By Simon Trudelle, Senior Director Product Marketing, NAGRA
2017 was a pivotal year in sports programming distribution.
We witnessed a seismic shift towards multiscreen IP, cloud and data-driven distribution of premium sports content. As a result, sports rights holders have been forced to review their strategies.
But this kind of change requires more than just a review - it needs a completely new distribution rulebook to ensure all angles are covered properly. Launching an innovative initiative is one thing, but ensuring it leads to top- and bottom-line growth is much more challenging.
In addition, illegal content distribution is a growing thorn in the side of sports programming distribution. And rights holders are now being forced to act in the war against piracy.
With a steep increase in the use of illegal streaming devices, viewers from all over the world can access top sports content without paying rights holders for it. Industry research from last year estimated that there were 38 million of these Kodi add-on-enabled devices worldwide, with more than 10 percent of UK households owning one.
This confluence of easy access to illegal devices, combined with of the growing worldwide appetite for live sports, means rights holders are being forced into a front-line position in a war against illegal content distribution.
Subsequently, we're now seeing key court injunctions play a role in the fight. For example, the Premier League was awarded a High Court order in the United Kingdom for the 2017-18 football season, preventing people from accessing illegal streams of the games.
Also, Times Content Limited (TCL) gained a permanent injunction against websites illegally streaming IPL cricket games in the U.S. Spearheaded by NAGRA's legal and forensic expertise and in partnership with the International Broadcaster Coalition Against Piracy, Inc. (IBCAP), this is just one in a series of legal wins in the ever-evolving battle against piracy.
But distribution mechanisms aren't just being disrupted by piracy. There are encouraging and exciting signs of progress for live sports content delivery.
From the TV viewer's standpoint, we've seen three major areas of development emerging in the last few years that benefit sports fans: AR and VR applications which are highly appealing to tech-savvy super fans, with increasing availability of interactive features on all screens, as well as the broader availability of 4K UHD content which allows for exciting large screen TV experiences in incredibly high quality.
And other developments from the world of sports content are abounding every day and it will be intriguing to see how operators adapt to changing consumer habits. Take the exploding eSports market, for example. With hundreds of millions of fans now tuning in to live online gameplay on a regular basis, it will be fascinating to see how operators factor the growing demand for eSports into their content protection and operational strategies.
Ultimately, taking a holistic approach to content value protection across all networks and screens is crucial to ensuring effective protection against pirates. And to be successful, leagues and rights holders need to embrace this new distribution rulebook and make the right strategic decisions accordingly.
And our objective at NAGRA is to be a positive catalyst that brings about the adoption of new content protection, cyber-security technologies and services that will secure the business model of the entire industry. That way, consumers will be able to continue enjoying the sports they love in exciting and immersive new ways.
If you wish to read more about the services we can offer to help you in your fight against illegal content sharing, please contact us at dtv@nagra.com.
Tags Anti-Piracy
Our related products Anti-piracy services
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
09/05/2025
Capitol Broadcasting Company welcomed Warren Thomas as the new Vice President an...
09/05/2025
CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...
09/05/2025
NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...
09/05/2025
LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...
09/05/2025
AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution
Brie Clayton May 8, 2025
0 Comments
When working remotely on broadcas...
09/05/2025
What do they teach in an Advanced Adobe After Effects Course?
Roland Kahlenberg May 8, 2025
0 Comments
There aren't many advanced After Effects co...
09/05/2025
Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025
Brie Clayton May 8, 2025
0 Comments
Trevor Morgan, COO of OpenDrives, shares how the co...
09/05/2025
Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...
09/05/2025
Here is your host, Patrick Kielty!
In the season finale of The Late Late Show, ...
09/05/2025
My Eurovision Party 2025 - join in on the fun with RT Kids!
Eurovision launche...
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
As expected, continued weak demand from key sales markets and declining economic...
08/05/2025
A new three-part series is coming to BBC iPlayer and BBC One
(Image: The Christie Archive Trust)
The BBC has announced Agatha Christie's Endless Night, a...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
08/05/2025
IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...
08/05/2025
SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...
08/05/2025
WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...
08/05/2025
Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...
08/05/2025
EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...
08/05/2025
Using Luma Mattes in Adobe Premiere Pro
Graham Quince May 7, 2025
0 Comments
This very quick tutorial shows you how to take an RGB clip and apply its ...
08/05/2025
OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...
08/05/2025
Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...
08/05/2025
08 May 2025
VEON Shareholders Re-elect Board at 2025 AGM, Founder Augie Fabela ...
08/05/2025
Comedy and entertainment channel U&Dave bring back their #1 ranked programme of ...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music
Slick Rick's Victory with Idris Elba a...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit
11-Day Industry Event Launches with Tal...
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
08/05/2025
Expect even more chaos this July with Harriet Webb leading the returning cast, p...
08/05/2025
Back to All News
Now in Production: Comedy Action Film Husbands in Action'...
08/05/2025
TenneT relies on Arvato Systems for market communication
Energy industry: Impressive market communication know-how and system integration expertise
G tersloh...
08/05/2025
When Taiki Hamamoto, 22, came across a Hanafuda deck at his local game shop, he was intrigued. He had grown up playing the traditional Japanese card game with f...
08/05/2025
The Liveline is now open , said Joe Duffy earlier today, as he previewed this af...
08/05/2025
RT , in association with the BBC, Screen Ireland and Cineflix Rights has reveale...
08/05/2025
Artificial intelligence is helping identify and treat diseases faster with better results for humankind. Natural disasters like wildfires are next.
Fires in th...
08/05/2025
Calling all wiseguys - 2K's acclaimed Mafia franchise is available to stream...
08/05/2025
As AI use cases continue to expand - from document summarization to custom software agents - developers and enthusiasts are seeking faster, more flexible ways t...
07/05/2025
Discovering music should feel effortless and fun. That's why Spotify continu...
07/05/2025
SBS and NITV mark National Reconciliation Week with compelling premieres recogni...
07/05/2025
SBS commences search for a new Western Sydney production hub location
7 May, 2025
Media releases
SBS has today launched a Request for Expressions of Intere...
07/05/2025
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
By Simon Trudelle, Senior Director Product Marketing, NAGRA
