NASDAQ:ERIC) today announced it will receive a Technology & Engineering Emmy Award from the National Academy of Television Arts & Sciences for its pioneering development of dynamic ad insertion for Video on Demand (VOD) content. This marks Ericssons fourth Emmy and it will be formally presented to Ericsson at a ceremony on January 9, 2014 in the Bellagio Hotel during the Consumer Electronics Show (CES) in Las Vegas, USA.

Ericsson has been a leading developer of VOD technology for over ten years and was an early mover in the dynamic, on-demand advertising space. In the early 2000s, Ericsson recognized the impact that time-shifted TV consumption was going to have on the advertising market and on the monetization of TV services. It created dynamic insertion technologies to keep ad assets fresh and relevant in on-demand video streams.

Ericsson played a vital role in the creation and development of the standard that is still the most commonly deployed advertising standard today by global television service providers; SCTE 130 family of standards.

Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions, Ericsson says: Ericsson is honored to be awarded another prestigious Emmy this year by the National Academy of Television Arts & Sciences. This is our fourth Emmy win, and validates our dedication to helping content owners, broadcasters, TV service providers and operators to give consumers the best viewing experience possible.

At IBC this week, Ericsson (1.D61) will continue its pioneering work in advertising with its evolved multi-screen advertising capability that delivers linear, VOD, interactive, and second screen advertising across all connected devices for todays burgeoning multi-screen TV Anywhere advertising needs.

Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson says: Ten years ago, Video on Demand revolutionized the TV industry and re-shaped the way advertisers connected with their audiences. Now, a multi-screen environment is taking hold of that revolution with the proliferation of smartphones, tablets, and other mobile devices. Ericssons forward-thinking solution generates new methods of advertising for todays multi-screen world by delivering targeted and personalized advertising for a more effective and positive consumer experience.

NOTES TO EDITORS

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About the Technology & Engineering Emmy Awards

The Technology & Engineering Emmy Awards honors achievements in two areas: Science Engineering & Technology for Broadcast Television, which includes broadcast, cable and satellite distribution; and Broadband and Personal Television encompassing interactive television, gaming technology, the Internet, cell phone, private networks and personal media players.

Previous Ericsson Emmy wins:

2011 - The Emmy Award for Pioneering Development and Deployment of Active Format Description Technology and Systems

2008 - The Emmy Award for Pioneering Development and Deployment of MPEG-4 Advanced Video Coding (AVC) systems for high definition television (HDTV)

2007 - The Emmy Award for Development, productization, and commercialization of interactive Video-on-Demand (VOD) two-way infrastructure and signaling, leading to large scale VOD implementations

Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries.Today 40 percent of the worlds mobile traffic goes through Ericsson networks and we support customers networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180 countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2012 the companys net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications

Phone: +46 10 719 69 92

E-mail: media.relations@ericsson.com

Ericsson Investor Relations

Phone: +46 10 719 00 00

E-mail: investor.relations@ericsson.com

LINK:	http://www.ericsson.com/uk/thecompany/press/releases/2013/09/1728227...
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