Hollywood Professional Association Judges Award for Creativity and Innovation Conferred Upon NASA, Amazon Web Services, and AWS Elemental

Award Recognizes Groundbreaking International Space Station Live 4k Stream

November 9, 2017 (Burbank) - The Hollywood Professional Association (HPA) has awarded the organization's prestigious Judges Award for Creativity and Innovation to NASA, Amazon Web Services, and AWS Elemental, an Amazon Web Services Company, for the first public Live 4K stream from the International Space Station (ISS). The honor, whose recipient was selected by a jury of industry veterans, was conceived to recognize companies and individuals who have demonstrated excellence, whether in the development of workflow and process or project to support creative storytelling or in technical innovation. The coveted distinction will be bestowed November 16, 2017 at the 12th annual HPA Awards gala at the Skirball Cultural Center in Los Angeles, CA.

In 2006, the U.S. National Aeronautics and Space Administration (NASA) achieved a broadcast industry milestone when the agency successfully produced a live high-definition (HD) transmission from space. On April 26, 2017, at 10:30 a.m. Pacific Time (US) at the Las Vegas Convention Center during the 2017 NAB Show, NASA crossed another threshold in advanced video innovation as it delivered live 4K video from the ISS. The live feed from 250 miles above Earth was encoded using AWS Elemental video processing software on board the ISS and on the ground at Johnson Space Center for delivery by Amazon Web Services (AWS) in the cloud to the Las Vegas Convention Center and to viewers globally on multi-screen devices.

According to NASA, the opportunities that live 4K video unlocks for the agency are significant: in addition to enhancing NASA's ability to observe, uncover and adapt new knowledge of orbital and deep space, there is the visual impact of live versus recorded video. The 4K images can also benefit the work of scientists by helping engineers and payload developers better monitor experiments as well as spacecraft performance, and aid trouble-shooting.

Speaking on behalf of the jury, jury co-chairs Carolyn Giardina and Joachim Zell said, The technology and workflow that enabled last spring's inspiring live 4K broadcast from the ISS will be further used by NASA in conducting scientific research and sharing its work with the public. On behalf of the jury and the HPA, it is an honor to recognize the tremendous achievement born of this partnership.

Communications Manager for NASA's International Space Station Program Dylan Mathis commented NASA is honored to receive this award from HPA. The project was important to our team for many reasons, including its advancement of scientific progress while also offering an exceptionally engaging viewing experience to people who simply want to see what the ISS really looks like, the astronauts onboard and incredible images from space.

Extremely high-resolution video from the ISS helps support exploration, observation, and discovery by NASA scientists in space and on the ground. The cloud helps the public have an incredibly immersive educational experience of space at scale, said Keith Wymbs, Chief Marketing Officer for AWS Elemental. It was thrilling to collaborate with NASA and with our colleagues at the National Association of Broadcasters on this milestone.

In addition to the Judges Award for Creativity and Innovation, the HPA Awards will recognize excellence in 12 craft categories including color grading, editing, sound and

visual effects during the gala on November 16, 2017. Other special awards bestowed that night include the Engineering Excellence Award, and the Lifetime Achievement Award, to Larry Chernoff.

Tickets for the 12th annual HPA Awards are on sale now and can be purchased online at http://www.hpaawards.com. More information about the HPA Awards and the Hollywood Professional Association can be found at www.hpaonline.com. Title Sponsor Blackmagic Design; Engineering Excellence Sponsor HGST; Foundation Members Avid, Company 3, Deluxe, Dolby, EFilm, and Encore; and Platinum Sponsors IMAX, Secret Headquarters, and Sohonet are among the sponsors of the 2017 HPA Awards, which are produced by Homerun Entertainment.

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Link to Video: http://bit.ly/2zrFNwR

About the HPA Awards

The HPA Awards were created to foster awareness and recognize the achievements of the individuals and companies that have contributed to groundbreaking technologies and creative excellence within the professional media content industry, and build involvement in the Hollywood Professional Assciation. The HPA is a partner of the Society of Motion Picture and Television Engineers (SMPTE ). Information about the HPA Awards is available at www.hpaonline.com. The HPA Awards will be presented with generous support from Foundation Members and sponsors.

About the Hollywood Professional Association

Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through its partnership with the Society of Motion Picture and Television Engineers (SMPTE ), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.

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chris@ignite.bz | kate@ignite.bz

LINK:	http://www.hollywoodprofessionalassociation.com/?p=156462...
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