
Generative AI - in the form of large language model (LLM) applications like ChatGPT, image generators such as Stable Diffusion and Adobe Firefly, and game rendering techniques like NVIDIA DLSS 3 Frame Generation - is rapidly ushering in a new era of computing for productivity, content creation, gaming and more.
At the Microsoft Build developer conference, NVIDIA and Microsoft today showcased a suite of advancements in Windows 11 PCs and workstations with NVIDIA RTX GPUs to meet the demands of generative AI.
More than 400 Windows apps and games already employ AI technology, accelerated by dedicated processors on RTX GPUs called Tensor Cores. Today's announcements, which include tools to develop AI on Windows PCs, frameworks to optimize and deploy AI, and driver performance and efficiency improvements, will empower developers to build the next generation of Windows apps with generative AI at their core.
AI will be the single largest driver of innovation for Windows customers in the coming years, said Pavan Davuluri, corporate vice president of Windows silicon and system integration at Microsoft. By working in concert with NVIDIA on hardware and software optimizations, we're equipping developers with a transformative, high-performance, easy-to-deploy experience.
Develop Models With Windows Subsystem for Linux AI development has traditionally taken place on Linux, requiring developers to either dual-boot their systems or use multiple PCs to work in their AI development OS while still accessing the breadth and depth of the Windows ecosystem.
Over the past few years, Microsoft has been building a powerful capability to run Linux directly within the Windows OS, called Windows Subsystem for Linux (WSL). NVIDIA has been working closely with Microsoft to deliver GPU acceleration and support for the entire NVIDIA AI software stack inside WSL. Now developers can use Windows PC for all their local AI development needs with support for GPU-accelerated deep learning frameworks on WSL.
With NVIDIA RTX GPUs delivering up to 48GB of RAM in desktop workstations, developers can now work with models on Windows that were previously only available on servers. The large memory also improves the performance and quality for local fine-tuning of AI models, enabling designers to customize them to their own style or content. And because the same NVIDIA AI software stack runs on NVIDIA data center GPUs, it's easy for developers to push their models to Microsoft Azure Cloud for large training runs.
Rapidly Optimize and Deploy Models With trained models in hand, developers need to optimize and deploy AI for target devices.
Microsoft released the Microsoft Olive toolchain for optimization and conversion of PyTorch models to ONNX, enabling developers to automatically tap into GPU hardware acceleration such as RTX Tensor Cores. Developers can optimize models via Olive and ONNX, and deploy Tensor Core-accelerated models to PC or cloud. Microsoft continues to invest in making PyTorch and related tools and frameworks work seamlessly with WSL to provide the best AI model development experience.
Improved AI Performance, Power Efficiency Once deployed, generative AI models demand incredible inference performance. RTX Tensor Cores deliver up to 1,400 Tensor TFLOPS for AI inferencing. Over the last year, NVIDIA has worked to improve DirectML performance to take full advantage of RTX hardware.
On May 24, we'll release our latest optimizations in Release 532.03 drivers that combine with Olive-optimized models to deliver big boosts in AI performance. Using an Olive-optimized version of the Stable Diffusion text-to-image generator with the popular Automatic1111 distribution, performance is improved over 2x with the new driver.
Stable Diffusion performance tested on GeForce RTX 4090 using Automatic1111 and Text-to-Image function. With AI coming to nearly every Windows application, efficiently delivering inference performance is critical - especially for laptops. Coming soon, NVIDIA will introduce new Max-Q low-power inferencing for AI-only workloads on RTX GPUs. It optimizes Tensor Core performance while keeping power consumption of the GPU as low as possible, extending battery life and maintaining a cool, quiet system. The GPU can then dynamically scale up for maximum AI performance when the workload demands it.
Join the PC AI Revolution Now
Top software developers - like Adobe, DxO, ON1 and Topaz - have already incorporated NVIDIA AI technology with more than 400 Windows applications and games optimized for RTX Tensor Cores.
AI, machine learning and deep learning power all Adobe applications and drive the future of creativity. Working with NVIDIA we continuously optimize AI model performance to deliver the best possible experience for our Windows users on RTX GPUs. - Ely Greenfield, CTO of digital media at Adobe
NVIDIA is helping to optimize our WinML model performance on RTX GPUs, which is accelerating the AI in DxO DeepPRIME, as well as providing better denoising and demosaicing, faster. - Renaud Capolunghi, senior vice president of engineering at DxO
Working with NVIDIA and Microsoft to accelerate our AI models running in Windows on RTX GPUs is providing a huge benefit to our audience. We're already seeing 1.5x performance gains in our suite of AI-powered photography editing software. - Dan Harlacher, vice president of products at ON1
Our extensive work with NVIDIA has led to improvements across our suite of photo- and video-editing applications. With RTX GPUs, AI performance has improved drastically, enhancing the experience for users on Windows PCs. - Suraj Raghuraman, head of AI engine development at Topaz Labs
NVIDIA and Microsoft are making several resources available for developers to test drive top generative AI models on Windows PCs. An Olive-optimized version of the Dolly
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
SVG Students To Watch: Chuck Luarasi, Curry CollegeThe Massachusetts native is cutting his teeth with Harvard Athletics, Cape Cod Baseball LeagueBy Brandon Cost...
22/01/2026
Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam ...
22/01/2026
Fever pitch: WRC is back for the start of the 2026 season with Rallye Monte-Carl...
22/01/2026
FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Tempera...
22/01/2026
As Paramount Enters the Octagon, UFC's Craig Borsari Previews Production Pl...
22/01/2026
By Jordan Crucchiola
It's a desire you hear so often among those in filmmaking circles. I just want to make cool stuff with my friends. With the NEXT selec...
22/01/2026
Brittany Shyne attends the 2025 Sundance Film Festival premiere of Seeds at The Ray Theatre on January 25, 2025, in Park City, UT. (Photo by Robin Marshall/Sh...
22/01/2026
Joel Edgerton and Felicity Jones appear in Train Dreams by Clint Bentley, an off...
22/01/2026
Last November, Ed Sheeran returned to his musical roots for an intimate, one-nig...
22/01/2026
A New Voice, New Places and the Real Australia as Brooke Blurton joins Ernie Din...
22/01/2026
MELBOURNE, Fla., Jan 22, 2026 - L3Harris Technologies (NYSE: LHX) has received a...
22/01/2026
Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...
22/01/2026
Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization
New York - January 21, 2026 - Nielsen's Gr...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
AI-powered driver assistance technologies are becoming standard equipment, funda...
22/01/2026
A Four-Time Emmy Award Winner on Defining His SoundCharles David Denler is a Composer and Pianist for film, television, and the Concert Stage. He is a 4 Time E...
22/01/2026
Rohde & Schwarz, Qualcomm, and Motorola demonstrate successful 5G Broadcast comp...
22/01/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/01/2026
The wait is over, pilots. Flight control support - one of the most community-requested features for GeForce NOW - is live starting today, following its announce...
22/01/2026
AI has taken center stage in financial services, automating the research and exe...
22/01/2026
AI-powered content generation is now embedded in everyday tools like Adobe and Canva, with a slew of agencies and studios incorporating the technology into thei...
21/01/2026
Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand
Media releases
The $900 million dollar mystery that fooled our nation Austra...
21/01/2026
SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse
21 January, 2026
Media releases
SBS is charging into Lunar New Year 2026 w...
21/01/2026
The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...
21/01/2026
Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...
21/01/2026
Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...
21/01/2026
Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...
21/01/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...
21/01/2026
Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion
Magewell, developer of innovative, high-performance video I/O and I...
21/01/2026
Jan 20th 2026, Changsha Kiloview today announced the launch of two major additions to its AV-over-IP ecosystem: the AVX24-4 Media HUB and KiloLink Station, ma...