SVG Summit: Digital Track To Highlight DTC Subscription Models and Branded Content With In-Depth Looks at New Mike's On App, Bleacher Report By Brandon Costa, Director of Digital
Monday, December 3, 2018 - 9:44 am
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Are you attending this year's SVG Summit (Dec. 10-11, Midtown Hilton, NYC) and looking for unique, practical perspectives on over-the-top streaming services, social media engagement, and the state of video in the ever-changing digital world?
DATE: Monday, December 10
TIME: 11:00 a.m. - 5:00 p.m.
LOCATION: New York Hilton Midtown, Nassau Suite (2nd Floor)
Then look no further than the SVG Digital track at this year's SVG Summit. The workshop is highlighted by a pair of case-study interviews that place direct-to-consumer (DTC) streaming models and branded-content strategy with in-depth looks at the new sports-talk app Mike's On and digital-media giant Bleacher Report.
12:00 12:30 p.m. Keynote Conversation: The Story Behind Mike's On!
The Mike's On app is a first-of-its-kind direct-to-consumer media service that places a single personality - veteran New York sports-talk radio host Mike Francesa - as its star. Take an inside look at the buildout of the service, how it works, and what important lessons have been learned along the way with CAA executive Eric Iverson.
Featuring: Eric Iverson, Creative Artists Agency (CAA), CIO
2:00 2:30 p.m. Digital Content Case Study: Bleacher Report
Monetization in the digital-media world is at the heart of an era of branded content. What makes for good branded content today? Where's this type of production trending? How can you better work with your partners and sponsors on brand-integrated initiatives? Bleacher Reporter's chief of branded content wrestles with these questions and much more in this 30-minute talk.
Presenter: Beckley Mason, Bleacher Report, Senior Director of Branded Content
Also at the SVG Digital workshop, don't miss the chance to catch up on the latest in digital-sports-video technology around crucial issues: latency, security, augmented reality, the impact of 5G, and the business opportunities behind social-media activations, direct-to-consumer subscriptions, digital-ad insertion, and much more.
For the entire agenda, CLICK HERE.
Agenda subject to change.
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SVG Summit: Digital Track To Highlight DTC Subscription Models and Branded Content With In-Depth Looks at New Mike's On App, Bleacher Report By Brandon Costa, Director of Digital 
