Sony Pixel Power calrec Sony

NVIDIA and Microsoft Drive Innovation for Windows PCs in New Era of Generative AI

23/05/2023

Generative AI - in the form of large language model (LLM) applications like ChatGPT, image generators such as Stable Diffusion and Adobe Firefly, and game rendering techniques like NVIDIA DLSS 3 Frame Generation - is rapidly ushering in a new era of computing for productivity, content creation, gaming and more.

At the Microsoft Build developer conference, NVIDIA and Microsoft today showcased a suite of advancements in Windows 11 PCs and workstations with NVIDIA RTX GPUs to meet the demands of generative AI.

More than 400 Windows apps and games already employ AI technology, accelerated by dedicated processors on RTX GPUs called Tensor Cores. Today's announcements, which include tools to develop AI on Windows PCs, frameworks to optimize and deploy AI, and driver performance and efficiency improvements, will empower developers to build the next generation of Windows apps with generative AI at their core.

AI will be the single largest driver of innovation for Windows customers in the coming years, said Pavan Davuluri, corporate vice president of Windows silicon and system integration at Microsoft. By working in concert with NVIDIA on hardware and software optimizations, we're equipping developers with a transformative, high-performance, easy-to-deploy experience.

Develop Models With Windows Subsystem for Linux AI development has traditionally taken place on Linux, requiring developers to either dual-boot their systems or use multiple PCs to work in their AI development OS while still accessing the breadth and depth of the Windows ecosystem.

Over the past few years, Microsoft has been building a powerful capability to run Linux directly within the Windows OS, called Windows Subsystem for Linux (WSL). NVIDIA has been working closely with Microsoft to deliver GPU acceleration and support for the entire NVIDIA AI software stack inside WSL. Now developers can use Windows PC for all their local AI development needs with support for GPU-accelerated deep learning frameworks on WSL.

With NVIDIA RTX GPUs delivering up to 48GB of RAM in desktop workstations, developers can now work with models on Windows that were previously only available on servers. The large memory also improves the performance and quality for local fine-tuning of AI models, enabling designers to customize them to their own style or content. And because the same NVIDIA AI software stack runs on NVIDIA data center GPUs, it's easy for developers to push their models to Microsoft Azure Cloud for large training runs.

Rapidly Optimize and Deploy Models With trained models in hand, developers need to optimize and deploy AI for target devices.

Microsoft released the Microsoft Olive toolchain for optimization and conversion of PyTorch models to ONNX, enabling developers to automatically tap into GPU hardware acceleration such as RTX Tensor Cores. Developers can optimize models via Olive and ONNX, and deploy Tensor Core-accelerated models to PC or cloud. Microsoft continues to invest in making PyTorch and related tools and frameworks work seamlessly with WSL to provide the best AI model development experience.

Improved AI Performance, Power Efficiency Once deployed, generative AI models demand incredible inference performance. RTX Tensor Cores deliver up to 1,400 Tensor TFLOPS for AI inferencing. Over the last year, NVIDIA has worked to improve DirectML performance to take full advantage of RTX hardware.

On May 24, we'll release our latest optimizations in Release 532.03 drivers that combine with Olive-optimized models to deliver big boosts in AI performance. Using an Olive-optimized version of the Stable Diffusion text-to-image generator with the popular Automatic1111 distribution, performance is improved over 2x with the new driver.

Stable Diffusion performance tested on GeForce RTX 4090 using Automatic1111 and Text-to-Image function. With AI coming to nearly every Windows application, efficiently delivering inference performance is critical - especially for laptops. Coming soon, NVIDIA will introduce new Max-Q low-power inferencing for AI-only workloads on RTX GPUs. It optimizes Tensor Core performance while keeping power consumption of the GPU as low as possible, extending battery life and maintaining a cool, quiet system. The GPU can then dynamically scale up for maximum AI performance when the workload demands it.

Join the PC AI Revolution Now

Top software developers - like Adobe, DxO, ON1 and Topaz - have already incorporated NVIDIA AI technology with more than 400 Windows applications and games optimized for RTX Tensor Cores.

AI, machine learning and deep learning power all Adobe applications and drive the future of creativity. Working with NVIDIA we continuously optimize AI model performance to deliver the best possible experience for our Windows users on RTX GPUs. - Ely Greenfield, CTO of digital media at Adobe

NVIDIA is helping to optimize our WinML model performance on RTX GPUs, which is accelerating the AI in DxO DeepPRIME, as well as providing better denoising and demosaicing, faster. - Renaud Capolunghi, senior vice president of engineering at DxO

Working with NVIDIA and Microsoft to accelerate our AI models running in Windows on RTX GPUs is providing a huge benefit to our audience. We're already seeing 1.5x performance gains in our suite of AI-powered photography editing software. - Dan Harlacher, vice president of products at ON1

Our extensive work with NVIDIA has led to improvements across our suite of photo- and video-editing applications. With RTX GPUs, AI performance has improved drastically, enhancing the experience for users on Windows PCs. - Suraj Raghuraman, head of AI engine development at Topaz Labs

NVIDIA and Microsoft are making several resources available for developers to test drive top generative AI models on Windows PCs. An Olive-optimized version of the Dolly
LINK: https://blogs.nvidia.com/blog/2023/05/23/microsoft-build-nvidia-ai-win...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

ATSC Members Approve B2X Candidate Standard

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Davicom Has a New Owner

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Clear-Com Scales Up Communications for Rock in Rio

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

08/10/2026

Life Safety, Part 2: From Noise to Nice: The Evolution of Speech Intelligibility in Stadium Sound

Modern venues have come a long way since the tinny, echoing audio of the mid 20t...

08/10/2026

ESPN's First Super Bowl Adds Disney+ to U.S. Distribution Mix

ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...

08/10/2026

SVG Students To Watch: Addison McGhee, Auburn University

From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments The future of live sports produ...

08/10/2026

Prime Video to Become Exclusive Global Home of Emmy Awards Beginning in 2027

The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...

08/10/2026

Techex to Demonstrate Hybrid Satellite and IP Delivery Platform at NAB Show New York

Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...

08/10/2026

X Games Appoints Steve Rogers as Chief Operating Officer

X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...

08/10/2026

Fonn Group Appoints Trevor Spielmann as Sales Director, DACH

Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...

08/10/2026

Perfect Game Introduces New Studio Show on the Road With Launch of PG Central

The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms Perfect Game is bringin...

08/10/2026

Uplynk White Paper: The IP Convergence Framework for Distribution

Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...

08/10/2026

Gravity Media Op-Ed: Gravity Media's Next Act - From Service Provider to Strategic Content Partner

For decades, the production and broadcast services business has run on a familia...

08/10/2026

Uplynk, Zixi, BroadView Software, and Grass Valley Publish Satellite-to-IP Distribution Framework

Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...

08/10/2026

NFL Announces Ninth Annual Big Data Bowl Powered by AWS

The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...

08/10/2026

Eutelsat Renews Partnership with Tldiffusion dAlgrie on EUTELSAT 7 West A

Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...

08/10/2026

Disney+ to Stream Super Bowl LXI on February 14, 2027

Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...

08/10/2026

RHStv to Stream Clemson vs. Coastal Carolina Baseball at Myrtle Beach Fall Showdown

RHStv and Red House Streaming have announced an expansion of their partnership w...

08/10/2026

Gray Media to Simulcast 15 Timberwolves Games Free Over-the-Air in Minnesota and Wisconsin

Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...

08/10/2026

SMPTE Media Technology Summit Returns to Pasadena Nov. 16-19; Get 10% Off With SVG Promo Code

SVG readers can save 10% on registration and receive a complimentary Solutions H...

08/10/2026

PROTON Camera Innovations Named Recipient of 2026 Technology and Engineering Emmy for FPV Drone Systems

PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...

08/10/2026

Silver Lining: Sharing Tales From the Trenches of Cloud-Based Production with NBC Sports, MLB, NHL, and Warner Bros. Discovery

Industry leaders discuss real-world cloud workflows for live game production, pl...

08/10/2026

Dolby Atmos Coming to Formula 1 on Apple TV Beginning with 2026 U.S. Grand Prix

The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...

08/10/2026

Free Leonard Peltier Proves That the Fight for Justice Is Just Beginning

David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...

08/10/2026

Sound Particles update Energy Panner 2 & Brightness Panner 2

Dynamic panning plug-ins get an upgrade Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...

08/10/2026

The DMNO ON from UDO Audio

New expandable instrument boasts full DMNO engine UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...

08/10/2026

ADAM Audio introduce the Sub8 PRO & Sub10 PRO

Two new subwoofers added to monitoring line-up ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...

08/10/2026

Clear-Com Powers Critical Communications at Rock in Rio 2026

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

08/10/2026

NAB New York 2026 Preview

Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October. Cal...

08/10/2026

ESPN Unveils First Studio W Refresh

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Pay-TV Operators Ask FCC to Pause TV Station Ownership Cap Rules

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Calrec Brings New Consoles, Software to NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Mediagenix Bows AI Content-Aware Scheduling

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Ikegami to Unveil UHK-X700VN Camera at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Ed McGivern Joins USSI Global as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Globecast Brings Media Orchestration and C-Band Transitio...

Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...

08/10/2026

Clear-Com Powers Critical Communications at Rock in Rio 2...

Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...

08/10/2026

Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Creative Executives

Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...

08/10/2026

NAB Show New York Returns to Javits

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

FCC to Vote on Restrictions for Device Testing, Spectrum for D2D and Drones

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

World First' as DTM Deploys Riedel Private 5G for On-Track Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

LiveU Cranks Up Connectivity Across Tour de France

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Ikegami to Introduce New UHK-X700VN Camera at NAB New Yor...

Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...

08/10/2026

Calrec gives broadcasters freedom of choice at NAB Show...

Calrec will be located at Booth 444. Freedom to choose The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...

08/10/2026

LiveU LU900Q with LIQ Brings Unprecedented Connectivity t...

LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...

08/10/2026

Disney+ to Stream Super Bowl LXI Live

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Formula 1 U.S. Grand Prix to Be Carried in Dolby Atmos, Dolby Vision on Apple TV

Share Copy link Facebook X Linkedin Bluesky Email...