Sony Pixel Power calrec Sony

Accedo Qualcomm and HBS Launch XR Sports Alliance to acce...

20/06/2024

Global video solutions provider, Accedo, joins forces with Qualcomm Technologies, Inc., a leading hardware and software enabler shaping the XR industry, and HBS, a specialist sports broadcast organization, to accelerate commercialization of XR sports services. The three founding members are collaborating to form a strategic alliance with the aim of bringing together market-leading stakeholders to bridge the sports and XR industry. It will draw on Accedo's expertise in video user experience, distribution and monetization, Qualcomm Technologies' Snapdragon powered XR technology and expertise, and HBS' strong sports ecosystem. The program aims to accelerate knowledge gathering, technological advancement and time-to-market for XR sports services, as well as gather and share industry knowledge.

The XR Sports Alliance aims to drive development and deployment of XR Sports product and services by providing an end-to-end solution framework to help key stakeholders deploy state-of-the art XR services efficiently and at scale. The framework encompasses immersive video production and distribution, system architecture definition, data and monetization frameworks, user testing and technology and business model advisory elements. Moreover, the program will be open to third parties to join, including XR OEMs, to drive development of purpose-built XR hardware for the sports and video entertainment use case.

At its core, the program aims to connect leading companies from the sports, video, telco, infrastructure, and hardware industries to collaborate with one another in innovation projects, collectively contribute to each other's roadmaps, and exchange knowledge and feedback, with the aim of supporting and accelerating industry growth and innovation.

Michael Lantz, CEO, Accedo, commented: We believe XR will become an important content distribution and user engagement platform and we want to connect industry stakeholders to collaborate and innovate. The Alliance network will enable industries to uncover industry demand in different geographical regions and shine light on the pipeline of upcoming XR solutions, allowing sports rights owners and holders to make data-driven decisions.

Patrick Costello, Senior Director, Product Management, Qualcomm, Technologies, Inc., added: We are entering a new era of spatial computing. We firmly believe that XR experiences will revolutionize how fans engage with sports and we are already seeing a rise in adoption of immersive entertainment experiences thanks to the emergence of new XR devices and increased investment by OEMs for sports content rights. The XR Sports Alliance, will bring together key players in the sports entertainment value-chain, collectively fostering the ecosystem to deliver game-changing immersive sports experiences.

Sylvain Lebreton, Head of Digital Services, HBS, commented: This program aims to be a game-changer for the sports industry, helping to drive innovation. We are engaging with industry leaders across every part of the XR and sports broadcast ecosystem, which we are sure will ultimately accelerate development and deployment of commercial XR sports services.

XR Sports Alliance founders Accedo, Qualcomm Technologies and HBS will be taking part in a panel discussion at AWE USA on Wednesday, June 19 at 11:45am in the Grand Ballroom, discussing how immersive sports experiences will transform the future of fan engagement.

To arrange a meeting with Accedo at AWE or to find out more about joining the XR Sports Alliance, get in touch with Accedo.
LINK: https://kitplus.com/news/accedo-qualcomm-and-hbs-launch-xr-sports-alli...
See more stories from tvbay

More from TV-Bay

12/07/2024

Vision2 Marketing to Rep FOR-A as Part of Acceleration in...

As part of a more expansive push into the U.S. market, FOR-A announces its partnership with Vision2 Marketing, a manufacturers' rep for pro audio, video, li...

12/07/2024

KTRK Optimizes Look of Live Streams and Broadcasts with S...

Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni includ...

12/07/2024

QuickLink Expands its US Presence With Two New Seasoned T...

QuickLink, the leading global provider of multi-camera video productions and remote contributions, announces a significant growth strategy with two high-level p...

12/07/2024

Imagine Communications Names Don Durand SVP Global Sales...

Imagine Communications has appointed international media industry executive Don Durand to the position of senior vice president of global sales for its ad tech ...

12/07/2024

BH Telecom selects Appear to deliver Moja TV service to s...

Appear, the global leader in live production technology, has been selected by BH Telecom to enhance the live channel processing software for its Moja TV service...

12/07/2024

Ikegami Announces New Additions to its Range of Broadcast...

Ikegami announces two new additions to its range of broadcast quality picture monitors: the 24-inch HLM-2460WA and 18.5 inch HLM-1860WR. These will make their E...

12/07/2024

Vizrt focuses on BroadcastAV market with PTZ3 PLUS camera...

Vizrt, the leader in real-time graphics and live production solutions for content creators, brings the BroadcastAV market sharply into focus with today's la...

12/07/2024

Czech TV Live Streams Prague Marathon with Resilient Deje...

Local production company Livecast counts on Dejero Smart Blending Technology for connectivity on the move Dejero recently provided Czech production company Li...

12/07/2024

LTN playout solution powers European Football Championshi...

LTN, the industry leader in transformative media technology and video transport solutions, announces the successful delivery of live and pre-recorded coverage t...

12/07/2024

Ateme to Showcase Cutting-Edge Solutions to Maximise Outp...

Ateme's solutions deliver unprecedented video experiences and content monetisation while optimizsng workflows through hybrid on-premises and cloud systems. ...

12/07/2024

Lightware Announces New Leadership in the Enterprise Team

Lightware Visual Engerineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal manageme...

12/07/2024

Anton Bauer Salt-E Dog Wins Innovation Impact Award at Ro...

Anton/Bauer has announced that its pioneering sustainable power product, Salt-E Dog, has been awarded the prestigious Innovation Impact Award at the Royal Telev...

12/07/2024

Teatro TV Browser by iWedia Surpasses 40 million Devices...

iWedia, a leading innovator in software solutions for connected TV devices, is thrilled to announce a significant milestone for its flagship product, the Teatro...

12/07/2024

Tim Belcher joins Light Iron as new Managing Director

Light Iron, the post-production creative-services division of Panavision, has named industry veteran Tim Belcher the company's new Managing Director. Belche...

10/07/2024

Advanced Systems Group Appoints Andy Wiswell as Producti...

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, named broadcast industry veteran Andy Wiswell as t...

10/07/2024

Ateliere Creative Technologies Announces Acquisition of A...

Ateliere Creative Technologies, a leading GenAI media software solutions company, and Agile Content, a leading TV platform operations and technology company, jo...

10/07/2024

FIBA Approves the Pixellot Innovative Automated Video Sol...

Pixellot, the global leader in AI-automated sports video and data solutions, is proud to announce that its automated video solutions has received Software Appro...

10/07/2024

Riedel Intercom Systems Enhance Communications Across Bal...

Riedel Communications today announced that the Baluarte Conference Center and Auditorium of Navarra, one of Spain's premier venues for congresses, exhibitio...

10/07/2024

Mercury Prize Winning Roni Size Chooses PMC BB6 XBD-A Mon...

UK DJ and producer Roni Size has installed PMC BB6 XBD-A monitors in his studio in Bristol where they are being put through their paces across a number of proje...

10/07/2024

Utah Scientific Bounces Back From Pandemic With Price Red...

Utah Scientific today announced that it has reduced prices on its UDS and UHD 12G line of video routers. The reduction comes after pandemic-era supply chain pro...

10/07/2024

Ateme to power TV Plus - The new OTT Service of CANAL Plu...

TV , a new CANAL Group streaming offer, bringing together all live replay TV in one place, including digital channels CANAL leverages Ateme's NEA for ena...

10/07/2024

Clear-Com Revolutionises Global Football Draft with Gen-I...

Clear-Com is proud to announce the successful deployment of its cutting-edge Gen-IC Virtual Intercom and SkyPort Virtual System Management Platform at the majo...

10/07/2024

Create and Collaborate with Limecraft Media Intelligence...

With two months to go until IBC 2024 in Amsterdam, media technology innovator Limecraft is inviting attendees to visit booth 7.D11 during the event for a demons...

10/07/2024

Mediaproxy integrates AI Media LEXI captioning and transc...

Mediaproxy, the global standard for software-based IP compliance solutions, has further expanded the capabilities and scope of its LogServer compliance monitori...

10/07/2024

Hiltron to Demonstrate Latest Generation HMAM-XY Motorise...

Hiltron Communications announces the latest addition to its satellite communication product family. Making its first exhibition appearance on stand 1.A42 at the...

10/07/2024

NATO selects Synamedia Quortex Play for live streaming

Leading video software provider, Synamedia, today announced that NATO's Public Diplomacy Division will be using Synamedia D2C streaming technology to live s...

10/07/2024

Friend MTS appoints Jill Ezard as Chief People Officer

Friend MTS, the leading provider of video content security solutions, today announced that Jill Ezard, an expert in company strategy and change management for t...

06/07/2024

Arabsat and ASBU and Globecast are commemorating 20 year...

Global Arabic Bouquet Television (GAB), which has been serving the Arab expatriates and Arab-speaking people the world over for twenty years, has today announce...

06/07/2024

Clear-Com Systems Revolutionise Communication at the Sing...

Clear-Com , a global leader in real-time communications solutions, announced the successful implementation of its HelixNet digital network partyline intercom s...

05/07/2024

Birds Camera Solutions Offers Aerial Green Analysis Solu...

Birds Camera Solutions, a specialist in cable camera systems for sports broadcasting, has developed the Aerial Green Analysis System in collaboration with Agrow...

05/07/2024

Fishtank Hits One Million Viewers And 3 Million Dollar Re...

Fishtank (https://fishtank.live), an interactive streaming platform and 24/7 social experiment, marks one million viewers and $3 million in revenues using Livep...

05/07/2024

Vizrt reinforces security sustainability and channel busi...

Vizrt, the leader in real-time graphics and live production for content creators, shares several new senior appointments which aim to enhance customer security,...

05/07/2024

DP Bongani Mlambo Chooses ZEISS LWZ3 and CP3 for Indie Sc...

When independent filmmakers Freddie Wong and Matt Arnold approached Bongani Mlambo about their new film, We're All Gonna Die, the Zimbabwean cinematographer...

04/07/2024

New appointment gives MwareTV high profile in Indian sub-...

MwareTV, a leading cloud-based multi-tenant platform provider, has brought Sree Sivanandan on board as VP India and South-East Asia. He will act as consultant t...

04/07/2024

24i Names Sebastian Braun as Chief Executive Officer

24i, the video streaming platform expert, is pleased to announce the appointment of Sebastian Braun to Chief Executive Officer (CEO). Braun s promotion to CEO e...

04/07/2024

Rohde and Schwarz manages and monitors for 3Cat

Rohde & Schwarz has provided its R&S PRISMON multiviewer to the 3/24 Channel, 24-hour news channel of Corporacio Catalana de Mitjans Audiovisuals (3Cat). The u...

04/07/2024

Supponor Announces Record Deployment Levels for its Award...

Supponor, the world's leading technology provider in virtual advertising for sports, has today announced record deployment figures for its award-winning AI-...

04/07/2024

Blue Lucy wins Blue Ant Media contract for media supply c...

International production studio, rights business and channel operator, Blue Ant Media, has chosen Blue Lucy's BLAM platform for media supply chain automatio...

04/07/2024

Dejero provides connectivity for live streaming of first...

Dejero Smart Blending Technology at the heart of Quality's all-remote multi-sport production, covering 23 sports from multiple venues, in four Emirates, fo...

03/07/2024

Lightware Achieves EcoVadis Bronze Rating Reinforcing its...

Lightware Visual Engineering, leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management, ...

03/07/2024

Simplestream Announces Product Enhancements and Freely Pr...

At IBC 2024, Simplestream is demonstrating new features and enhancements to its award-winning Channel Studio and Livestream Scheduler products, allowing world-c...

03/07/2024

RTVC Selects DHD Audio Production Consoles for Atlantico...

Radio Televisi n Nacional de Colombia (RTVC), Colombia's national radio and television broadcaster, has chosen DHD SX2 audio production consoles for its ren...

03/07/2024

Hitomi Broadcast Announces SMPTE ST 2110 Compatibility fo...

Hitomi Broadcast, the market leader in audio/video alignment and latency tools, is pleased to announce the official launch of SMPTE ST 2110 compatibility for it...

03/07/2024

Ikegami to Introduce HDK-X500 3-CMOS HD Portable Camera S...

A versatile new addition to the Ikegami range of broadcast-quality production equipment, the HDK-X500 HD portable camera system makes its European market debut ...

03/07/2024

Triveni Digital Appoints New Sales Director for APAC

Triveni Digital, the industry leader in NEXTGEN TV service delivery and quality assurance solutions, today announced the appointment of Anil Bhardwaj as the com...

28/06/2024

Matthews Studio Equipment Debuts Middle MAX Menace

The new Middle MAX Menace from Matthews Studio Equipment answers the need for unparalleled booming capabilities in a versatile, simple to use support that trav...

28/06/2024

Intracom Brings an AI Assistant to Cloud Customers with I...

Intracom Systems, LLC, the pioneer behind VCOM, the world's first and most extensively utilized IP matrix intercom, is bringing another first to communicati...

28/06/2024

Bitcentral Unveils Fusion Gateway to Revolutionize Media...

Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announces the launch of Fusion Gateway, a best-in-class ...

28/06/2024

THE TOP FIELD HOCKEY LEAGUE SET TO REVOLUTIONIZE BELGIAN...

The AI-Powered Streaming and Tailored Streaming Platform are Set to Transform Fan Engagement and Open New Revenue Avenues for Belgium s Premier Field Hockey Lea...

28/06/2024

Amagi Selected as Lionsgates FAST Playout and Delivery Pa...

Amagi, the leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), today announced that after rigorous testing of multiple vendors, Lionsgat...