Unilever announces African wide Video Contest

Unilever launched a video contest, open to all African filmmakers over 16, to create content for its Lux, Aromat and Sunlight brands. Briefs for each brand can be accessed at www.MOFILM.com/AAF and filmmakers can apply for production grants to help create their entries. The winning filmmaker for each brand will be flown to the Cannes Lions Festival in France to see their work celebrated.

The three briefs are also part of the curriculum for the inaugural Academy for African Filmmakers that Unilever launched in August 2014, in partnership with MOFILM. Applications are still being accepted for the Academy until 31st October 2014.

The Academy initiative is an opportunity for filmmakers to develop their skills and to excel in their chosen industry. Bearthur Mgoza Baker, a South African Director, producer and film lecturer has been appointed lead tutor and will be supported by Akin Omotoso, the award winning Nigerian writer, director and actor as well as a range of guest tutors.

The Academy will take place in Lagos, Cape Town and Nairobi in December 2014 and is free to apply to and attend. Applications are welcome from African citizens between the ages of 18 and 30 with a passion for film and storytelling. Successful applicants will have the opportunity to work on live briefs from Unilever brands Lux, Aromat and Sunlight under the tutorship of leading experts. During the intensive three-day sessions, students will be able to develop their storytelling skills and learn to identify, shape and articulate their professional vision.

Specific curriculum topics will include Your signature as a director and storyteller - how do you develop one?,' Who is your client and what are their expectations?', and Dialogue in communion or conflict with your visuals - what works?'.

Filmmakers can find out more and apply at http://foundry.unilever.com/filmacademy

Marc Mathieu, SVP Global Marketing explains: We're exited to be giving filmmakers from all over Africa the opportunity to create for Unilever and to give them the opportunity to be celebrated at the International Festival of Creativity.

The Academy for African Filmmakers is part of the Unilever Foundry, a platform which Unilever launched in May to collaborate and experiment with the digital and creative community.

Filmmakers can find out more and apply at http://foundry.unilever.com/filmacademy

LINK:	http://www.filmcontact.com/africa/south-africa/unilever-announces-afri...
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