The 2026 NAB Show (April 18-22, exhibits April 19-22, Las Vegas Convention Center) will host Brazil's Minister of Communications, Frederico de Siqueira Filho, and FCC Commissioner Olivia Trusty for a session titled NextGen TV and TV 3.0: A Global Conversation on the Future of Broadcasting. The session is scheduled for Monday, April 20, from 1-3 p.m. PT.
NextGen TV is opening a new chapter for free, over-the-air broadcasting, and this conversation at NAB Show will spotlight the global momentum behind that future, says Curtis LeGeyt, President and CEO, NAB. We are honored to welcome Minister Frederico de Siqueira Filho and FCC Commissioner Olivia Trusty for a timely discussion on how policymakers and broadcasters can work together to accelerate ATSC 3.0 deployment, unlock innovation and strengthen the vital service local television stations provide to communities.
We are facing a profound transformation in the way television is produced and consumed, says Frederico de Siqueira Filho, Brazil's Minister of Communications. The evolution toward TV 3.0 in Brazil opens new possibilities for business models, strengthens the competitiveness of the industry, expands the range of content and services available to citizens, and significantly enhances the technical quality of free-to-air television through greater interactivity. It will represent the definitive integration of television and the internet. This is an advancement that places Brazil at the forefront of innovation in the sector and reinforces the role of television as an essential service for the population.
This session represents a unique opportunity to bring together leadership from Brazil and the United States to advance the global dialogue around next-generation broadcasting, says Paulo Henrique Castro, President, Brazilian Society of Television Engineering (SET). Brazil's TV 3.0 initiative is a transformative step forward, building on the ATSC 3.0 standard to enable new services, foster innovation and expand digital inclusion through a more connected viewing experience. It also highlights the importance of international collaboration as this technology continues to gain momentum worldwide.
The session will open with remarks from Minister de Siqueira Filho and Commissioner Trusty, followed by international perspectives from India, Korea, and the Caribbean. Two panel discussions are planned: Bridging Standards - From ATSC 3.0 to Brazil's TV 3.0 Platform, and Deploying the Future - International Broadcaster Perspectives on NextGen TV.
The session is part of the Broadcast Management and Monetization Conference at NAB Show. Additional global programming at NAB Show 2026 includes country pavilions for Great Britain and Northern Ireland and Romania, partner collaborations with the Korean Radio Promotion Association and the European Broadcasting Union, and the following sessions:
Global Post-Production Workflows: Cloud Collaboration Across Companies and Creative Teams, sponsored by Blackmagic Design
Scaling AI for Global Video Compliance and Cultural Intelligence
Globalization of Sports: Building Fans Beyond Borders
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The 2026 NAB Show (April 18-22, exhibits April 19-22, Las Vegas Convention Center) will host Brazil's Minister of Communications, Frederico de Siqueira Filho, and FCC Commissioner Olivia Trusty for a session titled NextGen TV and TV 3.0: A Global Conversation on the Future of Broadcasting. The session is scheduled for Monday, April 20, from 1-3 p.m. PT.
