BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright as Chief Operating Officer.
A seasoned executive with more than a decade of leadership across sports, media, and live event production, Wright will oversee BKB's global operations and content, including event production, broadcast strategy, product and organizational infrastructure. His appointment underscores BKB's commitment to scaling its product, expanding internationally, and delivering a best-in-class experience for fans, fighters, and partners.
Wright brings a proven track record of driving growth, building high-performing teams, and executing at the highest levels of global sport. Over the course of his career, he has closed substantial deals across media rights, sponsorship, and strategic partnerships while producing major live events around the world. His career spans senior leadership roles at global sports and entertainment companies including Gravity Media, NEP Group, and ONE Championship, along with business development positions at Grass Valley, Van Wagner, and others. An award winning producer, Wright has played a key role in some of the largest events in sports, including the Super Bowl, World Series, and NBA Finals, and has led major combat sports productions at the highest level.
The appointment reunites Wright with BKB CEO David Tetreault, with whom he previously worked across multiple organizations, including Golden Boy Promotions. Together, they established Golden Boy's Media and Entertainment division, launched a first-of-its-kind direct-to-consumer streaming platform for combat sports fans through Ring TV, and produced events across HBO, ESPN, and Facebook Watch, paving the way for the transformative Canelo lvarez-Golden Boy-DAZN media rights partnership.
BKB is at a pivotal moment, said Wright. What Mike Vazquez and the team have built, from the early days of BYB into a leading global combat sports organization, is truly remarkable. The foundation is strong, the product is compelling, and the opportunity ahead is massive.
David and I have done this before. We've built global sports properties around generational talent, from Canelo lvarez to Ryan Garcia and others, scaled them, and delivered some of the most successful events in modern combat sports. The blueprint is proven. Now we're applying it to BKB, with the goal of setting a new standard for the industry.
BKB leadership welcomed Wright's appointment as a transformative step for the organization. Will is a world-class executive with a rare combination of operational discipline, creative vision, and commercial acumen, said David Tetreault, CEO of BKB. We've built and scaled elite sports properties together before, delivering some of the most successful events this industry has seen. There's a clear standard of excellence that comes with that, and Will knows exactly how to execute at that level.
As we continue to position BKB as a premier global sports property, his leadership brings not just experience, but a proven blueprint for building a world-class sports organization, driving revenue, and scaling globally. This is a major step forward for BKB.
We started BKB to build something different in combat sports, and we've grown it into a global organization with a product fans, fighters, and partners believe in, said Mike Vazquez, Founder and Chairman of BKB. Bringing in an operator of Will's caliber is the next step in that journey. His track record speaks for itself, and adding him with David and the rest of our leadership team gives us the group built to take BKB to the level we've always believed it could reach.
As Chief Operating Officer, Wright will focus on elevating BKB's product, content, and broadcast, transforming the organization into a premier global sports property. He will lead initiatives to deepen storytelling, sharpen fighter development and rankings, expand distribution and media rights opportunities, and unlock new revenue streams across sponsorship, content, and direct-to-consumer platforms.
The appointment comes as BKB continues to accelerate its global footprint, with a growing slate of events across the United States, United Kingdom, and new international markets.
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BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright as Chief Operating Officer.
