Sony Pixel Power calrec Sony

NVIDIA and Microsoft Drive Innovation for Windows PCs in New Era of Generative AI

23/05/2023

Generative AI - in the form of large language model (LLM) applications like ChatGPT, image generators such as Stable Diffusion and Adobe Firefly, and game rendering techniques like NVIDIA DLSS 3 Frame Generation - is rapidly ushering in a new era of computing for productivity, content creation, gaming and more.

At the Microsoft Build developer conference, NVIDIA and Microsoft today showcased a suite of advancements in Windows 11 PCs and workstations with NVIDIA RTX GPUs to meet the demands of generative AI.

More than 400 Windows apps and games already employ AI technology, accelerated by dedicated processors on RTX GPUs called Tensor Cores. Today's announcements, which include tools to develop AI on Windows PCs, frameworks to optimize and deploy AI, and driver performance and efficiency improvements, will empower developers to build the next generation of Windows apps with generative AI at their core.

AI will be the single largest driver of innovation for Windows customers in the coming years, said Pavan Davuluri, corporate vice president of Windows silicon and system integration at Microsoft. By working in concert with NVIDIA on hardware and software optimizations, we're equipping developers with a transformative, high-performance, easy-to-deploy experience.

Develop Models With Windows Subsystem for Linux AI development has traditionally taken place on Linux, requiring developers to either dual-boot their systems or use multiple PCs to work in their AI development OS while still accessing the breadth and depth of the Windows ecosystem.

Over the past few years, Microsoft has been building a powerful capability to run Linux directly within the Windows OS, called Windows Subsystem for Linux (WSL). NVIDIA has been working closely with Microsoft to deliver GPU acceleration and support for the entire NVIDIA AI software stack inside WSL. Now developers can use Windows PC for all their local AI development needs with support for GPU-accelerated deep learning frameworks on WSL.

With NVIDIA RTX GPUs delivering up to 48GB of RAM in desktop workstations, developers can now work with models on Windows that were previously only available on servers. The large memory also improves the performance and quality for local fine-tuning of AI models, enabling designers to customize them to their own style or content. And because the same NVIDIA AI software stack runs on NVIDIA data center GPUs, it's easy for developers to push their models to Microsoft Azure Cloud for large training runs.

Rapidly Optimize and Deploy Models With trained models in hand, developers need to optimize and deploy AI for target devices.

Microsoft released the Microsoft Olive toolchain for optimization and conversion of PyTorch models to ONNX, enabling developers to automatically tap into GPU hardware acceleration such as RTX Tensor Cores. Developers can optimize models via Olive and ONNX, and deploy Tensor Core-accelerated models to PC or cloud. Microsoft continues to invest in making PyTorch and related tools and frameworks work seamlessly with WSL to provide the best AI model development experience.

Improved AI Performance, Power Efficiency Once deployed, generative AI models demand incredible inference performance. RTX Tensor Cores deliver up to 1,400 Tensor TFLOPS for AI inferencing. Over the last year, NVIDIA has worked to improve DirectML performance to take full advantage of RTX hardware.

On May 24, we'll release our latest optimizations in Release 532.03 drivers that combine with Olive-optimized models to deliver big boosts in AI performance. Using an Olive-optimized version of the Stable Diffusion text-to-image generator with the popular Automatic1111 distribution, performance is improved over 2x with the new driver.

Stable Diffusion performance tested on GeForce RTX 4090 using Automatic1111 and Text-to-Image function. With AI coming to nearly every Windows application, efficiently delivering inference performance is critical - especially for laptops. Coming soon, NVIDIA will introduce new Max-Q low-power inferencing for AI-only workloads on RTX GPUs. It optimizes Tensor Core performance while keeping power consumption of the GPU as low as possible, extending battery life and maintaining a cool, quiet system. The GPU can then dynamically scale up for maximum AI performance when the workload demands it.

Join the PC AI Revolution Now

Top software developers - like Adobe, DxO, ON1 and Topaz - have already incorporated NVIDIA AI technology with more than 400 Windows applications and games optimized for RTX Tensor Cores.

AI, machine learning and deep learning power all Adobe applications and drive the future of creativity. Working with NVIDIA we continuously optimize AI model performance to deliver the best possible experience for our Windows users on RTX GPUs. - Ely Greenfield, CTO of digital media at Adobe

NVIDIA is helping to optimize our WinML model performance on RTX GPUs, which is accelerating the AI in DxO DeepPRIME, as well as providing better denoising and demosaicing, faster. - Renaud Capolunghi, senior vice president of engineering at DxO

Working with NVIDIA and Microsoft to accelerate our AI models running in Windows on RTX GPUs is providing a huge benefit to our audience. We're already seeing 1.5x performance gains in our suite of AI-powered photography editing software. - Dan Harlacher, vice president of products at ON1

Our extensive work with NVIDIA has led to improvements across our suite of photo- and video-editing applications. With RTX GPUs, AI performance has improved drastically, enhancing the experience for users on Windows PCs. - Suraj Raghuraman, head of AI engine development at Topaz Labs

NVIDIA and Microsoft are making several resources available for developers to test drive top generative AI models on Windows PCs. An Olive-optimized version of the Dolly
LINK: https://blogs.nvidia.com/blog/2023/05/23/microsoft-build-nvidia-ai-win...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/10/2026

Supreme Court Rejects Nexstar Bid to End DirecTV Dispute

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

SBE Adds Andrew Sveum as Marketing and Growth Director

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

Cobalt Digital to Exhibit IPMX Ecosystem at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

05/10/2026

Eutelsat Ships First 32 New OneWeb LEO Satellites for Upcoming SpaceX Launch

Eutelsat has announced that Airbus Defence and Space has completed the first 32 new OneWeb Low Earth Orbit satellites at its facility in Toulouse, France. The s...

05/10/2026

Racecourse Media Group Appoints Andrew Demaria as First Chief Content Officer

Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, effective October 6. Demaria joins from a career spanning more th...

05/10/2026

SMPTE to Host Full-Day Precision Timing Bootcamp at NAB Show New York

SMPTE will host SMPTE Bootcamp: Precision Timing for ST 2110 on Wednesday, October 21, 2026, from 9:20 a.m. to 4:30 p.m. in Room 3D03 at the Javits Center durin...

05/10/2026

Nexstar and DAZN to Simulcast 15 Indiana Pacers Games Across Central Indiana

Nexstar Media Group and DAZN have announced a partnership to simulcast 15 regular season Indiana Pacers games on Nexstar television stations and free on DAZN si...

05/10/2026

Behind The Mic: Tony Romo to Depart From CBS Sports Permanently

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

05/10/2026

Telos Alliance Announces Zephyr Connect SE Now Shipping

Telos Alliance has announced that Zephyr Connect SE, a new hardware codec, is now shipping. The unit joins the Telos iPort High Density multi-codec gateway and ...

05/10/2026

Sofascore and NHL Announce Multiyear Global Partnership

Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore's platform beginning...

05/10/2026

New Orleans Pelicans Announce 2026-27 Broadcast Plans

The New Orleans Pelicans have announced broadcast coverage for the 2026-27 season. Gray Media and the Gulf Coast Sports and Entertainment Network (GCSEN) will c...

05/10/2026

SVG New Sponsor Spotlight: Rezzil Co-Founder Andy Etches on Bringing Movement Intelligence to Broadcast

As sports broadcasters look for new ways to make live action more immersive, ins...

05/10/2026

Austrian Audio introduce the OC616

New multi-pattern LDC revealed Austrian Audio have announced the upcoming launch of a new multi-pattern large-diaphragm capacitor mic that occupies the midd...

05/10/2026

IK Multimedia Tonex 2 Player now available

Software gains Tonex Board rig support When IK Multimedia launched the Tonex Board, they mentioned that it would soon be followed by a significant update to...

05/10/2026

fedDSP release quadCHO

Offers a modern take on classic chorus effects fedDSP's latest creation has been designed to offer a modern take on the classic chorus effect, combining...

05/10/2026

SMPTE to Offer Full-Day Precision Timing Bootcamp for ST 2110 at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

05/10/2026

Matthews Studio Equipment Ships Sliding Leg C-Stand 2-Pack

Share Copy link Facebook X Linkedin Bluesky Email...

05/10/2026

From Spots to Audiences: How Advanced Advertising Is Reshaping Local TV

Share Copy link Facebook X Linkedin Bluesky Email...

05/10/2026

Combined Paramount-WBD Studio to be Named Skydance

Share Copy link Facebook X Linkedin Bluesky Email...

05/10/2026

URSA Cine 12K LF Captures Poste Italian's Anniversary Film

URSA Cine 12K LF Captures Poste Italian's Anniversary Film Brie Clayton October 4, 2026 0 Comments Jacopo Mutti reveals the practical choices behi...

05/10/2026

Green Hippo Estuary Series MC1 and MC2 Media Controllers are Now Shipping

Green Hippo Estuary Series MC1 and MC2 Media Controllers are Now Shipping Brie Clayton October 4, 2026 0 Comments Made for Shows that Don't Have T...

05/10/2026

Telos Alliance Announces Telos Zephyr Connect SE Is Now Available

Telos Alliance Announces Telos Zephyr Connect SE Is Now Available Search Cleveland, Ohio (October 5, 2026) - Telos Alliance , trusted global leader in br...

05/10/2026

RT to provide comprehensive coverage of Budget 2027 on TV, radio and online

RT will provide comprehensive coverage and analysis of Budget 2027 across online, radio and television on Tuesday 6 October, with extensive reporting and analy...

05/10/2026

From Scan to Treatment Plan, AI Helps Close Breast Cancer's Deadliest Gaps

Breast cancer is the most commonly diagnosed cancer among American women - yet the gaps in care are wide. A majority of women over age 40 skip the recommended a...

04/10/2026

Shure's MV6 gets Gen 2 upgrade

Dedicated streaming mic gets an overhaul Following on from the success of their dedicated streaming microphone, the MV6, Shure have announced the launch of ...

03/10/2026

MLB Network's Secaucus Facility Transforms Into Production Hub for Live Game Coverage on JioStar in India, BBC in UK

The broadcaster's capability as an internal production house continues with ...

03/10/2026

Ratings Roundup: NFL Ratings Down Slightly Through 3 Weeks; Ravens-Cowboys in Rio Is Top NFL International Game Ever

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

03/10/2026

Release Rundown: What to Watch in October, From Wicker to Once Upon a Time in Harlem

Olivia Colman stars in Wicker, which premiered at the 2026 Sundance Film Festi...

03/10/2026

Nielsen to Introduce New Content Measurement Solutions in Early 2027

Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry studios, distributors, content creators, right...

03/10/2026

FCC Updates EEO Rule WordingNo Form 395-B

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

EDO: Spanish-Language TV Ads Outperform Spots in English

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences with AJA

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences wit...

02/10/2026

NESN, SportsNet Pittsburgh Debut New-Look Scorebug, Graphics for NHL Season

Design reflects feedback on graphics introduced for MLB Red Sox and Pirates games Boston Bruins games on NESN and Pittsburgh Penguins games on SportsNet Pittsb...

02/10/2026

NBC Sports Leans Into Image Quality, Drones, Distinct Camera Positions, REMI as College-Football Slate Hits Big Stretch

NEP SS7/ST7 anchors Big Ten Saturday Night; nine Peacock games are produced from...

02/10/2026

SVG GameDay, Ep. 33: National Football Leagues Tim Tubito - Fan Entertainment at Home & Abroad

In-venue and creative video staffers at the professional and collegiate level ha...

02/10/2026

GameTime Productions Delivers National Broadcast Production for AUSL Season

GameTime Productions provided national broadcast production services for the Athletes Unlimited Softball League (AUSL) 2026 season, with coverage distributed ac...

02/10/2026

Audio-Technica Introduces HP-HBM50x Replacement Headband for ATH-M50x

Audio-Technica has introduced the HP-HBM50x, a genuine replacement headband for the ATH-M50x professional studio monitor headphones. The HP-HBM50x is compatible...

02/10/2026

ASG Helps Black Lava Studios Build 9.1.6 Immersive Audio Facility

Advanced Systems Group (ASG) has helped audio professional Steve Schatz design and build Black Lava Studios, a 9.1.6 Dolby Atmos mixing and mastering facility i...

02/10/2026

Cobalt Digitals PACIFIC Line Wins Two IBC Best of Show Awards

Cobalt Digital has received Best of Show awards from TV Tech and TVB Europe at IBC2026 for solutions from its PACIFIC compression line. TV Tech recognized the ...

02/10/2026

ESPN and TMRW Sports Extend Multi-Year U.S. Media Rights Deal for TGL

ESPN and TMRW Sports have announced a multi-year extension of their U.S. media rights agreement for TGL presented by SoFi. The 2027 TGL season will open Sunday,...

02/10/2026

Devlin Design Group and Clickspring Design Announce Strategic Alliance

Devlin Design Group (DDG) and Clickspring Design (CSD) have announced a strategic alliance combining their design capabilities for broadcast, media, workplace, ...

02/10/2026

CSMG Named Exclusive Media Rights Representative for the NCHC

The National Collegiate Hockey Conference has announced a partnership with CSMG (Collegiate Sports Management Group) making the firm the exclusive representativ...

02/10/2026

NAB NY 2026: Mediaproxy To Showcase AI Monitoring and Browser-Based Multiviewer

Mediaproxy will exhibit at NAB Show New York (Booth 561, Javits Center, October 21-22), demonstrating new AI capabilities in its LogServer compliance platform a...

02/10/2026

Mesh Broadcast Services Installs Calrec Argo M in Eclipse Mobile Production Unit

Mesh Broadcast Services has installed a Calrec Argo M console in the production area of its Eclipse 40-foot mobile unit, recently moved onto a 2025 Freightliner...

02/10/2026

Richmond AFL Deploys Vizrts Viz Libero Teams for Coaching and Content

Vizrt has announced that Richmond AFL has signed on to use Viz Libero Teams for coaching analysis and content creation. The platform provides 3D match analysis ...

02/10/2026

Oak View Group Names Cisco as Official Technology Partner for Infrastructure Management Across OVGs Venue Network

Oak View Group (OVG) has announced Cisco as an Official Technology Partner. Thro...

02/10/2026

Clear-Com Arcadia Central Station Installed at Audiovisual Training Centre in d

Clear-Com has announced that the Audiovisual Training Centre in d , Poland, has installed an Arcadia Central Station as the communications hub for its broadca...