Sony Pixel Power calrec Sony

NVIDIA and Microsoft Drive Innovation for Windows PCs in New Era of Generative AI

23/05/2023

Generative AI - in the form of large language model (LLM) applications like ChatGPT, image generators such as Stable Diffusion and Adobe Firefly, and game rendering techniques like NVIDIA DLSS 3 Frame Generation - is rapidly ushering in a new era of computing for productivity, content creation, gaming and more.

At the Microsoft Build developer conference, NVIDIA and Microsoft today showcased a suite of advancements in Windows 11 PCs and workstations with NVIDIA RTX GPUs to meet the demands of generative AI.

More than 400 Windows apps and games already employ AI technology, accelerated by dedicated processors on RTX GPUs called Tensor Cores. Today's announcements, which include tools to develop AI on Windows PCs, frameworks to optimize and deploy AI, and driver performance and efficiency improvements, will empower developers to build the next generation of Windows apps with generative AI at their core.

AI will be the single largest driver of innovation for Windows customers in the coming years, said Pavan Davuluri, corporate vice president of Windows silicon and system integration at Microsoft. By working in concert with NVIDIA on hardware and software optimizations, we're equipping developers with a transformative, high-performance, easy-to-deploy experience.

Develop Models With Windows Subsystem for Linux AI development has traditionally taken place on Linux, requiring developers to either dual-boot their systems or use multiple PCs to work in their AI development OS while still accessing the breadth and depth of the Windows ecosystem.

Over the past few years, Microsoft has been building a powerful capability to run Linux directly within the Windows OS, called Windows Subsystem for Linux (WSL). NVIDIA has been working closely with Microsoft to deliver GPU acceleration and support for the entire NVIDIA AI software stack inside WSL. Now developers can use Windows PC for all their local AI development needs with support for GPU-accelerated deep learning frameworks on WSL.

With NVIDIA RTX GPUs delivering up to 48GB of RAM in desktop workstations, developers can now work with models on Windows that were previously only available on servers. The large memory also improves the performance and quality for local fine-tuning of AI models, enabling designers to customize them to their own style or content. And because the same NVIDIA AI software stack runs on NVIDIA data center GPUs, it's easy for developers to push their models to Microsoft Azure Cloud for large training runs.

Rapidly Optimize and Deploy Models With trained models in hand, developers need to optimize and deploy AI for target devices.

Microsoft released the Microsoft Olive toolchain for optimization and conversion of PyTorch models to ONNX, enabling developers to automatically tap into GPU hardware acceleration such as RTX Tensor Cores. Developers can optimize models via Olive and ONNX, and deploy Tensor Core-accelerated models to PC or cloud. Microsoft continues to invest in making PyTorch and related tools and frameworks work seamlessly with WSL to provide the best AI model development experience.

Improved AI Performance, Power Efficiency Once deployed, generative AI models demand incredible inference performance. RTX Tensor Cores deliver up to 1,400 Tensor TFLOPS for AI inferencing. Over the last year, NVIDIA has worked to improve DirectML performance to take full advantage of RTX hardware.

On May 24, we'll release our latest optimizations in Release 532.03 drivers that combine with Olive-optimized models to deliver big boosts in AI performance. Using an Olive-optimized version of the Stable Diffusion text-to-image generator with the popular Automatic1111 distribution, performance is improved over 2x with the new driver.

Stable Diffusion performance tested on GeForce RTX 4090 using Automatic1111 and Text-to-Image function. With AI coming to nearly every Windows application, efficiently delivering inference performance is critical - especially for laptops. Coming soon, NVIDIA will introduce new Max-Q low-power inferencing for AI-only workloads on RTX GPUs. It optimizes Tensor Core performance while keeping power consumption of the GPU as low as possible, extending battery life and maintaining a cool, quiet system. The GPU can then dynamically scale up for maximum AI performance when the workload demands it.

Join the PC AI Revolution Now

Top software developers - like Adobe, DxO, ON1 and Topaz - have already incorporated NVIDIA AI technology with more than 400 Windows applications and games optimized for RTX Tensor Cores.

AI, machine learning and deep learning power all Adobe applications and drive the future of creativity. Working with NVIDIA we continuously optimize AI model performance to deliver the best possible experience for our Windows users on RTX GPUs. - Ely Greenfield, CTO of digital media at Adobe

NVIDIA is helping to optimize our WinML model performance on RTX GPUs, which is accelerating the AI in DxO DeepPRIME, as well as providing better denoising and demosaicing, faster. - Renaud Capolunghi, senior vice president of engineering at DxO

Working with NVIDIA and Microsoft to accelerate our AI models running in Windows on RTX GPUs is providing a huge benefit to our audience. We're already seeing 1.5x performance gains in our suite of AI-powered photography editing software. - Dan Harlacher, vice president of products at ON1

Our extensive work with NVIDIA has led to improvements across our suite of photo- and video-editing applications. With RTX GPUs, AI performance has improved drastically, enhancing the experience for users on Windows PCs. - Suraj Raghuraman, head of AI engine development at Topaz Labs

NVIDIA and Microsoft are making several resources available for developers to test drive top generative AI models on Windows PCs. An Olive-optimized version of the Dolly
LINK: https://blogs.nvidia.com/blog/2023/05/23/microsoft-build-nvidia-ai-win...
See more stories from nvidia

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

22/10/2025

Chyron Releases PAINT 10.2 Telestration Platform

MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...

22/10/2025

NBCUniversal Invests in ATSC 3.0 Authority Behind Run3TV

WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...

22/10/2025

swXtch.io to Feature SRT-X Gateway, groundSwXtch at NAB Show New York

ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...

22/10/2025

HBO Max Increases Prices for All Tiers

The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...

22/10/2025

OpenDrives Inks Agreement With Versatile Distribution Services

LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...

22/10/2025

The 2025 NAB Show New York Set to Open with More Than 12,000 Attendees

WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...

22/10/2025

Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series

Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...

22/10/2025

BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Student Jack Ryan

BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...

21/10/2025

NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part of the East Coast Expo

NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...

21/10/2025

NAB New York 2025: Business of Broadcast and Media,' Future of Content' Are Themes for Two-Day Show

NAB New York 2025: Business of Broadcast and Media,' Future of Content'...

21/10/2025

SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Experience, DTC Products, Tech, and Operations, NBA

SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...

21/10/2025

NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancillary Camera Angles, Real-Time Highlights

NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...

21/10/2025

NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director Pierre Moossa

NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...

21/10/2025

NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Seamlessly Blends Onsite, REMI Models

NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...

21/10/2025

What to Watch: 6 Indigenous-Led Contemporary Stories Supported by the Documentary Film Program

Indigenous storytelling has been at the heart of the work of the Sundance Instit...

21/10/2025

2026 Sundance Film Festival Announces Park City Legacy Program Featuring Archival Screenings, Special Talks, and Culmination Event

Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...

21/10/2025

DEADBEAT' Delivered a Raw Communal Party With Tame Impala and The Dare in Brooklyn

Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...

21/10/2025

SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celebrate NSW Aboriginal Languages Week

SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...

21/10/2025

Turning Viewers into Promoters: What Rising NPS Scores Tell Us About the Power of Experience

As global operators simplify and evolve their digital platforms, NPS improvement...

21/10/2025

L3Harris Successfully Completes Important Milestone for Army SATCOM Program

Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...

21/10/2025

In the Undersea Domain - Reliability is Key

New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...

21/10/2025

WWTV Bridges 48 Miles with Bold IP Studio Upgrade, Powered by Clear-Com and Key Code Media

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

21/10/2025

The Gauge: Poland | September 2025

September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...

21/10/2025

Nielsen: September Football Blitz Leads to Historic Monthly Spike in Broadcast Viewership

Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly Increase ...

21/10/2025

THE GAUGE: MEXICO SEPTEMBER 2025

During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month. Disclaimer: YU...

21/10/2025

BBright, GlobalM Successfully Trial End-to-End UHD Interoperability

RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...

21/10/2025

Kokusai Denki To Debut New 4K Camera at 2025 NAB Show New York

Kokusai Denki Electric America will mark the U.S. debut of a new 4K camera at the 2025 NAB New York, Oct. 22-23. Now available, the Z-HD6500-S1 UHD/HD productio...

21/10/2025

Triveni Digital to Showcase Industrys Most Comprehensive...

Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, will showcase its entire NEXTGEN TV ...

21/10/2025

Radio Azzurra Advances to Digital Workflow with DHD SX2 A...

Radio Azzurra FM, longest-running radio station in the province of Novara, northwest Italy, has invested in an DHD SX2 audio routing and mixing console for inte...

21/10/2025

Globecast Appoints G Morgan as EVP of Sales for Globecast...

Globecast, the leading provider of broadcast, media and entertainment managed services, has announced the appointment of G Morgan as Executive Vice President of...

21/10/2025

Visual Data Strengthens Global Leadership with Appointmen...

Visual Data announces the appointment of Maz Al-Jumaili as Senior Vice President, Worldwide Localization, to advance client engagement, strategic partnerships, ...

21/10/2025

Grup Mediapro to Deliver Prime Video NBA Coverage to the Hispanic Market

As Amazon's Prime Video prepares to launch its coverage of NBA basketball under a major new deal, Grup Mediapro has announced that it is working with the st...

21/10/2025

ADTH to Upgrade NextGen TV Receivers With Gateway Capabilities

ATLANTA Good news for consumers using an Atlanta DTH receiver to watch ATSC 3.0: with a new software update, they will be able to blanket their homes with Wi-Fi...

21/10/2025

Study: 'More Critical Than Ever for Brands to Focus on Hispanics

While recent news has been heavily focused on Hispanic migration into the U.S., The 2025 Hispanic Market Report from Claritas highlights the fact that this gr...

21/10/2025

RWS Appoints Michael Wayne as Head of Media and Entertainment

MAIDENHEAD, UK RWS has hired Michael Wayne as its head of media and entertainment in Los Angeles where he will lead the company's media localization busines...

21/10/2025

Imagine Communications Acquires Pixel Power From Rohde an...

Imagine Communications and Rohde & Schwarz today announced a definitive agreement under which Imagine will acquire Pixel Power Limited, a wholly owned subsidiar...

21/10/2025

ADTH Announces New NEXTGEN TV Gateway Receiver Implementi...

Atlanta DTH (ADTH) today announced a major update that will expand the functionality of its NEXTGEN TV receiver by enabling gateway capabilities allowing viewer...

21/10/2025

Heartland Video Systems Partners with Zixi for Resilient...

Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered wi...

21/10/2025

QuickLink Appoints Austin Hinton as Solutions Enablement...

QuickLink, the leading provider of award-winning video production and remote guest integration solutions, today announced the appointment of Austin Hinton as it...

21/10/2025

Miri Technologies to Unveil New Resilient Internet Platfo...

nternet connectivity startup Miri Technologies Inc. will use this week's NAB Show New York as the launch pad for its latest ground-breaking innovation, the ...

21/10/2025

UC Santa Cruz Maps Coastal Flooding With NVIDIA Accelerated Computing

Coastal communities in the U.S. have a 26% chance of flooding within a 30-year period. This percentage is expected to increase due to climate-change-driven sea-...

21/10/2025

Flexibly Price, Report, and Steward Deals with WO Network

In today's evolving media landscape, audience measurement isn't one-size-fits-all. With multiple measurement providers now available, networks need the ...

21/10/2025

VEON's Beeline Kazakhstan to Acquire Online Classifieds Business OLX Kazakhstan

21 Oct 2025 VEON's Beeline Kazakhstan to Acquire Online Classifieds Busines...

21/10/2025

Tribeca Films to Release Independent Comedy Serious People from Pasqual Gutierrez and Ben Mullinkosson

October 21st, 2025 Tribeca Films to Release Independent Comedy Serious People...

21/10/2025

Introducing Ivory 3 LE Uprights - Modern & Vintage

Synthogy is excited to announce the launch of Ivory 3 LE Uprights - Modern & Vintage, the latest addition to our game-changing Ivory 3 platform. This Legacy Ed...

21/10/2025

Sky Arts turns up the groove with new three-part documentary, Greatest Basslines, airing 28 November

Series from Sony Music Vision Features Exclusive Performances From Legendary Bas...

21/10/2025

House trumps spouse: Brits say home ownership matters more than marriage

Tuesday 21 October 2025 Current slide, 0 0, undefined1 0 Download assets Buying a home ranks above becoming a parent as a key rite of passage into adulthood...

21/10/2025

Netflix Unveils Monster Mash in Trailer of Troll 2' - the Highly Anticipated Sequel to the Global Sensation

Back to All News Netflix Unveils Monster Mash in Trailer of Troll 2' - the...

21/10/2025

For the Fans! Netflix Goes Golden Forging Unprecedented KPop Demon Hunters' Master Toy Partnerships with Mattel and Hasbro

Back to All News For the Fans! Netflix Goes Golden Forging Unprecedented KPop ...