
Generative AI - in the form of large language model (LLM) applications like ChatGPT, image generators such as Stable Diffusion and Adobe Firefly, and game rendering techniques like NVIDIA DLSS 3 Frame Generation - is rapidly ushering in a new era of computing for productivity, content creation, gaming and more.
At the Microsoft Build developer conference, NVIDIA and Microsoft today showcased a suite of advancements in Windows 11 PCs and workstations with NVIDIA RTX GPUs to meet the demands of generative AI.
More than 400 Windows apps and games already employ AI technology, accelerated by dedicated processors on RTX GPUs called Tensor Cores. Today's announcements, which include tools to develop AI on Windows PCs, frameworks to optimize and deploy AI, and driver performance and efficiency improvements, will empower developers to build the next generation of Windows apps with generative AI at their core.
AI will be the single largest driver of innovation for Windows customers in the coming years, said Pavan Davuluri, corporate vice president of Windows silicon and system integration at Microsoft. By working in concert with NVIDIA on hardware and software optimizations, we're equipping developers with a transformative, high-performance, easy-to-deploy experience.
Develop Models With Windows Subsystem for Linux AI development has traditionally taken place on Linux, requiring developers to either dual-boot their systems or use multiple PCs to work in their AI development OS while still accessing the breadth and depth of the Windows ecosystem.
Over the past few years, Microsoft has been building a powerful capability to run Linux directly within the Windows OS, called Windows Subsystem for Linux (WSL). NVIDIA has been working closely with Microsoft to deliver GPU acceleration and support for the entire NVIDIA AI software stack inside WSL. Now developers can use Windows PC for all their local AI development needs with support for GPU-accelerated deep learning frameworks on WSL.
With NVIDIA RTX GPUs delivering up to 48GB of RAM in desktop workstations, developers can now work with models on Windows that were previously only available on servers. The large memory also improves the performance and quality for local fine-tuning of AI models, enabling designers to customize them to their own style or content. And because the same NVIDIA AI software stack runs on NVIDIA data center GPUs, it's easy for developers to push their models to Microsoft Azure Cloud for large training runs.
Rapidly Optimize and Deploy Models With trained models in hand, developers need to optimize and deploy AI for target devices.
Microsoft released the Microsoft Olive toolchain for optimization and conversion of PyTorch models to ONNX, enabling developers to automatically tap into GPU hardware acceleration such as RTX Tensor Cores. Developers can optimize models via Olive and ONNX, and deploy Tensor Core-accelerated models to PC or cloud. Microsoft continues to invest in making PyTorch and related tools and frameworks work seamlessly with WSL to provide the best AI model development experience.
Improved AI Performance, Power Efficiency Once deployed, generative AI models demand incredible inference performance. RTX Tensor Cores deliver up to 1,400 Tensor TFLOPS for AI inferencing. Over the last year, NVIDIA has worked to improve DirectML performance to take full advantage of RTX hardware.
On May 24, we'll release our latest optimizations in Release 532.03 drivers that combine with Olive-optimized models to deliver big boosts in AI performance. Using an Olive-optimized version of the Stable Diffusion text-to-image generator with the popular Automatic1111 distribution, performance is improved over 2x with the new driver.
Stable Diffusion performance tested on GeForce RTX 4090 using Automatic1111 and Text-to-Image function. With AI coming to nearly every Windows application, efficiently delivering inference performance is critical - especially for laptops. Coming soon, NVIDIA will introduce new Max-Q low-power inferencing for AI-only workloads on RTX GPUs. It optimizes Tensor Core performance while keeping power consumption of the GPU as low as possible, extending battery life and maintaining a cool, quiet system. The GPU can then dynamically scale up for maximum AI performance when the workload demands it.
Join the PC AI Revolution Now
Top software developers - like Adobe, DxO, ON1 and Topaz - have already incorporated NVIDIA AI technology with more than 400 Windows applications and games optimized for RTX Tensor Cores.
AI, machine learning and deep learning power all Adobe applications and drive the future of creativity. Working with NVIDIA we continuously optimize AI model performance to deliver the best possible experience for our Windows users on RTX GPUs. - Ely Greenfield, CTO of digital media at Adobe
NVIDIA is helping to optimize our WinML model performance on RTX GPUs, which is accelerating the AI in DxO DeepPRIME, as well as providing better denoising and demosaicing, faster. - Renaud Capolunghi, senior vice president of engineering at DxO
Working with NVIDIA and Microsoft to accelerate our AI models running in Windows on RTX GPUs is providing a huge benefit to our audience. We're already seeing 1.5x performance gains in our suite of AI-powered photography editing software. - Dan Harlacher, vice president of products at ON1
Our extensive work with NVIDIA has led to improvements across our suite of photo- and video-editing applications. With RTX GPUs, AI performance has improved drastically, enhancing the experience for users on Windows PCs. - Suraj Raghuraman, head of AI engine development at Topaz Labs
NVIDIA and Microsoft are making several resources available for developers to test drive top generative AI models on Windows PCs. An Olive-optimized version of the Dolly
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
24/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/08/2026
As the broadcast industry moves toward more flexible production platforms, Calrec will present its evolving audio ecosystem at IBC 2026, on Stand 8.C47. The dem...
24/08/2026
Stop Using Boring Static Highlights - Pro After Effects Workflow
Graham Quince August 24, 2026
0 Comments
Did you know you can use After Effects expre...
24/08/2026
Paledusk Performance Captured with URSA Cine Immersive
Brie Clayton August 24, 2026
0 Comments
Creative production company THINGS. brings the band'...
24/08/2026
According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...
24/08/2026
The next era of AI inference won't be defined by a single breakthrough chip,...
24/08/2026
To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...
24/08/2026
We Only Want the Earth: The Life & Ideas of James Connolly airs
Wednesday 26 August on RT One and RT Player at 9.35pm
RT is to air the compelling documenta...
23/08/2026
Offers up to 10 bands of compression
Parish Audio's latest release allows users to place individual compressors anywhere in the frequency range, but tak...
22/08/2026
O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...
22/08/2026
By the time Hacks reached its fifth and final season, Adam Bricker ASC had spent six years shaping one of television's most distinctive visual identities. T...
22/08/2026
Polsat reclaims second place, ByteDance climbs to eighth, and live football miti...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Avid brings agentic media production to IBC2026
Brie Clayton August 21, 2026
0 Comments
After launching Avid Content Core at NAB 2026, Avid expands it...
22/08/2026
Making of Lord of the Flies Shot with Pocket Cinema Camera 6K Pro
Brie Clayton August 21, 2026
0 Comments
Filmmaker Lisa Marie Russo shoots on the bea...
22/08/2026
Homecoming Artist Spotlight: Dogs in a Pile The rising jam band talks about where it all started on the Berklee campus ahead of their Homecoming performance o...
22/08/2026
Berklee Alumna Lexi Vollero MA '22 Receives Fulbright Award to Brazil Vollero, a Berklee NYC graduate, has been selected for a Fulbright Open Research Awa...
21/08/2026
A massive deployment of specialty cameras, graphics, and AR will showcase the na...
21/08/2026
The West Coast Conference unveiled its new 30-second public service announcement, the latest expression of the Conference's We Rise in the West brand iden...
21/08/2026
New look will serve as the foundation for ESPN's upcoming NFL season and Sup...
21/08/2026
ESPN will air the ninth annual MLB Little League Classic presented by New York Life on Sunday, August 23, at 7 p.m. ET from Historic Bowman Field in Williamspor...
21/08/2026
In an emotional acceptance speech in Canton, Grossman celebrated the pioneering ...
21/08/2026
Hardware-style timing shifts for software instruments
Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...
21/08/2026
Highly anticipated synthesizer ships in October 2026
Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...
21/08/2026
Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...
21/08/2026
The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...
21/08/2026
The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...
21/08/2026
Our priority was making the best, most powerful, most meaningful story possible,...
21/08/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...
21/08/2026
New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...
21/08/2026
Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...
21/08/2026
NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...
21/08/2026
Join the Screen Currency 2026 Ask Me Anything (AMA) Online 20 August 2026
(L-R): Adrian Coates, Grainne Brunsdon, Deirdre Brennan, Rachael Perkins
Got questio...