Global video solutions provider, Accedo, joins forces with Qualcomm Technologies, Inc., a leading hardware and software enabler shaping the XR industry, and HBS, a specialist sports broadcast organization, to accelerate commercialization of XR sports services. The three founding members are collaborating to form a strategic alliance with the aim of bringing together market-leading stakeholders to bridge the sports and XR industry. It will draw on Accedo's expertise in video user experience, distribution and monetization, Qualcomm Technologies' Snapdragon powered XR technology and expertise, and HBS' strong sports ecosystem. The program aims to accelerate knowledge gathering, technological advancement and time-to-market for XR sports services, as well as gather and share industry knowledge.
The XR Sports Alliance aims to drive development and deployment of XR Sports product and services by providing an end-to-end solution framework to help key stakeholders deploy state-of-the art XR services efficiently and at scale. The framework encompasses immersive video production and distribution, system architecture definition, data and monetization frameworks, user testing and technology and business model advisory elements. Moreover, the program will be open to third parties to join, including XR OEMs, to drive development of purpose-built XR hardware for the sports and video entertainment use case.
At its core, the program aims to connect leading companies from the sports, video, telco, infrastructure, and hardware industries to collaborate with one another in innovation projects, collectively contribute to each other's roadmaps, and exchange knowledge and feedback, with the aim of supporting and accelerating industry growth and innovation.
Michael Lantz, CEO, Accedo, commented: We believe XR will become an important content distribution and user engagement platform and we want to connect industry stakeholders to collaborate and innovate. The Alliance network will enable industries to uncover industry demand in different geographical regions and shine light on the pipeline of upcoming XR solutions, allowing sports rights owners and holders to make data-driven decisions.
Patrick Costello, Senior Director, Product Management, Qualcomm, Technologies, Inc., added: We are entering a new era of spatial computing. We firmly believe that XR experiences will revolutionize how fans engage with sports and we are already seeing a rise in adoption of immersive entertainment experiences thanks to the emergence of new XR devices and increased investment by OEMs for sports content rights. The XR Sports Alliance, will bring together key players in the sports entertainment value-chain, collectively fostering the ecosystem to deliver game-changing immersive sports experiences.
Sylvain Lebreton, Head of Digital Services, HBS, commented: This program aims to be a game-changer for the sports industry, helping to drive innovation. We are engaging with industry leaders across every part of the XR and sports broadcast ecosystem, which we are sure will ultimately accelerate development and deployment of commercial XR sports services.
XR Sports Alliance founders Accedo, Qualcomm Technologies and HBS will be taking part in a panel discussion at AWE USA on Wednesday, June 19 at 11:45am in the Grand Ballroom, discussing how immersive sports experiences will transform the future of fan engagement.
To arrange a meeting with Accedo at AWE or to find out more about joining the XR Sports Alliance, get in touch with Accedo.
Most recent headlines
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
Global video solutions provider, Accedo, joins forces with Qualcomm Technologies, Inc., a leading hardware and software enabler shaping the XR industry, and HBS, a specialist sports broadcast organization, to accelerate commercialization of XR sports services. The three founding members are collaborating to form a strategic alliance with the aim of bringing together market-leading stakeholders to bridge the sports and XR industry. It will draw on Accedo's expertise in video user experience, distribution and monetization, Qualcomm Technologies' Snapdragon powered XR technology and expertise, and HBS' strong sports ecosystem. The program aims to accelerate knowledge gathering, technological advancement and time-to-market for XR sports services, as well as gather and share industry knowledge.
