latakoo adds three heavy hitters for next growth phase

latakoo adds three heavy hitters for next growth phase

Brie Clayton August 9, 2023

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latakoo, the go-to video workflow for broadcasters around the world, announces the addition of three highly experienced commercial leaders to its team. These strategic hires signify latakoo's commitment to driving the company into its next phase of growth and further solidify its position as a market leader within the media and broadcast industries.

Joining latakoo are Cary Capece, Jon Landman and Adrian Lambert, each bringing a wealth of expertise from an array of distinguished companies within the tech and media sectors. Their collective knowledge and passion for innovation will be instrumental in unlocking new opportunities and expanding latakoo's global market footprint.

Cary Capece led sales from Aspera's infancy to-and-through the company's acquisition by IBM, building a renowned sales team along the way. Under Cary's sales leadership, Aspera became a market leader, at one point owning 85% of the high speed data transfer market. Many of his former team members, mentored by him, have gone on to lead sales divisions for top tier technology companies. For the last two years, Cary has run the non-profit he founded to clean the streets of Austin, Texas.

Over the course of 13 years, Jon Landman spearheaded an impressive sales growth journey for Teradek, showcasing his leadership and strategic acumen. Under his guidance, Teradek experienced revenue growth from $1MM to over $50M per year. Jon brings with him an in-depth understanding of media workflows and the intricacies of the broadcast and media industries. His widespread product application knowledge further solidifies his expertise in navigating the ever-evolving demands of the market.

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Adrian Lambert joins latakoo from cloud video editing leader, Blackbird, where he built the brand from scratch and collaboratively led rapid global growth for the business. Adrian has more than two decades of experience successfully increasing revenues through strategic marketing for tech and media companies. Adrian will lead the enhancing of latakoo's global brand visibility and positioning within the competitive landscape.

Cary, Jon and Adrian worked for companies that showed early leadership in file transfer, live video and cloud editing, says Paul Adrian, CEO and Co-Founder of latakoo. latakoo's cloud native platform will soon offer all three of those services as it builds out its next generation end-to-end content creation and distribution system. These leaders will help ensure that latakoo gets it right for the customers we already know, and in so doing, they will help maximize latakoo's growth potential.

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