
Generative AI - in the form of large language model (LLM) applications like ChatGPT, image generators such as Stable Diffusion and Adobe Firefly, and game rendering techniques like NVIDIA DLSS 3 Frame Generation - is rapidly ushering in a new era of computing for productivity, content creation, gaming and more.
At the Microsoft Build developer conference, NVIDIA and Microsoft today showcased a suite of advancements in Windows 11 PCs and workstations with NVIDIA RTX GPUs to meet the demands of generative AI.
More than 400 Windows apps and games already employ AI technology, accelerated by dedicated processors on RTX GPUs called Tensor Cores. Today's announcements, which include tools to develop AI on Windows PCs, frameworks to optimize and deploy AI, and driver performance and efficiency improvements, will empower developers to build the next generation of Windows apps with generative AI at their core.
AI will be the single largest driver of innovation for Windows customers in the coming years, said Pavan Davuluri, corporate vice president of Windows silicon and system integration at Microsoft. By working in concert with NVIDIA on hardware and software optimizations, we're equipping developers with a transformative, high-performance, easy-to-deploy experience.
Develop Models With Windows Subsystem for Linux AI development has traditionally taken place on Linux, requiring developers to either dual-boot their systems or use multiple PCs to work in their AI development OS while still accessing the breadth and depth of the Windows ecosystem.
Over the past few years, Microsoft has been building a powerful capability to run Linux directly within the Windows OS, called Windows Subsystem for Linux (WSL). NVIDIA has been working closely with Microsoft to deliver GPU acceleration and support for the entire NVIDIA AI software stack inside WSL. Now developers can use Windows PC for all their local AI development needs with support for GPU-accelerated deep learning frameworks on WSL.
With NVIDIA RTX GPUs delivering up to 48GB of RAM in desktop workstations, developers can now work with models on Windows that were previously only available on servers. The large memory also improves the performance and quality for local fine-tuning of AI models, enabling designers to customize them to their own style or content. And because the same NVIDIA AI software stack runs on NVIDIA data center GPUs, it's easy for developers to push their models to Microsoft Azure Cloud for large training runs.
Rapidly Optimize and Deploy Models With trained models in hand, developers need to optimize and deploy AI for target devices.
Microsoft released the Microsoft Olive toolchain for optimization and conversion of PyTorch models to ONNX, enabling developers to automatically tap into GPU hardware acceleration such as RTX Tensor Cores. Developers can optimize models via Olive and ONNX, and deploy Tensor Core-accelerated models to PC or cloud. Microsoft continues to invest in making PyTorch and related tools and frameworks work seamlessly with WSL to provide the best AI model development experience.
Improved AI Performance, Power Efficiency Once deployed, generative AI models demand incredible inference performance. RTX Tensor Cores deliver up to 1,400 Tensor TFLOPS for AI inferencing. Over the last year, NVIDIA has worked to improve DirectML performance to take full advantage of RTX hardware.
On May 24, we'll release our latest optimizations in Release 532.03 drivers that combine with Olive-optimized models to deliver big boosts in AI performance. Using an Olive-optimized version of the Stable Diffusion text-to-image generator with the popular Automatic1111 distribution, performance is improved over 2x with the new driver.
Stable Diffusion performance tested on GeForce RTX 4090 using Automatic1111 and Text-to-Image function. With AI coming to nearly every Windows application, efficiently delivering inference performance is critical - especially for laptops. Coming soon, NVIDIA will introduce new Max-Q low-power inferencing for AI-only workloads on RTX GPUs. It optimizes Tensor Core performance while keeping power consumption of the GPU as low as possible, extending battery life and maintaining a cool, quiet system. The GPU can then dynamically scale up for maximum AI performance when the workload demands it.
Join the PC AI Revolution Now
Top software developers - like Adobe, DxO, ON1 and Topaz - have already incorporated NVIDIA AI technology with more than 400 Windows applications and games optimized for RTX Tensor Cores.
AI, machine learning and deep learning power all Adobe applications and drive the future of creativity. Working with NVIDIA we continuously optimize AI model performance to deliver the best possible experience for our Windows users on RTX GPUs. - Ely Greenfield, CTO of digital media at Adobe
NVIDIA is helping to optimize our WinML model performance on RTX GPUs, which is accelerating the AI in DxO DeepPRIME, as well as providing better denoising and demosaicing, faster. - Renaud Capolunghi, senior vice president of engineering at DxO
Working with NVIDIA and Microsoft to accelerate our AI models running in Windows on RTX GPUs is providing a huge benefit to our audience. We're already seeing 1.5x performance gains in our suite of AI-powered photography editing software. - Dan Harlacher, vice president of products at ON1
Our extensive work with NVIDIA has led to improvements across our suite of photo- and video-editing applications. With RTX GPUs, AI performance has improved drastically, enhancing the experience for users on Windows PCs. - Suraj Raghuraman, head of AI engine development at Topaz Labs
NVIDIA and Microsoft are making several resources available for developers to test drive top generative AI models on Windows PCs. An Olive-optimized version of the Dolly
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
04/05/2026
just:play pro 2026 and just:live pro 2026 are available to download!
More Details:At NAB 2026, ToolsOnAir showcased just:play pro 2026 and just:live pro 2026, ...
04/05/2026
just:in mac pro 2026 - The Next Level of Professional Recording on macOS
More Details:The headline innovation in just:in mac pro 2026 is the new Auto format si...
04/05/2026
Hardware is still an emphasis - Supershooter 11 is new, and REMI-based 65 is in ...
04/05/2026
Head of International Business Development Min Joo Kim explores the league's...
04/05/2026
Audio-Technica has announced that its ATND1061 ceiling array microphone and ATUC...
04/05/2026
Triple B Media has launched Bowling TV, a free ad-supported television (FAST) channel dedicated to bowling. The channel is available on Prime Video, LG Channels...
04/05/2026
PlayMetrics, a provider of operations management software for youth sports organizations, has announced the completion of its acquisition of substantially all t...
04/05/2026
IHSE GmbH has announced that Dr. Thomas Niessen has joined as CEO and Managing Director, effective May 1, 2026. He joins Frank Breitenfelder, who has served as ...
04/05/2026
PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the For...
04/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
04/05/2026
Last week, guests gathered in New York City for On Air, In Style: An Evening with Spotify-a night of conversation, culture, and connection celebrating the inter...
04/05/2026
New music & post-production features added
Avid's latest DAW update delivers an array of helpful features aimed at both music and post-production users,...
04/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/05/2026
Student Spotlight: Joshua Griffin The New Orleans native, who was named the 2026 student commencement speaker for Boston Conservatory at Berklee, talks about ...
04/05/2026
It's Andrew! stomps onto screens this June 4 May 2026
The ABC and Screen Australia are delighted to announce that brand new preschool series, It's Andr...
03/05/2026
Polysynth now features Mutable Instruments' macro oscillators
Melbourne Instruments have just released a free firmware update that brings the engine beh...
03/05/2026
Introducing the new Mistika Workflows Suite: transformative and cost-effective f...
03/05/2026
Introducing the new Mistake Workflows Suite: transformative and cost-effective f...
03/05/2026
Back to All News
Filming begins on the third and final season of Breathless
Entertainment
03 May 2026
GlobalSpain
Link copied to clipboard
Discover the vi...
02/05/2026
(L-R) Dustin Hoffman and Leo Woodall appear in Tuner by Daniel Roher, an official selection of the 2026 Sundance Film Festival. (Photo courtesy of Sundance In...
02/05/2026
Versatile re-amping tool announced
Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Scripps Research immunologist Dennis Burton elected to American Academy of Arts and Sciences A leader in broadly neutralizing antibodies, Burton has helped driv...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
01/05/2026
BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...
01/05/2026
Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...
01/05/2026
HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...
01/05/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
To celebrate the opening of its new showroom and office, Lightware UK hosted a dedicated launch event at the new London location. The event welcomed partners, c...
01/05/2026
Choice without compromise
The broadcast industrys transformation is accelerating, and traditional broadcasters are having to fundamentally reinvent how they o...
01/05/2026
Beam Dynamics will return to MPTS 2026 with its asset intelligence platform, helping systems integrators, live production teams, media facilities and profession...
01/05/2026
Best-in-class UX design and rapid, scalable delivery for next-generation viewing experiences
Leading video software provider, Synamedia, today announced a coll...
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...