ZEISS Cinematography will once again join the annual Hollywood Professional Association Tech Retreat in Palm Springs this February. In their HPA Innovation Zone booth, the team will demonstrate the CinCraft Mapper metadata application, the natural extension of XD technology premiered by ZEISS last May. CinCraft Mapper provides frame-accurate lens distortion and shading data, enabling VFX artists to achieve a cinematic result that is realistic and precise, without relying on a lens grid. In addition visitors can also check out ZEISS Supreme Prime, Supreme Prime Radiance, Cinema Zoom and CP.3 cine lenses.
ZEISS will appear on the mainstage as host of Thursday's Seminar Integrating Lens Metadata into a Virtual Production Workflow, led by Snehal Patel. In addition to his position as Head of Cinema Sales for ZEISS Cinematography, he also helms SMPTEs subcommittee on Essential Camera/Lens Metadata for VFX and Virtual Production. With a filmmaking background and extensive experience ushering in new technology, Patel will cover the ins and outs of lens metadata capture to the virtual production pipeline.
For more information on CinCraft Mapper: https://cincraft.zeiss.com/us/mapper
More from TV-Bay
12/05/2025
Following a successful mid-April NAB Show in Las Vegas, DHD will promote examples from its wide range of digital audio content creation products at the upcoming...
12/05/2025
With a body of international award-winning and premier festival-showing films, American Cinematographer David McFarland ( 12 Mighty Orphans , Mafak , The Ball...
09/05/2025
Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of a new line of products for the Blackmagic URSA Cine Cameras. These ...
09/05/2025
LYNX Technik, provider of modular signal processing solutions is expanding its popular Series 5000 platform with three new 12G-SDI cards. The new cards provide ...
09/05/2025
Pebble, the leading automation, content management and integrated channel specialist, has completed a project to migrate ON TV, the major independent broadcaste...
09/05/2025
NUGEN Audio launches its new speech intelligibility plug-in, DialogCheck. A mono, stereo and multichannel dialog clarity meter, the software provides an objecti...
09/05/2025
Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj ...
09/05/2025
CVP has announced it will demonstrate its cutting-edge broadcast, live production and studio solutions at MPTS 2025. Taking place at Olympia London from 14th - ...
09/05/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, and White Peaks Solutions, the prominent e...
09/05/2025
SportsEngine Play, the first-of-its-kind streaming service for youth sports, has agreed to a multi-year extension with AI-automated sports content leader, Pixel...
09/05/2025
Friend MTS, a leading global provider of content protection services, today announced that TOD, the premier sports and entertainment OTT subscription service fo...
09/05/2025
ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens loo...
09/05/2025
At the 2025 Media Production & Technology Show (MPTS), Cerberus Tech will showcase the latest major enhancement to its Livelink IP video delivery platform the...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
07/05/2025
Atomos announced an executive leadership transition as the Company continues to evolve and expand its strategic focus.
Peter Barber, currently serving as Chie...
07/05/2025
Steve Wagner, Jerry Holway and Robert Orf at the 2024 Scientific and Technical Awards at the Academy Museum of Motion Pictures on Tuesday, April 29, 2025.
The ...
07/05/2025
nxtedition, the Swedish company behind the leading integrated platform for news and program production, and TASCAM, the iconic Japanese manufacturer of professi...
07/05/2025
Signiant is bringing its Camera-Raw-to-Any-Cloud workflow to the UK for the first time at the Media Production & Technology Show 2025 (Booth# M69) with a live d...
07/05/2025
MNC Software Inc., a global leader in software and network solutions tailored to the broadcast and media industry, has appointed Gencom Technology as an officia...
07/05/2025
Rise AV, the award-winning advocacy group championing gender diversity and professional development in the AV sector, is proud to announce 31 mentor-mentee pair...
07/05/2025
Test & measurement innovator, Leader Electronics of Europe, is to bring a selection of its leading products for IP, SDI and hybrid workflow requirements to this...
07/05/2025
The Global Media and Entertainment Talent Manifesto announces that the World Skills Caf will return at IBC2025 with an expanded skills and diversity programme,...
07/05/2025
Moments Lab, a leader in AI video discovery, and LucidLink, the pioneer in real-time cloud collaboration, are proud to announce the integration of Moments Lab&#...
06/05/2025
Pixel Power, a Rohde & Schwarz company, will showcase nearly 40-years of expertise and dedication to the media industry during MPTS at London's Olympia on t...
05/05/2025
Witbe (Euronext Growth FR0013143872 ALWIT), a leading provider of post-device monitoring and automated testing solutions for video service providers, is gea...
05/05/2025
Ikegami Electronics (Europe) will demonstrate recent additions to its range of broadcast cameras and picture monitors on Stand AR-G10 at the May 13th-15th 2025 ...
05/05/2025
Cires21 has partnered with VisualOn to integrate the award-winning VisualOn Optimizer into its live encoding workflows. At NAB 2025, the two companies demonstra...
02/05/2025
Riedel Communications, a global leader in real-time video, audio, data, and communications networks, is pleased to announce the opening of a new office in Hong ...
02/05/2025
Since 2012, VES Award-winning studio PFX has delivered visual effects for projects from Napoleon to Stranger Things, but a thriller set inside a car is a fi...
02/05/2025
TAG Video Systems will unveil its latest innovations at MPTS 2025 in Booth A31-32, alongside technology partner Techex. TAG's Realtime Media Platform will b...
02/05/2025
Glensound, a leader in high-quality audio systems, is bringing the latest additions to its portfolio of intercom, commentary and eSports audio solutions to MPTS...
02/05/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services solutions, is proud to announce that its Atlas software-defined storage ...
02/05/2025
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase its innovative broadcast solutions at BroadcastA...
02/05/2025
LucidLink, the storage collaboration platform for enterprise creative teams, will return to the Media Production & Technology Show (MPTS) on May 14 15, 2025, at...
02/05/2025
Pebble will be showcasing its proven playout solutions at CABSAT 2025 (Dubai World Trade Centre, 13-15 May). With 25 years of expertise in the broadcast industr...
02/05/2025
Encompass Digital Media is leading transformation of the BBC World Service's global distribution from satellite to IP-based delivery. The initiative, which ...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
ZEISS Cinematography will once again join the annual Hollywood Professional Association Tech Retreat in Palm Springs this February. In their HPA Innovation Zone booth, the team will demonstrate the CinCraft Mapper metadata application, the natural extension of XD technology premiered by ZEISS last May. CinCraft Mapper provides frame-accurate lens distortion and shading data, enabling VFX artists to achieve a cinematic result that is realistic and precise, without relying on a lens grid. In addition visitors can also check out ZEISS Supreme Prime, Supreme Prime Radiance, Cinema Zoom and CP.3 cine lenses.
